This document discusses how social media enables small business success. It finds that one-third of small businesses use social media and over 60% of small business owners use social media personally. While consumers are highly engaged on social networks like Facebook and Twitter, small businesses have been slow to adopt social media. The document outlines the benefits and drawbacks of popular social media platforms for small businesses and how they can be used to build relationships with customers and drive sales. It also discusses best practices for social media marketing, listening, engagement, and measuring return on investment.
Did you know that business-to-business media companies have been engaging in influential social communities long before "social media" was the buzz word? Think all companies should be on Facebook?
Talk aimed at start up businesses and how they should leverage social platforms to promote themselves and their business - went down great - some sceptics initially - but they changed their minds when they saw its relevancy to their businesses.
The top problem of Social Media Monitoring tools is excessive lag time. Most of content is visible to SMM tools (i.e.crawled, extracted, inspected, indexed, etc.) several hours after publishing. While the first hour is often critical in a crisis management. How to mitigate latency issues; the trade-off latency vs. coverage. Understanding who is likely to be first to detect potentially damaging content and making sure you can "hear" him. Watching what matters with very limited latency (i.e. in near real time) is about relevance, trust and influence.
Did you know that business-to-business media companies have been engaging in influential social communities long before "social media" was the buzz word? Think all companies should be on Facebook?
Talk aimed at start up businesses and how they should leverage social platforms to promote themselves and their business - went down great - some sceptics initially - but they changed their minds when they saw its relevancy to their businesses.
The top problem of Social Media Monitoring tools is excessive lag time. Most of content is visible to SMM tools (i.e.crawled, extracted, inspected, indexed, etc.) several hours after publishing. While the first hour is often critical in a crisis management. How to mitigate latency issues; the trade-off latency vs. coverage. Understanding who is likely to be first to detect potentially damaging content and making sure you can "hear" him. Watching what matters with very limited latency (i.e. in near real time) is about relevance, trust and influence.
The future of recruiting is social.
Social media has revolutionized marketing - now, it is changing the face of recruiting. Never before has talent deep in an organization been so accessible. The wide array of social media tools are becoming more critical to success than traditional methods of recruitment advertising and prospecting.
This event will discuss the dramatic impact social media and web 2.0 technologies are having on the staffing practice in many organizations today. You'll learn how companies are successfully using social media tools to identify, source and build meaningful relationships with the top "A" level passive candidates in their industries.
We'll evaluate each of the social media platforms and discuss how you can apply them within your own organization to attract more qualified candidates faster and at a lower cost.
You'll also learn the metrics and evaluations you can apply to quantify the impact this is having on your business.
KEY TAKE-AWAYS:
* Understand all the important social media trends and how they are impacting recruiting
* Learn best practices, potential risks and company investments required
* Learn how to evaluate success and measure business impact
* Learn how to identify, connect and build relationships with passive candidates in these environments
* Learn how this can be applies to enhance your employment brand
The positive and negative of social media on the tourism and hospitality prod...Witsathit Somrak
ย
The Academic Cooperation Network between The Faculty of Management Science from Northern Rajabhat University 8 Areas
The 9th National and 2 nd International Conference of Academic Management Science 7th February 2020 Phetchabun Rajabhat University
Walmart: How Social Analytics Works at WalmartBrandwatch
ย
In this case study we learn how, using social analytics, Walmart combats enterprise level challenges by spotting emerging trends in public affairs, as well as keeping tabs on the reaction to corporate announcements and tracking how they are perceived across news and social networks around the globe.
We also look into how insights found from social analytics, as well as other data sets, are blended together, and how these kinds of results are distributed in all directions, including to the C-suite.
Immediacy as Social Mediaโs Advertising PowerWanda_Mathis
ย
When it comes to customer service, phone calls, emails and contact forms are outdated. These media are impersonal and lack immediacy, according to a Forbes article. For example, phone calls involve lengthy conversations and multiple transfers. Emails are prone to get lost or drown in the flood of emails, or it may take days for a response to arrive.
Ask five different communicators how they define integrated marketing communications and you're likely to get five different answers. I've never heard two people define it the same way.
