Portfolio of our branding and design services for major corporate clients

1. Di-ályma Solutions
Design portfolio

2. PORTFOLIO

3. Currently we are working with Companies in the following Sectors
Manufacturing
Media & Marketing
Information Technology
Software Services
Fashion
Gaming
Retail / Online Retail
Education
Infrastructure / Real Estate
FMCG
Self-Development / Motivational Speakers
Travel
Renewable Energy
Power & Energy
Healthcare
F&B
Entertainment
Agrochemicals
Hospitality
Wedding
Childcare
Financial Services

4. SOME OF OUR CLIENTS
 FRANCE 24
 FETE DE LA PHOTO - ALLIANCE FRANÇAISE INDIA
 DLF BRANDS
 COCA-COLA
 AVANTHA
 HCL TECHNOLOGIES / SHIV NADAR
 HAWTHORN – DJB GROUP
 SOLVEDA – SALMON UK
 PRABHUDAS LEELADHAR - MAJORGAINZ
 INTERNET RETAIL EXPO 2014
 INTERNET RETAIL EXPO 2014
 GEMS EDUCATION
 LOTUS VALLEY INTERNATIONAL SCHOOL
 SELA QUI INTERNATIONAL SCHOOL
 GULAB WALA
 YOGURBERRY
 CONNECTC - AMSTERDAM
 SEASOUL COSMECEUTICALS
 INDIAN TONERS & DEVELOPERS LTD.
 LUXMI STUDIO
 SERENDIPITI
 DEE DEVELOPMENT ENGINEERS LTD. ( DEE PIPING SYSTEMS)
 WITHIN
 BEST WESTERN
 CARLOS PHILIP
 SUNDAE
 ALLABOUTIME.COM
 EON EVENT MANAGEMENT
 AXELERANT
 CHILLI SODA
 KRUTO VODKA
 RUSSIAN SPIRIT
 24 KARAT BUSINESS GROUP
 WILD WATER
 MINTZONE
 LAND N ACRES
 FUN FACTORY
 SECRET MAPS
 KUSHAL KUMAR
 IMINDZ
 QBRIX AAC BLOCKS
 LASERGAME
 INDIA NOW JOURNEYS
 APG UNIVERSITY
 CORDON HOLIDAYS
 BEAUTIFUL STREET SALON
 ILEADZEN
 NRAY
 AMBEY GROUP
 GLAZE FMCG
 KRISHNA MARUTI
 HANU BPO
 WAVE
 ONE 52

5. FRANCE 24

6. FRANCE 24
Industry – Media
Largest French News Channel
BODY COPY
ADVERTISING CAMPAIGN
BRAND LAUNCH IN INDIA

7. FRANCE 24
Industry – Media
Largest French News Channel
BODY COPY
ADVERTISING CAMPAIGN
BRAND LAUNCH IN INDIA

8. FÊTE DE LA PHOTO

9. FÊTE DE LA PHOTO
Industry – Event, Photography
French Photo Festival
BRAND IDENTITY
BRAND COLLATERALS
COFFEE TABLE BOOK

10. COCA COLA

11. COCA COLA
Industry – F&B
Outsourced work for COCA-COLA Dasna Plant (By NRAY)
BOOKS FOR EXHIBITIONS
MARKETING COLLATERALS
BOOK COVERS

12. COCA COLA
Industry – F&B
Outsourced work for COCA-COLA (By NRAY)
INTERNAL COMMUNICATION STRATEGY
CAMPAIGN
Internal Brand Communication Strategy for Hindustan Coca Cola Beverage Pvt. Ltd.
(Vision, Mission and Values)

13. COCA COLA
Industry – F&B
Outsourced work for COCA-COLA (By NRAY)
Internal Brand Communication Strategy for Hindustan Coca Cola Beverage Pvt. Ltd.
(Change Management)
INTERNAL COMMUNICATION STRATEGY
CAMPAIGN

14. DLF BRANDS

15. DLF BRANDS (Mothercare, ELC & Pure Home)
Industry – Retail
BRAND COLLATERALS
PRODUCT CATALOGS
CLIENT
DLF Brands Ltd.
BRAND
Mothercare, ELC
DISCIPLINE
Kids Wear, Toys
ABOUT THE CLIENT
DLF Brands currently operates 120 exclusive outlets for the brands in its portfolio, which include Boggi, Alcott, Mango, Mothercare, ELC,
Claire’s and DKNY, and plans to take the number to 500 in the next three to four years.
CHALLENGE
The Indian Real Estate giant DLF's retail management venture, DLF Brands, collaborated with Mothercare and ELC, to manage their
brands in India, and to bring quality, safety and innovation through their services for mothers, mothers-to-be, babies & young children. The
Mothercare and ELC brands are synonymous with childcare and parenting. With them spreading their roots in India, Mothercare and ELC
came to Di-ályma after realizing the importance of mapping their brand aesthetics with the Indian audience and for their requirement of
creating Product Catalogs for the Indian Market.
SOLUTION
Di-ályma redesigned their brand collaterals, especially Product Catalogs; to radiate the Indian character blended with soft and
smooth design elements, keeping in mind the colors, to complement their intended target audience. Our designs threw light on their
passionate commitment to offer customers a multi-channel shopping environment through their retail stores.
CAPABILITY
Brand Collaterals Design
DATE
2013
INDUSTRY
Retail
SERVICE
Product Catalog Design

16. DLF BRANDS (Mothercare, ELC & Pure Home)
Industry – Retail
BRAND COLLATERALS
PRODUCT CATALOGS
PRODUCT CATALOG
PRODUCT CATALOG
PRODUCT CATALOG

17. SEASOUL COSMECEUTICALS

18. SEASOUL COSMECEUTICALS
Industry – Wellness
CLIENT
Sea Soul Cosmeceuticals Pvt. Ltd.
BRAND
Sea Soul
DISCIPLINE
Spa and Cosmetic Products
ABOUT THE CLIENT
SeaSoul is a new brand, in the growing wellness industry in India, which deals in Spa and Skincare products manufactured from ancient
mystical salts, minerals and mud found only in the Dead Sea. These products are not only crafted to give the user a magical experience,
but they also ensure the well being of skin, mind and body. These products bestow beauty and have medicinal properties that clean and
replenish the skin with essential minerals and oils.
CHALLENGE
SeaSoul is identified as being India’s one of the few Spa Product manufacturers. Their Candle Spa and Candle Scrub are one of its kind
products on the Indian Market. To boost the presence of the brand, SeaSoul realized the need to establish both offline channels and an
online retail presence. Di-ályma was brought in the picture not only to develop a brand identity, design a marketing strategy, design all
the collaterals, packaging and launch the brand, but also to develop an e-commerce website to effectuate their online retail
requirements.
SOLUTION
Di-ályma, after deciphering the brand’s identity, came up with premium and subtle design elements and colors that bespoke the SeaSoul
brand. The Packaging was developed keeping in mind the two lines of products, which SeaSoul would launch in the first phase, but also
keeping in mind the other skincare products in the pipeline. A slender design was incorporated in the E-Commerce website design with
easy product visibility & checkout. Di-ályma helped SeaSoul to launch their brand in different markets in India with a strategic Brand
Promotion Plan, which included fashioning Brochures, Standees, Leaflets, Spa Posters, Conceptual Photo Shoots and Corporate &
Usage Videos. To ensure operational efficiency, perceptual & brand usage consistency, and qualitative transcendence, extensive real-
time Brand Training sessions were also conducted.
CAPABILITY
 Brand Positioning
 Photo Shoot
DATE
2014
INDUSTRY
Wellness
SERVICE
Brand Development, E-Commerce
 Packaging
 Design
 Digital Strategy
 E-Commerce Website
 Brand Trainings
DIGITAL IDENTITY
BRAND PROMOTION
PACKAGING
MARKETING COLLATERALS
CORPORATE VIDEO
E-COMMERCE
BRAND LAUNCH

19. SEASOUL COSMECEUTICALS
Industry – Wellness
LOGO & BUSINESS STATIONERY
DIGITAL IDENTITY
BRAND PROMOTION
PACKAGING
MARKETING COLLATERALS
CORPORATE VIDEO
E-COMMERCE
BRAND LAUNCH

20. SEASOUL COSMECEUTICALS
Industry – Wellness
PRODUCT CATALOG
DIGITAL IDENTITY
BRAND PROMOTION
PACKAGING
MARKETING COLLATERALS
CORPORATE VIDEO
E-COMMERCE
BRAND LAUNCH

21. SEASOUL COSMECEUTICALS
Industry – Wellness
POSTERS FOR SPAS E-COMMERCE WEBSITE
DIGITAL IDENTITY
BRAND PROMOTION
PACKAGING
MARKETING COLLATERALS
CORPORATE VIDEO
E-COMMERCE
BRAND LAUNCH

