This document provides an overview of social media opportunities and strategies for small businesses. It discusses how social media has led to a major cultural shift with almost 40% of Australians now interacting with companies via social platforms. Key stats on social media usage in Australia are presented showing growth in areas like smartphones, wireless internet, and time spent online. The document then outlines best practices for small businesses to develop an integrated social media approach, including listening to conversations, creating a strategy, setting up profiles, running campaigns, and monitoring/reporting. A 7 step process is recommended to guide social media activities. Mobile applications and location-based marketing are also highlighted as important opportunities.

1. Social Media Small Business Festival

2. OverviewSocial Media AgencyWeb Design And Development

3. 3 sessions – Set Up, Strategy & Q and A Interactive Get curious – Ask questions Smiles Small/Medium Business specific Facebook has all the info facebook.com/thinktankmedia.au 20% off Expectations

4. Biggest cultural shift we’ve ever lived through…it’s not social media…it’s the internet…and it’s still a baby!

5. Almost 40% of Australians are now interacting with companies via social networking sites – Source Nielson State Of Our Nation

6. Number of Australian’s utilising Social Media is estimated at 9.9 million – March 2011.

7. Per Capita 7 hours, 19 min, 13 secs per month Australians are The Biggest Users Of Social Media

8. 86% of Australians online are looking to fellow users for opinions and information about products, services and brands.

9. More people spending time online More people asking open q’s online and sourcing answers via virtual friends/brands Quicker responses Easier to find information More connected via computers/phones/ipads etc Less foot traffic for certain industries What do these stats mean?

10. Number 1 reason people buy is…

11. iPhones/smart phones Wireless internet 3G Internet cafes Increasingly free wifi Gogowifi – on a plane Easy to jump online

12. Level Playing Field

13. Humanise the logo

14. Old Small Town Rules

15. 1 on 1 marketing

16. Social media can shape the way that we make our decisions on a day-to-day basis Consumers rubbish radar is so much higher than what it was 5 years ago. They know what’s going on

17. The world we live in today is still based on word of mouth, yet now, it’s word of mouth on steroids!

18. Tap into conversation that’s already happening Add value/care! Build the brand further Have a voice Engage/educate on a larger scale Customer service – quick/scale Leverage/cross promote off other brands – traction Integrated marketing for bigger bang for buck Opportunities

19. Half Hearted Approach doesn’t cut it!

20. 1. Listen – monitor/measure – Free socialmention.com – Paid – radian6.com 2. Strategy 3. Policy,Tone,Crisis Management 4. Resourcing 5. Platform set up – profile management 6. Integration/Campaigns 7. Monitoring/Reporting 7 step approach

21. What it is? (Listening, defining the social landscape – find out where conversation is happening eg. Twitter/Forums/Blogs) Why listen ? (gain understanding of conversation, call to action to come into the business/online, sentiment, sales, customer service, to write a social media strategy) Connecting with other relevant businesses Monitoring

22. Strategy

23. Coordination of a variety of promotional vehicles (e.g., print/broadcast advertising, public relations, direct marketing, in-store promotions) and multiple stages in a promotional campaign to ensure that the marketing message is consistently received by the greatest possible number of people in the target market Integration

25. Are you just going to produce a brochure and not extend the story? Extend the story – story board from the start with all comms/markteing activations Collect the data Eg. Want see what every ones saying about X product right now? Head to our facebook page to watch the video and see the conversation! Storyboard Social From The Start

26. We consume more content in 48 hours, than what we did from the beginning of time until 2003! Content

27. Foursquare Facebook places Checkin to receive X Cross promotions with the locations Location Based Marketing

28. Facebook Places - Colac

29. Not just as a phone, as a computer, search tool, ask, find, reward, incentivise Faster, easier and more social – want it now attitude “Always on consumer” Mobile Applications Mobile Sites Mobile

32. Mobile site Integrated marketing – social media Monitoring and joining conversation Location based marketing – checking in/incentivising – checkin/tag mates/add photo of the view-best photo of the day wins Finding out where people are – location based - offer Facebook welcome page – why like the page-eg. -this weeks weather-video of eg. Best things to do in Frankston, cross promo? Some Possible Must Haves

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