How would you define it? Here's a look at Fleishman-Hillard's PESO model (Paid, Earned, Shared, Owned) for IMC. And 3 questions you can use to help make defining IMC easier.
This is a presentation from our recent workshop here at Essential Communications. This presentaion provides an outline of social media, from platforms to engagement.
Impact Of Social Media On Meetings & EventsPhil Barrett
ย
Presentation that was given at the 2008 Incentive Works conference at the Metro centre in Toronto. This is the largest meeting & event show.
Presentation was part of an education /learning series with focus on the impact of social media to the meetings & events space... with special emphasis on how this applies to the event planner
This ppt contains following contents:
what is social media?
facts about social media.
importance of social media
types of social media
some famous social media and founders.
elements of social media
language of social media
negative and positive effects of social media
responsible use of social media
use of social media
social media and cybercrime
usage of social media according to gender, age and time.
conclusion
Social Media for Customer Service Report 2013Liam Dowd
ย
A 15-page intelligence report that delves into the area of social media for customer service. It contains analysis, insight and case studies including:
โข Are you listening?
โข Social CRM
โข Making connections
โข Future social care
โข Practical tips
#ThinkPH Social Media Sentiment AnalysisRobin Leonard
ย
My presentation at #ThinkPH 'The Internet, Big Data and You' Conference, on August 23, 2013 at New World Hotel, Makati.
Click here to see the #ThinkPH conference details and agenda: http://www.rappler.com/bulletin-board/36539-agenda-rappler-google-thinkph-internet-big-data-conference
Event hosted by Rappler, Google and SocialGood.
My slides cover:
1. Why analyze sentiment?
2. How does sentiment analysis work?
3. Practical applications
4. Sentiment of #ThinkPH Conference
Presented to B2B Camp in 2013, this presentation shows unique tools to monitor and measure your social media marketing so you optimize the ROI (Return on Investment) of these activities.
The future of recruiting is social.
Social media has revolutionized marketing - now, it is changing the face of recruiting. Never before has talent deep in an organization been so accessible. The wide array of social media tools are becoming more critical to success than traditional methods of recruitment advertising and prospecting.
This event will discuss the dramatic impact social media and web 2.0 technologies are having on the staffing practice in many organizations today. You'll learn how companies are successfully using social media tools to identify, source and build meaningful relationships with the top "A" level passive candidates in their industries.
We'll evaluate each of the social media platforms and discuss how you can apply them within your own organization to attract more qualified candidates faster and at a lower cost.
You'll also learn the metrics and evaluations you can apply to quantify the impact this is having on your business.
KEY TAKE-AWAYS:
* Understand all the important social media trends and how they are impacting recruiting
* Learn best practices, potential risks and company investments required
* Learn how to evaluate success and measure business impact
* Learn how to identify, connect and build relationships with passive candidates in these environments
* Learn how this can be applies to enhance your employment brand
The positive and negative of social media on the tourism and hospitality prod...Witsathit Somrak
ย
The Academic Cooperation Network between The Faculty of Management Science from Northern Rajabhat University 8 Areas
The 9th National and 2 nd International Conference of Academic Management Science 7th February 2020 Phetchabun Rajabhat University
Walmart: How Social Analytics Works at WalmartBrandwatch
ย
In this case study we learn how, using social analytics, Walmart combats enterprise level challenges by spotting emerging trends in public affairs, as well as keeping tabs on the reaction to corporate announcements and tracking how they are perceived across news and social networks around the globe.
We also look into how insights found from social analytics, as well as other data sets, are blended together, and how these kinds of results are distributed in all directions, including to the C-suite.
Immediacy as Social Mediaโs Advertising PowerWanda_Mathis
ย
When it comes to customer service, phone calls, emails and contact forms are outdated. These media are impersonal and lack immediacy, according to a Forbes article. For example, phone calls involve lengthy conversations and multiple transfers. Emails are prone to get lost or drown in the flood of emails, or it may take days for a response to arrive.
Ask five different communicators how they define integrated marketing communications and you're likely to get five different answers. I've never heard two people define it the same way.
