In this presentation, Sai Rohit introduces SMAC and associated trends. He is keen on developing an analytics platform that will help the marketing and sales teams.

1. Name: Rapelli Sai Rohit
College: CVR College Of Engineering, Hyderabad
Year/Semester: 3/2 Branch: CSE
E-mail: sairohit.tremendous@gmail.com
Twitter Id: @imRohu

2. Earlier, we have mainframe wave in seventies the mini computers
in the eighties and internet revolution in nineties and early
millennium.
Each of these ways of computing has exponential increases in
business productivity ROI as organisations leverage the power of
technology.
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INTRODUCTION

3. We believe this new way is what we are calling the SMAC
technology and encompasses the combined use of social mobile
analysis & cloud technologies.
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4. Marketers conceptualized these 4
technologies as a SMAC Stack, these
will drive :
1.High customer engagement
2.Greater innovation and
3.Exponential growth oppurtunities
not unlike seen by early adopters in
pc and internet revolutions.
4TRENDS

5. 5TRENDS

6. INTEREST AREAS
1.Retailers are developing SMAC STACK to combine the best of virtual
and retail shopping experiences.
2.Netflix,the movie/entertainment game-changer uses advanced
analytics and elaborate algorithms & integrating Social networks to
recommend films tailored to you, improved number of users.
3.Payments made through NFC rather than using DC/CC improved
transaction related issues.
4.Analytics can be collected through a variety of channels, from
social sites to transactions to filed tickets, IT departments can parse
this big data to determine what needs to be improved company-
wide.
5. Every employee carrying their own laptop/mobile, analytics can
help calculate risk exposure/accidents while travelling by using.
6.Using of Cloud based services(SMAC) in hospitals minimize the no
of visitings of patients by delivering full reports to their mobiles.
All of these are smarter marketing stratergies to improve business.
If I were given internship, I would work on these above stratergies
integrating SMAC-STACK technology which therby improves
marketing sales.
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7. The Internet is so big, so powerful and pointless that for some
people it is a complete substitute for life.
Andrew Brown
THANK YOU
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