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  • Ankit:HUL is India’s largest FMCG company by market capitalization and revenueMarket leader in 6 out of 7 segments No. 2 position in the rest
  • Ankit:HUL is India’s largest FMCG company by market capitalization and revenueMarket leader in 6 out of 7 segments No. 2 position in the rest
  • Hul by abdul gafoor...

    1. 1. Abdul GafoorAsif PashaNeelesh. JRaghu.NRavindra AppugolShiva Kumar .K
    2. 2. HUL Present Head Quarters inMumbai
    3. 3. Our vision Unilever products touch the lives of over 2billion people every day – whether thats throughfeeling great because theyve got shiny hair and abrilliant smile, keeping their homes fresh and clean,or by enjoying a great cup of tea, satisfying meal orhealthy snack.Unilevers mission is to add Vitality to life.We meet everyday needs for nutrition,hygiene, and personal care with brandsthat help people feel good, look good andget more out of life.
    4. 4. Introduction to HUL Hindustan Unilever Limited (HUL) is Indias largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. The Company has over 16,000 employees and has an annual turnover of around Rs.19, 401 crores (financial year 2010 - 2011).
    5. 5.  With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond‟s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall‟s and Pureit.
    6. 6.  HUL is a subsidiary of Unilever, one of the world‟s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of about €44 billion in 2011. Unilever has about 52% shareholding in HUL. The company has a distribution channel of 6.3 million outlets and owns 35 major Indian brands.
    7. 7. HUL – The Journey so far… 1931: HUL set up its first subsidiary 1956: HUL offered 10% of its equity to the Indian public 1972: Lipton Acquisition 1984: Brooke Bond Acquisition 1986: Pond‟s Acquisition 2000: Modern Foods AcquisitionA little bit of the History of HUL formation
    8. 8. Segment classification ofPlantsNothern Southern Bangalore(KA)Solan(HP) Chennai(TM)Basti(UP) Cochin(Kerala)Etah(UP) Dharwad(KA)Haridwar(Uttaranchal) Hydrabad(AP)Jalaun (UP) Hosur(TN)Rajpur(Punjab) Mangalore(KA)Hamirpur(Punjab) Pondichery
    9. 9. Western EasternMumbai(MH)Kalwa(MH) Haldia(WB)Daman&Diu Jalpaiguri(WB)Nasic(MH)Pune(MH) Kolkata(WB)Kandla(Gujrat) Chinnadwara(MP)SilvasaGoa Assam
    10. 10. Manufacturing locations Assam Uttaranchal Himachal Pradesh Pondicherry Dadra & Nagar Haveli
    11. 11. HUL Product Profile
    12. 12. Segment Sub-Segment Brand Comment Surf Patented Technology, Premium Segment Rin Largest Selling detergent bar Fabric Wash Sunlight Unilever‟s oldest, first brand WB, Kerala Market Share: 38% Wheel Largest Selling Indian detergent Dish Wash Market Share: 58% Vim First & largest selling dish washer bar Surface Cleaning Domex Lifebuoy World‟s largest selling Soap Lux Global brand Dove Global Brand: Premium, Skin friendly Pears Premium Segment Breeze Basic SegmentHousehold Personal Wash Liril Focuses on young female populationCare Market Share: 52% Hamam South Indian Regional Brand – TN Clinic Shampoo India‟s largest selling shampoo (D,ND) Dove Global Brand: Premium, Hair friendly Hair care Sunsilk Largest beauty shampoo brand Market Share: 47% Ayush Herbal - Doing well in South India Ponds Global brand, First mover (1947) Fair & Lovely Patented Formulation, Asian brand Lakme Skin Care Bought from Tatas, Salon BusinessPersonal Skincare Vaseline Global brand, Monopoly in Indian Petro-JellyProducts Market Share: 52% Aviance Customized Personal care Solutions
    13. 13. Segment Sub-Segment Brand Comment Toothpaste Close-up India‟s first Gel, Youth brand Market Share: 30% Pepsodent Second largest selling toothpaste Toothbrush Deodorants Market Share: 32%Axe, Rexona Clear leader in deodorant segment Colour Cosmetics Lakme Natural ColorantsPersonal Infant Care HuggiesProducts Feminine Care Kortex Late entrant - Smaller Player Kissan Jam Squeeze, Ketchup Knorr Soups & Ready to Cook Processed Foods Annapurna Salt, Flour Tea 3 Roses Mindsharp, Taj, Brooke Bond, Market Share: 23% Lipton - Coffee Beverages Market Share: 45% Bru Ice Cream &Food & Bakery Products Gelato, Quality WallsBeverages Brain Food Amaze Demographic advantage of IndiaPure-it Creating new markets Lakme Beauty Moving from products to Services in Salons Premium segmentsBeauty and Ayush Therapy Moving from products to Services inWellness Centres Premium segments
    14. 14. SWOT Analysis Strong R&D, healthy cash coffers to support innovation Strong position in most of the categories of its presence Unmatched distribution network , a must to cater rural marketsSTRENGTHS Presence across price points to straddle across entire income pyramid Healthy Shareholder Returns in the form of RoE and dividend yield Native Know How