How would you define it? Here's a look at Fleishman-Hillard's PESO model (Paid, Earned, Shared, Owned) for IMC. And 3 questions you can use to help make defining IMC easier.
This is a presentation from our recent workshop here at Essential Communications. This presentaion provides an outline of social media, from platforms to engagement.
Impact Of Social Media On Meetings & EventsPhil Barrett
ย
Presentation that was given at the 2008 Incentive Works conference at the Metro centre in Toronto. This is the largest meeting & event show.
Presentation was part of an education /learning series with focus on the impact of social media to the meetings & events space... with special emphasis on how this applies to the event planner
This ppt contains following contents:
what is social media?
facts about social media.
importance of social media
types of social media
some famous social media and founders.
elements of social media
language of social media
negative and positive effects of social media
responsible use of social media
use of social media
social media and cybercrime
usage of social media according to gender, age and time.
conclusion
Social Media for Customer Service Report 2013Liam Dowd
ย
A 15-page intelligence report that delves into the area of social media for customer service. It contains analysis, insight and case studies including:
โข Are you listening?
โข Social CRM
โข Making connections
โข Future social care
โข Practical tips
#ThinkPH Social Media Sentiment AnalysisRobin Leonard
ย
My presentation at #ThinkPH 'The Internet, Big Data and You' Conference, on August 23, 2013 at New World Hotel, Makati.
Click here to see the #ThinkPH conference details and agenda: http://www.rappler.com/bulletin-board/36539-agenda-rappler-google-thinkph-internet-big-data-conference
Event hosted by Rappler, Google and SocialGood.
My slides cover:
1. Why analyze sentiment?
2. How does sentiment analysis work?
3. Practical applications
4. Sentiment of #ThinkPH Conference
Presented to B2B Camp in 2013, this presentation shows unique tools to monitor and measure your social media marketing so you optimize the ROI (Return on Investment) of these activities.
A presentation with Mark Eduljee of Microsoft on using text analytics to support your business performance. We presented this as keynotes at the Text Analytics Summit in San Fransisco on Dec 4.
SutherlandGold Social Media Monitoring & Analytics Vendor Selection Best Prac...An Bui
ย
Internal presentation approved for public sharing.
This deck walks you through:
-What brands / organizations want to learn from social media data;
-How to choose a monitoring / analytics vendor;
-Examples of reporting capabilities
Text analytics can be leveraged in many areas of market research. Tom gives real case study examples of how his firm has merged text analytics with traditional market research and helped fortune 500 clients with customer satisfaction, competitive intelligence, and segmentation.
He discusses techniques that provide validation through triangulation. Going beyond verbatim concept, themes and negative/positive/neutral sentiment, Anderson Analytics also leverages psychological content analysis which utilize a priori word choice models and compares these to normative, category and demographic specific databases.
Sentiment Analysis in Dynamics CRM using Azure Text AnalyticsLucas Alexander
ย
Inside any organization's Microsoft Dynamics CRM system, there is a wealth of raw data that can be turned into actionable intelligence if it can be effectively analyzed. This data can be found in emails, case notes, attachments and other records that are created and stored in the course of day-to-day business. In this presentation Lucas Alexander, Dynamics CRM technical architect at Tribridge, shows how a custom integration with Microsoft Azure Machine Learning can be used to perform sentiment analysis on any data stored in Dynamics CRM.
Multimedia data minig and analytics sentiment analysis using social multimediaKan-Han (John) Lu
ย
โ The growing importance of sentiment analysis coincides with the popularity of social network platform (Facebook, Twitter, Flickr).
โ A tremendous amount of data in different forms including text, image, and videos makes sentiment analysis a very challenging task.
โ In this chapter, we will discuss some of the latest works on topics of sentiment analysis based on visual content and textual content.
