1. Nina O’Neill, MBA
45 Forest Ave ● Caldwell, NJ 07006 ●917.841.0272 ● ninaoneill2003@yahoo.com
Professional Profile
Innovative leader with demonstrated experience in sales, marketing, commercial operations, and compliance. Known as a
collaborative leader who is able to build creative solutions and deliver results. Strategic, decisive, solutions-based with a strong
customer focus and commitment to quality.
Professional Experience
Maternal Sciences Inc., Montvale, NJ 2014 - Present
Minority Owner; Head, Commercial Operations & Digital Marketing, 2014 – Present
Responsible for all aspects of commercial operations and digital marketing for start-up company, Maternal Sciences, Inc
which provides health and wellness products for prenatal and postnatal mothers.
Key Accomplishments
• Sales Management - Oversee Sales, provide direction work with individuals to create goals and territory strategy
• Own the P&L and strategy working cross functionally with Marketing, Sales & Warehouse Operations.
• Develop business-to-business relationships driving healthy mama® business through co-marketing partnerships.
Corporate alliance partners include LifeBank USA, Nine Naturals and Preg Prep
• Created content calendar and communication process ensuring internal and external stakeholders alignment
resulting in less wasted time and budget due to unnecessary agency reviews and revisions
• Increased follow up requests by 70% and grew the customer database from 900 to 6200 through the creation of
the end to end process for meetings/conventions and customer shows which also reduced prep and set up time
• Reduced vendor rates ($800,000 in fees became $594,000) without sacrificing quality through the successful
implementation of (3) vendor RFPs; digital/web agency, social media agency and advertising /pr agency
Daiichi Sankyo, Parsippany, NJ 2008 - 2014
Senior Manager, Professional Programs, 2011 - 2014
Manager, Professional Programs, 2008 - 2011
Responsible for all aspects of professional programming and HCP interactions and transparency company wide.
Structured new department with senior leadership ensuring alignment of stakeholders’ needs and expectations.
Leadership experience in the areas of: Sales Management, Compliance Management, Operations Management and
Vendor Management.
Key Accomplishments
• Managed $150M budget and team of 3 as well as speaker bureau vendors
• Reduced DSI’s risk exposure by collaborating with stakeholders to design and user test the aggregate spend reporting
system and making critical enhancement recommendations based on testing and user response
• Co-Led the development of policies/process for speaker contracting and Fair Market Value (FMV) development
• Selected as a team member to participate in Six Sigma training for Greenbelt in order to monitor and analyze
company processes ensuring efficiency and identifying and recommending process/system enhancements
• Saved the organization over $16 million annually by leading the effort to implement the use of iPads in field Sales
• Increased program efficiency and compliance by 60% and reduced program costs by 25% by leading the creation and
launch of the first ever virtual speaker program app for Field Sales program management
• Defined operating procedures, logistics and policies with B2B partners satisfying stakeholders in both organizations
• Women’s Forum Marketing Chair: Put strategy in place for promoting events; resulting in record attendance at each
event for the 2014 year
• Women’s Forum: Reduced time and duplicate effort by creating an event promotion playbook after identifying
process and efficiency gaps
• Received Recognition Award 2014 for collaboration and innovative ideas for promotion with a very tight budget
Novartis Pharmaceuticals Corporation, East Hanover, NJ 1999 - 2008
Marketing Communications Manager, US Managed Markets 2006 – 2008
Responsible for the strategic planning, development, and execution of Marketing and Sales tactics for the Medicare, Long
Term Care, Commercial and Retail (USMM) segments
Key Accomplishments
• Managed communication of managed market segment strategies to agencies for tactical implementation

2. Nina O’Neill
• Co-led the adaptation of the BP Success Zone branded hypertension education program for the unbranded managed
market business segments which allowed customers to promote patient compliance and persistence
• Initiated the strategy to use, design and develop template material that can be used at a national or local level by
collaborating with account management teams ensuring material was value added and filling needs at all levels
• Partnered with field account managers and marketing to coordinate and implement initiatives for corporate accounts
Sales Experience and Accomplishments
Consultative style selling approach with demonstrated success in consistently increasing market share and exceeding
sales goals. Ensured high quality customer care through cross department collaborative efforts. Strong skills in
relationship building, new business planning, territory management, and competitive analysis.
Novartis Pharmaceuticals Corporation, East Hanover, NJ
Senior Hospital Specialist – Hospital Division, 2004 – 2006
Focused on sales and marketing of Cardiovascular, Gastroenterology and Dermatology products through academic
institutions and hospitals in the New York Metropolitan area. Built strong relationships with academic leaders, hospital
administration, staff physicians, fellows and residents.
• Achieved formulary acceptance for Diovan and Zelnorm in 60% of accounts
• Cultivated and developed relationships with current and future thought leaders in academic medicine
• Developed and executed pull through programs & medical education for hospitals and community programs
• Liaison for field medical and science directors to set up hospitals as science sites for participation in clinical trials
• Presented to pharmacy and therapeutic department staff to obtain formulary placement.
Senior Sales Consultant –Senior Care Specialty Division, 2001 – 2003
Focused on driving market share in the Geriatric segment through Pharmaceutical Provider Organizations, Long Term
Care facilities and Pharmacy Consultant Organizations.
• Top 2 in New York Metro area with Trx market share of 12.84% & highest Trx share change of .8%. (July 2003)
• Achieved 35.45% Exelon market share, an increase of 5.63%. (August 2003)
• Concentrate on a small number of high prescribers in a large geographic territory
• Implement educational programs in the Long Term Care facilities
Sales Consultant- N2 Division, 1999 – 2001
Focused on driving market share for products in 3 different therapeutic markets: Infectious Disease, Osteoporosis and
Hypertension. Building strong relationships with Infectious Disease Specialists, Gynecologists, Rheumatologists,
Cardiologists, Nephrologists, Endocrinologists, and Internists.
• Lead district NRx Market Share with a 2.79% for Lotrel and a 15.19% for Miacalcin
• Lead the Boston Region in market share growth with a 3.06% increase for Famvir
• Ranked 17 out of 59 in the boston region, 2001
• Trained new NIII, NIV and PDI counterparts in territory management skills
• Provided value added services; Novartis consultant network, bone mineral density screenings and CPR workshops
• Leadership role with key NCN customers to ensure 85% turnout at spring and fall consultant round table’s
Early Experience (1994 – 1999) in Product Management, Retail Buying and Account Management for consumer
product companies, major retailers, and promotional advertising agencies.
Education
Dowling College School of Business Long Island, NY
• MBA, Business Administration, December 2004
Johnson & Wales University Providence, RI
• BS, Sales and Meeting Management, May 1994
• AS, Hotel and Restaurant Management, May 1992
Career Enhancing Courses in accountability, social styles negotiations, business writing, critical thinking, project management,
collaboration, time management, brand building, marketing mix, leadership, communication and influencing and vendor
management