Non-profit Networking in the 21st Century
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This session will provide tangible ideas for using LinkedIn, Facebook and Twitter to effectively engage and steward your donors and community supporters. Presenter Josh Murdock is an EdTech blogger who’s sits on the planning team for FLBlogCon and was active supporter of the recent Blogging for Good initiative. He has covered local and national technology and educational events and loves talking about apps, startups, innovation, and food trucks. A member of Social Media Club, Josh also mentors at Startup Weekend Orlando. Fondly called “Professor Josh” he has presented at numerous conferences and has served on the planning team for iSummit, TechVenture, Venture Lounge, and Florida Bloggers Conference. He is an educator, instructional designer, tech nerd, foodie, photographer, sketch artist and all around geek.
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Non-profit Networking in the 21st Century
- 2. #SocialGood
- 3. #SocialGood What I learned about the world yesterday through social media.
- 4. “Networking in the 21st Century is all about understanding who your networking with and the mediums they prefer.” – Josh Murdock #SocialGood
- 5. #SocialGood
- 6. 1. Find a Person’s Preferred Communication Channel 2. Say Just Enough 3. Don’t Expect a Response 4. Clarify Early 5. What You Want is Not the Point 6. Be Open Without Needing 7. Give Space #SocialGood
- 7. “Social Media provides the opportunity to connect yourself to content and people in an amazing way” – Josh Murdock #SocialGood
- 8. #SocialGood
- 9. #SocialGood
- 10. #SocialGood Sharing a cause Tagging Donors & Linking Connections Sharing Content Making Personal Connections
- 11. Facebook Pages vs. Groups ”We don’t have to be friends to connect” Pages – act as a brand Groups – act as a person #SocialGood
- 12. Facebook Groups ”We don’t have to be friends to connect” Create a space to share, question, poll, chat, update a variety of people with similar interest. Secret: Only members see the group, who's in it, and what members post. Closed: Anyone can see the group and who's in it. Only members see posts. Open (public): Anyone can see the group, who's in it, and what members post. Groups for Schools: Requires mail.valenciacollege.edu or#SocialGood
- 14. “The qualities that make Twitter seem insane and half-baked are what makes it so powerful.” - Jonathan Zittrain –Harvard Law Professor & Internet Expert #SocialGood
- 15. 5 Reasons to Use Twitter 1. Personal Connections 2. Keeping up with the News 3. Networking 4. Advice 5. Marketing #SocialGood
- 17. Tweepsmap.com Your Global Network #SocialGood
- 18. Twitter Hashtags The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. Example: #socialgood #nptech #sm4sg #charitytuesday
- 19. Twitter Chat
- 20. Analytic Tools
- 21. #SocialGood
- 23. What: CardMunch is easy way to turn business cards into contacts with just a quick snap. Price: FREE CardMunch #SocialGood
- 24. #SocialGood
- 25. You can access your bookmarks everywhere you go You can share your bookmarks with others You can organize by stacks and tags You can subscribe to favorite users You can search and explore http://www.delicious.com/professorjosh Social Bookmarking #SocialGood
- 26. #SocialGood
- 27. #SocialGood
- 29. #SocialGood: Blogging for Good
- 30. FREE Blog Host: Wordpress: http://wordpress.com Blogger: http://blogger.com Weebly: http://weebly.com LiveJournal: http://livejournal.com Why Blog? • Show Knowledge of Subject • Become Content Expert • You Enjoy Blogging • Meet Fellow Bloggers • Internet Search Traffic #SocialGood
- 33. QR Code: Barcode to a link #SocialGood
- 34. Top 10 QR Code Generators: http://freenuts.com/top-10-free-online-qr-code-generators/ Types of Codes: URL (web links) Email Phone Number Text Contact Info Google Maps App Store #SocialGood
- 35. #SocialGood
