APPLE.Inc Company overview, history, and strategic direction related to talent management. (College Assignment)

1. REWARDS OF
YESTERDAY,
TODAY AND
TOMORROW
Sandhya Alamsety
HRM 350-Compensation and Performance
Management
November 13, 2022

2. OVERVIEW
• Company overview, history, and strategic direction related to talent management
• How the company brand has evolved over the past decade
• Current state of the company Brand
• Assessment of how the company Brand compares to immediate competitors
• Three recommendations for improvement to differentiate your company from the
competition
• Explanation of how each recommendation aligns with, and improves the company Brand.
• Explanation of how recommendations align with strategic direction for talent
management.
• Timeline for implementation and monitoring of effectiveness.

3. APPLE Inc.
Apple Inc. is an American technological firm that designs,
develops, and sells computer electronics, software, and
online services. The business was launched by Steve Jobs,
Ronald Wayne, and Steve Wozniak in 1976. With more
than 500 retail locations across 22 countries, Apple
maintains its headquarters in Cupertino, California.
Apple's product line-up consists of the Mac, iPhone, iPad,
iPod, Apple Watch, Apple TV, and Apple products (Levy,
2022).
Thi

4. APPLE Inc.
The goal of Apple’s talent management strategy is to draw in,
develop, and retain the best employees. The business provides a
comprehensive benefits package that includes a 401(k), medical,
dental, and vision insurance. Apple also provides stock options
to employees and price breaks on its goods. The business also
has a strong training and development program that gives
employees the abilities they need to succeed in their positions.
Additionally, Apple is continually working to enhance its
diversity programs. Apple is always looking for ways to
enhance its talent management approach. The business has been
concentrating on boosting its racial and gender diversity in
recent years. To that goal, Apple has altered a number of its
hiring and recruiting procedures.

5. COMPANY
BRAND
• Apple has a reputation for producing cutting-edge
products and technology since the company's
founding.
• The business is renowned for having a positive
workplace atmosphere and strong culture.
• Apple has widened its selection of perks in recent
years, including medical, retirement, and childcare
services.
• Additionally, the the business has been making
efforts to increase its environmental sustainability.
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6. CURRENT STATE OF COMPANY BRAND
• The company has a very strong work ethic and expects
its employees to be highly productive. The culture values
productivity and speed. Apple’s culture of innovation is
unique. Innovation and originality are given a lot of
attention (Sullivan, 2011). Additionally, the business
places a high priority on providing exceptional customer
service, and employees are required to do so.
• The employer provides an extremely attractive benefits
package, which includes extensive vacation and sick
time, medical, dental, and vision insurance, and a 401(k)
plan. The company also provides a number of benefits,
including free meals, a gym membership, and
reimbursement for travel expenses.
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7. CURRENT STATE OF COMPANY BRAND
• Apple is renowned for its outstanding
workplace and vibrant company culture.
• The company's culture places a strong emphasis
on creativity and innovation, and its staff
members are exceptionally committed to their
jobs. This creates a very stimulating and
dynamic work environment. Apple also places a
high priority on the customer experience and
provides a variety of policies and programs to
guarantee client satisfaction.
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8. CURRENT STATE OF COMPANY BRAND
Overall, Apple's brand is very strong. It is a
highly respected company that is known for its
innovation, customer focus, and great work
environment.
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9. ASSESMENT OF COMPANY BRAND
• Political: Apple is one of the world's most
powerful political corporations. government
officials at all levels use the company's products,
and it spends millions of dollars annually on
lobbying.
• Economical: Economically speaking, apple has a
market valuation of over $1 trillion, making it the
most valuable firm in the world. with a net income
of $48.4 billion in 2018, the business is also
among the most prosperous ones. Apple net
income for the quarter ending September 30, 2022,
was $20.721b, a 0.83% increase year-over-year
(Macrotrends. Net, 2022).

10. ASSESMENT OF COMPANY BRAND
• Social: Apple remains the most valuable brand in the
world, with record valuation at more than $355
billion, according to the latest Brand Finance Global
500 (Little, 2022). Customers covet the company's
goods, and its brand is known for luxury and
prominence.
• Technological: Apple is a pioneer in technology, and
its goods are cutting-edge. Apple inc. spent $26.25
billion on research and development in fiscal 2022.
Its Research and Development expenses grew around
20% year over year in 2022 (Little, 2022).

11. ASSESMENT OF COMPANY BRAND
• Environment: As the greenest corporation in the world,
according to Newsweek, Apple is a pioneer in sustainable
business practices. Since 2011, the business has pledged to
utilize only renewable energy, and it has cut its carbon
footprint by 60%. Since 2016, Apple has released three green
bonds with projects that highlight how the investments can
lower emissions globally and provide clean energy to
communities all over the world. Apple is investing in direct
carbon-free aluminum as part of this project as a result of a
significant development in smelting technology that lowers
emissions (Apple. Inc, 2022).
• Legal: Apple's litigation generally involves intellectual
property disputes, but the company has also been a party in
lawsuits that include antitrust claims, consumer actions,
commercial unfair trade practice suits, defamation claims,
and corporate espionage, among other matters.

12. RECOMMENDATIONS FOR IMPROVEMENT
1. Workers Appreciation: Apple's employee
appreciation program could be strengthened to set
it apart from the competition. It might design
unique prizes for staff members that go above and
above and make sure to publicly acknowledge
staff members for their achievements.
2. Employee Development: Apple might
potentially set itself apart by making greater
investments in the training of its employees. It
might give workers additional chances to advance
their careers and acquire new skills.