How to Make the Most of Sentiment & Emoji AnalyticsZoomph
ย
Digital Marketers are always trying to measure what is being said about their brand on social media, but have you ever considered using Emoji Analytics to measure it? Ever since our launch of Emoji Analytics in November 2015, we have seen an influx of clients who are using our unique feature as a new and innovative sentiment tracker. Conversations on social media aren't limited to text anymore, and to understand t he language your audience is speaking, you need to to discover Emoji Analytics. Join us along with Melissa Fares from Reuters to discuss how sentiment analysis and Emoji Analytics are shaping the way Reuters reports on the Presidential Election
Social media & sentiment analysis splunk conf2012Michael Wilde
ย
This presentation was delivered at Splunk's User Conference (conf2012). It covers info about social media data, how to index / use it with Splunk and a lot of content around Sentiment Analysis.
R by example: mining Twitter for consumer attitudes towards airlinesJeffrey Breen
ย
A quick tutorial for the Boston Predictive Analytics MeetUp to demonstrate the use of R in the context of text mining Twitter. We implement a very crude algorithm for sentiment analysis but still get a plausible result.
On April 13th, 2011, John Foley delivered this presentation at the PIA Georgia headquarters. He emphasized that you must execute a social media marketing strategy before you follow through on the tactics.
interlinkONE's CEO John Foley, Jr. spoke at the Charlotte DMA on April 14th 2011.
During his presentation, he provided ways for companies to succeed at social media. John provided instruction on the importance of creating a successful strategy.
What's being said online about your brand?Creative Led
ย
A look at some of the free and subscription tools being used to monitor brands in social media. Presented at Social Media Academy event re social media in financial services - 29 June 2011, London
Mass Transmit: Getting Started in Social Media (leave-behind)Mass Transmit
ย
"Getting Started in Social Media" covers the basic social media topics businesses need to understand to begin their venture into social media. The presentation includes Preparing for Social Media, Executing Your Plan, Choosing Social Media Channels, Participation, Measuring and includes several case studies.
This version is meant to be used as a leave-behind. See our other files for a presentation covering the same topics meant to be used while presenting this material.
Similar to Social Media Marketing: Nigerian Business Presentation (20)
A presentation for an international group covers core concepts in digital marketing strategy for those new to the tactic as well as those who want to learn to succeed in digital marketing.
Engagement isn't just for consumer product companies and consumer services. Engagement is critical to building and managing relationships between firms. In this presentation, presented at the IMP (Industrial Marketing and Purchasing) Conference in Atlanta, GA, I demonstrate how to create and manage engagement to a group of mainly European colleagues.
Presentation to Summer American Marketing Association Conference 2011 on Engagement in Social Media. Everyone agrees engagement is critical for success in social media. This presentation discusses how businesses can develop engagement with customers and presents a hierarchy of effects reflecting increasing engagement.
Slides from our orientation session with the Marketing That Works.TV interns. We lay out expectations and give an overview of marketing that underpins social media marketing.
The Definition of Marketing Series:Relationship Marketing. Learn how to use relationship marketing to improve your firm's performance. Relationship marketing is also a key factor underpinning success in social media marketing as it builds engagement with customers. For more information go to: http://hausmanmarketresearch.org
Presentation for the Small Business Development Center of Marketing your business effectively for very little money by taking advantage of low cost advertising and making your advertising more effective. Contact http://hausmanmarketresearch.org for more insights.
The first in a series of presentations designed to help entrepreneurs, managers and anyone interested in marketing learn the marketing tools necessary to be successful.
