These Companies has included the overall Business Goals and Strategies.

1. Hewlett-Packard
Hewlett-Packard Mission Statement:
"To provide products, services and solutions of the highest quality and deliver more value to our
customers that earns their respect and loyalty."
Hewlett-Packard Vision Statement:
"To view change in the market as an opportunity to grow; to use our profits and our ability to
develop and produce innovative products, services and solutions that satisfy emerging customer
needs."
Opportunities
 Expanding presence in cloud computing market - Cloud computing describes a new
delivery model for IT services. In July 2008, HP along with Intel Corporation and Yahoo!
created a global, multi-data center, open source test bed for cloud computing research
and education. The goal of the project was to promote collaboration among industry,
academy and governments by removing the financial and logistical barriers. In 2009, HP
announced HP Cloud Assure, a new SaaS offering designed to assist businesses to
safely and effectively adopt cloud-based services. HP Cloud Assure consists of HP
services and software, including HP Application Security Center, HP Performance
Center and HP Business Availability Center. These solutions are delivered to customers
though HP SaaS platform. The increasing demand for cloud computing is likely to create
demand for HP’s solutions in coming years. The global spending on cloud computing is
forecast to cross a value of over $40 billion by 2012.
 Expanding portfolio of imaging and printing solutions - Hewlett Packard has made
several strategic acquisitions and introduced new products in the imaging solutions
segment in recent times. Its imaging solutions strategy entails the commercial markets,
from print services solutions to new growth opportunities in commercial printing and
capturing high-value pages in areas such as industrial applications, outdoor signage,
and graphic arts. Among those key acquisitions are Tabblo, Logoworks, MacDermid and
ColorSpan.
 HP has launched several retail photo printing solutions and services that provide
consumers the tools to personalize their photos and publish customized creative output.
In addition, it has introduced new digital printing technologies, HP Inkjet Web Press, HP
Latex Inks and three HP Indigo presses, as part of its graphic arts offerings. In October
2008, it also announced a plan to launch full wireless HP Photosmart printer line-up by
2010.

2. Threats
 Projected decreases in the IT markets - Forecasters predict a decrease in the
worldwide demand for various IT products offered by HP. The economic slowdown has
negatively affected many market segments, including information technology. Hewlett
Packard has experienced this decline not only in the U.S. but also in its global markets.
Worldwide spending on IT was predicted to decline by 4% in 2009.
 Hyper-competitive environment - Although Hewlett Packard recently overtook Dell in
sales, the latter remains a formidable competitor, as are other companies such as
Toshiba, Lenova Group and Aver. It competes in terms of price, quality, brand,
technology, reputation, distribution and range of products, among other factors. In some
regions, the company faces competition from local companies and from generically-
branded or white box manufacturers.
 Specifically, the company’s competitors in enterprise servers and storage include
IBM an in storage there is the EMC Corporation, Dell in industry standard servers and
Sun Microsystems in UNIX-based servers. The imaging and printing group’s key
competitors include Canon USA, Lexmark International, Xerox Corporation, Seiko Epson
Corporation, Samsung Electronics and Dell. HP even faces competition from re-
manufacturers including private label brand stores, supply stores such, internet vendors
and original equipment manufacturers (OEMs) such as Lexmark. The re-manufacturers
buy the original cartridges from customers, refill them with their own ink and resell them
at a discount to the branded OEMS. These entities provide a continuous source of
competition which could impact the profitability of HP.

3. KFC Mission Statement, Vision and Strategy
KFC’s Mission Statement is:
“’The Association of KFC Franchisees, Inc. is united to protect,
promote and advance the mutual interests of all member franchisees and the
Kentucky Fried Chicken system.” (Association of Kentucky Fried Chicken
Franchisees, Inc. 2006).
VISION
KFC’s parent company is Yum! Brands (Yum!). Yum!’s vision and
strategy is “committed to continuing the success realized during our first ten
years. Our success has only just begun as we look forward to the future, one
which promises a long runway for growth, especially on an international level”
(Yum!, 2011). KFC El Salvador also falls under Caribbean and Latin America
Franchisee Association (CARIBLA). CARIBLA’s mission statement and
objectives are “the mission of the CARIBLA Franchisee Association is to
represent, promote, and protect the general interests of all member YUM
franchisees in Latin America and the Caribbean” (CARIBLA, 2011).
Opportunities
1. Online Sales assist profits.
2. Introduction of new products.
3. Expansion due to rising economy (Continual Growth)
4. Only current location in capital city – San Salvador largest hub for travelers.
Threats
1. Foreign products are currently fashionable but interest could decrease.
2. Economic climate stability.
3. Local suppliers are minimal.
4. “Pollo Campero” is a Salvadorian brand and well established chicken eatery.
4. Many fast food competitors such as Burger King, McDonalds, Pizza Hut, etc.

