SlideShare a Scribd company logo
LINKEDIN
SOCIAL MEDIA
Lawyers and
76%
71%
of law firms maintain an online presence
LAWYERS WITH THE FOLLOWING PRACTICE AREAS
ARE MOST LIKELY TO HAVE PERSONAL SOCIAL
MEDIA PROFILES FOR WORK-RELATED PURPOSES:
80%
80%
79%
77%
77%
COMMERCIAL
CORPORATE
CONTRACTS
LITIGATION
EMPLOYMENT/LABOR
compared to 55% in 2012.
24%of lawyers have had a client retain
them directly or via referral because of
their online networking.
PER WEEK
1.6 HOURS
using online communities/social networking
sites for professional purposes.
Lawyers spend an average of
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30
LAWYERS USE SOCIAL MEDIA FOR A NUMBER OF REASONS:
career
development/
networking
48%client
development
45%education/
current
awareness
24%case
investigation
LINKEDIN
Lawyers and
1d
Jones & Smith, LLC
Law Firm
57%of law firms maintain a
presence on Linkedin.
1d
Suzie Smith
Lawyer
Like • Comment • Share • 5
PERSONAL
presence on LinkedIn.
of lawyers maintain a
73%
https://www.linkedin.com
FACEBOOK
FACEBOOK
Lawyers and
Wilson & Jones, PC
16 hrs.
35%of law firms maintain a
presence on Facebook.
Will Wilson
3 hrs.
27%of lawyers maintain a personal
presence on Facebook for
PROFESSIONAL
purposes.
https://www.facebook.com
TWITTER
TWITTER
Lawyers and
Davis & Hill, LLP @davishillllp • 18h
Michael Hill @Michaelhill • 2h
2015
2012
21%
13%
21%of law firms have a presence on
Twitter compared to 13% in 2012.
23%
of lawyers have a
presence on Twitter for
professional purposes.
https://www.twitter.com
GOOGLE PLUS
GOOGLE PLUS
Lawyers and
Shane Webb
Shared publicly • 9:03 AM
9%
of lawyers use
Google Plus for
professional
purposes.
+
Crandall & Alden, PC
Shared publicly • 9:03 AM
10%of law firms have
a presence on
Google Plus.
Sara Alden
Shared publicly • 9:03 AM
https://www.plus.google.com
BLOGGING
Lawyers and
WEBSITES
Lawyers and
PER WEEK
1.9 HOURS
updating/maintaining their personal legal blog.
Lawyers spend
HAVE A WEBSITE
85%
2015
2012
7%
9%
7% of lawyers maintain a blog for professional
purposes compared to 9% in 2012.
39%
26% up from 22% in 2012.
of law firms maintain a legal blog
LAWYERS WHO MAINTAIN A LEGAL BLOG FOR
PROFESSIONAL PURPOSES:
11%
9%
7%
4%
MANAGING PARTNERS
SOLO PRACTITIONERS
ASSOCIATES
PARTNERS
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30
have been
retained by a
client because of
their blogging.
PRESS RELEASES
LINKS TO FIRM’S SOCIAL
MEDIA PROFILES
FIRM NEWSLETTER
SELF-HELP LEGAL
INFORMATION/GUIDES
CLIENT INTAKE FORM
REAL-TIME
COMMUNICATION TOOLS
26%
38%
51%
56%
18%
6%
64%
97%
98%
98%FIRM INFORMATION
ATTORNEY PROFILES
ATTORNEY CONTACT
INFORMATION
ATTORNEY ARTICLES/
PRESENTATIONS
TYPES OF INFORMATION FOUND ON LAW FIRM WEBSITES INCLUDE:
of law firms
WEBSITE
https://www.plus.google.com
Source: ABA's 2015 Legal Technology Survey Report
DOES YOUR LAW FIRM'S WEBSITE INCLUDE INTEGRATION WITH
SOCIAL MEDIA AND YOUR PRACTICE MANAGEMENT SYSTEM?
IF NOT, MAYBE IT'S TIME FOR AN UPGRADE.
