1. Brendan Power
Modeshill, Mullinahone, Co. Tipperary. Phone: 086-8516007
Email: brendanpower42@gmail.com
Linkedin Profile: https://ie.linkedin.com/pub/brendan-power/71/5a3/83a
Work Experience:
September 2014 to June 2015 (Contract): Smoke Green (Leinster/Munster Region)
Territory Manager
Ensured the optimal volume, share and profit of Smoke Green portfolio achieved through maximum
availability in line with customer needs and shopper demand.
Responsibilities:
• Engaged retailers by developing effective business relationships and providing relevant category
and brand information.
• Executed the coverage plan (maximising key locations).
• Furthered the availability of new products.
• Effectively merchandised display units in all outlets to maximize product visibility and sales.
• Carried out comprehensive, accurate and timely account administration.
Achievements:
• Achieved opening of target accounts over contract period.
• Increased distribution of key brands in existing outlets.
• Improved product awareness to retailer and staff thus increasing product loyalty and sales.
October 2013 to June 2014 (Contract): Green Smoke (Leinster/Munster Region)
Territory Manager
Generated customer advocacy based on retailer needs to ensure the optimum availability of a defined
Green Smoke range.
Responsibilities:
• Managed journey plan to ensure effective coverage of account base and implemented territory
business plan.
• Ensured the on-time effective availability of new products.
• Collected appropriate outlet data for business reporting purposes.
• Merchandised display units in all outlets to generate brand awareness.
• Identified new business opportunities to grow sales.
• Provided retail partners with reports concerning category information, performance data, and
features of the various markets.
Achievements:
• Achieved volume, availability and coverage targets for geographic area.
• Increased availability of Green Smoke range..
May 2000 to July 2013: John Player, 21 Beckett Way, Park West, Dublin 12
Business Development Executive
Maximised the performance of John Player brand portfolio through effective trade engagement and
implementation of Trade Marketing and Sales activities with 250 plus retailers.
Responsibilities:
• Set up and reported on retail partners KPI’s, based on Trade Incentive Programmes.
• Analysed internal and external data to evaluate sales to ensure individual, and group sales
targets were achieved.
1

2. • Evaluated cycle plan campaigns and measured results against targets, via sales to trade data,
EPOS data, and AC Nielsen data.
• Generated insights and identified new business opportunities through a robust understanding of
the category and shopper behaviour to drive volume, share and profit for John Player and retail
partners.
• Monitored and measured KPI’s in terms of product availability, call coverage and volume targets.
• Provided feedback at the end of each cycle plan in order to support future cycle planning
processes.
• Collected and maintained qualitative and quantitative data on customers, competitors, and
shopper behaviour, to report on tobacco category activity.
• Worked closely with IT department to develop initiatives and suggestions to improve effectiveness
of Siebel system and test new functionalities.
• Executed the cycle plan in line with company strategy.
• Completed all necessary company reports in a timely and accurate manner.
• Regularly trained and mentored new employees to the company.
Achievements:
• Sales Representative of the Year 2010.
• Checkout National FMCG Awards Best Sales Team 2011.
• Helped increase profits by devising and recommending a variety of promotions and customer
incentives which significantly increased customer loyalty.
• Achieved agreed targets and key objectives consistently year on year
July 1997 to May 2000: Boyne Valley Foods (Munster Region)
Business Development Representative
Responsible for increasing the availability of Boyne Valley range with 150 stores.
Responsibilities:
• Increased the Boyne Valley portfolio brands through the Central Distribution Channel.
• Introduced core brand distribution into all Central Billing Accounts.
• Launched promotion activities to maximise sales and awareness.
• Executed effective coverage and call cycle plan.
Achievements:
• Achieved distribution and sales in all outlets.
• Increased Boyne Valley Brand awareness.
• Achieved all company targets and objectives.
• Increased space capacity on key products to drive on sales.
February 1996 - June 1997: United Beverages (Finches Minerals) (Contract)
Sales Representative
Oversaw a customer base of over 200 clients in Kilkenny/Tipperary region.
Responsibilities:
• Increased the product range of portfolio.
• Organised and executed promotional activities
• Achieved new distributions in targeted account base.
• Generated weekly and monthly reports.
2

3. July 1993 - January 1996: L&N Supermarket, Loughboy, Kilkenny
Trainee Manager – Senior Trainee Manager
Responsible for the effective running of the Store, ensuring key targets were achieved.
Responsibilities:
• Managed the store team to ensure day to day operations successfully completed.
• Assisted in Store Management and achieving company KPI's.
• Ensured the team delivered exceptional customer service.
• Delivery of top standards in store presentation, stock control, shrinkage and administration
compliance.
• Compliance with all Health & Safety policies and legislation.
• Responsible for 25 full-time staff and 30 flexi-staff.
• Devised and managed sales promotions.
Achievements:
• Consistently developed new business opportunities.
• Coordinated training programmes for the store.
March 1992 – July 1993: Callan Bacon, Co. Kilkenny
Operations Supervisor (Promoted)
Delivered sustained performance and engagement through effective leadership, utilizing a high level
of integrity, communication and involvement.
Responsibilities:
• Coordinated, managed and effectively completed all administrative responsibilities.
• Met the plant/department operational budgets.
• Managed multiple work-streams.
August 1991 – March 1992: Callan Bacon, Co. Kilkenny
General Operative
Responsible for ensuring that orders were processed in accordance with company policy.
Responsibilities:
• Managed stock control and kept shrinkage to a minimum.
Secondary Education:
September 1986 – June 1991: Christian Brothers School, Callan Co. Kilkenny.
Training:
• Certificate in Counselling and Psychotherapy (Foundation Course) Date October 2010-June 2011
Internal:
• Manual Handling December 2012
• Assertiveness and Effective Communication February 2010
• Customer Engagement July 2009
• Nifast Decision Driver Course September 2007
3

4. • Manual Handling January 2005
IT Skills:
• MS Excel
• MS Word
• MS PowerPoint
Personal Achievements:
• Won All-Ireland Vocational Schools Hurling May 1991
Interests:
• Keen G.A.A. supporter both local and county
• Under 10 Camogie team trainer
Excellent References available on request
4