    15. 15. 49% of HUVRs sales come from detergents and personal washWEAKNESSES Increase in Ad Spending, which may affect the margins
    16. 16. OPPORTUNITIES• Change in Rural India‟s • Favorable • Consumer expenditure source of income Demographics in food sector rose by• Government Focus • Increasing Consumer 13%• Futures Market aspirations • Valued at USD240mn – packaged foods – 5%,• Increase in MSP • Buoyant topline for 14%(g)• Massive Election FMCG companies • Modern retailing gaining Spending coverageGrowing Consumer Opportunity sector on a in Foodopportunities secularin Rural India Sector growth trend
    17. 17. Losing market Stiff competitionshare in most of from local as wellthe categories , as MNC playersMatured andGrowing THREATS - Rural income is yetReceding pricing dependant onpower agriculture and in turn monsoon - Spurious Products
    18. 18. HUL – Product Portfolio Revenue Share Soaps and Detergents Ice Creams Other 2% Personal Products Operations 8% BeveragesFoods (Bakery) 1% Soaps and Exports Exports 4% Detergents 48% Foods (Bakery) Beverages 11% Other Operations ( Water etc.) Personal Ice Creams Products 26%
    19. 19. HUL’s distribution system 7,000 redistribution stockiest covering about one million retail outlets. The general trade comprises grocery stores, chemists, wholesale, kiosks and general stores. Hindustan Unilever provide tailor made services to each of its channel partners. HUL is using the point of purchase method for much higher level of direct contact, through in-store facilitators, sampling, education and experience.
    20. 20. Distribution at the Villages The company has brought all markets with populations of below 50,000 under one rural sales organization. In rural India, the network directly covers about 50,000 villages, reaching 250 million consumersDistribution at the Supermarkets
    21. 21. HUL aim is not only to enable easy access to theirbrands, but also to touch consumers with a 3 wayconvergence of:•Product availability•Brand communication•And higher levels of brand experience
    22. 22. Hierarchical network for distribution of product factory Just in time depot Customer service provider Big box retailer consumer
    23. 23. CSR HUL also renders services to the community, focusing on health & hygiene education, empowerment of women, and water management. It is also involved in education and rehabilitation of underprivileged children, care for the destitute and HIV-positive, and rural development. HUL has also responded to national calamities, for instance with relief and rehabilitation after the 2004 tsunami caused devastation in South India
    24. 24. RESEARCH, DEVELOPMENTAND INNOVATIONS The R&D Centre started in Mumbai in 1958 by the Company, continues to produce a stream of high value technologies which differentiate the brands with strong consumer propositions. The R&D Centre has now undergone significant expansion with more than 700 highly qualified scientists and technologists working at the R&D laboratories in Mumbai and Bangalore. The R&D programme in India is strongly aligned with Unilever‟s global R&D priorities and geared towards delivering bigger, better and faster innovations with a robust pipeline of radically new technologies with innovative consumer propositions in Health and Hygiene, Laundry, Skin Care, Water Purification, Tea, Ice Cream and Naturals segments.
    25. 25. “ An information system (IS) canbe any organized combination ofpeople, hardware, software, communicationsnetworks, and data resources that stores andretrieves, transforms, and disseminateinformation in an organization”.
    26. 26. CLASSIFICATION OFINFORMATION SYSTEM
    27. 27. MEANING A transaction processing system (TPS)is aninformation system that records companytransactions.( a transaction is defined as anexchange between two or more business entities.)
    28. 28. A Transaction Processing System (TPS) is atype of information system thatcollects, stores, modifies and retrieves the datatransactions of an enterprise.
    29. 29.  Data entry Data capture Data validation Processing and revalidation Data storage Output generation
    30. 30. MAJOR TRANSACTIONS OFHUL Gross sales of the company is Rs 20305.54 crores. Net sales of HUL during the year is Rs 19401 crores. Purchases made during the year(2009-10) is Rs 15480 crores. Raw materials purchased during the year(2010- 11)is Rs 17900 crores. New recruitments being 500 employees in 2011. Total salaries paid during the year is 85 crores.
