MAHA Global and IPR: Do Actions Speak Louder Than Words?
Final
1. NATIONAL COLLEGE OF BUSINESS
ADMINISTRATION & ECONOMICSWCC
STRATEGIC MANAGEMENT
2. A PROJECT ON
PRESENTED TO: SIR FAISAL AKRAM
PRESENTED BY: FARIA ANWAAR (10)
ASMA KHAN (01)
SAUD-UR-REHMAN (08)
BS-HONS 6TH SEMESTER
3. RAJPUTANA CORPORATE
RC is a leading beverage company operating since 2000.
Its manufacturing plants are in Lahore, Kasur, Multan
and Faisalabad.
A new plant has been inaugurated in Mianwali solely for
the new product PIKACHU ‘an energy drink’.
RC’s products are Carbonated Drinks, Flavored Milks,
Malts, Juices.
RC beverages are presently served on each and every
table of Pakistan.
4. “BE THE EXTRAORDINARY REFRESHMENT ORGANIZATION
DRIVING THE BUSINESS SECTOR, MOTIVATING INDIVIDUALS,
INCLUDING ESTEEM THROUGH MAGNIFICENCE.”
5. “CONSTRUCT A REASONABLE AND GAINFUL BUSINESS
THROUGH INVIGORATING SHOPPERS, BANDING TOGETHER
WITH CLIENTS, CONVEYING BETTER ESTEEM THAN
SHAREHOLDERS AND BEING TRUSTED BY GROUPS.”
7. THE NEW PRODUCT
Rajputana Corporate has extended its portfolio from
frizzy drinks, flavored milks and malts to a new energy
drink “Pikachu”.
It’s a non-flavored caffeinated energy drink.
Pikachu Slogan is
“Untamed Energy”
8. THE EXTERNAL ANALYSIS
The general environment is composed of extents in
broader society that influence an industry and, indirectly,
the firms within it.
They group these dimensions into five environmental
segments such as demographic, political, economic, socio-
cultural and technological. These structured segments are
external to the firm.
9. DEMOGRAPHIC SEGMENT
Nearly all age from young to old people can consume
RC’s products.
For instance, RC segments into different age groups.
For toddlers and aged people, they have RC plain milk
to consume; while for young people they can drink
flavored milks, malts, fizzy drinks and energy drink.
10. POLITICAL SEGMENT
RC provides beverage assurance to provide guarantee
to the consumers that RC’s products are manufactured
and distributed under the strictest hygienic and sanitary
condition.
By having the seal of guarantees, consumers are now
more confident and trust RC’s products. Strict quality
control played a role in political factor too.
11. ECONOMIC SEGMENT
RC collaborates with local government to provide
technical assistance to farmers in animal farming and
fruit farming. The farmer will get income and RC will get
to purchase good and fresh milk to produce flavored
milks and Fruit malts.
12. SOCIO-CULTURAL SEGMENT
Generation Y followers, possess characteristics such as
acceptance to change and being technologically
addicted. These characteristics matches to the firm’
over use of technology especially that this is also the
link of the entry of technology in the Pakistan.
13. TECHNOLOGICAL SEGMENT
RC could use this advantage to benefit them by using
technology to promote their products over those
advanced technology. Customer could get any
information from their site.
RC’s employee uses this internet service to connect to
its industry in other cities such as Faisalabad, Kasur,
Multan and Lahore.
14. INTERNAL ANALYSIS
In this the nature of RC’s firm’s internal environment is
analyzed. Evaluate the tangible and intangible resources,
which are the sources of the firm’s competitive
advantages. In this section, we will discuss the techniques
firms can use to identify and evaluate resources and
departments and the criteria for selecting core
competencies from among them.
15. RC’S RESOURCES, TANGIBLE AND INTANGIBLE
PRODUCT
Resources are the source of the firm’s capabilities.
Resources are bundled to create organizational
capabilities. Some of a firm’s resources are tangible and
intangible. Tangible resources are assets that can be seen
and quantified. Intangible resources include assets that
typically are rooted deeply in the firm’s history and have
accumulated over time. Intangible resources are relatively
difficult for competitors to analyze and reproduce.
16. TANGIBLE RESOURCES OF RC
FINANCIAL RESOURCES
Total Revenue : Rs. 83.64 billion (2016)
Operating income : Rs. 12.538 billion (2016)
Profit : Rs. 9.487 billion (2016)
Total Equity : Rs. 62.60 billion (2015)
Total Assets : Rs. 111.64 billion (2015)
ORGANIZATIONAL RESOURCES
RC’s governing body is the Annual General Meeting of
shareholders.
