While companies scramble to grab the attention of young minds through social media, educators are left scratching their heads. We will share what we learned about working with millennial students, the generation gap, and the secret to winning the attention of students on their turf.

2. WHAT IS THIS PRESENTATION
ALL ABOUT?
The Millennial
Generation:
Who are they?
What are they like?
What are they doing?
How do we engage
them?
2

3. The Millennial Generation
The Millennial Researchers agree that
Generation has emerged the uniqueness of
millennials results
as a force that will shape
the social and economic from technological
dynamics of the next that have
forces
decade affected this
(Howe & Strauss, 2000).
generation.
3

4. Millennial Students Characteristics
What do you believe are the characteristics of a millennial?
4

5. “Individuals raised with
computers deal with information
differently compared to previous
cohorts: They develop hypertext
minds, they leap around.”
- Marc Prensky
5

6. Characteristics of the Millennials
O Students of the Millennial
Generation are accustomed
O Learn better through discovery and
experiential learning rather than by being
told
O Have the ability to shift their attention rapidly from one
task to another and may choose not to pay attention to
things that don’t interest them — attention
deployment
O Believe multitasking is a way of life and
are comfortable when engaged in multiple
6
activities simultaneously

7. Their learning styles originated
with millennials growing up with
technology
7

8. MILLENIALS TECHNOLOGY
AN
D
Created social networking… 75%
Used wireless internet… 62%
Posted video of… 20%
Use twitter 14%
Use a cell phone to text 88%
Texted in the past 24 hours 80%
Texted while driving 64%
No landline (cell phone… 41%
0% 20% 40% 60% 80% 100%
http://bit.ly/aUJvzp 8

9. MILLENIALS Technology
AN
D
Social networking sites: how use has
changed
80%
70%
60%
71% 75%
50%
40%
30% 51%
20%
7%
10%
0%
Feb-05
Jan-10
Aug-06
Nov-08
http://bit.ly/aUJvzp 9

10. MILLENIALS NEWS
AN
D
50% of Americans said they got some news from a Mobile Device
http://bit.ly/aUJvzp 10

11. How they “ Tick ”
O Exposed to vast amounts of
information at a very young age
O Different patterns of
communications and social
intimacy
O Ambitious, but with unrealistic
expectations
O Well aware of rules, but enjoy the
challenge of circumventing the rules
11

12. “Your goal should not be to discard
social media, but to figure out how
to make it a powerful tool, rather
than a useless distraction.”
-Ben Parr
12

13. “The qualities that
make Twitter seem
insane and half-baked
are what makes it so
powerful.”
- Jonathan Zittrain
–Harvard Law Professor & Internet Expert
14

14. Glossary of Twitter Terms
Tweet. A message sent via Twitter (140
Charters).
Hashtag. Hashtags allow the community to
easily stream a particular subject by using a
hash in front of the tag. Example: Putting
#iPhone in a tweet about the iPhone.
DM. A Direct Message sent via Twitter only the
recipient can see.
Twittastic. The Twitter version of fantastic.
Dweet. A tweet sent while drunk.
http://webtrends.about.com/od/twitter/a/twitter_glossary.htm 15

15. “Why do I want to write only
140 characters at a time?”
-Josh Murdock
Variety of Content – News Source – Instant
Information – Promotional Tool – Networking
https://twitter.com/professorjosh
#SMEDU Chat on Twitter 16
Every WED 12 pm & 9 pm EST

16. “Academic Excellence in
140 Characters.” Rey Junco
https://twitter.com/reyjunco
Study showed the
positive effect of
Twitter on college
student engagement
and grades.
17
http://youtu.be/SVOY2x81_bg

17. “Before long you begin to
realize how much Twitter
helps you inspire others.”
-Amanda Kern
https://twitter.com/amandakern 18

18. “ The principle goal of education
is to create men and women who
are capable of doing new
things, not simply repeating
what other generations have
done.”
- Jean Piaget
19

19. Hotseat at Purdue University
20
http://www.itap.purdue.edu/tlt/hotseat/

20. Facebook Stats - www.facebook.com
More than 500 million active users
50% of our active users log on daily
Average 130 friends
People spend over 700 billion minutes per month
on Facebook
Average user is connected to 80 community
pages, groups, and events
Average user creates 90 pieces of content each
month 21

21. “FACEBOOK IS MY SOCIAL
AND WORK NETWORK.”
– Josh Murdock http://www.facebook.com/professorjosh
Connect – Collaborate – Share – Network
My “Like” Pages
22

22. “Not being on Facebook is like
not having a TV or not owning a
cell phone. You can avoid it, but
you’ll really miss out. ” – Lisa Macon
http://www.facebook.com/lisamacon
My “Like” Page
23

23. Facebook Groups in Education
The Advantage of Facebook Group in Education by Nate Green
24

24. “Instead of asking students to
stop using it, embrace
Facebook as a learning &
communication tool.” – Amanda Kern
http://www.facebook.com/amandakern 25

25. 26

26. Twitter: @professorjosh
Facebook:
facebook.com/professorjosh
Email:
jmurdock3@valenciacollege.edu
Blog: ProfessorJosh.com

27. Facebook www.facebook.com
 Mashable’s The Facebook Guide Book http://mashable.com/guidebook/facebook/
 Facebook Privacy: 10 Settings Every User Needs to Know
http://mashable.com/2011/02/07/facebook-privacy-guide/
 How to protect your Facebook Timeline privacy - http://cnet.co/n4aL73
 Facebook Privacy Help Topic http://www.facebook.com/help/privacy
 Facebook Pages vs. Groups http://mashable.com/2009/05/27/facebook-page-vs-
group/
 Professor Josh http://facebook.com/professorjosh
Twitter www.twitter.com
 Mashable’s The Twitter Guide Book http://mashable.com/guidebook/twitter/
 The Ultimate Guide to Using Twitter in Education
http://edudemic.com/2011/09/twitter-in-education/
 What’s a Twitter Chat? http://professorjosh.wordpress.com/2011/04/18/whats-a-
twitter-chat/
 How to Run a Successful Twitter Chat http://mashable.com/2009/12/08/twitter-chat/
 Professor Josh http://twitter.com/professorjosh

28. Delicious www.delicious.com
 Delicious Help http://www.delicious.com/help
 7 Things You Should Know About Social Bookmarking
http://net.educause.edu/ir/library/pdf/ELI7001.pdf
 Social Bookmarking in Plain English http://www.commoncraft.com/video/social-
bookmarking
 Professor Josh http://delicious.com/professorjosh
Various Social Media Tools
• Hootsuite: http://hootsuite.com/ (Social Media Dashboard, great for multiple
accounts & advance setting posting)
• TweetDeck: http://www.tweetdeck.com/ (Desktop & Mobile App. Another Social
Media Dashboard)
• Google+: https://plus.google.com/ (Latest Social Networking via Google)
• Dragontape: http://www.dragontape.com (Cutting & Mixing YouTube videos)
• Muuter http://muuter.com/ (Mute a term or user from your twitter timeline)