Use this "Law Firm Website Checklist" to find out if it's time
to revamp your firm's website: http://tiny.cc/vsqr8x
IN 2016

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Lawyers and Social Media in 2016

  • 1. LINKEDIN SOCIAL MEDIA Lawyers and 76% 71% of law firms maintain an online presence LAWYERS WITH THE FOLLOWING PRACTICE AREAS ARE MOST LIKELY TO HAVE PERSONAL SOCIAL MEDIA PROFILES FOR WORK-RELATED PURPOSES: 80% 80% 79% 77% 77% COMMERCIAL CORPORATE CONTRACTS LITIGATION EMPLOYMENT/LABOR compared to 55% in 2012. 24%of lawyers have had a client retain them directly or via referral because of their online networking. PER WEEK 1.6 HOURS using online communities/social networking sites for professional purposes. Lawyers spend an average of 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 LAWYERS USE SOCIAL MEDIA FOR A NUMBER OF REASONS: career development/ networking 48%client development 45%education/ current awareness 24%case investigation LINKEDIN Lawyers and 1d Jones & Smith, LLC Law Firm 57%of law firms maintain a presence on Linkedin. 1d Suzie Smith Lawyer Like • Comment • Share • 5 PERSONAL presence on LinkedIn. of lawyers maintain a 73% https://www.linkedin.com FACEBOOK FACEBOOK Lawyers and Wilson & Jones, PC 16 hrs. 35%of law firms maintain a presence on Facebook. Will Wilson 3 hrs. 27%of lawyers maintain a personal presence on Facebook for PROFESSIONAL purposes. https://www.facebook.com TWITTER TWITTER Lawyers and Davis & Hill, LLP @davishillllp • 18h Michael Hill @Michaelhill • 2h 2015 2012 21% 13% 21%of law firms have a presence on Twitter compared to 13% in 2012. 23% of lawyers have a presence on Twitter for professional purposes. https://www.twitter.com GOOGLE PLUS GOOGLE PLUS Lawyers and Shane Webb Shared publicly • 9:03 AM 9% of lawyers use Google Plus for professional purposes. + Crandall & Alden, PC Shared publicly • 9:03 AM 10%of law firms have a presence on Google Plus. Sara Alden Shared publicly • 9:03 AM https://www.plus.google.com BLOGGING Lawyers and WEBSITES Lawyers and PER WEEK 1.9 HOURS updating/maintaining their personal legal blog. Lawyers spend HAVE A WEBSITE 85% 2015 2012 7% 9% 7% of lawyers maintain a blog for professional purposes compared to 9% in 2012. 39% 26% up from 22% in 2012. of law firms maintain a legal blog LAWYERS WHO MAINTAIN A LEGAL BLOG FOR PROFESSIONAL PURPOSES: 11% 9% 7% 4% MANAGING PARTNERS SOLO PRACTITIONERS ASSOCIATES PARTNERS 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 have been retained by a client because of their blogging. PRESS RELEASES LINKS TO FIRM’S SOCIAL MEDIA PROFILES FIRM NEWSLETTER SELF-HELP LEGAL INFORMATION/GUIDES CLIENT INTAKE FORM REAL-TIME COMMUNICATION TOOLS 26% 38% 51% 56% 18% 6% 64% 97% 98% 98%FIRM INFORMATION ATTORNEY PROFILES ATTORNEY CONTACT INFORMATION ATTORNEY ARTICLES/ PRESENTATIONS TYPES OF INFORMATION FOUND ON LAW FIRM WEBSITES INCLUDE: of law firms WEBSITE https://www.plus.google.com Source: ABA's 2015 Legal Technology Survey Report DOES YOUR LAW FIRM'S WEBSITE INCLUDE INTEGRATION WITH SOCIAL MEDIA AND YOUR PRACTICE MANAGEMENT SYSTEM? IF NOT, MAYBE IT'S TIME FOR AN UPGRADE. Use this "Law Firm Website Checklist" to find out if it's time to revamp your firm's website: http://tiny.cc/vsqr8x IN 2016