SOCIAL MEDIA FOR FESTIVALSUsing social media tools to engage with your audience
WHAT’S NEW? We are living in a period of rapid change Ways to reach an audience are evolving There’s an appetite for new things There’s too much noise People have more opportunities They also have more distractions Recommendations from friends are more important, but they’re no longer one-to-one
HOW DO PEOPLE ‘TALK’ When was the last time you wrote a letter? Picked up the phone? Sent a text message? Logged on to Facebook? Watched TV? Left a review?
WHAT IS ‘SOCIAL MEDIA’ ? Many different ways of communicating All competing for your time, energy and involvement
SOCIAL MEDIA LANDSCAPE 2012 Note changes from 2011 Type of device becomes more important More people move to mobile Twitter has moved to the core and Google+ makes an appearance
SCARY? Stop, draw breath and think about this before you start Don’t be scared We’ll start with some small steps We’ll look at what you’re trying to achieve Then we’ll focus on that This is a long-term activity, not just for this one event
GOOD THINGS CAN HAPPEN… If you start now, you’ll be laying the groundwork for the long term continuation of your event New opportunities will arise which you didn’t expect You’ll get useful feedback from people which will help you improve You have the opportunity to reach a new audience Your friends will help you
BAD THINGS CAN HAPPEN People will ignore you You may be criticised You won’t be able to control everything You will make mistakes and more people will know about it
WHERE DO WE START? The first priority is to learn what the difference is between different ways of communicating your news List every way you currently communicate with your audience How do we integrate a more open and social approach to these efforts? How can we expand these efforts in a planned way?
NEXT STEPS – PREPARE TO PLAN Look at your current printed communications Look at your website Where else are you on the internet? Where is your audience? Do you know who your audience is? What do you hope to achieve by providing different ways of communicating with your event?
PREPARING THE PLAN Look at the resources you have available Do you have the right people in place? Do they have the right skills? If not, where can you get them? Narrow down the possibilities by considering where your audience is likely to be active Don’t throw away all your current methods, but think of ways to adapt and improve Build in ways of evaluating your efforts and be prepared to make changes
LIKELY KEY ELEMENTS FOR YOURFESTIVAL Website content at core Content on Website linked to from Twitter, encouraging visits to sitePrinted materialdirects people toWebsite, Facebook,Twitter Content on Website linked to from Facebook, encouraging visits to site YouTube hosts Video content which can be Photographs: Flickr, Linked to from site or other Pinterest, Instagram media
GET BUSY, GET SOCIAL •Twitter https://twitter.com/#!/SusanMcNaughton •Facebook: https://www.facebook.com/Susan.McNaughton.Social.Media •Web: http://www.susanmcnaughton.com •LinkedIn: http://www.linkedin.com/in/SusanMcNaughton