Leading the company is the Chairperson of the Board
and MD.
17. PHYSICAL RESOURCES
Malts
Mineral Water
Plain milk
Flavored milk
Fizzy drinks
Energy drinks
TECHNOLOGICAL RESOURCES
RC moved from being a technology controlled company that
produced beverages for sustenance, to being a science driven,
health and wellness company. Continual involvement of rapid
technological change.
18. INTANGIBLE RESOURCES OF RC
HUMAN RESOURCES
Approximately 100,000 people have been employed by
RC Company all over the Pakistan.
INNOVATION RESOURCES
RC R&D generates the innovative science and
technology needed to build nutritional and health
benefits into products.
REPUTATIONAL RESOURCES
The health and wellness benefits of products from
consumer need into research priorities.
The health and wellness benefits of products to from
emerging science into consumer benefits and services.
19. DEPARTMENTS OF RAJPUTANA CORPORATE
ADMINISTRATION DEPARTMENT
DISTRIBUTION DEPARTMENT
HUMAN RESOURCES DEPARTMENT
MARKETING DEPARTMENT
MANAGEMENT DEPARTMENT
MANUFACTURING
20. CORE VALUES
ENERGY
We put our hearts and brain into what we do.
RESPONSIBILITY
We act with high awareness of other's expectations and
consider ourselves responsible.
MORALITY
We are open, fair, and moral and we trust and regard each
other.
COOPERATION
We team up for our aggregate achievement.
21. ORGANIZATIONAL GOALS
INDIVIDUALS AND ORGANIZATIONAL LEADERSHIP
Build a deeply talented organization and be the business of
decision.
BUSINESS LEADERSHIP
Profitably convey better esteem than buyers and clients at the
ideal expense to serve.
STORE NETWORK
To be the best in class purchaser request satisfaction suggestion
that surpasses client desires most amazing in quality, least in
expense, in a practical, socially capable way.
OPERATIONAL EXCELLENCE
Create a society of Operational Excellence to boost ceaseless
change of our business procedure and frameworks.
22. APPLICATION OF TAYLOR’S THEORY
They are working with both modern and old
technologies parallel. With the passage of time they are
replacing the old methods with the new ones.
They recruit the employees with a proper method and
pass them through training in order to make them
capable of working in the desired conditions.
The management energetically cooperates with the
workers so as to ensure that all work is done in
accordance with the principles of the managements
that have been developed.
They divide the work and responsibilities almost equally
between management and workers. Management
takes over all work for which it is better fitted than the
workers.
23. THE SWOT ANALYSIS
STRENGHTS
~Loyal Customers
~Broad distribution channel
~Sustained Quality and
brand name
~Working Enviornment
WEAKNESSES
~Less Focus on Small Cities
~Utilization of Resources
~Brand disappointments
OPPORTUNITIES
~Bottled water utilization
~Increasing interest for
nourishment and drinks
~Enter into new market
THREATS
~Changes in buyer tastes
~Competition from Pepsi &
Coca Cola.
~Local Manufacturers
24. CORPORATE STRATEGIES
VERTICAL INTEGRATION
RC is using vertical strategy in order to minimize the cost of
after production services. They have outsourced the facility
of distribution of the beverages to the retailers and the
wholesalers in order to decrease the cost of transportation
BACKWARD INTEGRATION
In this case, RC started RC Enterprises (RCE) and positioned it
as an independent bottling subsidiary of RC. The company
would buy other struggling bottlers and resell them to RC.
25. RELATED DIVERSIFICATION
RC used this strategy to explore new drink categories, and it
is keeping the tradition of expanding on their current
portfolio of brands and products. RC has just introduced
Pikachu an energy drink with its help.
CONCENTRATION STRATEGY
In this strategy RC has followed a new product in the existing
market. They have got enough shares of consumers in the
existing market. It would be easy for them to target the same
market for the new product Pikachu ‘an energy drink’.
27. APPLICATION OF FAYOL’S 14 PRINCIPLES OF
MANAGEMENT
DIVISION OF WORK
AUTHORITY
DISCIPLINE
UNITY OF DIRECTION
REMUNERATION
CENTRALIZATION
ORDER
EQUITY
INITIATIVE
ESPRIT DE CORPS
28. CONCLUSION
RC could do a better job with the marketing techniques of its
company.
It can always improve its products to meet the demands of more
consumers, especially in the untapped market.
RC should focus more on R&D, utilize and make it priority at the time
of taking any new decisions about business extension.
By doing all recommendations and follow all these steps of strategic
management processes, we are sure that RC will do better in the
future than their competitors.