22. SEASOUL COSMECEUTICALS
Industry – Wellness
DIGITAL IDENTITY
BRAND PROMOTION
PACKAGING
MARKETING COLLATERALS
CORPORATE VIDEO
E-COMMERCE
BRAND LAUNCH
PACKAGING DESIGN & PHOTOSHOOT
SEASOUL SCRUB & MASSAGE RANGE

23. GLAZE

24. GLAZE
Industry – FMCG
DIGITAL IDENTITY
BRAND PROMOTION
PACKAGING
MARKETING COLLATERALS
This is just sample work. We cannot
share the actual work right now

25. SERENDIPITI

26. DATE
2014
INDUSTRY
Food & Beverage
SERVICE
Brand Development, Brand Experience, Marketing Strategy, Digital Marketing
SERENDIPITI
Industry – Food, E-Commerce
CLIENT
Serendipiti
BRAND
Serendipiti
DISCIPLINE
Personalized Chocolates & Cupcakes
ABOUT THE CLIENT
Serendipiti is a new and enterprising venture with a big idea, of empowering people to create chocolates the way they like it. Everyone
have chocolate dreams and we make them come true. Imagination is converted into gooey reality and you find yourself transported into a
world of unbelievable tastes and textures. A world of the best chocolate bases and hundreds of alluring flavors and toppings meant to
create your own signature chocolate!
CHALLENGE
Serendipiti approached Di-ályma when they merely had a concept to develop a distinguished Chocolate Brand in the Corporate and
Indian Wedding Network, specifically the Delhi NCR region. The challenge was to create a brand that stands out amongst the already
existing Chocolate brands flooding the market.
SOLUTION
Di-ályma did an integrated qualitative & quantitative Brand Research, not only with the management but also the competitive landscape
and prospective customers of Serendipiti. The Brand Core and Personality were gradually developed and an engaging yet subtle name
“Serendipiti” was given to the brand. Contouring this initiation, a semi-premium & engaging brand identity, visual language and packaging
were designed along with the creation of solid Marketing & Communication Strategy campaigns. Complementary marketing and brand
collaterals, product catalogs, corporate presentations etc. were designed to give the brand a concrete and strong brand identity. The E-
Commerce portal, where people can make their own chocolates is scheduled to go online somewhere in mid Sept 2014.
CAPABILITY
 Brand Naming
 Brand Strategy & Positioning
 Identity & Design
BRAND IDENTITY
PACKAGING
DIGITAL IDENTITY
E-COMMERCE WEBSITE
MARKETING COLLATERALS
DIGITAL MARKETING
 Packaging
 Photo Shoot
 Digital Identity
 E-Commerce
 Research & Analytics
 Social Media Marketing
 Google Adwords - PPC

27. SERENDIPITI
Industry – Food, E-Commerce
BRAND IDENTITY
PACKAGING
DIGITAL IDENTITY
E-COMMERCE WEBSITE
MARKETING COLLATERALS
DIGITAL MARKETING
BRAND IDENTITY, TAGLINE & BUSINESS STATIONERY

28. SERENDIPITI
Industry – Food, E-Commerce
BRAND IDENTITY
PACKAGING
DIGITAL IDENTITY
E-COMMERCE WEBSITE
MARKETING COLLATERALS
DIGITAL MARKETING
LAUNCHED ON SEPT 26, 2014 with 26 FLAVORS

29. SERENDIPITI
Industry – Food, E-Commerce
E-COMMERCE WEBSITE
BRAND IDENTITY
PACKAGING
DIGITAL IDENTITY
E-COMMERCE WEBSITE
MARKETING COLLATERALS
DIGITAL MARKETING

30. SERENDIPITI
Industry – Food, E-Commerce
BRAND IDENTITY
PACKAGING
DIGITAL IDENTITY
E-COMMERCE WEBSITE
MARKETING COLLATERALS
DIGITAL MARKETING
PACKAGING – STRIPS, BAGS, BOXES for different TGs etc.

31. HAWTHORN

32. HAWTHORN
Industry – Hospitality
BRAND STRATEGY
BRAND IDENTITY
DIGITAL IDENTITY
BUSINESS STATIONERY
BRAND COLLATERALS
DIGITAL MARKETING
OUTDOOR HOARDING & MAGAZINE AD CONCEPT

33. HAWTHORN
Industry – Hospitality
BRAND STRATEGY
BRAND IDENTITY
DIGITAL IDENTITY
BUSINESS STATIONERY
BRAND COLLATERALS
DIGITAL MARKETING
BROCHURE CONCEPT

34. WAVE

35. WAVE City – Aranyam Valley
Industry – Real Estate
CORPORATE BROCHURE

36. WAVE City – Aranyam Valley
Industry – Real Estate
CORPORATE BROCHURE

37. WAVE City – Aranyam Valley
Industry – Real Estate
CORPORATE BROCHURE

38. WAVE One
Industry – Real Estate
CORPORATE BROCHURE

39. WAVE Infratech
Industry – Real Estate
EXHIBITION SERVICES

40. DEE DEVELOPMENT ENGINEERS LTD.

41. DEE DEVELOPMENT ENGINEERS LTD.
Industry – Power & Energy, Renewable Energy, Manufacturing
BRAND STRATEGY & IDENTITY
DIGITAL IDENTITY
BRAND COLLATERALS
EXHIBITIONS & EVENTS
INTL’ BUSINESS DEVELOPMENT
CLIENT
DEE Piping Systems
BRAND
DEE
DISCIPLINE
Prefabricated Piping Systems
ABOUT THE CLIENT
DEE primarily caters to National and Multinational OEMs of power generation equipment, Engineering, Procurement and Construction
(EPC) contractors serving power generation, oil and gas and petrochemicals sector. DEE manufacturing range includes variety of high
pressure piping systems, induction pipe bends, pipe fittings, pressure vessels and accessories like boiler headers, boiler super heaters and
economizer coils, de-super heaters and other tailor made fabricated components.
CHALLENGE
DEE boasts itself as a pioneer in the Piping Manufacturing Industry, and is highly valued in the domestic and international marketplace for
delivering high quality products at competitive prices. When they came to us, they lacked a strong brand identity and brand visibility
especially in the international market. The company lacked consistency, structure and wanted recognition. They approached Di-ályma for
an association for Brand Consultancy, Brand Rebuilding, Marketing Strategy and Business Development Services.
SOLUTION
Di-ályma followed an integrated qualitative and quantitative research to identify the pain areas and gaps, based on which a comprehensive
Brand Strategy was laid down. We committed ourselves to the task of rebuilding the brand on both offline and digital media, as a strong
corporate and global identity. Several promotional activities were carried out and all the brand collaterals were re-designed and re-
organized for the domestic & international markets. Di-ályma even helped them conceptualize and execute a Photo Shoot for their huge
facility, which was used across all their Brand Collaterals, and a Corporate Video, which even helped them bag a new project out of the
international market within the first month of its launch. In the end, Internal and External Facility Branding was executed to emphasize
infrastructure and internal communication.
CAPABILITY
Research & Analytics
Brand Naming
Brand Strategy & Positioning
Brand Architecture
DATE
2013
INDUSTRY
Manufacturing
SERVICE
Rebranding, Business Development
Identity & Design
Exhibition Services
International Business Development

42. DEE DEVELOPMENT ENGINEERS LTD.
Industry – Power & Energy, Renewable Energy, Manufacturing
BRAND STRATEGY & IDENTITY
DIGITAL IDENTITY
BRAND COLLATERALS
CORPORATE VIDEO
EXHIBITIONS & EVENTS
INTL’ BUSINESS DEVELOPMENT
OLD LOGO NEW LOGO
EXHIBITIONS & POSTERS

43. DEE DEVELOPMENT ENGINEERS LTD.
Industry – Power & Energy, Renewable Energy, Manufacturing
BRAND STRATEGY & IDENTITY
DIGITAL IDENTITY
BRAND COLLATERALS
CORPORATE VIDEO
EXHIBITIONS & EVENTS
INTL’ BUSINESS DEVELOPMENT
PRODUCT CATALOG

44. DEE DEVELOPMENT ENGINEERS LTD.
Industry – Power & Energy, Renewable Energy, Manufacturing
BRAND STRATEGY & IDENTITY
DIGITAL IDENTITY
BRAND COLLATERALS
CORPORATE VIDEO
EXHIBITIONS & EVENTS
INTL’ BUSINESS DEVELOPMENT
BUSINESS STATIONERY

