AMPS/ SMAC :
Pillars of Digital Transformation
How will IOT and AI Change the World?
Disrupting business models
Mobile
Social
Machine Learning
Cloud
Internet
of Things
Big Data
Leaders are
emerging from
nowhere
Early adopters are
Winning
Industry
boundaries
are blurring
Under Armour is not just selling
shirts and shoes, they are connecting
38 million people on a digital health
platform
Facebook is not just a
social network, it is the largest media
company even though it doesn’t create
content
Uber is not just another taxi company, it
is transforming into an “urban logistics”
company
http://www.lovethhttp://www.lovethispic.com/image/229958/life-was-much-easier-when-apple-and-blackberry-
were-just-fruits
Digital
Transformation
The use of digital technology to
radically improve the performance
and/or reach of a company
Digital Transformation Means Business Model Re-invention
Vs.
Hospitality
Vs.
Music

Vs.
Movies

Vs.
Online

Vs.
Electronics

Vs.
Photography

Vs.
Books

Vs.
Transportation
 
Digital Transformation re-invents business models by exploiting superior customer, product and
operational insights to disrupt industry value chains and disintermediate customer relationships
Digital Transformation Means Business Model Re-invention
Vs.
Hospitality
Vs.
Music

Vs.
Movies

Vs.
Online

Vs.
Electronics

Vs.
Photography

Vs.
Books

Vs.
Transportation
 
Digital Transformation re-invents business models by exploiting superior customer, product and
operational insights to disrupt industry value chains and disintermediate customer relationships
Vs.
Farming
Equipment
Vs.
Automobile
Manufacturing
Vs.
Financial
Services
Source: Bill Schmarzo “Big Data MBA” Course Curriculum
Digitalization versus Digital Transformation
Digital-assisted
Enhance human-
centric processes
with digital
devices
Analog
Existing human-
centric processes
to gather data
Digitalization
Replace human-
centric process
with digital
technologies
Digital
Transformation
Re-inventing
healthcare
operations with
predictive /
preventative
AI/ML care 1
1 Source: How AI is transforming healthcare and solving problems
Digital Transformation re-invents your customer engagement and business operations with continuously-
learning AI capabilities to derive and drive new sources of customer, product, service and operational value
Pillars of Digital Transformation
Cloud enables delivery of
information and functionality to
users and systems
Analytics (Big Data) helps
gain meaningful insights
from the information,
facilitating informed
decision making
Mobile devices are a
platform for effective social
networking and new ways
to work
Social enables 2 way
communication with valuable
customers
Increasing social networking
by a widening base of mobile/tablet users
presents opportunities for analytics
enabled by cloud computing
What is SMAC Stack?
What is Digital Transformation?
* In the US AMPS are commonly referred to as SMACs, an abbreviation from Social, Mobile, Analytics and Cloud
Source: IMD
AMPS, the newest digital technologies are having a profound effect
on how organizations and industries are transforming
Successful digital
business
transformation
requires:
• Deep
understanding of
the newest
digital
technologies
• How to use these
at scale, smarter
and faster than
the competitors
Mobile ~
Platforms
Analytic tools,
applications
Social media
• Tools to extract value from data, such as IBM’s Watson
computer, Hadoop clusters, Mongo, Radian6, Cloudera, etc.
• Ability to meet the challenges of Big Data, i.e. 3Vs: data
volume, variety and velocity
• Mobile devices overtaking fixed devices
• Mobile-first strategies gaining prominence
• From “dumb” phones to smart phones/ smart devices
• Proprietary and non-proprietary systems that facilitate the
sharing of data, applications, and insights among different parts
within an organization or between organizations
• Cloud based solutions
• Emergence of ecosystems of partners
• Social media platforms enable two-way flow of information and
communication between an organization and its key internal and
external stakeholders
• Also a learning tool to monitor industry trends, customer
sentiment, and competitor moves, among other applications
Platforms – Tools to accelerate your game
Platform Economy – Basics
Platforms
Platforms
• Why does a Platform Exist
– The Goal of the Platforms is to enable
interactions between Producers and Consumers
• What is a Platform
– It’s a Plug and Play Business Model that allows
multiple participants (producers and consumers)
to connect to it, interact with each other and
connect and create value
The Three Key Shifts
• From Resource Control to Resource
Orchestration
• From Internal Optimization to External
Interaction
• From a Focus on Customer Value to a Focus
on Ecosystem Value
Is SMAC/ AMPS only for e-commerce?
• Telecom
• Banking and Financial Services
• Travel and Hospitality
• Media
• Sports and Entertainment
• The list goes on………
SMAC Stack
• Technology: The SMAC Stack. The next master
architecture for enterprise IT, and its magnitude and
importance.
• Business Models: “Unchained Businesses.” How the
SMAC stack will lead to the unbundling of tightly-coupled,
industrial-age value chains, transforming key processes
and, in some cases, entire industry structures.
• Killer Processes: Ground Zero for Change. Successful
transformations will occur in focused areas of the business
in which the SMAC stack is already changing the
competitive equation.
DON’T GET SMACked
• Technology: Harness the multiplying effect of the SMAC
stack to transform your business.
• Business Models: “Unchain” your industrial value chain by
creating boundary less ways of working within your
organization and with business partners and customers.
• Focal Points: Identify key knowledge process areas where
the confluence of new technologies and ways of working
can truly differentiate your business.