- 37. Facebook www.facebook.com • Mashable’s The Facebook Guide Book http://mashable.com/guidebook/facebook/ • Facebook Privacy: 10 Settings Every User Needs to Know http://mashable.com/2011/02/07/facebook-privacy-guide/ • How to protect your Facebook Timeline privacy - http://cnet.co/n4aL73 • Facebook Privacy Help Topic http://www.facebook.com/help/privacy • Facebook Pages vs. Groups http://mashable.com/2009/05/27/facebook- page-vs-group/ • Professor Josh http://facebook.com/professorjosh Twitter www.twitter.com • Mashable’s The Twitter Guide Book http://mashable.com/guidebook/twitter/ • What’s a Twitter Chat? http://professorjosh.wordpress.com/2011/04/18/whats-a- twitter-chat/ • How to Run a Successful Twitter Chat http://mashable.com/2009/12/08/twitter- chat/ • 30 Useful Nonprofit Hashtags and Twitter Chats http://www.companykmedia.com/2011/05/18/30-super-useful-nonprofit- hashtags-twitter-chats-too/ • Professor Josh http://twitter.com/professorjosh
- 38. Delicious www.delicious.com • Delicious Help http://www.delicious.com/help • 7 Things You Should Know About Social Bookmarking http://net.educause.edu/ir/library/pdf/ELI7001.pdf • Social Bookmarking in Plain English http://www.commoncraft.com/video/social- bookmarking • Professor Josh http://delicious.com/professorjosh Blogs www.wordpress.com • Wordpress.com Support http://en.support.wordpress.com/ • 19 Reasons You Should Blog http://thefuturebuzz.com/2009/05/10/reasons- you-should-blog-and-not-just-tweet/ • Professor Josh http://professorjosh.com Various Social Media Tools• Hootsuite: http://hootsuite.com/ (Social Media Dashboard, great for multiple accounts) • Google+: https://plus.google.com/ (Latest Social Networking via Google) • YouTube: http://www.youtube.com/ (who doesn’t know about this?) • LinkedIn: http://www.linkedin.com/ (resume, jobs, professional network) • Buffer: http://bufferapp.com/ (spread out your postings in Facebook, Twitter, and LinkedIn) • The Shy Connector: http://bit.ly/shyconnector
Editor's Notes
- My best friend Carlos tweets Bess (Central Florida Top 5) who gets me involved with blogging community & CFLBlogCon
- Find a Person’s Preferred Communication Channel – Lesson: Go where they areSay Just Enough – Lesson: Less is moreDon’t Expect a Response – Lesson: Say what you need to and then let it goClarify Early – Lesson: Say it up frontWhat You Want is Not the Point – Lesson: No one knows what the future may hold, so make the moment count. Ensure the door stays open even if no one is walking through it right nowBe Open Without Needing – Lesson: Speak from openness rather than needGive Space – Lesson: Focus on thoughtful insight instead of continual contact
- http://www.youtube.com/watch?v=3SuNx0UrnEo&feature=player_embedded
- https://twitter.com/search/realtime?q=%23AFC63&src=typd
- What’s a Twitter Chat? http://professorjosh.wordpress.com/2011/04/18/whats-a-twitter-chat/Nonprofit Talk (#NPTalk) is the creation of Nicole Harrison (@SocialNichol) whose blog is SocialNicole. Nicole is a social media strategist and her Twitchat is weekly on Wednesdays from 3-4 pm ET. Nicole schedules social media topics ahead of time ranging from cloud computing to social media marketing and measurement. Nicole posts a transcript of each Twitchat afterwards.Small Nonprofit Chat (#smNPchat) is the brainchild ofPamela Grow (@PamelaGrow), a consultant to nonprofits in the areas of fundraising and grant writing. Pamela's twitchat is geared to the small nonprofit and one-person development/marketing departments. The chat is on the second and last Fridays of the month from 12-1 pm ET. The topics run the gamut from growing your email list to corporate sponsorships to fundraising tips.
- https://bitly.com/http://hootsuite.com/http://bufferapp.com
- http://www.youtube.com/watch?v=603Gat8PO2k&feature=plcp
- 34% of bloggers post opinions about products & brands. 78% Consumers trust peer recommendations only 14% trust advertisements Research Products, Ask Questions, Sales/Coupons