45. DEE DEVELOPMENT ENGINEERS LTD.
Industry – Power & Energy, Renewable Energy, Manufacturing
BRAND STRATEGY & IDENTITY
DIGITAL IDENTITY
BRAND COLLATERALS
CORPORATE VIDEO
EXHIBITIONS & EVENTS
INTL’ BUSINESS DEVELOPMENT
WEBSITE

46. YOGURBERRY

47. YOGURBERRY
Industry – F&B
BRAND COMMUNICATION STRATEGY
MARKETING CAMPAIGNS
BRAND RE-LAUNCH
CLIENT
Raasha Leisure & Entertainment
BRAND
Yogurberry
DISCIPLINE
Frozen Yogurt
ABOUT THE CLIENT
Yogurberry, Frozen Yogurt, is the ultimate combination of sourness from Yogurt and Sweetness from Ice Cream. Originating from a small
town in Korea in 2004, the Yogurberry brand now has a presence all across the globe. All products are made right in front of customers
who can choose from daily-prepared toppings, which include loads of fresh fruit and excludes any artificial ingredients. Yogurberry Frozen
Yogurt contains 0 grams of fat and no trans fat, or cholesterol compared to normal ice creams, and guarantees low calories by using only
Fruit Sugar.
CHALLENGE
They had launched four outlets in the Delhi NCR Region –
GK M Block, New Delhi | Defence Colony Market, New Delhi | MGF Mall, Gurgaon | GIP Mall, Noida
However, few of the outlets had been underperforming for last few months and hence they came to us for a re-launch of their brand and
change of location of their outlets.
SOLUTION
We not only worked with a real estate partner to suggest them good real estate location which could perform a lot better than the current
locations but also are currently working on strategizing re-activation campaigns for Yogurberry along with redoing all their creative designs,
giving them a consistent, contemporary and more exciting look and feel.
CAPABILITY
Research & Analytics
Photo Shoot
Brand Strategy & Positioning
Marketing Strategy
Internal Branding
Brand Collateral Design
DATE
2014
INDUSTRY
Food & Beverage
SERVICE
Brand Experience, Marketing Strategy

48. YOGURBERRY
Industry – F&B
BRAND COMMUNICATION STRATEGY
MARKETING CAMPAIGNS
BRAND RE-LAUNCH
INTERNAL BRANDING & LEAFLETS

49. YOGURBERRY
Industry – F&B
BRAND COMMUNICATION STRATEGY
MARKETING CAMPAIGNS
BRAND RE-LAUNCH
YOGURBERRY MENU

50. YOGURBERRY
Industry – F&B
BRAND COMMUNICATION STRATEGY
MARKETING CAMPAIGNS
BRAND RE-LAUNCH
INTERNAL BRANDING
GYM POSTER

51. KRUTU VODKA – MARKETING CAMPAIGN
(Incorrect Name)

52. KRUTO VODKA
Industry – LIQUOR
BRAND COMMUNICATION STRATEGY
MARKETING CAMPAIGNS
BRAND LAUNCH
Kruto is a great Russian Vodka, smooth enough to be drunk neat and aspiring to be India’s number one
premium vodka. They are on a mission to bring this great vodka to India and have the ambition to expand to
become the world’s number one premium vodka. In order to achieve this objective Kruto needs to develop a
compelling brand platform for the global consumer and bring this platform to life with an integrated marketing
campaign.
Consumers seek substance and style from the brands they support. Authenticity and quality are particularly
motivating. Russia is the spiritual home of vodka and Kruto embodies the true spirit of Russian vodka.
The campaign is designed using a new global theme - Vodka As it Should Be. In contrast to the approach taken
by others who concentrate on style over substance, the campaign highlights the authentic and superior quality
of a vodka created by adherence to traditional and rigorous imperial Russian vodka standards. The campaign
aims to disrupt the category, by casting doubts on the quality & authenticity of more familiar vodka brands.

53. KRUTO VODKA
Industry – LIQUOR
BRAND COMMUNICATION STRATEGY
MARKETING CAMPAIGNS
BRAND LAUNCH
SAMPLE CLIENT PITCH

54. GEMS EDUCATION

55. GEMS EDUCATION
Industry – Education
INTERNAL BRANDING
EVENT BRANDING
MARKETING COLLATERALS
ADS etc.

56. GEMS EDUCATION
Industry – Education
INTERNAL BRANDING
EVENT BRANDING
MARKETING COLLATERALS
ADS etc.
GEMS International School
Art & Craft Festival

57. GEMS EDUCATION
Industry – Education
INTERNAL BRANDING
EVENT BRANDING
MARKETING COLLATERALS
ADS etc.

58. GEMS EDUCATION
Industry – Education
INTERNAL BRANDING
EVENT BRANDING
MARKETING COLLATERALS
ADS etc.

59. LASERGAME

60. LASERGAME
Industry – Gaming, Entertainment
BRAND IDENTITY
BRAND MASCOT
BUSINESS STATIONERY
MARKETING COLLATERALS
CLIENT
Laser Game Entertainment Pvt. Ltd.
BRAND
Laser Game
DISCIPLINE
Laser Tag Game
ABOUT THE CLIENT
Laser Game is a brand owned and operated by Laser Game Entertainment Pvt. Ltd and the venture was initiated in 2011 with a vision of
becoming the leader of the Laser Tag Industry across India. Laser Game launched its first Pilot-Test Laser Game Center of North India in
the capital city of New Delhi. Laser Game aims to bring to the Indian population a very new High Tech International entertainment
experience within the Indian community.
CHALLENGE
Whose childhood didn’t encompass running after their siblings or friends with a toy gun in hand slaying grisly imaginary monsters & savage
fiends. As a matter of fact, everybody who watches international TV shows & movies have, at some time or the other, wondered how it
would feel to experience the thrill of laser tag - the Barney Stinson way! The answer came in the form of Laser Game India, introducing the
internationally acclaimed Laser Tag technology & equipment to the Indian market to provide the ultimate gaming adventure. This big idea
came loaded with great expectations of quality results. But their current identity was not symbolic of this and they engaged Di-ályma to re-
create an identity for them, which was synonymous to their services and unique concept.
SOLUTION
The new brand identity was required to be dynamic, luminous and appealing to the gamers. The technical challenge of creating a printable
illuminating logo was huge as well as riveting. Putting all our efforts into the task, we succeeded in creating a spirited, fluorescent &
appealing insignia. The Laser Tag Arena & Brand Collaterals were designed to create a corresponding visual style to communicate the
essence of the brand.
CAPABILITY
Identity & Design
Brand Mascot
Franchisee Strategy & Brochure
Marketing Collaterals
Content Strategy
DATE
2013
INDUSTRY
Entertainment, Gaming
SERVICE
Rebranding, Brand Experience

61. LASERGAME
Industry – Gaming, Entertainment
BRAND IDENTITY
BRAND MASCOT
BUSINESS STATIONERY
MARKETING COLLATERALS
NEW LOGO
BUSINESS STATIONERY
GIFT CARDS
OLD LOGO

62. LASERGAME
Industry – Gaming, Entertainment
BRAND IDENTITY
BRAND MASCOT
BUSINESS STATIONERY
MARKETING COLLATERALS
OUTDOOR HOARDINGS & INTERNAL COMMUNICATION EMAILERS

63. LUXMI STUDIO

64. LUXMI STUDIOS
Industry – Photography, Events
DIGITAL IDENTITY
BRAND COLLATERALS
EXHIBITIONS & EVENTS
CLIENT
Luxmi Digital Studio
BRAND
Luxmi
DISCIPLINE
Wedding Photography
ABOUT THE CLIENT
Since their inception in 1980, Luxmi Digital Studio have dedicated themselves to give its customers not just pictures, but moments of your
life captured for eternity. Luxmi Digital Studio has combined its 32-year experience with state of the art technology to help people savor
their most cherished memories. Photography for them is about encapsulating the infinite joy that they feel while celebrating the most
precious moments of life.
CHALLENGE
SOLUTION
CAPABILITY
Corporate Brochure Design
Digital Identity
DATE
2014
INDUSTRY
Photography
SERVICE
Brand Experience

65. LUXMI STUDIOS
Industry – Photography, Events
DIGITAL IDENTITY
BRAND COLLATERALS
EXHIBITIONS & EVENTS
CORPORATE
BROCHURE

66. LUXMI STUDIOS
Industry – Photography, Events
DIGITAL IDENTITY
BRAND COLLATERALS
EXHIBITIONS & EVENTS
PRINT AD
WEBSITE