Listening and Monitoring in Social Media: American Marketing AssociationHausman and Associates
ย
A How-To on Listening in Social Media this presentation shows why you should listen, what you should listen to, and problems encountered in listening. Solutions are presented as well as several examples of social listening for different strategic goals including insights from Microsoft, Target Latino, and Hausman and Associates.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your companyโs legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, weโll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
ย
Discover the innovative and creative projects that highlight my journey throughย Full Sail University. Below, youโll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
ย
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
ย
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
ย
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
ย
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Business Valuation Principles for EntrepreneursBen Wann
ย
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
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โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
ย
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Social Media Marketing: Nigerian Business Presentation
1. Social Media: Technology Enabling Small Business Success Angela Hausman, PhD Howard University and MarketingThatWorks.TV 202-806-1676
2. What is Social Networking ? COMMUNITY Real community is dying (Putnam) Increased isolation More time in electronic worlds Busier Uses a variety of social platforms Traditionally text based Pictures Video Allows fluidity in self-presentation
3. What is Social Media? Relies on customer sharing in social platforms to spread commercial message to social graph Individuals share messages because it builds celebrity and status A social graph changes its attitudes, behaviors or shares messages based on social capital Influence assessed by Klout and PeerIndex Social capital -- respect, authority, trust, and reciprocity Social capital = personal brand Similarity between individuals in the social graph
4. Small Businesses are Using Social Media 1/3 of small businesses use social media http://www.readwriteweb.com/biz/2010/10/one-third-small-businesses-use-social-media.php 61% of small business owners use social media http://www.briansolis.com/2010/05/social-media-in-small-business-is-anything-but-small/ Citibank found 86% of small businesses are NOT using social media http://news.cnet.com/8301-1023_3-10374886-93.html
5. Consumers are Using Social Networks 600+ million profiles on Facebook 175+ million users on Twitter tweeting 95 million tweets per day 50+ million users on LinkedIn 3+ million users on Foursquare
6. Social Platforms - Facebook Anatomy of a Facebook page - profile page Benefits Large number of users Easy sharing from 1 consumer to another Commercial operations Shopping - 1800 Flowers Relationship building โ Dell; Oreos Fan generated fanpages - Coke Contests โ Levis Causes - The Body Shop Groups Drawbacks Difficult to build connections May not appear on newsfeed
7. Social Platforms โ Twitter -coke Benefits Growing faster of all platforms Corporate presence Easy to build connections Searchable via # Drawbacks 140 character limit Lack of temporal permanence Vast number of Tweets
8. Social Platforms - LinkedIn Professional focus New! Company profiles Groups Creating Connections Sharing messages Attempts to increase engagement
9. Social Platforms โ Foursquare and other location-based apps - Panera Benefits Fun and challenging for consumers Gives consumers a voice Helps consumers relate to friends Helps companies build relationships Helps local companies spread the word Drawbacks Counterfeit check-ins Spreads negative sentiments
10. On Site Tools with Location-Based Marketing Shopkick Radio wave reader Detect patterns of shopping Incentivize shoppers QR Codes Smartphone readers Incentivize shoppers Temporal optimization
11. Mobile Increased mobile access Smartphones project over 1 Billion by 2013 Tablets โ over 40 options by end of 2011 Auto access Wireless laptops/ mobile hot spots Laptops with modems Opportunities Changes in websites
12. Blogging - Hausman Marketing Letter Weblogs increasingly prevalent Originally journalists More CEOs, CMOs, etc. Average consumers Prominent feature of websites Advantages over static websites SEO Timeliness Interactive
13. How Blogging Works Set up website in Wordpress or Joomlar Write content or have guest bloggers Share content and encourage comments Organize content into categories and pages 80/20 rule โ 80 % of content should be supportive of others and 20 % self-promotion Continually provide additional comment
14. Facebook and Twitter dominate Social Media in small businesses While small businesses use Facebook more, their customers are Tweeting about them. Consumers are more likely to share a Facebook message than a Tweet. Most small businesses owners share information frequently. Fan pages get more interaction than personal profile pages.
15.
16. Measuring โ Return on Investment Mostly uncharted territory What to measure Influence Klout, PeerInfluence, Technorati Followers, Friends, Fans, Visitors โฆ Conversion Online, offline, when, โฆ Determining cause and effect Tools Radian6 Google Analytics http://ow.ly/4dymm Others
19. Monitor - Listening Reputation management Uses Radian6 or other tools, as does measuring Code for sentiment or add to spreadsheet Transmit relevant to decision makers and customer service Track changes over time Market Research Influencers Unmet needs Level of satisfaction
20.
21. Administration Support Knowing WHAT to Listen To Information Overload Privacy Barriers External requirements Benchmarking Market Research Language and cultural meaning Integration into strategy and customer support function Listening Problems
22. SEO โ Search Engine Optimization Getting found 1st page, 1st position Algorithms Title, tags, meta-description, keywords Unique, valuable content Engagement - SMM Pageviews Getting Visitors Headlines Snippets Visuals
23. How to Put it All Together Linking social networks Coordinating online and offline activities Sharing across multiple platforms Unique requirements, limitations, and opportunities of each Timing Consistency Planning Hootsuite Increased difficulty in monitoring and listening
24.
