This presentation gives a basic insight of SMAC, one of the popular emerging technology

1. Name: Chitranjali Banjare
E-mail: chitranjali.banjare@gmail.com
Twitter Id: @ChitraBanjare
University: ABV-Indian Institute of
Information Technology and
Management, Gwalior
Year/Semester: 4th year(8th sem)
Branch: Information Technology
TOPIC:- SOCIAL, MOBILE ,ANALYTICS AND
CLOUD(SMAC)

2. SMAC
Social
collaboration(throug
h all sort of social
media) is
expanding the way
people interact with
one another and
businesses. Mobile devices
have enhanced
customer’s reach to
information from
various sources.
Mobile applications
will help businesses
reach these
customers and
interact with them at
personal levelAnalytics is an IT cum
marketing technology that
helps business to learn
about their customers’
requirements through data
analysis and device
strategies to provide
solution to their problems.
Cloud technology
provides a platform
to deploy these
solutions on global
scale and at
reduced cost

3. SMAC in Brand positioning ( An Example )
Social
• For improving the
image of any
brand, its
promotion is done
through social
networking sites.
Mobile
• For promoting
any brand,
various
applications or
games are
developed so
that a customer
can get well
equipped with
the brand.
Analytics
• By doing Data
analysis on social
media, it can be
known whether the
response of people
for a product,
person or company
is positive or
negative and
accordingly further
strategies can be
developed.
Cloud
• With the
emergence of
Cloud, brand
positioning has
become an
effective but simple
task due to
reduced
investments,
personnel, floor
space, electrical
power, operation
and maintenance
cost.

4. Major Trends that made use of SMAC!!
 Campaigns:- “ALS Ice bucket challenge”, “India against
RAPE”, “Abki Baar Modi Sarkar”(MODI’s Wave), “Tweet-a-
Beer”, Cadbury’s “Thanks a million” etc etc. SMAC helped in
almost every campaign that started from 2012 and made
them victorious.
 Banking and financial services sector:- SMAC can help
banks engage their customers in a frank conversation and
gain insights into their spending habits, likes and dislikes etc.
and to provide a personalized solution to help his banking
needs thus boosting his loyalty and gaining in reputation.
 Employee hiring:- SMAC has been an eminent part in
employee hiring phase. For eg:- By going through the social
profile of a person and with some data analysis his Emotional
Quotient can be known.

5. Trends That would change India’s Destiny…
 SME’s(Small and Medium Enterprises) in India can be called
the “backbone of the GDP” of India. The contribution of the SME
sector to the entire output of the country is nearly 40%. Currently,
there are over 11 million SME units in India.
SMAC technologies :-
 advanced,
 affordable
 pervasive
 Available to businesses of all sizes.
 opening up an opportunity for SMEs
to level the playing field and compete with larger players.

6. Areas of Interest
 My interest is in Social and Analytics parts of SMAC.
 If given an internship, I would be interested in developing
applications that would utilize the Data Analysis to provide
an easier and efficient platform for SMEs improve their
customer domain and profits while reducing the over
expenditure.
 In agricultural field also, SMAC would be beneficial for
farmers to get an idea of most demanded crop of the
season and many other features.
 Apart from these my area of interest is for developing such
applications that would target common men and solve
their day to day problems using SMAC.

7. Thank you