Presentation to the State Legislative Leaders Foundation (SLLF) and the Holloran Center for Ethical Leadership's Professions 2015 Upper Midwest Ethics & Leadership Summit (University of St. Thomas School of Law)

1. SLLF: The Art of Avoiding a #SocialMediaFail flickr: Jason Howie

2. Our Time Together @pwtaylor

3. The New, New Brave New World Aldous Huxley
Is it better to be happy or free?
A dystopian view of science, technology,
conditioning and the future of society
written in 1931

4. 87%
Have One
74%
Use Location
Based Services
70%
Use Social Media
from their Phones
Cell Phones … Pew Research Center/ comScore, Feb. 2015

5. Pew Research Center
Bloggers … and Micro Bloggers …

6. Google Glass … Not a Thing Google/Microsoft/Facebook

7. Beware the Perils of Heat Seeking Adobe

8. 60 Seconds on the Internet in America Placeholder

9. Going where the People Are eMarketer, 2015/ Pew Research, 2014
All US Adults
58%
19%
22%
21%
23%
2+
52%

10. And all the Rest of New Media

11. Snapchat: Ephemeral and Wildly Popular DMR, August 2015
Active Users: 100 million
Proportion that are Women: 70%
Snaps per day: 400 Million
Photos per second: 8,796
Proportion of all US Social Users: 18%
Engineered not be retained.

12. Facebook Suburban Revitalization Facebook

13. Live Social Video Meerkat/ Periscope

14. A US Governor, broadcasting live from Cuba, using his phone
@AsaHutchinson

15. Get Personal – and get out of the FB Suburbs Kik, Tango, WhatsApp

16. A Startup that Knows You, and Coaches on How to Talk to Me

17. Time Matters US Department of Labor
Facebook / eMarkerter.com
Average time in daily activities
Phone calls and emails
:09Civic and religious activities
:19Social Media
:21

18. Time Really Matters Seabourne
Information Providing
Information Seeking
7 Days

19. Social Media Amplifies Your Voice Flickr Branimir Milovanovic

20. … while increasing Scrutiny on Public Officials flickr Lynn Skordal

21. The Fishbowl has gone Social Flickr: Thomas Hawk
Think of Social
Media as the New
Open Meeting
No Hate Speech
No Commercial
Speech
No Campaigning
Social Mentions
are:
(a) Public Records,
(in most
states); and,
(b) Documents of
the 21st Century

22. Watch What You Say and How You Say It Flickr socialmedia_nl

23. Tweeting while in chambers @louisvillemayor

24. One Day Wonder @LizMair

25. Flickr Micah Saperstein
Hashtags Gone Wild #myNYPD

26. Flickr Micah Saperstein
Hashtags (and a Selfie App) Gone Wild #StandWithRand

27. Flickr Micah Saperstein
A Social Variant of a George H. W. Moment

28. Flickr socialmedia_nl
140 means 140
Flickr socialmedia_nl

29. What Could Possibly Go Wrong?
Original caption on Instagram
As it First Appeared on Her Official Twitter account
Account
@nikkihaley
After the Twitter Fail, a Second Try

30. Possible to Not Look Like This Flickr Mark Burban

31. Leave Trash Talking to the Professionals @joefitzgibbon
@jtwillcox111

32. Placeholder
If You are Explaining, You’re Losing

33. This is Not a Good Answer Flickr Dana Morostega

34. Can We Agree on at Least This One Thing? TPM/ @realDonaldTrump

35. Twitter Never Forgets … or, at least, it never used to Sunlight

36. It Doesn’t Get Better When It Goes Social Flickr Mystic Politics

37. When Someone Fakes Being You flickr Awful One

38. No Blue Check and Crossing the Thin Blue Line @NotPeroriaMayor

39. @MayorEmanuel
@RahmEmanuel
The Blue Check Matters

40. On Being @MayorEmanuel Dan Sinker
Source: The Atlantic

41. 1. Have a social media policy
2. Define the purpose and conditions of use
3. Interns as necessary but not necessarily interns alone
4. “Haters gonna Hate”: but as the kid’s say, “Let it go.”
• Criticism is protected speech
• Respond respectfully and responsibly
• Do not use official means to respond to personal attacks
5. Social posts are not your own: You are making policy
statements every time you speak, write, tweet, retweet (RT),
mention or use emoticons or emoji or even hit the “Like” or
forthcoming “Empathy” button
6. No posting after 3:00AM.
Doing Social In Public: 6 Takeaways` GovTech Social

42. One City’s Social Media Comment PolicyCity of Evanston Social Media Policy Link: ow.ly/ubea
The purpose of this social media site(s) is to provide information about City of Evanston services and
programs, as well as other information that is of public interest to residents, businesses and visitors. We
encourage you to submit your questions, comments, and concerns, but please note this is a moderated
online discussion site and not a public forum.
City of Evanston reserves the right to delete these kinds of submissions:
1. Vulgar language;
2. Personal attacks of any kind;
3. Comments or content that promotes, fosters, or perpetuates discrimination on the basis of race, creed,
color, age, religion, gender, marital status, genetics, status with regard to public assistance, national
origin, physical or intellectual disability or sexual orientation;
4. Spam or links to other sites;
5. Discussion not relevant to topic
6. Advocates illegal activity;
7. Promote particular services, products, or political organizations or causes;
8. Infringe on copyrights or trademarks;
9. Personally identifiable medical information; or
10. Information that may compromise the safety, security or proceedings of public systems or any criminal
or civil investigations.

43. Manage Risk and Stay Safe through Social Archiving`
Social Mentions and
Comments are
Public Records …
treat them that way

44. Do You Know What to Do?

45. Going Social in Public
 Dedicated Channel on GovTech
 Monthly Newsletter
 Podcast
govtech.com/social

46. Still at the Beginning of Something Big
Paul W. Taylor
@pwtaylor
ptaylor@erepublic.com
Chief Content Officer
Presentation available at
pwt.net/speaking