25. Costs of Social Media Tangible Website SEO, Developer Organizational Time for engagement Time for content creation Time for listening Intangible Damage from not listening Opportunity costs Competitive irrelevance
Putnam in Bowling Alone wrote of the death of community as PTAs became poorly attended, neighbors no longer knew each other or held block parties, and folks stopped volunteering at hospitals and other events. He blames this, in part, on the highway infrastructure which allowed people to move far from their birthplaces, move frequently, and spread out at greater distances from each other and their workplaces. This led to feelings of isolation. Other factors contributing to the death of community are the increased appeal of solitary activities such as watching TV, listening to music, or surfing the internet. While once these activities were done in a group, they are now increasingly being done along โ with each family member doing his โownโ thing.People also feel pressed for time between long commutes, more 2 income families who squeeze housework and childrearing into once free time, and many leisure options, people are busy and no longer have time to spend building relationships. The increased appeal of online dating services (with over 20 million in the 2 most popular sites) and a resurgence of matchmaking services show how bad the isolation has become. Social networking offers community that helps replace real community and has several advantages โ namely that its there when you want it through computers and mobile devices โ but you can turn it off when its not convenient. Traditionally, these platforms were text based, but now pictures and video are increasingly common and likely integration with Skype will round out the electronic options for connecting in cyberspace.Another advantage of online community is its ability to manage self presentation so you can be the person you choose to be rather than the person you are.
Social media involves spreading commercial messages through these social platforms rather than paid commercial media such as TV and radio. Part of the appeal of this channel is that transmission is free, which is important for small businesses who are often strapped for cash to spend on advertising. However, social media are not free โ as weโll see later. However, they are still an excellent tool for small businesses.The reason social media CAN be an effective communication channel is the care consumers have exercised in constructing networks of friends, relatives, school chums, and random people whose lives have intersected their own. Network folks call this your social graph. In order for commercial messages to spread across social platforms two things must happen โ individuals must be willing to spread the message to their social graph and members of their social graph must be influenced by the message to alter their attitudes, their behaviors, and/or spread the message further.If properly motivated, consumers will pass your commercial message to their social graph. Often motivation simply takes the form of celebrity and status that accrue to consumers who are โin the knowโ about developments such as new products, special offers, interesting brand facts, or other tidbits of information. Itโs the same factor that makes people become new reporters or gossip โ the feeling of specialness that comes from knowing what others do not. Being the first to share information also makes the individual feel special and the center of attentions โ they become a minor celebrity. Members of the individualโs social graph changes their attitudes, behaviors, or shares the message in exchange for social capital. Thus, influence is based on the amount of social capital a person holds. Because there are ways to assess SOME types of influence online, measures of influence have been developed, such as Klout and PeerIndex, which both measure observed behavioral changes such as opening a link or passing on a message in one or more social networks.Since social capital is the currency that pays for social media, its important to understand where it comes from. Social capital comes from positive interactions with others that lead to respect, authority, trust, and based on norms of reciprocity โ tit for tat. Social capital is often thought of as a personal brand.An important element underpinning the value of social networks for social media is the similarity between the individuals making up the social graph. This means the individuals are likely in the same target market thus having similar problems and needs. The more similar the individuals in the graph, the more likely they are to share a common social lens โ or way of looking at things โ have similar experiences, and have a common vernacular to aid communication.
Increasingly, small business, as well as businesses of any size, are using social media. But, we really donโt know how many??????
We DO know consumers are using social networks in massive numbers.