67. BEAUTIFUL STREET SALON

68. BEAUTIFUL STREET SALON
Industry – Salon, Spa, Wellness
BRAND COLLATERALS

69. 24 KARAT BUSINESS GROUP

70. 24 KARAT
Industry – Gold Exchange, Cash for Gold
BRAND STRATEGY & IDENTITY
DIGITAL IDENTITY
SOCIAL MEDIA MARKETING
INTERNAL BRANDING
EXTERNAL BRANDING
BRAND COLLATERALS
PROMOTION CAMPAIGNS
CLIENT
24 Karat Business Group
BRAND
24 Karat
DISCIPLINE
Cash for Gold, Gold Exchange
ABOUT THE CLIENT
24 KARAT Business Group is a team of certified professionals who have been in the jewelry business for more than 5 decades. 24 KARAT
has the required expertise, skills and experience to get the customer the highest possible percentage return on their Gold and Silver
valuables in terms of Cash or Pure 24 Karat Gold. 24 KARAT Business Group is a one-stop shop to sell all your old gold and silver
valuables and get instant cash.
CHALLENGE
SOLUTION
CAPABILITY
Research & Analytics
Brand Strategy & Positioning
Brand Architecture
Internal Branding
External Branding
Identity & Design
DATE
2014
INDUSTRY
Gold Exchange, Financial Services
SERVICE
Brand Development, Marketing Strategy

71. 24 KARAT
Industry – Gold Exchange, Cash for Gold
BRAND STRATEGY & IDENTITY
DIGITAL IDENTITY
SOCIAL MEDIA MARKETING
INTERNAL BRANDING
EXTERNAL BRANDING
BRAND COLLATERALS
PROMOTION CAMPAIGNS
LOGO, MARKETING COLLATERALS

72. 24 KARAT
Industry – Gold Exchange, Cash for Gold
BRAND STRATEGY & IDENTITY
DIGITAL IDENTITY
SOCIAL MEDIA MARKETING
INTERNAL & EXTERNAL BRANDING
BRAND COLLATERALS
PROMOTION CAMPAIGNS
WEBSITE

73. WITHIN

74. WITHIN
Industry – Interior Design
BRAND STRATEGY
BRAND IDENTITY
DIGITAL IDENTITY
BUSINESS STATIONERY
BRAND COLLATERALS
DIGITAL MARKETING

75. WITHIN
Industry – Interior Design
BRAND STRATEGY
BRAND IDENTITY
DIGITAL IDENTITY
BUSINESS STATIONERY
BRAND COLLATERALS
DIGITAL MARKETING

76. WITHIN
Industry – Interior Design
BRAND STRATEGY
BRAND IDENTITY
DIGITAL IDENTITY
BUSINESS STATIONERY
BRAND COLLATERALS
DIGITAL MARKETING
BUSINESS STATIONERY

77. WILD WATER

78. WILD WATER
Industry – F&B
BOTTLE NECK TAGS
MARKETING COLLATERALS
CLIENT
Beltek Canadian Water Ltd.
BRAND
Wild Water
DISCIPLINE
Vitamin Water
ABOUT THE CLIENT
"WILD WATER", a first of its kind Vitamin enriched Water was introduced in India by Beltek Canadian Water Limited. With the launch of this
Lifestyle beverage, the company has introduced an entirely new category in the Indian functional Drink Category. With Natural Flavors,
Natural Colors, No preservatives, Low Sugar and the goodness of Vitamins, Wild Water focuses on tasty hydration and meeting the needs
of calorie-conscious consumers. The drinks are available in three flavors, which include Tropical Citrus, flavored Energise, Lemon flavored
Reload and Dragon Fruit flavored Immunity
CHALLENGE
Wild Water, Vitamin enriched Water with a low sugar content, could be considered by the health conscious as a substitute to
carbonated drinks. Wild Water came to Di-ályma for individual and flavor centric designs of its Bottle Neck Tags and an exciting
Corporate Brochure to launch the brand in new territories in India.
SOLUTION
Di-ályma dedicated itself in understanding the visual elements of Wild Water. The Bottle Neck Tag were designed to portray the organic
constitution of the product and hence, a manifestation of the fundamental entity of nature - a leaf. The varying border colors depict the
flavors, while retaining the same underlying design elements. For the Corporate Brochure, the visual language and consistency was
retained using colors & aesthetics synonymous to the brand and an exciting and engaging design was delivered, which is currently helping
the brand get a lot of traction amongst the youth (target market) in India.
CAPABILITY
Brand Collaterals Design
DATE
2014
INDUSTRY
Food & Beverage
SERVICE
Brand Experience

79. WILD WATER
Industry – F&B
BOTTLE NECK TAGS
MARKETING COLLATERALS
CORPORATE BROCHURE
BOTTLE NECK TAG

80. EON EVENT MANAGEMENT

81. EON EVENT MANAGEMENT
Industry – Events, Hospitality
BRAND IDENTITY
DIGITAL IDENTITY
BUSINESS STATIONERY
BRAND ARCHITECTURE
DIGITAL MARKETING
CLIENT
Eon Event Management Pvt. Ltd.
BRAND
EON
DISCIPLINE
Event Management
ABOUT THE CLIENT
EON Event Management is an established name in the event management industry in Udaipur, Rajasthan. It is India's premier event
management company, providing end-to-end solutions for various cultural, corporate, and personal events.
CHALLENGE
SOLUTION
CAPABILITY
Research & Analytics
Brand Strategy & Positioning
Brand Architecture
Identity & Design
Digital Identity
Inbound Marketing (Social Media Marketing, PPC, Content Marketing)
DATE
2014
INDUSTRY
Hospitality
SERVICE
Rebranding, Brand Experience, Digital Marketing

82. EON EVENT MANAGEMENT
Industry – Events, Hospitality
BRAND IDENTITY
DIGITAL IDENTITY
BUSINESS STATIONERY
BRAND ARCHITECTURE
DIGITAL MARKETING
OLD LOGO NEW LOGO
LOGO & BRAND ARCHITECTURE

83. EON EVENT MANAGEMENT
Industry – Events, Hospitality
BRAND IDENTITY
DIGITAL IDENTITY
BUSINESS STATIONERY
BRAND ARCHITECTURE
DIGITAL MARKETING
BUSINESS STATIONERY

84. EON EVENT MANAGEMENT
Industry – Events, Hospitality
BRAND IDENTITY
DIGITAL IDENTITY
BUSINESS STATIONERY
BRAND ARCHITECTURE
DIGITAL MARKETING
PRINT AD
WEBSITE CONCEPT

85. FUN FACTORY

86. FUN FACTORY
Industry – Kids, Hospitality, Childcare
BRAND STRATEGY & IDENTITY
DIGITAL IDENTITY
SOCIAL MEDIA MARKETING
BUSINESS STATIONERY
BRAND COLLATERALS
BRAND MASCOTCLIENT
Fun Factory
BRAND
Fun Factory
DISCIPLINE
Child Care, Hospitality
ABOUT THE CLIENT
Fun Factory is an innovative & unique concept of providing kids with a lively, energetic & imaginative environment to grow. It’s an indoor
recreation family center designed and conceptualized for children aged 2-10. The set of different activities are designed to build confidence
physically, by challenging themselves to climb, swing, slide or jump; socially and emotionally, by meeting other kids.
CHALLENGE
When Fun Factory approached Di-ályma, it was just a newborn baby with the name - Funnies. The challenge was to nurture, organize and
develop the brand without losing its inherent tenderness, business goals & vision. Di-ályma was also given a challenge to create a Brand
Mascot and organize a Brand Launch for the Chandigarh Tri City area.
SOLUTION
Di-ályma developed a three-tiered descriptive naming system to support the brand strategy. The nomenclature framework helped
organize the products and services into a comprehensive Brand Architecture, and showed which style of name was appropriate for each
Sub-Brand. Di-ályma further devoted itself in modeling Fun Factory with engagingly designed brand and marketing collaterals and
initiated actively driven Social Media campaigns to help Fun Factory reach its intended target market. From creating the Brand Mascot,
to the complete Internal and External Branding showcasing their vibrancy, we aided the brand in nurturing and growing its roots, to
establishing a distinctive name in the market.
CAPABILITY
Research & Analytics
Brand Naming
Brand Strategy & Positioning
Brand Architecture
Identity & Design
DATE
2013
INDUSTRY
Hospitality, Food & Beverage
SERVICE
Brand Development, Brand Launch, Brand Experience, Digital Marketing
Brand Mascot
Internal Branding & External Branding
Brand Launch
Digital Identity
Digital Marketing

87. FUN FACTORY
Industry – Kids, Hospitality, Childcare
BRAND STRATEGY & IDENTITY
DIGITAL IDENTITY
SOCIAL MEDIA MARKETING
BUSINESS STATIONERY
BRAND COLLATERALS
BRAND MASCOT

88. FUN FACTORY
Industry – Kids, Hospitality, Childcare
BRAND STRATEGY & IDENTITY
DIGITAL IDENTITY
SOCIAL MEDIA MARKETING
BUSINESS STATIONERY
BRAND COLLATERALS
BRAND MASCOT