    31. 31. Internet An Organization‟s TPS Financial TPS Businesstransactions Drill down reports AccountingTransaction Databases TPS Exception reportsprocessing of Demand reports systems valid transactions Key-indicator reports Marketing TPS Scheduled reports Businesstransactions Databases Human of Resources Etc. external data TPS Extranet Etc.
    32. 32. TPS IN RAW-MATERIALDEPARTMENT
    33. 33. SUPPLIERS Company had purchased the Raw-material of Rs 17900 crores. PUSHPAK PRODUCTS INDIA PVT LTD Radiant Commodities Private Limited Arsh Plastics FFC Aromas Pvt. Ltd. PAN FOODS LIMITED International Print O Pac Limited BALAJI INDUSTRIES SUPERFCHEM CONSUPACK COMPANY Gears & Pinions Pvt Ltd AmolRaj Printers
    34. 34. Raw material cost - FY2011 profitability affected by higher raw material cost: During FY2011 Hindustan Unilever Ltd (HUL)s adjusted (consolidated) bottom line remained almost flat at Rs2,134.4 crore despite a double-digit top line growth of about 11% year on year (YoY) during the year. The bottom line was flat mainly on account of a 243-basis-point year-on-year (Y-o-Y) decline in the operating profit margin (OPM) on account of higher raw material prices. - Operating cash flows declined YoY: The net cash generated from the operating activities stood at Rs1,910.2 crore in FY2011 as against Rs3,479.6 crore in FY2010. The decline in the cash generated from operations can largely be attributed to the increase in the commodity prices during the year. - Return ratios remained strong: The return ratios remained strong with the return on equity (RoE) and return on capital employed (RoCE) standing at 79.4% and 101.1% respectively in FY2011 as against 87.7% and 103.5% respectively in FY2010.
    35. 35. TPS IN SALES&MARKETINGDEPARTMENT
    36. 36. MARKETING Sales and marketing -- Sales function deals with all aspects of selling to customers; the marketing function carries out marketing research, organizes advertising and product promotion Company‟s total sales during the year is Rs20305.54 Company‟s net sales during the year is Rs 19401.11 Hindustan Unilever ltd share price in the market is 391.50
    37. 37. Segmentation of net sales 1. Soaps and detergent- 8653crores. 2. Personal products- 5762 crores. 3. Beverages-2308 crores 4. Processed foods- 892 crores. 5. Ice creams-272 6. Exports-1086 7. Others-4268 crores.
    38. 38. TPS IN DISTRIBUTIONDEPARTMENT
    39. 39. HUL’s distribution system 7,000 redistribution stockiest covering about one million retail outlets. The general trade comprises grocery stores, chemists, wholesale, kiosks and general stores. Hindustan Unilever provide tailor made services to each of its channel partners. HUL is using the point of purchase method for much higher level of direct contact, through in-store facilitators, sampling, education and experience.
    40. 40. Distribution StrategyDistribution at the Villages The company has brought all markets with populations of below 50,000 under one rural sales organization. The team comprises an exclusive sales force and exclusive redistribution stockists. The team focuses on building superior availability of products. In rural India, the network directly covers about 50,000 villages, reaching 250 million consumers, through 6000 sub- stockists.Distribution at the Supermarkets HUL has set up a full-scale sales organisation, for this channel to serve modern retailing outlets. Product tests and in-store sampling is provided to consumers.
    41. 41. DISTRIBUTION NETWORK The operations involve over 2,000 suppliers and associates. HULs distribution network, comprising about 7,000 redistribution stockiest. 6.3 million retail outlets reaching the entire urban population, and about 250 million rural consumers. The products of HUL are manufactured in 40 factories across India.