DT-SMAC, AMPS.pptx

  • 1.
    AMPS/ SMAC : Pillarsof Digital Transformation
  • 2.
    How will IOTand AI Change the World?
  • 3.
    Disrupting business models Mobile Social MachineLearning Cloud Internet of Things Big Data Leaders are emerging from nowhere Early adopters are Winning Industry boundaries are blurring Under Armour is not just selling shirts and shoes, they are connecting 38 million people on a digital health platform Facebook is not just a social network, it is the largest media company even though it doesn’t create content Uber is not just another taxi company, it is transforming into an “urban logistics” company
  • 7.
  • 8.
    Digital Transformation The use ofdigital technology to radically improve the performance and/or reach of a company
  • 9.
    Digital Transformation MeansBusiness Model Re-invention Vs. Hospitality Vs. Music  Vs. Movies  Vs. Online  Vs. Electronics  Vs. Photography  Vs. Books  Vs. Transportation   Digital Transformation re-invents business models by exploiting superior customer, product and operational insights to disrupt industry value chains and disintermediate customer relationships
  • 10.
    Digital Transformation MeansBusiness Model Re-invention Vs. Hospitality Vs. Music  Vs. Movies  Vs. Online  Vs. Electronics  Vs. Photography  Vs. Books  Vs. Transportation   Digital Transformation re-invents business models by exploiting superior customer, product and operational insights to disrupt industry value chains and disintermediate customer relationships Vs. Farming Equipment Vs. Automobile Manufacturing Vs. Financial Services
  • 11.
    Source: Bill Schmarzo“Big Data MBA” Course Curriculum Digitalization versus Digital Transformation Digital-assisted Enhance human- centric processes with digital devices Analog Existing human- centric processes to gather data Digitalization Replace human- centric process with digital technologies Digital Transformation Re-inventing healthcare operations with predictive / preventative AI/ML care 1 1 Source: How AI is transforming healthcare and solving problems Digital Transformation re-invents your customer engagement and business operations with continuously- learning AI capabilities to derive and drive new sources of customer, product, service and operational value
  • 13.
    Pillars of DigitalTransformation
  • 14.
    Cloud enables deliveryof information and functionality to users and systems Analytics (Big Data) helps gain meaningful insights from the information, facilitating informed decision making Mobile devices are a platform for effective social networking and new ways to work Social enables 2 way communication with valuable customers Increasing social networking by a widening base of mobile/tablet users presents opportunities for analytics enabled by cloud computing
  • 15.
  • 16.
    What is DigitalTransformation?
  • 18.
    * In theUS AMPS are commonly referred to as SMACs, an abbreviation from Social, Mobile, Analytics and Cloud Source: IMD AMPS, the newest digital technologies are having a profound effect on how organizations and industries are transforming Successful digital business transformation requires: • Deep understanding of the newest digital technologies • How to use these at scale, smarter and faster than the competitors Mobile ~ Platforms Analytic tools, applications Social media • Tools to extract value from data, such as IBM’s Watson computer, Hadoop clusters, Mongo, Radian6, Cloudera, etc. • Ability to meet the challenges of Big Data, i.e. 3Vs: data volume, variety and velocity • Mobile devices overtaking fixed devices • Mobile-first strategies gaining prominence • From “dumb” phones to smart phones/ smart devices • Proprietary and non-proprietary systems that facilitate the sharing of data, applications, and insights among different parts within an organization or between organizations • Cloud based solutions • Emergence of ecosystems of partners • Social media platforms enable two-way flow of information and communication between an organization and its key internal and external stakeholders • Also a learning tool to monitor industry trends, customer sentiment, and competitor moves, among other applications
  • 22.
    Platforms – Toolsto accelerate your game
  • 23.
  • 24.
  • 25.
    Platforms • Why doesa Platform Exist – The Goal of the Platforms is to enable interactions between Producers and Consumers • What is a Platform – It’s a Plug and Play Business Model that allows multiple participants (producers and consumers) to connect to it, interact with each other and connect and create value
  • 26.
    The Three KeyShifts • From Resource Control to Resource Orchestration • From Internal Optimization to External Interaction • From a Focus on Customer Value to a Focus on Ecosystem Value
  • 27.
    Is SMAC/ AMPSonly for e-commerce? • Telecom • Banking and Financial Services • Travel and Hospitality • Media • Sports and Entertainment • The list goes on………
  • 28.
    SMAC Stack • Technology:The SMAC Stack. The next master architecture for enterprise IT, and its magnitude and importance. • Business Models: “Unchained Businesses.” How the SMAC stack will lead to the unbundling of tightly-coupled, industrial-age value chains, transforming key processes and, in some cases, entire industry structures. • Killer Processes: Ground Zero for Change. Successful transformations will occur in focused areas of the business in which the SMAC stack is already changing the competitive equation.
  • 29.
    DON’T GET SMACked •Technology: Harness the multiplying effect of the SMAC stack to transform your business. • Business Models: “Unchain” your industrial value chain by creating boundary less ways of working within your organization and with business partners and customers. • Focal Points: Identify key knowledge process areas where the confluence of new technologies and ways of working can truly differentiate your business.