89. CHILLI SODA

90. CHILLI SODA
Industry – F&B, Hospitality
BRAND STRATEGY & IDENTITY
DIGITAL IDENTITY
SOCIAL MEDIA MARKETING
INTERNAL BRANDING
EXTERNAL BRANDING
BRAND COLLATERALS
PROMOTION CAMPAIGNS
CLIENT
Raasha Leisure & Entertainment
BRAND
Chilli Soda
DISCIPLINE
Quick Service Restaurant
ABOUT THE CLIENT
For people who savor good food and the ambience around it, Chilli Soda offers the best Quick Snacking Experience. Unlike other QSR’s,
Chilli Soda offers a unique blend of Indian & Continental Snacks in a fresh new vibrant format. It tastes better and offers the best value for
money with focus on maintaining highest level of hygiene standards.
CHALLENGE
Chilli Soda approached Di-ályma when they merely had a concept to develop a distinguished QSR Brand in Corporate Workplaces and
Indian Metro Railway Network, specifically Rapid Metro and DMRC in the Delhi NCR region. The challenge was to create a brand that
stands out amongst the already existing QSR brands flooding the market.
SOLUTION
Di-ályma did an integrated qualitative & quantitative Brand Research, not only with the management but also the competitive landscape
and prospective customers of Chilli Soda. The Brand Core and Personality were gradually developed and a trail-blazing name “Chilli
Soda” was given to the brand. Contouring this initiation, a vibrant, casual & engaging brand identity and visual language were designed
along with the creation of solid Marketing & Communication Strategy campaigns. Complementary marketing and brand collaterals, pitch,
corporate presentations etc. were designed to give the brand a concrete and strong brand identity.
CAPABILITY
Research & Analytics
Brand Strategy & Positioning
Brand Naming
Brand Architecture
Marketing Strategy
Identity & Design
DATE
2014
INDUSTRY
Food & Beverage
SERVICE
Brand Development, Brand Experience, Marketing Strategy

91. CHILLI SODA
Industry – F&B, Hospitality
BRAND STRATEGY & IDENTITY
DIGITAL IDENTITY
SOCIAL MEDIA MARKETING
INTERNAL BRANDING
EXTERNAL BRANDING
BRAND COLLATERALS
PROMOTION CAMPAIGNS
LOGO, VISUAL LANGUAGE, PITCH, MENU

92. CARLOS PHILIP
SUNDAE
ALLABOUTIME.COM

93. With the challenge of building a unique identity that spoke their accent, this relatively new
client in the world of watches came to us with a requirement wanted consultancy relating to
Brand Development and Brand Communication to suit their niche audience of youngsters.
Exercising along with parameters like memory mnemonics, brand philosophy and elasticity, the
name Carlos Phillip was coined. The visual branding was made to communicate a vibrant yet
pleasant color scheme of orange and white, with the logo symbolic of a dial, ipso facto,
symbolizing ‘change’.
CARLOS PHILIP
Industry – Retail, E-Commerce
BRAND STRATEGY & IDENTITY
DIGITAL IDENTITY
DIGITAL MARKETING
MARKETING COLLATERALS
BUSINESS DEVELOPMENT
BRAND PROMOTION

94. CARLOS PHILIP
Industry – Retail, E-Commerce
BRAND STRATEGY & IDENTITY
DIGITAL IDENTITY
DIGITAL MARKETING
MARKETING COLLATERALS
BUSINESS DEVELOPMENT
BRAND PROMOTION
BRAND IDENTITY

95. SUNDAE WATCHES
Industry – Retail, E-Commerce
PHOTOSHOOT & BRAND IDENTITY
DIGITAL IDENTITY
DIGITAL MARKETING
MARKETING COLLATERALS
BUSINESS DEVELOPMENT
BRAND PROMOTION
PHOTOSHOOT

96. ALLABOUTIME.COM
Industry – Retail, E-Commerce
PHOTOSHOOT & BRAND IDENTITY
DIGITAL IDENTITY
DIGITAL MARKETING
MARKETING COLLATERALS
BUSINESS DEVELOPMENT
BRAND PROMOTION

97. INDIAN TONERS & DEVELOPERS LTD.

98. INDIAN TONERS & DEVELOPERS LTD.
Industry – Printing, Manufacturing
BRAND COLLATERALS
MAGAZINE ADS
OTHER MISC MARKETING ACTIVITIES
CLIENT
Indian Toners and Developers Ltd.
BRAND
ITDL
DISCIPLINE
Ink & Toner Manufacturing
ABOUT THE CLIENT
ITDL is a leading manufacturer of Compatible Toners for Photocopiers, Laser Printers, Digital Machines and Multi Function Printers. The
company has a strong sales team of more than 150 employees along with its regional offices in Delhi, Mumbai, Kolkata & Chennai. The
company has a widespread network of distributors and more than 1500 resellers/refillers present in all parts of the country. It is an ISO
9001:2008 AND ISO 14001:2004 certified company.
CHALLENGE
SOLUTION
CAPABILITY
Identity & Design
Brand Collaterals
Content Strategy
DATE
2014
INDUSTRY
Print, Manufacturing
SERVICE
Rebranding

99. INDIAN TONERS & DEVELOPERS LTD.
Industry – Printing, Manufacturing
BRAND COLLATERALS
MAGAZINE ADS
OTHER MISC MARKETING ACTIVITIES

100. INDIAN TONERS & DEVELOPERS LTD.
Industry – Printing, Manufacturing
BRAND COLLATERALS
MAGAZINE ADS
OTHER MISC MARKETING ACTIVITIES

101. NEW INDIA GROUP
QBRIX AAC BLOCKS

102. QBIRX AAC BLOCKS
Industry – Real Estate, Building Materials, Manufacturing
BRAND STRATEGY & IDENTITY
DIGITAL IDENTITY
BRAND COLLATERALS
CORPORATE VIDEO
EXHIBITIONS & EVENTS
CLIENT
New India Group
BRAND
QBRIX
DISCIPLINE
AAC Blocks
ABOUT THE CLIENT
QBRIX is the most Lightweight yet Strong, Sustainable & Cost Effective eco -friendly building AAC (Autoclaved Aerated Concrete) block to
suit the construction needs of Architects, Builders & Individual Home Owners. Manufactured with the latest Autoclaved Technology, QBRIX
is a high quality building material that outperforms normal clay bricks on every aspect making it the most preferred building material
available to date.
CHALLENGE
SOLUTION
CAPABILITY
Research & Analytics
Brand Naming
Brand Strategy & Positioning
Brand Architecture
Identity & Design
DATE
2014
INDUSTRY
Manufacturing
SERVICE
Brand Development

103. QBIRX AAC BLOCKS
Industry – Real Estate, Building Materials, Manufacturing
BRAND STRATEGY & IDENTITY
DIGITAL IDENTITY
BRAND COLLATERALS
CORPORATE VIDEO
EXHIBITIONS & EVENTS
QBRIX LOGO & TAGLINE

104. QBIRX AAC BLOCKS
Industry – Real Estate, Building Materials, Manufacturing
BRAND STRATEGY & IDENTITY
DIGITAL IDENTITY
BRAND COLLATERALS
CORPORATE VIDEO
EXHIBITIONS & EVENTS
BUSINESS STATIONERY

105. QBIRX AAC BLOCKS
Industry – Real Estate, Building Materials, Manufacturing
BRAND STRATEGY & IDENTITY
DIGITAL IDENTITY
BRAND COLLATERALS
CORPORATE VIDEO
EXHIBITIONS & EVENTS
WEBSITE

106. LORD OF BATTLES

107. LORD OF BATTLES
Industry – Manufacturing of Medieval Items
BRAND IDENTITY
DIGITAL IDENTITY
MARKETING COLLATERALS
CLIENT
SN Exports
BRAND
Lord of Battles
DISCIPLINE
Medieval Items
ABOUT THE CLIENT
Lord of Battles, formally known as SN Exports Worldwide, is one of the leading manufacturers and exporters of ancient and medieval
replicas, mainly Chain Maille Clothing, Historical Medieval Clothing, Chainmail Armour, Steel Armour, Helmets, Shields, Damascus &
Koftgari products.
CHALLENGE
SOLUTION
CAPABILITY
Brand Naming
Identity & Design
DATE
2014
INDUSTRY
Manufacturing
SERVICE
Rebranding

108. LORD OF BATTLES
Industry – Manufacturing of Medieval Items
BRAND IDENTITY
DIGITAL IDENTITY
MARKETING COLLATERALS
BRAND IDENTITY & TAGLINE

