Role Of Social Media Web In Clubs

579 views

Published on

Presentation on social media and clubs for the Golden State Chapter of CMAA

Published in: Technology, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
579
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Role Of Social Media Web In Clubs

  1. 1. ROLE OF SOCIAL MEDIA & WEB IN YOUR CLUB Peggy Hoffman, CAE The Golden State Chapter CMAA October 19, 2009
  2. 2. www.marketingintelligenceblog.nl
  3. 3. Social media usage doubled since 2007 <ul><li>2010 – GenY outnumber Baby Boomers </li></ul>GenY & X “email passé” 1.5 M items shared on Facebook daily 78% trust peers vs. 14% ads Power is in the hands of consumers
  4. 5. Beth Kanter, bethkanter.org Member Objective
  5. 6. 5 WAYS TO USE SOCIAL MEDIA & THE WEB
  6. 7. 5 STEPS … <ul><li>Set your goal </li></ul><ul><li>Listen! </li></ul><ul><li>Find the tool(s) right for you </li></ul><ul><li>Create a community map </li></ul><ul><ul><li>Sharing content </li></ul></ul><ul><ul><li>Generating buzz </li></ul></ul><ul><ul><li>Building Community </li></ul></ul>
  7. 8. Tools … <ul><li>Create a member connection map. Start with a Hub (your website) add Traditional Channels (phone, email, mail, listserv) and New Channels (Online member community, social media) </li></ul><ul><li>Listen (Google Alerts, Twitter search …) </li></ul><ul><li>Communicate (RSS, feed aggregator, bookmarking …) </li></ul><ul><li>Engage (Discussions, sharing, contributing…) </li></ul>
  8. 9. 5 STEPS … <ul><li>Set your goal </li></ul><ul><li>Listen! </li></ul><ul><li>Find the tool(s) right for you </li></ul><ul><li>Create a community map </li></ul><ul><ul><li>Sharing content </li></ul></ul><ul><ul><li>Generating buzz </li></ul></ul><ul><ul><li>Building Community </li></ul></ul><ul><li>Trial, test, reflect, repeat </li></ul>
  9. 10. Tools to Listen …
  10. 11. Tools to share content / engage …
  11. 12. Tools to generate buzz …
  12. 13. Tools to build community …
  13. 14. 3 Small Actions to Take <ul><li>Learn to listen: </li></ul><ul><ul><li>Google’s Blog Search http://blogsearch.google.com/ </li></ul></ul><ul><ul><li>Google Alerts http://www.google.com/alerts </li></ul></ul><ul><ul><li>Social Mention http://www.socialmention.com/ </li></ul></ul><ul><ul><li>Technorati http://www.technorati.com/ </li></ul></ul><ul><ul><li>Twitter http://search.twitter.com/ </li></ul></ul><ul><li>Poll your members: </li></ul><ul><ul><li>Quick poll –what tools are they using </li></ul></ul><ul><ul><li>Search on LinkedIn </li></ul></ul><ul><ul><li>Import emails to “check” who’s there </li></ul></ul><ul><li>Test one outpost at a time </li></ul>
  14. 15. CONTACT ME <ul><li>Email: [email_address] </li></ul><ul><li>Phone: 301-725-2508 </li></ul><ul><li>Website: www.marinermanagement.com </li></ul><ul><li>Twitter: @peggyhoffman </li></ul><ul><li>LinkedIn: Peggy Hoffman </li></ul>

×