This document discusses the importance of training employees for social media use and outlines different types of users within a company: - Digital Natives are comfortable with social platforms - Savvy Technologists are comfortable but cautious in adopting new platforms - Reluctant Users are aware but hesitant to use social media - Digital Contrarians are averse to social media - Digital Newbies are simply unaware of social media It stresses that training is needed for all user types to properly represent the company online and integrate social media into marketing strategies.

1. Social Media Its role in communications

9. Queensland Floods 2011

12. Sweet Tweet - Video

15. Social Media Statistics According to Nielson, almost 40% of all Australians are now interacting with companies via social networking sites, reinforcing notions that Australians are open to engaging with brands and companies online.

17. Monitoring and Measuring

19. Demonstration of Monitoring Tools

20. Example of desktop

24. Elements of a Social Media Strategy

27. Testing and Experimentation are Keys to Success

29. 7 Steps for Social Media Strategy

36. 7. Analyse Adapt Improve

40. Digital Footprint

55. A loose framework to plan your training course programming

58. Internal hurdles and considerations

60. Ongoing education and post-training resource planning

64. Workers fired for Domino's prank video

65. The Response

67. Reporting Example of what a “dip your toe in the water’ social media report can look like

68. Shared Interests and values vs demographic categories

70. KLM Airlines

73. ROE/ROI Model

74. Your questions answered