109. LORD OF BATTLES
Industry – Manufacturing of Medieval Items
BRAND IDENTITY
DIGITAL IDENTITY
MARKETING COLLATERALS
BUSINESS STATIONERY

110. GANPATI GROUP
&
BEST WESTERN

111. GANPATI GROUP
Industry – Real Estate, Hospitality
CORPORATE BROCHURE
CLIENT
Ganpati Group
BRAND
Ganpati & Best Western Aqua
DISCIPLINE
Hotel, Apartments
ABOUT THE CLIENT
At Ganpati Group we are dedicated to build first-class real estate and provide hospitality services changing lives by providing tomorrow’s
needs today and create the magic of perfect living. The entire Group makes every effort to secure unwavering trust of our clients and
establish Ganpati as a forerunner amongst the most valuable real estate investors.
CHALLENGE
SOLUTION
CAPABILITY
Corporate Brochure Concept
Design
Content Strategy
DATE
2014
INDUSTRY
Real Estate, Hospitality
SERVICE
Brand Collaterals

112. GANPATI GROUP
Industry – Real Estate, Hospitality
CORPORATE BROCHURE

113. BEST WESTERN AQUA
Industry – Hospitality
BRAND IDENTITY
MARKETING COLLATERALS
LOGO & CORPORATE BROCHURE

114. BALAJI KUNJ NIWAS

115. BALAJI KUNJ NIWAS
Industry – Real Estate
BRAND IDENTITY
CORPORATE BROCHURE
CLIENT
Kabir Group
BRAND
Balaji Kunj Niwas
DISCIPLINE
Premium Housing
ABOUT THE CLIENT
Kabir Group believes in developing premium class ventures by understanding the consumer needs and preferences. Company develops
every property after a complete and focused market research. Planned by expert architects and design consultants, every project is built
around internationally acclaimed quality specifications. The Company is executing Balaji Kunj Niwas, which is a premium project in
Faridabad, designed to be a landmark, symbol of strength and commitment.
CHALLENGE
SOLUTION
CAPABILITY
Identity & Design
Brand Collaterals
Content Strategy
DATE
2014
INDUSTRY
Real Estate
SERVICE
Brand Development

116. BALAJI KUNJ NIWAS
Industry – Real Estate
BRAND IDENTITY
CORPORATE BROCHURE

117. LAND N ACRES

118. LAND N ACRES
Industry – Infrastructure
BRAND STRATEGY & IDENTITY
DIGITAL IDENTITY
MARKETING COLLATERALS
Land N Acres is a new business in the already busy Indian Real Estate arena, which is known for the
presence of some big global giants. With a need to distinguish their set of raw materials on strong
foundational grounds, they came to us to plot their strategy, which could help them leverage to great
heights.
In reciprocity, we conducted an extensive market research in mix with the findings of the internal
research and analytics. The square objective of branding which is more than design, more than form,
but a must soul and a purpose, was explored and explained to the client.
The tagline - Mapping Possibilities was envisioned for the brand, which allows the new brand to grow
beyond the constructs of its current category. It is not only futuristic, but also excludes possibilities
pertaining to the dogma of typecasting. The logo is simple yet clearly communicates the company’s
profile and presents a coincident visual homogeneity with the brand core.

119. LAND N ACRES
Industry – Infrastructure
BRAND STRATEGY & IDENTITY
DIGITAL IDENTITY
MARKETING COLLATERALS
BRAND IDENTITY

120. KRISHNA MARUTI

121. KRISHNA MARUTI
Industry –Manufacturing
MARKETING COLLATERALS
CLIENT
Krishna Maruti
BRAND
Krishna
DISCIPLINE
Automobile Soft Interior Manufacturing
ABOUT THE CLIENT
Krishna Maruti is India's First Total Auto Interior Group of Companies manufacturing all the requirements of auto interiors including Seating
Systems, Rear View Mirrors, Head Rest Assemblies, Arm Rest Assemblies, Seat Trims (Covers), Injection Moulded Door Trims, Roofliners
& Moulded Carpets.
CHALLENGE
Krishna Maruti is closely associated with India’s leading car manufacturers, Maruti Suzuki, since its commencement. Renowned for their
high - quality designs, it approached Di-ályma to help them reflect the same level of merit and quality through their Corporate Brand
Magazine highlighting their new range of seating systems.
SOLUTION
Di-ályma improvised the existing elements, class and design that innately defined Krishna Maruti. The magazine was revitalized with an
influx of crucial and professional design elements, which provided the Brochure a contemporary and sophisticated visual identity.
CAPABILITY
Design
Corporate Brochure
DATE
2013
INDUSTRY
Automobile, Manufacturing
SERVICE
Brand Collaterals

122. KRISHNA MARUTI
Industry –Manufacturing
MARKETING COLLATERALS
CORPORATE BROCHURE

123. SECRET MAPS

124. SECRET MAPS
Industry – Travel, Hospitality
MAP CONCEPT & DESIGN
CLIENT
Secret Maps
BRAND
Secret Maps
DISCIPLINE
Map Concept, Design
ABOUT THE CLIENT
CHALLENGE
SOLUTION
CAPABILITY
Identity & Design
Brand Collaterals
Content Strategy
DATE
2014
INDUSTRY
Travel, Hospitality
SERVICE
Brand Development

125. SECRET MAPS
Industry – Travel, Hospitality
MAP CONCEPT & DESIGN

126. SOLVEDA

127. SOLVEDA
Industry – E-Commerce, IT
BRAND STRATEGY
COMMUNICATION STRATEGY
DIGITAL IDENTITY
BRAND MANUAL
BRAND COLLATERALS
CLIENT
Solveda Software India Pvt. Ltd.
BRAND
Solveda
DISCIPLINE
eCommerce Solutions
ABOUT THE CLIENT
Solveda is a leading provider of Commerce solutions. Their commitment to on-time and on-budget commerce oriented projects is
increasingly embraced by the leading names in retail, wholesale, insurance and the financial markets. Their proven project management
experience and technology excellence power cost-effective solutions under flexible business terms.
CHALLENGE
SOLUTION
CAPABILITY
Research & Analytics
Brand Strategy & Positioning
Brand Architecture
Identity & Design
Inbound Marketing (Social Media Marketing, PPC, Content Marketing)
DATE
2014
INDUSTRY
Information Technology
SERVICE
Rebranding, Brand Experience, Digital Marketing

128. SOLVEDA
Industry – E-Commerce, IT
BRAND STRATEGY
COMMUNICATION STRATEGY
DIGITAL IDENTITY
BRAND MANUAL
BRAND COLLATERALS
CASE STUDY

129. SOLVEDA
Industry – E-Commerce, IT
BRAND STRATEGY
COMMUNICATION STRATEGY
DIGITAL IDENTITY
BRAND MANUAL
BRAND COLLATERALS

130. AXELERANT

131. AXELERANT
Industry – Information Technology
DIGITAL IDENTITY
RESPONSIVE DESIGN
USER EXPERIENCE
CLIENT
Axelerant Technologies
BRAND
Axelerant
DISCIPLINE
Open Source - Drupal
ABOUT THE CLIENT
Since 2006, Axelerant has been about excellence in business value and driven delivery supported by innovation through Open Source
Application Development and Services. Specifically with Product Development, Axelerant is leading the way with Curamine, an all-in-one
SaaS option for Redmine regarding open source management and development support.
CHALLENGE
Axelerant is a mid-tier Open Source & IT Consultancy Company. With the diverse cobweb of technologies flooding the market, there is an
increased demand for an unparalleled responsiveness and consistency while browsing a website. Axelerant approached us with an explicit
need of a responsive website design. Their requirements primarily focused on their intent towards Social Community Service and building a
Support System through Drupal in the global market.
SOLUTION
Di-ályma came up with a design structure reflective of the website’s visual fluidity. A blend of lighter color schemes with an orange accent
reflected the consistency with their color palette. A subtle mosaic texture was garnished in the background with a clever placement of
Social Media icons echoing the brand’s objective of community embracement. The text was strategically drupalized to provide a distinct
appeal to the website.
CAPABILITY
Responsive Website Design
Content Strategy
DATE
2013
INDUSTRY
Information Technology
SERVICE
Brand Experience, Digital Identity

132. AXELERANT
Industry – Information Technology
DIGITAL IDENTITY
RESPONSIVE DESIGN
USER EXPERIENCE
RESPONSIVE WEBSITE DESIGN