    42. 42. Hierarchical network for distribution of product factory Just in time depot Customer service provider Big box retailer consumer
    43. 43. TPS IN FINANCE & ACCOUNTSDEPARTMENT
    44. 44. Income segments Soaps and detergents - 1295.66crores Personal products - 701.82 Beverages - 293.62 Food products - 26.69 Exports - 107.97 Ice-creams - 53.39 Other operations - 213.54
    45. 45. HUL – Product Portfolio Revenue Share Soaps and Detergents Ice Creams Other 2% Personal Products Operations 8% BeveragesFoods (Bakery) 1% Soaps and Exports Exports 4% Detergents 48% Foods (Bakery) Beverages 11% Other Operations ( Water etc.) Personal Ice Creams Products 26%
    46. 46. REPORT TO WHOM? Each department prepares reports at the bottom level and these reports send to departmental managers with some suggestions. Finance manager - Pavan Chaturvedi Marketing manager - Srinivasa Madhavan HR manager - Anish Singh Accounting manager- Ramesh Doraiswami Production manager - Ameya Borker
    47. 47. Suggestions from all the above analysis the operational level management came to know about two things. 1) The raw-material cost during the year is more. 2) The revenues generated from Ice-creams and bakery products is very less. feed back from the customer tells that the taste of bakery items should be improved. So we suggest the management to take some measures to make it profitable.
    48. 48. MIS meaning“ Management Information system (MIS) is a network of communication channels and information processing centers collecting information from difference sources for the purpose of decision making”.
    49. 49. MIS functions in HUL Collect data from various data base (TPS) Store process & analyze the data collected by TPS. Reporting or presenting the information to DSS
    50. 50. MIS in HULEntering Pass: Software used - Setup gate pass software Details required - Name:- Age:- Sex:- Qualification:- Arriving & Departing time:- Name of Concern person:- Photo Identification:- Purpose of Meeting etc:-
    51. 51. SAP in HUL  SAP is the largest European software enterprise.  SAP is the 3rd largest software company in the world.  It ranked after Microsoft, IBM, in terms of market capitalization.  Sap stands for:- “System , Application and products in data processing”.
    52. 52. Internet An Organization‟s MIS Financial MIS Businesstransactions Drill down reports AccountingTransaction Databases MIS Exception reportsprocessing of Demand reports systems valid transactions Key-indicator reports Marketing MIS Scheduled reports Businesstransactions Databases Human of Resources Etc. external data MIS Extranet Etc.
    53. 53. Strength of having MIS in HUL To retrieve information about internal operations from databases that have been updated by TPS To obtained data about the business environment from external sources so as to process them to serve the managers in a better way which is a key to success of HUL To provide managerial end users with information products that support much of their day to day decisions making needs. To make available, right information at right place at the right time and the lowest cost which was seen in the year 2009-10 in case of raw material scarcity and inflation.
    54. 54. “Knowledge Management System(KM System) refers to a system formanaging knowledge inorganizations for supportingcreation, capture, storage anddissemination of information”.
    55. 55. KMS in HUL  All Departments of all units of HUL are connected through Intranet  Each employee is given separate login id.  employee can excess only with that department  Linkage of all employees CONCERN USE KANDLA SEZ EMPLOYEE R  Internet is provided to only specific class employees
    56. 56. CONT…. LAN is used to connect all departments in HUL (K-SEZ unit). All computers are taken on Rental Bases to reduce cost.
    57. 57. Telecommunication in HUL  All engineers & management level employees are provided mobile & SIM connection by company  All were connected through Reliance, but now they changed the SIM of all and now they all are Connected through Airtel.
    58. 58. KMS is comprised of fourcomponents  Content management applications  Expertise locator applications  Collaboration  Portal
    59. 59. Why KMS is a Strengths ofHUL?  They have built a strong data infrastructure that has comparatively better edge over the competitors like Emami, Nirma, Dabur India, Godrej Consumer Product, P & G Hygiene, etc..  Any small change in organization structure has almost no negative impact on the HUL.. (eco..  HUL are more successful to use their human skills, technology more efficiently
    60. 60. Benefits & Issues of KMS inHUL  In HUL, Sharing of valuable organizational information throughout organizational hierarchy right from the CEO or top management to worker supervisors.  There is no overlapping of any kind irrelevant or junk data in HUL which Can avoid re-inventing the wheel, reducing redundant work.
    61. 61.  Also have reduced the training time for new employees of HUL since last financial years. Retention of Intellectual Property after the employee leaves if such knowledge can be codified. As the fast moving consumer goods (i.e., FMCG) is mainly involved in HUL the proper Time management right from
    62. 62. Suggestions As the operational level Management suggest that the cost of raw-material increased & the sales of Ice-Cream & food product reduced, Finally, KMS suggest the top level management to take a wise decision to overcome these problems.
    63. 63. DECISSION SUPPORTSYSTEMA Decision Support System (DSS) is a collection of integrated software applications and hardware that form the backbone of an organization‟s decision making process.