4. WARID TELECOM
Mission Statement:
“We will continue to challenge ourselves and set new performance standards by investing in the
future of our people and seeking knowledge and innovation in order to exceed customer
expectations and serve our community”.
Our Vision:
“To become the primary service provider of all communication needs of subscribers in Pakistan‚
supported by exemplary customer care”.
SONY
Mission:
Sony is committed to developing a wide range of innovative products and multimedia services
that challenge the way consumers access and enjoy digital entertainment. By ensuring synergy
between businesses within the organisation, Sony is constantly striving to create exciting new
worlds of entertainment that can be experienced on a variety of different products.
Vision:
To create exciting new digital entertainment experiences for consumers by bringing together
cutting-edge products with latest generation content and services.
NESTLE
Our Mission Statement
Nestlé’s mission, in the words of our founder Henri Nestlé, is to: “...positively influence the social
environment in which we operate as responsible corporate citizens, with due regard for those
environmental standards and societal aspirations which improve quality of life.” -- Henri Nestlé,
1857.
Our vision and values
To be a leading, competitive, Nutrition, Health and Wellness Company delivering improved
shareholder value by being a preferred corporate citizen, preferred employer, preferred supplier
selling preferred products.
TATA MOTORS International
VISION
To be a world-class corporate constantly furthering the interest of its stakeholders.
Mission
Shareholders
To consistently create shareholder value by generating returns in excess of Weighted Average
Cost of Capital (WACC) during the upturn and at least equal to Weighted Average Cost of
Capital (WACC) during the downturn of the business cycle.

5. Customers
To strengthen the Tata brand and create lasting relationships with the customers by working
closely with business partners to provide superior value for money over the life cycle.
Employees
To create a seamless organisation that incubates and promotes innovation, excellence and the
Tata core values.
Vendor and channel partners
To foster a long-term relationship so as to introduce a broad range of innovative products and
services that would benefit our customers and other stakeholders.
Community
To proactively participate in reshaping the country's economic growth. To take a holistic
approach towards environmental protection.
Our Core Values
Integrity
Customer focus
Corporate citizenship
Passion for engineering
Purpose
To create economic assets for road transportation for bulk movement of goods and people, and
participate in managing these over the life of assets in order to create and capture economic
value.
KASBIT
The Late Khadim Ali Shah Bukhari’s Vision for Pakistan
The founding father of the KASB Group envisioned a progressive and prosperous Pakistan
based on the power of qualitative education. He always believed that “education, education and
only education” was the ingredient that would propel Pakistan to success and to the high
citadels where it truly deserves to be. In an evolving and constantly expanding manner, his
vision for Pakistan where “education would be available for all” is being carried forward by his
son, Arif Ali Shah Bukhari who has set up KASBIT, which presently consists of three campuses
in Karachi. In future years these campuses are expected to spread out in all the cities of
Pakistan so that KASBIT becomes a name that is synonymous with ‘quality education” the world
over.
Mission Statement
Provide competency based quality education and inculcate the ability to utilize maximum
potential to meet challenges of new era.
SZABIST
The Vision
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology shall be a world class institute
recognized globally for its excellence in education, scholarship in research and distinction in
service.

6. The Mission
The Shaheed Zulfikar Ali Bhutto Institute of Science and Technology has been established with
the objectives of producing highly qualified, scientific and technical personnel to meet the
country's requirements of:
 Conducting state-of-the-art scientific and technological research and development in
support of the private and public sector;
 Providing hi-tech scientific and technological assistance to the Pakistan industry to
enable it to compete with the world industries in global trading;
 Providing highly trained scientific and technological personnel to be able to attract the
growth of high-tech industries and foreign and Pakistani investment;
 Providing a sound socio-economic and scientific base and infrastructure to Pakistan to
be able to meet the economic and technological challenges of the 21st century.
Nike Corporation
Nike’s mission statement is :
” To bring inspiration and innovation to every athlete* in the world. ”If you have a body, you are
an athlete.” – Bill Bowerman “
Nike’s vision is:
“to carry on his legacy of innovative thinking, whether to develop products that help athletes of
every level of ability reach their potential, or to create business opportunities that set Nike apart
from the competition and provide value for our shareholders.”
BAHRIA TOWN
Mission
Bahria Town aspires to be Pakistan’s greatest builder of all times, with projects offered to an
eclectic mix of segments , at choice locations with world class amenities, while ensuring the
highest international standards, timely delivery, and lifelong customer satisfaction.
Vision
To build the future, we need ideas, the free flow of those ideas, and the effective use of human
power and technology to shape those ideas into life changing ground realities. Globalization
makes all this ever more possible and easier, since the landmarks in luxury lifestyle around the
world, that took centuries to be built and perfected, are the priceless jewels of our inspiration.
Yet, there is much more to be achieved, many novel ideas to be conceived, and a great many
horizons waiting to be discovered. Bahria Town looks forward to inspire the world more than it
inspires us.