Facebook is the largest of existing social networks, which makes it very appealing. Also, status updates are automatically shared with your network, which means their network can also see your updates. Think about it. If you have 200 friends on Facebook and they each have 200 friends, your status update can reach 40,000 people - although the actual reach is actually much smaller since there is likely overlap between networks of friends. But, thatโs still a mammoth number of impressions. When you consider your status update can spread in this viral fashion throughout the social graph, you can see how this medium can be so effective. There are 2 types of Facebook pages โ profiles, for individuals, and fanpages, for companies. Profile pages reflect the privacy settings imposed by their owners, so much of whatโs on them is only visible to friends. This limits the spread of your message to just 1 layer of friends. Fanpages are open, for the most part, but only people who are fans (have selected the LIKE button) can post on the fanpage. There are also groups on Facebook. For more information on the differences between these 3 Facebook options, select this link. http://hausmanmarketresearch.org/social-marketing/facebook-business-marketing-fan-page-vs-profile-vs-groups/A variety of options exist when setting up your Fanpage, although changes in Facebook require constant vigilance to ensure your page is still working well. Also, FBML, used to create graphical designs on fanpages is being phased out by Facebook, which will make creating these fanpages much more expensive.Among the drawbacks of using Facebook as a social media channel is the difficulty encountered in building connections. As a profile page, you are limited to inviting known individuals to link with you and may loose your Facebook page for violations of these rules. Fanpages are not able to make connections at all, and are reliant on Facebook users to LIKE them โ although you can invite your friends to LIKE your fanpage.Another problem with using Facebook for either individuals or companies is that your status updates may NOT appear in your friendโs newsfeed. Engagement determines who sees your newsfeed.
Twitter is the second most popular social network and represents some major advantages as a channel for social media. First, itโs the fastest growing of all the social networks and will likely overtake Facebook in a few years, if it continues its growth.Twitter is a microblogging site, where members Tweet in 140 character bites. Twitter is also increasing its corporate presence with promoted Tweets and Follows. Likely increased commercialization of Twitter is coming.Its very easy to build connections โ followers โ in Twitter, as there are no restrictions on who you can follow and its considered a Twitter norm to follow back those who follow you โ although this norm is muted among prominent Tweeters and is slowly declining even among everyday Tweeters. Its relatively easy to build large numbers of followers who see all your Tweets. Followers can also choose to pass along your Tweets through ReTweeting, although its much less common and not automatic as is message transmission in Facebook. Twitter is also searchable through the use of hashtags.Twitter has a number of drawback, as well. First, the 140 character limit (including punctuation and spaces) doesnโt give you much room to say something to entice readers to action. The use of standardized shortcuts, like LOL, RT, etc help extend the amount one can communicate, but they frequently contain shortcuts that mystify many users. This is especially true in groups where theyโve developed their own, unique shortcuts. Link shorteners are a must on Twitter.Lack of temporal permanence is a bigger problem on Twitter. If you have more than a few Tweeters youโre following, everything not hashtagged gets lost in the chaos of Tweets coming one after another. There are just so many Tweets that older Tweets (often only posted a few minutes ago) are replaced by new Tweets.The use of automation in Twitter has vastly increased this problem. Applications can easily send massive numbers of Tweets automatically โ for instance, sending a pre-selected message hundreds of times or sending everything from an RSS feed instantly. While Twitter will stop obvious attempts to Tweet the same thing over again, any small variation in the message will circumvent this protection. Automation apps have built-in randomizers to create these subtle variations. Users can also automate refollowing followers, autoresponding to new followers with a standard message (that can even be personalized), and other Twitter actions.
Location-based applications such as Foursquare, Facebook Places, and Google Latitude are ways for friends to keep track of each other in real-time through ckeck-ins. Location-based applications are also extremely useful for retailers and other local businesses as it letโs them know who is visiting their business. They can offer incentives, such as coupons, to encourage visitors to share their experiences with their friends โ since these applications also allow for rating the business. Probably the most exciting use of location-based applications is by using them in combination with other social network marketing efforts, which we will talk about later.Some problems with location-based applications is the possibility of counterfeit check-in cause by drive-bys and because of imprecision of GPS signals. Newer location-based applications that rely on more precise radio transmissions from your smartphone are emerging to handle these issues.All social media marketing tactic rely on successful mastery of your traditional marketing, especially high quality products and customer service, Location-based applications, as well as all social networks, just provide a way for customers to spread negative word of mouth for companies who think good advertising can overcome sloppy delivery in other areas of marketing.