Editor's Notes

  • #10 Across multiple industries, startups are leveraging data and analytics to disrupt established players These startups are being successful because they are more effective at leveraging data and analytics to power their business models including: Optimizing key business processes (customer acquisition, maturation, retention, advocacy) Uncovering new monetization opportunities (new products, services, markets, audiences, channels, partners, etc.) Delivering a more compelling and differentiated user experience These startups don’t carry the legacy thinking about where and how to exploit data and analytics for business value Example, Uber leverages data and analytics to simplify (optimize) my decision to get from where I am to where I need to get Disintermediation and disruption coming to Financial Services: Too much money Too fragmented of a market place Unsatisfactory customer experience Questionable outcomes
  • #11 Across multiple industries, startups are leveraging data and analytics to disrupt established players These startups are being successful because they are more effective at leveraging data and analytics to power their business models including: Optimizing key business processes (customer acquisition, maturation, retention, advocacy) Uncovering new monetization opportunities (new products, services, markets, audiences, channels, partners, etc.) Delivering a more compelling and differentiated user experience These startups don’t carry the legacy thinking about where and how to exploit data and analytics for business value Example, Uber leverages data and analytics to simplify (optimize) my decision to get from where I am to where I need to get Disintermediation and disruption coming to Financial Services: Too much money Too fragmented of a market place Unsatisfactory customer experience Questionable outcomes
  • #12 LO3’s flagship product, the TransActive Grid meter, works like a digital ledger, keeping track of who buys energy and how much they consume. It allows people to purchase electricity directly from their neighbor with the solar array. Consumers use an app on their phone to interact with the meter. The meter uses a blockchain to validate these purchases.