13. RECOMMENDATIONS FOR IMPROVEMENT
3. Employees Benefits: Finally, in order to
differentiate itself from the competitors, Apple
may enhance its employee benefits. It might
provide more generous medical and dental
insurance as well as additional paid vacation days.

14. HOW RECOMMENDATION ALIGNS AND
IMPROVES THE COMPANY BRAND?
1. Workers Appreciation: Recognizing employees for a job well done is
an excellent approach to inspire them to continue the good work.
Additionally, Apple demonstrates how much it loves its staff by
publicly recognizing its workers. This is consistent with Apple's brand
and may help the business entice top personnel.
2. Employee Development: Investing in employee development benefits
the organization as well as the personnel. Employees are more likely to
be engaged and productive when given the chance to learn and
develop. Additionally, they are more likely to work for the
organization in the long run. This fits with Apple's reputation as a
business that values its employees and fosters their development.

15. HOW RECOMMENDATION ALIGNS AND
IMPROVES THE COMPANY BRAND?
3. Employee Benefits: Employee benefits are a crucial component of
every job and can play a significant role in luring and keeping talent.
Apple would demonstrate that it cares about the wellbeing of its
employees by providing more generous benefits. this would improve
the company's appeal to potential employees and aid in maintaining the
happiness of present employees, both of which are consistent with
apple's brand.

16. HOW RECOMMENDATIONS ALIGN WITH STRATEGIC
DIRECTION FOR TALENT MANAGEMENT?
Employee Appreciation: Appreciation keeps workers
motivated. Along with increasing productivity, the
workplace appreciation culture increases dedication
and involvement among employees. The organization
gains many advantages from higher employee
engagement, including increased productivity and
retention.
Employee development: Increasing performance
across a company is one of the key objectives of
talent management. By helping employees gain skills
and experience in a personalized way, Apple can
ensure higher capability levels and better
performance and raise the bar for the entire
workforce

17. HOW RECOMMENDATIONS ALIGN WITH STRATEGIC
DIRECTION FOR TALENT MANAGEMENT?
Employee Benefits: To meet present and
future talent needs, an organization’s talent
strategy and incentives plan must be well-
aligned. Benefits play a significant role in
the value proposition, which in turn plays a
significant role in employer branding.
Providing a good benefit scheme conveys
the organization's priorities and its
appreciation of contributions. When Apple
provides good benefits, tends to boost
employee's productivity as they have a
good reason to improve it. They are
determined to give their best to reach their
objectives.

18. TIMELINE FOR
IMPLEMENTATION
• Employee Appreciation must be done
every week. Through the use of
handwritten notes or one of these
intranet platforms to reward
exemplary conduct, it is possible to
establish a regular culture of
employee recognition. Thus, the
brand will benefit.

19. TIMELINE FOR
IMPLEMENTATION
• Employee development program
should be implemented within a year
once the plan is ready. There are five
steps to create an employee
development plan: Think about the
business goals, Create an action plan,
Consider the skills and training
needed to achieve those goals,
Check-in regularly and Keep looking
for growth opportunities

20. TIMELINE FOR
IMPLEMENTATION
Employee Benefits: Benefits should be
implemented within 90 days of hiring.

21. MONITORING OF EFFECTIVENESS
• Brand monitoring: Using brand monitoring tools
like Brand24 company can get information their
brand reputation. It also compare your brand
reputation to your competitors.
• Check-in with the employees once a month to
discuss the current employee development plan
and to adjust it accordingly will also help to
monitor the effectiveness.

22. MONITORING OF EFFECTIVENESS
• Exit interviews: Conducting exit interviews after
implementing the employee appreciation program
and benefits program can gauge the proper
feedback that is needed to fully measure the
success of its implementation. Also, company
should engage in employee response surveys
properly. By this, we can see if the
recommendations are working and are proven to
improve the company brand.

23. CONCLUSIONS
Branding serves as a helpful reminder of the values your
business upholds. People enjoy being connected with
success, and employees of any given organization are no
different in this regard. Because they are aware that they
are a strong representation of the company, branding
your workplace makes your staff feel proud of
themselves. The fact that employees spend the majority
of their waking hours at work makes it essential to
create something that appeals to them. Making sure that
your staff are familiar with your brand is the easiest way
to promote a real sense of community.

24. REFERENCES
• Apple. Inc. (2022). Apple’s $4.7B in Green Bonds support innovative green technology. Newsroom. Retrieved
from https://www.apple.com/newsroom/2022/03/apples-four-point-seven-billion-in-green-bonds-support-
innovative-green-
technology/#:~:text=Apple%20has%20issued%20three%20Green,smelting%20technology%20to%20reduce%20e
missions.
• Levy, S. (2022). Apple Inc. Britannica. Retrieved from https://www.britannica.com/topic/Apple-Inc
• Little, T. (2022). Apple retains most-valuable brand crown as tech boom continues and TikTok soars. WTR.
Retrieved from https://www.worldtrademarkreview.com/article/apple-retains-most-valuable-brand-crown-tech-
boom-continues-and-tiktok-soars
• Macrotrends. Net. (2022). Apple net income 2010-2022. Macrotrends. Retrieved from
https://www.macrotrends.net/stocks/charts/AAPL/apple/net-income

25. REFERENCES
• Sullivan, J. (2011). Talent management lessons from Apple- a case study of the most valuable firm.
DJS. Retrieved from https://drjohnsullivan.com/articles/talent-management-lessons-from-apple-a-
case-study-of-the-worlds-most-valuable-firm-part-2-of-4/