133. iMINDS

134. iMINDZ
Industry – Media & Marketing
BRAND IDENTITY
DIGITAL IDENTITY
MARKETING COLLATERALS
CLIENT
iMINDZ Learning Systems
BRAND
iMINDZ
DISCIPLINE
Digital Marketing
ABOUT THE CLIENT
iMindz is an Integrated Marketing Services Agency helping organizations take strategic business decisions through offering creative Brand
Marketing & Communication Services, and Research & Analytics based insights.
CHALLENGE
iMindz was conceptualized as a Digital Marketing Agency. With a profusion of businesses & brands traversing the digital route, demand
generated its own supply. They approached Di-ályma with a very rough, basic idea of the company’s would-be architecture, services and
positioning.
SOLUTION
Di-ályma helped in nurturing their inconsistent, vague idea into a stable & pragmatic structure after a series of round-table talks,
brainstorming sessions and a copious amount of caffeine intake. Their services got a representation through well-crafted interactive
banners. The home page of their website was specifically designed to demonstrate the dynamic media & marketing industry.
CAPABILITY
Identity & Design
Digital Identity
Content Strategy
Wordpress Development
DATE
2013
INDUSTRY
Digital Marketing
SERVICE
Digital Identity

135. iMINDZ
Industry – Media & Marketing
BRAND IDENTITY
DIGITAL IDENTITY
MARKETING COLLATERALS
WORDPRESS WEBSITE & BANNERS

136. ConnectC
Partner & Client

137. ConnectC (Amsterdam, NL) Outsource Partner
Industry – Branding, Media & Marketing
BRAND IDENTITY
DIGITAL IDENTITY
MARKETING COLLATERALS
WEBSITE DESIGN

138. INTERNET RETAIL EXPO 2014

139. INTERNET RETAIL EXPO 2014
Industry – Internet Retail, Exhibitions, Events
BRAND STRATEGY & IDENTITY
BRAND COLLATERALS
EXHIBITIONS & EVENTS
CLIENT
Internet Retail Expo 2014
BRAND
IRE 2014
DISCIPLINE
Internet Retail
ABOUT THE CLIENT
Internet Retail Expo (IRE) is the largest event focused towards online & multi-channel retailing in India. Since past four years IRE is
empowering digital retail in India by motivating retailers to go online. It also helps online retailers to choose best practices and services by
bringing product & service companies on a single platform.
CHALLENGE
SOLUTION
CAPABILITY
Identity & Design
Event Branding
Exhibition Services
DATE
2014
INDUSTRY
Events, eCommerce
SERVICE
Event Branding

140. INTERNET RETAIL EXPO 2014
Industry – Internet Retail, Exhibitions, Events
BRAND STRATEGY & IDENTITY
BRAND COLLATERALS
EXHIBITIONS & EVENTS
OFFICIAL EVENT BRANDING PARTNERS FOR INTERNET RETAIL EXPO 2014

141. HANU BPO

142. HANU BPO
Industry – IT, BPO
BRAND IDENTITY
DIGITAL IDENTITY
MARKETING COLLATERALS
CLIENT
Hanu Software (India) Pvt. Ltd.
BRAND
HANU
DISCIPLINE
IT Solutions, BPO
ABOUT THE CLIENT
Founded in 2002, Hanu is dedicated to developing effective outsourcing partnerships with clients in order to accelerate time to market,
reduce operational cost, and empower them to devote more time to their core business. Leveraging best-in-class people, processes, and
technologies, Hanu provides high-quality, high-value software development and business process outsourcing (BPO) services to
independent software vendors (ISVs) and enterprises.
CHALLENGE
SOLUTION
CAPABILITY
Identity & Design
Brand Collaterals
Content Strategy
Digital Identity
DATE
2014
INDUSTRY
Information Technology
SERVICE
Rebranding

143. HANU BPO
Industry – IT, BPO
BRAND IDENTITY
DIGITAL IDENTITY
MARKETING COLLATERALS
WEBSITE & MARKETING COLLATERALS

144. INDIA NOW JOURNEYS

145. INDIA NOW JOURNEYS
Industry – Travel
BRAND COLLATERALS
CORPORATE BROCHURE

146. CORDON HOLIDAYS

147. CORDON HOLIDAYS
Industry – Travel
BRAND IDENTITY
DIGITAL IDENTITY
MARKETING COLLATERALS
CLIENT
Cordon Holidays
BRAND
Cordon
DISCIPLINE
Travel & Tours
ABOUT THE CLIENT
Cordon Holidays is a new venture strategically situated in the heart of the capital city, New Delhi at Gole Market, near Connaught Place,
which works with a philosophy of making travel more comfortable and experiential. They have been doing business in Thailand through
their parent company for the past 25 years.
CHALLENGE
Cordon Holidays came to Di-ályma to redesign their collaterals and to make a new informational website to reflect its promise of not just
offering lucrative packages to heavenly destinations but also striving towards making the journey more comfortable, experiential &
memorable.
SOLUTION
Di-ályma designed their collaterals to be an expression of their promise acknowledging this vision of the brand. Inheriting the legacy of its
experience from its parent company, Cordon was presented a unique service provider sketching memorable experiences in the journey of
life. The visual aesthetics of the website design are inherited and shout loud of the company’s Thai inheritance.
CAPABILITY
Identity & Design
Digital Identity
Content Strategy
Brand Collaterals
DATE
2013
INDUSTRY
Travel, Hospitality
SERVICE
Brand Development

148. CORDON HOLIDAYS
Industry – Travel
BRAND IDENTITY
DIGITAL IDENTITY
MARKETING COLLATERALS
CORPORATE BROCHURE & WEBSITE

149. MINTZONE.in

150. MINTZONE
Industry – Financial Services, Payments
BRAND IDENTITY
DIGITAL IDENTITY
E-COMMERCE WEBSITE
MARKETING COLLATERALS
DIGITAL MARKETING
CLIENT
Aadhaarup
BRAND
Mintzone
DISCIPLINE
Payment Gateway
ABOUT THE CLIENT
Mintzone is an innovative technologically driven Company with a difference, providing an easy, simple and quick solution for people who
undertake online payments.
CHALLENGE
SOLUTION
CAPABILITY
Research & Analytics
Brand Naming
Brand Strategy & Positioning
Identity & Design
DATE
2014
INDUSTRY
Financial Services
SERVICE
Brand Development

151. MINTZONE
Industry – Financial Services, Payments
BRAND IDENTITY
DIGITAL IDENTITY
E-COMMERCE WEBSITE
MARKETING COLLATERALS
DIGITAL MARKETING
LOGO & TAGLINE

152. iLEADZen

153. iLEADZEN
Industry – Managed Services, Business Management
BRAND IDENTITY
BUSINESS STATIONERY
DIGITAL IDENTITY
MARKETING COLLATERALS
CLIENT
iLeadZEN
BRAND
iLeadZEN
DISCIPLINE
Lead Generation for BPO Services
ABOUT THE CLIENT
iLeadZEN provides lead generation services for BPOs, which they can use to rapidly get qualified prospects into their sales cycle.
iLeadZEN’s lead generation service is a combination of technology, data analytics and skilled pre sales agents. With their dialing platform,
they can contact prospects in a faster and efficient manner thereby increasing the level of response, leads, conversions and sales.
CHALLENGE
ileadZEN is an organization that personifies enthusiasm, innovation and ingenuity. They envision leading the market not by quantity
brains, but by quality minds. They came to Di-ályma with a need to create a brand that communicates their philosophy of helping BPO
businesses to realize their potential & impart growth enlightenment amongst their clients simultaneously promoting a time free work place
for their employees.
SOLUTION
Di-ályma created a unique identity for iLeadZEN and also designed their brand collaterals and website to initiate their presence in the
industry. The soft color palette of the brand and website concurs with the calmness of the whole Zen appeal. The logo in red resembles
the Buddhist - Ensō circle sign symbolizing wholesomeness and the cyclic occurrence of life that applies to the various phases of a
business. The business collaterals were designed keeping the same consistency and a state of absolute peace was transferred by the
created designs to its seekers.
CAPABILITY
Research & Analytics
Brand Naming
Brand Strategy & Positioning
Identity & Design
Digital Identity (Parallax Website)
DATE
2013
INDUSTRY
Lead Generation, Business Development
SERVICE
Brand Development

154. iLEADZEN
Industry – Managed Services, Business Management
BRAND IDENTITY
DIGITAL IDENTITY
MARKETING COLLATERALS
LOGO, TAGLINE, BUSINESS STATIONERY, WEBSITE

