Leadership The Power Works Internal
Training

What is the Leadership?

Leadership? 1. Perform one or
more acts of leading. 2. Affect human behavior so as to accomplish a mission . 3. Influencing a group of people to move towards its goal setting or goal achievement . (Stogdill 1950)

Leadership is like BEUTY. Its
hard to define… … but you know it when you SEE it. Bennis

Who is the Leader?

Leaders? <ul><li>Strategic Thinkers </li></ul><ul><li>Look Forward
and Create Visions </li></ul><ul><li>Challenge </li></ul><ul><li>Motivate </li></ul><ul><li>Inspire </li></ul>

Managers? <ul><li>Maintain the status quo
</li></ul><ul><li>Monitor situation </li></ul><ul><li>Allocate resources </li></ul><ul><li>Communicate targets </li></ul><ul><li>Measure the results </li></ul><ul><li>Feedback on the trends </li></ul>

Creative Movie Clip

Formal vs. Informal

Leader vs. Follower

Where is the Power from?

Leader is an Innovator

Leader is a Coach

Leader is a Politician

Leader is a Salesperson

Leader is a Communicator

Your difficult boss, customer, prospect,
voter, student... probably not stupid, probably just uninformed. There's a huge difference. [Seth Godin]

Leader is a Problem Solver

Leader manages Time

Leader manages Quality

Leader manages Chemistry

Leader manages Goal

Leader manages Numbers

Leader speaks in Performance

Leader Makes Decision

Leader takes Risks

Emotions are Contagious

Discipline Yourself

Be Better than All

Rent Autonomy

Communicate More, Faster, Clearer

But, Deal Information Strategically

Be a Zombie Buster

Lead by Asking Questions Not
By Issuing Instructions Source: The 60 Second Leader

‘ To Do or To
Be?” THAT is the question Source: The 60 Second Leader

Failure is Not the Opposite
of Success Source: The 60 Second Leader

Only Make New Mistakes Source:
The 60 Second Leader

“ Leadership, like swimming, cannot
be learnt by reading about it” Henry Mintzberg Source: The 60 Second Leader

PR Manager in Agency

Ticket to Where?

Where is Your Destination?

Check Reference on Yourself

Keep Your Own Specialty

If your product has no
unique value, you will be selling on price alone.

Build Reputation on You

Excellent Managers Create Excellent Agency

What will be Your Job
for Excellent Strategy Salad?

What are Our Principles?

What is Our Vision?

Are You the Very Best?

Kill It!