The document discusses how digital technologies like mobile, social media, analytics and cloud (SMAC or AMPS) are driving digital transformation. It provides examples of how companies like Under Armour and Facebook have transformed their business models beyond their original industries through digital means. Digital transformation involves using new technologies to reinvent business models and disrupt existing industry value chains. The SMAC stack in particular provides opportunities for organizations across industries to transform processes through technologies that enable interactions between producers and consumers on digital platforms.