155. KUSHAL KUMAR

156. KUSHAL KUMAR
Industry – Self Development Motivational Speaker
BRAND IDENTITY
CONCEPTUAL PHOTOSHOOT
MARKETING COLLATERALS
CLIENT
Build Mental Health – Dayal Enterprises
BRAND
Mr. Kushal Kumar
DISCIPLINE
Self Development, Motivational Speaker
ABOUT THE CLIENT
Mr. Kushal Kumar is a 60 years old motivational speaker. He has been teaching this 'way of life' to a large number of people- from young
executives in leading corporates, to Gen Next, to the Silver generation etc. He pursued the study of the subtler side of the human being
and qualified in various fields of yoga, Naturopathy, Vedanta and Holistic Stress Management.
CHALLENGE
Mr. Kushal Kumar, an exceptional orator, is enlightening the path of his followers through his speeches and motivational ideas. Di-ályma
was approached on the fact that along with self-improvement, true success can only be achieved through a unique self-packaging.
SOLUTION
Di-ályma helped to rebrand Mr. Kushal Kumar’s personality by a focused Brand Strategy that was consistent with his image.
Conceptual Photo Shoots were suggested and implemented as the first progressive step towards effective rebranding to bridge
the difference between his real and perceived image.
CAPABILITY
Photo Shoot
Identity & Design
DATE
2013
INDUSTRY
Personality Development
SERVICE
Individual Branding

157. KUSHAL KUMAR
Industry – Self Development Motivational Speaker
BRAND IDENTITY
CONCEPTUAL PHOTOSHOOT
MARKETING COLLATERALS
PHOTOSHOOT & BOOK COVER

158. NRAY

159. NRAY
Industry - Printing, Media
BRAND IDENTITY
DIGITIAL IDENTITY
CLIENT
N-Ray Enterprises
BRAND
NRAY
DISCIPLINE
Branding, Printing, Packaging
ABOUT THE CLIENT
NRAY is a full-fledged printing house providing complete range of high quality printing services, while employing the latest printing
technology in the world. They believe that there is no better way to show off your professionalism than having a professionally printed and
designed product conveying your message.
CHALLENGE
NRAY contacted Di-ályma with a need of a brand and platform that should be able to portray its inherent thirst for quality,
customization, and economical cum ecological print deliverables.
SOLUTION
It was a delightful prospect of utilizing our acquired experience & design sensibilities to redesign the website of our business allies, NRAY.
Our company’s strategic designs found its bedrock in NRAY’s high-end printing and packaging standards. Inherent to the roots of their
business practices - their emphasis on green technology, the color scheme of the website was kept green & white. The whole content was
strategized and presented cleanly with beautifully crafted taglines. The website was designed to give it a contemporary and vibrant outlook,
just like the brand itself.
CAPABILITY
Brand Strategy & Positioning
Identity & Design
Photo Shoot
Digital Identity
DATE
2013
INDUSTRY
Printing, Gifting
SERVICE
Brand Development

160. NRAY
Industry - Printing, Media
DIGITIAL IDENTITY
BRAND WEBSITE

161. SELA QUI INTERNATIONAL SCHOOL

162. MARKETING COLLATERALS
2013 YEAR BOOK
CONFERENCE REPORTS
SELA QUI INTERNATIONAL SCHOOL
Industry – Education
CLIENT
SelaQui International School
BRAND
SelaQui
DISCIPLINE
Education
ABOUT THE CLIENT
SelaQui International School, Dehradun is one of the most dynamic upcoming boarding schools in India. The school’s vision is to be a
value driven learning organization with excellence as its standard, where tradition and technology fuse with the best of the available
research to provide the impetus for continuing learning and growth.
CHALLENGE
SelaQui realized that their ambition and vision failed to translate in the design of their previous year’s Annual Year Book. They
approached Di-ályma with a request to design their Annual Year Book for the year 2013, which should be reflective of the school’s quality
of education and international standards.
SOLUTION
The Brand Bee’s primary focus was on eliminating the dull elements in the report and incorporating a colorful yet interesting narrative to the
book. Also, we segmented the year Book into ten sections relating to ten different experiences in the story. The divisions displayed a
continuity of design elements & the infographics used exemplified the report. Other Brand Collaterals for their Leadership Conference were
also designed keeping in mind the objective and persona, which we defined for SelaQui.
CAPABILITY
Design
Content Strategy
Content Development
DATE
2013
INDUSTRY
Education
SERVICE
Brand Collaterals, Annual Year Book Design

163. MARKETING COLLATERALS
2013 YEAR BOOK
CONFERENCE REPORTS
SELA QUI INTERNATIONAL SCHOOL
Industry – Education
ANNUAL REPORT, OTHER CONFERENCE COLLATERALS

164. LOTUS VALLEY INTERNATIONAL SCHOOL

165. LOTUS VALLEY INTERNATIONAL SCHOOL
Industry – Education
STATIONERY DESIGN
INTERNAL BRANDING
MARKETING COLLATERALS
CLIENT
Lotus Valley International School
BRAND
Lotus Valley
DISCIPLINE
Education
ABOUT THE CLIENT
Lotus Valley International School boasts of 2450 students with a sprawling campus set against an idyllic landscape of 12.5 acres, along the
Taj Expressway that offers convenient accessibility to South, Central and East Delhi, Noida, Greater Noida and Ghaziabad. The school is
from Pre – Nursery to Class XII and the medium of instruction is English. The school also offers The Young Learners' English Test (YLE)
conducted by Cambridge International (U.K), the Key English Test (KET) and Preliminary English Test (PET) conducted by British Council.
CHALLENGE
Lotus Valley International School, Noida, is a reputed school in the field of education for their vision of “striving towards excellence” in
education and contributing to the society. The school lays emphasis on the holistic development of a child with a stress on honing the
special abilities that every child possesses. The institution felt the need to refresh their personality by redesigning their internal Brand
Collaterals in congruence with the vibrancy and the limitless potential of a growing child.
SOLUTION
Di-ályma gave the school a set of new Brand Elements, which were filled with life, surprising and engaging with the audiences. These
elements were designed in a way, so as to be able to use them over time or for special events. We were entrusted with the task of
bringing out this inherent joviality and limitless possibilities in a child’s enthusiasm to grow, in their design deliverables, and we delivered.
For instance, the cover of their magazine ‘Expressions’ was designed to exhibit the same shades of freedom and possibilities that
blossoms in an open environment.
CAPABILITY
Brand Collaterals Design
DATE
2013
INDUSTRY
Education
SERVICE
Internal Brand Collaterals Design

166. LOTUS VALLEY INTERNATIONAL SCHOOL
Industry – Education
STATIONERY DESIGN
INTERNAL BRANDING
MARKETING COLLATERALS
INTERNAL COLLATERALS

167. AMBEY GROUP

168. AMBEY GROUP - ALPL
Industry – FMCG, Agrochemicals
BRAND PROMOTION
EVENTS & EXHIBITIONS
MARKETING COLLATERALS
CLIENT
Ambey Group
BRAND
ALPL
DISCIPLINE
Agrochemicals
ABOUT THE CLIENT
With the inspiring success story of Ambey Group in the FMCG market, the company has successfully diversified to agricultural solutions
ranging from a wide variety of formulations of insecticides, pesticides, herbicides, weedicides and fungicides, through their Brand Name
ALPL.
CHALLENGE
The Ambey Group is a highly passionate, energetic and growth oriented entity, which believes that success should be inclusive. ALPL,
the Agrochemical subsidiary of the Ambey group approached Di-ályma with a requirement of innovatively designed & fabricated Exhibit
Stalls in Thailand, China & Mumbai.
SOLUTION
Based on the client’s corporate culture and brief, we designed not just an Exhibit Stall for them, but an irresistible experience to build a
gateway between the brand & its potential clients. The consistent engineering and interactive design aided to increase the footfall along
with transmitting an excellent visual experience to the audience.
CAPABILITY
Exhibition Design
Fabrication
Brand Collaterals
DATE
2013
INDUSTRY
FMCG, Agriculture
SERVICE
Exhibition Services

169. AMBEY GROUP - ALPL
Industry – FMCG, Agrochemicals
BRAND PROMOTION
EVENTS & EXHIBITIONS
MARKETING COLLATERALS

170. APG UNIVERSITY

171. APG UNIVERSITY
Industry – Education
MARKETING COLLATERALS
OUTDOOR HOARDINGS
OUTDOOR HOARDINGS

172. SOME OF OUR OTHER CLIENTS & WORK
• DLF PRAMERICA LIFE INSURANCE - BRAND TRAININGS
• KUNSKAPSSKOLAN – MALL ACTIVATION STRATEGY
• EASY HOME – EMAILER DESIGNS & OTHER MARKETING COLLATERALS
• BOLLYWOOD SOUNDS – LOOP PACK DESIGNS
• JOB TOOLS – BRAND STRATEGY & IDENTITY, BUSINESS STATIONERY
MARKETING COLLATERALS
• SREE VENKATESHWARA WINERY & DISTILLERY - BRAND IDENTITY,
LABEL, PACKAGING
• NAZAAQAT - BRAND STRATEGY & IDENTITY, BUSINESS STATIONERY
MARKETING COLLATERALS
• AND MANY MORE