Engage!"Like"-ableSocial MediaPresented by Miriam BrosseauAssociate Director of Network InitiativesThe Jewish Education Project, Darim Online
About Millennials•Technology is the norm(easier, greener, faster) - it is anextension of who they areo83% on social media; 51%smartphone ownerso"Use of tech" is #1 self-definedgenerational characteristic•Customization is expected(aesthetics, experiences)•Tend to "default to public"http://pewresearch.org/millennials/
Social Media = A way (medium)to get to people (social)(Relational,2-way -- Not a Bulletin Board)- 90% People, 10% Technology -scan me to watch highlightsfrom the twitter town hall
The Circle of Social MediaListen and LearnEngageMeasure/Adapt
Why Engagement MattersFacebooks EdgeRank:The more a "social object" isengaged, the more likely it isto be engaged.scan me for more about edgerank
1. Who Are You?Social Media Principle:TransparencyJewish Guiding Value: HineiniWhy it is engaging: This is how you present yourself and say"here I am." Transparency breeds trust, which is key to anycommunity.Example: Jewish Futureshttp://www.jesna.org/jewishfutures/conferenceHow can we engage more transparently?
Fostering TransparencyNote: Take transparency one step at a timeBe cognizant of privacy/legal issues.From Charlene Lis "Open Leadership": how big is your sandbox?•Tell the story of theprocess, not just the product•Share data•Admit mistakes - people (andsocial media) are forgiving!•Celebrate success and givecredit where credit is due•What else?
2. How do you interact?Social Media Value: AuthenticityJewish Guiding Value: Tocho KvaroWhy it is a "gateway toengagement": When yourinteractions reflect on the outsidewhat you are made of on theinside, you welcome others intoyour world and set the stage to letthem to welcome you into theirs.Example: The Pardes Institute Facebook Pagehttp://www.facebook.com/pardesinstituteHow can we engage more authentically?scan me for more on tocho kvaro
Show, Dont Tell, Who You Are•Topics and Ideas: if you care, share!•Language: tone, style, vocabulary (in-speak), etc.•Pictures and Video: connect faces and names, humanize•Share a story in moments•Other ways?Your interactions should reflect and reinforce the valuesand personality of the organization.
3. To what end?Social Media Value: Intention, Goal-settingJewish Guiding Value: KavanahWhy it is a "gateway to engagement": When eachinteraction builds towards a collective goal and reflects andintention, your community will sense the momentum and mayjoin you in your efforts.How can we engagewith more intention?
Set Your Vision•Set short and long-term goalsoBoth quantitative and qualitativeoReference your orgs vision/mission statement•Define your target audience•Focus, and involve other key players - "Do what you dobest, and network the rest."•Look at the system - no medium exists in a vaccuum•What else?