    64. 64. Conceptual Model of a DSS Database Model base Access to the internet, networks, External database and other computer access systems Dialogue manager
    65. 65. Characteristics and Capabilities ofDSS1. Provide support in semi-structured and unstructured situations, includes human judgment and computerized information2. Support for various managerial levels3. Support to individuals and groups4. Support to interdependent and/or sequential decisions
    66. 66. CON….5. Support all phases of the decision-making process6. Support a variety of decision-making processes and styles7. Are adaptive8. Have user friendly interfaces9. Goal: improve effectiveness of decision making10. The decision maker controls the decision- making process
    67. 67. CON…11. End-users can build simple systems12. Utilizes models for analysis13. Provides access to a variety of data sources, formats, and types
    68. 68. Benefits of DSS in HUL Improves personal efficiency Speed up the process of decision making Increases organizational control Encourages exploration and discovery on the part of the decision maker Speeds up problem solving in an organization
    69. 69. CON… Facilitates interpersonal communication Generates new evidence in support of a decision Creates a competitive advantage over competition Helps automate managerial processes
    70. 70. Application of DSS in HUL HUL has a dynamic decision support system to predict the value of customer for new product development. In recent years, HUL have focused on how to enter markets and meet customer requirements by improving product attributes and processes to boost their market share and profits. HUL adopts reporting tools, processes, and methodologies for decision support system and provide end users with rich reporting, monitoring, and data analysis
    71. 71. CON… HUL estimate the net customer lifetime value from customer purchasing behavior toward a specific product by adopting DSS HUL rely on decision support tools, techniques, and models to help them assess and resolve everyday business questions HUL adopts DSS for the formulation of effective marketing strategies that
    72. 72. Suggestion Since the middle level managementsuggest to solve the problem, DSStakes decision after a careful analysisthat we have decided to purchase rawmaterial from the various place & reducethe cost of production & add variousfavors to the ice-cream & the bakeryitems to improve the quality & overcomethe problem.
    73. 73. Executive Support System(ESS) orEIS “An executive information system (EIS) is a type of management information system intended to facilitate and support the information and decision-making needs of senior executives by providing easy access to both internal and external information relevant to meeting the strategic goals of the organization. It is commonly considered as a specialized form of decision support system (DSS).”
    74. 74. Components of an ESS Executive work stations depend on mainframe or minicomputer systems for access to ESS software. This package work with DBMS and telecommunication software to provide easy access to internal, external and special database with almost instantaneous response times. Executives, through ESS can „drill down‟ quickly to lower levels of detail in areas of particular interest to them. ESS also stresses trend analysis and exception reporting. Thus, an executive can quickly discover the direction the key factors are heading and the extent that critical factors are deviating from expected result.
    75. 75. Characteristics of ESI Flexibility and ease of use. Produces validated, correct, relevant and timely information. Involve user friendly interface, self help Graphical User Interfaces (GUI) Access from various locations providing secure, reliable, confidential access. Is customised/tailor made to suit the management style.
    76. 76. Applications of ESS: Forecasting-EIS provides an approach to sales forecasting for the year 2012, which can allow the market executive to compare sales forecast with past sales of 2011. Manufacturing – since HUL is a huge company with many products, manufacturing operational control focuses on day-to-day operations like working capital, inventory etc and the central idea of this process is effectiveness and efficiency. Financial -- A financial executive needs to use financial ratios and cash flow analysis to estimate the trends and make capital investment decisions as they are likely to enter into many new products and services in upcoming financial years 2012-2015.
    77. 77. TPS Data MIS Data DSS OA Model S Dat a ESS Administrative program Support Workstation Executive work station Graphic Report ESS s s Model Architecture of ESS
    78. 78. Strengths of having ESS inHUL : As HUL deals with the lots of product lines, the Flexible data management capabilities is very important. decision-maker participation. Estimating current and future potential for the targeted market areas. Monitoring short-term corrective measures and developing long-term strategic plans. Filters data for management, improves tracking information. Provides timely delivery of company summary information.
    79. 79. INFORMATION TECHNOLOGY The Company continues to invest in Information Technology, leveraging it as a source of competitive advantage. The enterprise-wide SAP platform forms the backbone of IT and encompasses all core business processes in the Company and for collaboration with our suppliers and customers. It provides a comprehensive data warehouse with analytics capability that helps in better and speedier decisions.
    80. 80. Contin… IT All distributors run a standard distributor management system. The distributors‟ salesmen use handheld devices for accepting retail orders which enable faster tracking and real-time sales information.
    81. 81. Contin… IT As the IT systems become more sophisticated and mission critical, there is a continuous focus on IT security and reliable disaster recovery management processes. These are periodically reviewed and tested for efficiency and adequacy.

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