Vienna Airport aims to offer their clients an outstanding service, which was awarded with 4 Skytrax stars. One more important topic to go even further with this efforts is to improve indoor orientation, navigation and experience. Therefore, a project was set up to see if this can be solved with a hardware free augmented reality solution.

1. Andreas Ladich
Head of Marketing, Flughafen Wien AG
@clemenskirner | #AWE2016
Common AR prototype for
more service at the airport
Clemens Kirner
Owner & Founder, Insider Navigation

2. o Vienna airport
- Some figures / 4 stars airport
- Service WM / challenge
o Cooperation Vienna airport Insider navigation
- Technology
- Common project
- Conclusion
2
Agenda

3. Vienna Airport

4. 4
Vienna Airport - Facts

5. 22.5 million passengers in 2015
70 shops at the airport
30 restaurants & cafés
20,000 employees on site
260 companies on site
5
Vienna Airport - Facts

6. o Free WiFi since 2004
o Two internet connections – 3 Gbit/sec
o Currently approx. 30.000 users/day
o Up to 5.000 users at the same time
o The percentage of mobile devices is 84.2%
6
Vienna Airport - Infrastructure

7. 7

8. *Awarded by Skytrax, an international air transport rating organisation, evaluating and
advising upon Quality standards provided by Airlines and Airports across the world
o Awarded in 2016 as a 4 Star-Airport*
o Awarded in 2015 and 2016 with „Best Airport Staff Europe“*
o Service WM – a service initiative since 2014.
Objective is to improve the service quality for passengers
o Categories are e.g. ambiente, cleanliness, waiting time...
8
Vienna Airport – Service Initiative

9. o An important service topic is orientation/way finding
o Users need information about their flight and their
way through the airport
o Peak day in 2015 approximately 80.000 passengers –
a challenge for the local infopoints
o Our dream – a navigation solution combined with
flight information on the personal device
9
Vienna Airport – Service Initiative

10. o Many tests with WiFi and beacon based systems
o Poor results due to the size and specific shape of the
building (several open levels above each other...)
o Many beacons or WiFi hotspots would be necessary
10
Vienna Airport – Indoor Navigation

13. o We met in Berlin and shared the dream of AR-Navigation
o Setting up a demo at the airport in 2014
o Since 2015 joint demonstration project /
implementation is ongoing / presentation in Q1 2017
13
Vienna Airport – AR Navigation

14. Cooperation
Vienna airport
Insider Navigation

15. Needs mostly a lot
of hardware…
...plus a lot of walking in
a building to measure
the fingerprint...
...to at the end being
able to triangulate a
smartphone...
...to only get a rough
idea where you are.
...and then your are stuck with a lot of hardware, radiation and maintenance costs.
15
Actual Indoor Positioning Solutions

16. o No hardware – just scan the building with a smartphone
o Easy implementation process
o Not only showing position but immediate direction
o Not only indoor navigation but indoor experience
o Making a personalized journey
16
How INS works

17. 17

18. o Initial technology partner was bought by a tech company
o Had to start from 0 with a research partner
o Overcoming a lot of problems in the process of scanning
and operative use
o Delay in project
o But now:
- final 100m meters of first full implementation
- own IP for whole process
- everything out of one hand – flexible for special requirements
- new and more efficient process
18
INS Problems and how it works now

19. Instead of a smartphone, a digital camera can be used now.
Quicker process – higher quality
19
Recording Pilot Area

20. Top view
Side viewFisheye
20
Recording

21. 21
Recording – Video – Example 2

22. 360 viewelectro scooter
22
Recording – Vision

23. o Parking
- Find my parking space again after a 4 weeks holiday
o Navigation
- Navigate me to my gate, the toilet and other POIs
- Tell me how long I need
- Translate the signages to my language
o Offers and Entertainment
- Show me personalized offers
- Interactive content
23
Use Cases
Overview

24. Start (Prototype-App)
Identificationg and
Notification via Beacons
Parking lot number
scan
Flights
Trains
Office
space
forrent
GPS Nav.AR Logos
24
Start – Parking Garage
Overview

25. 25
Parking Garage - Scenario
Mockup – Welcome

26. 26
Parking Garage - Scenario
Mockup – Parking lot

27. 27
App Design

28. AR Nav. WW Info Sign
Wrong way
RW
Right way
2D Promotions
(advertising, vouchers,…)
2D Promotion Wall
(voucher displays)
3D AR Watch
Information Counter
Baggage Wrapping
WW
WW
* Information, AUA Service Center, Security Check Service Center
28
Check-In and Security
Terminal 3

29. 2D Promotions
(advertising, vouchers,…)
2D Promotion Wall
(voucher displays)
3D AR Bag
3D AR Car
Destination Incl.
personal travel
informations
360º Panorama
of the Sky Lounge
SKYLOUNGE
only29,50EUR
WC
* AUA Service Center, Tax Refund
Information Counter
Info SignAR
Nav.
29
Departure Area
Terminal 3

30. 30
Shopping - Advertising Space
Coupons / Vouchers for tenants

31. 31
Personalized Journey
Airport signs in your own language

32. 32
Shopping – Advertising Space
Additional advertising space which was not possible before (due to fire exit)

33. 33

34. Summary

35. o Prototype close to being finished
o AR even works for more complicated venues
(compared to Beacon and Wifi)
o Vienna airport not only gets navigation but
- better user experiences
- easier interaction and wayfinding
- new revenue stream through advertising
at shops and new 3D advertising
- more personalized journey (wayfinding sign
in your language, personalized time of arrival,
personalized offers in future,…)
35
Summary

36. @clemenskirner | #AWE2016
ck@insidernavigation.com
www.insidernavigation.com
Let’s keep in touch:
Thank you! Any Questions?
Andreas Ladich & Clemens Kirner