The document outlines a panel discussion on utilizing social media for marketing in the legal field, particularly focusing on eminent domain practices. It highlights the benefits of different platforms like LinkedIn, Twitter, and Facebook for networking, building relationships, and establishing expertise. Various statistics underscore the growing importance of social media among legal professionals and in-house counsel, along with practical tips for effective engagement.

1. THE "SOCIAL” LAWYER
New Media Strategies
for Marketing Your
Eminent Domain
Practice

2. Your Panelists….
 Robert Thomas, Director
 Anthony DellaPelle, Shareholder/Partner

3. IN CASE YOU’RE LIVE-TWEETING…
@invcondemnation - Robert
@eminentdomainNJ -
@NancyMyrland
#CED11
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4. TODAY WE’LL TALK ABOUT….
 THE BENEFITS OF SOCIAL MEDIA
 WHO’S USING IT?
 ROBERT’S SOCIAL MEDIA REAL ESTATE
 TONY’S SOCIAL MEDIA REAL ESTATE
 BLOGGING
 LINKEDIN
 TWITTER
 FACEBOOK
 TIPS….

5. QUICK SHOW OF HANDS5

6. QUICK SHOW OF HANDS…
 I’m here to learn about Social
Media because I really want to
learn.
 I’m sick of all the hype.
 I love all the hype!
 I’m skeptical but open.
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7. QUICK SHOW OF HANDS…
 My firm has a blog.
 My firm wants a blog.
 My firm has a Facebook Page.
 My firm wants a Facebook Page.
 My firm thinks they are evil!

8. QUICK SHOW OF HANDS…
 My firm is on Twitter.
 My firm wants to be on Twitter.
 My firm thinks Twitter is stupid.
 My firm is on YouTube.
 Why would my firm be on
YouTube?
 What did we miss?
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9. WHAT
ARE
THE
BENEFITS
OF
SOCIAL
MEDIA?
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10. THAT DEPENDS…..
YOUR PERSONALITY
YOUR COMMITMENT
YOUR PLAN
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REMEMBER:
SOCIAL
NETWORKING IS A
CONTACT SPORT.

11. HOWEVER, POSSIBLE BENEFITS ARE…
 Web 1.0 vs. Web 2.0
 Helps Peel Back the Layers
 Networking
 Relationship-Building
 Credentialing
 Exhibit Expertise & Knowledge

12. LET’S LOOK AT A FEW NUMBERS
 101 million members
 70% ages 25-54
 60% are male
 45 million in North America
 23 million in Europe
 LinkedIn adds a new user every second

13. LET’S LOOK AT A FEW NUMBERS
 Twitter has ~ 175 million accounts
 300,000 new users a day
 60% of them outside the U.S.
 180 million unique visitors per month
 95 million Tweets are sent every day
 Over 600 million search queries every day

14. LET’S LOOK AT A FEW NUMBERS
 600 million members
 70% outside the US
 3rd most populated nation (China & India)
 New York, LA, Chicago, Houston, Phoenix
 50% log on every day

15. IN-HOUSE COUNSEL
GREENTARGET, AMERICAN LAWYER & ZEUGHAUSER STUDY
 53% of in-house counsel
expect their consumption of
industry news & info via new
media will increase in 6-12
months.
 Professional use: LinkedIn,
Blogs, Wikipedia
 An increasing number want
info on their Smart Phones
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16. IN-HOUSE COUNSEL
GREENTARGET, AMERICAN LAWYER & ZEUGHAUSER STUDY
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 Personal use: Facebook,
Wikipedia, YouTube
 43% cited blogs are
leading source for news
 26% use Social Networking
sites such as TW, FB & LI

17. LEGAL USAGE (cont’d)
 50% use LinkedIn
 68% are on Facebook
 81 of the AmLaw 100 are
using Twitter.
 38 of the AmLaw 100 are
using Twitter.
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18. LEGAL USAGE (cont’d)
 96 of the AmLaw 200 are
blogging (LexBlog).
 Every AmLaw 200 firm has a
company default on
LinkedIn.
 4K LI groups with the word
“law” in them.
 31 of the AmLaw 100 have
Facebook Pages (John Bryne)
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19. ROBERT’S SOCIAL MEDIA
REAL ESTATE…
 EMAIL: rht@hawaiilawyer.com
 BLOG: inversecondemnation.com
 FIRM WEBSITE: www.hawaiilawyer.com
 TWITTER: @inversecondemnation
 FACEBOOK: Robert Thomas
 LINKEDIN: www.linkedin.com/pub/7/57b/221

25. TONY’S SOCIAL MEDIA
REAL ESTATE…
 EMAIL: adellapelle@mckirdyriskin.com
 BLOG: njcondemnationlaw.com
 BLOG: realestatetaxappealsnj.com
 FIRM WEBSITE: www.mckirdyriskin.com
 TWITTER: @eminentdomainNJ
 FACEBOOK: Anthony F. DellaPelle
 FACEBOOK: McKirdy-Riskin-PA
 LINKEDIN: www.linkedin.com/in/dellapelle

32. A FEW TIPS FOR YOU….
 ROBERT
 JUST DO IT.
 EVERYTHING YOU POST IS PRESERVED.
 STAY POSITIVE.
 TONY
 STAY INVOLVED.
 USE EXTREME CARE.
 NETWORK THE OLD-FASHIONED WAY.

33. A FEW TIPS FOR YOU….
NANCY
 STRENGTHEN YOUR WEAKNESSES.
 MAKE SURE COMMITMENT IS SECURE.
 DECIDE WHO WILL BE IN CHARGE.
 BUILD A SOCIAL MEDIA MARKETING PLAN.
 BUILD SOCIAL MEDIA GUIDELINES.

34. Robert Thomas, Director, Damon Key Leong Kupchak Hastert
Email: rht@hawaiilawyer.com
Blog: www.inversecondemnation.com
Firm Site: http://www.hawaiilawyer.com/
Twitter: @invcondemnation
Facebook: Robert Thomas
LinkedIn: http://www.linkedin.com/pub/7/57b/221
Phone: (808) 531-8031
Anthony DellaPelle, Shareholder/Partner at McKirdy & Riskin, PA
Email: adellapelle@mckirdyriskin.com
Blog: http://njcondemnationlaw.com/ (New Jersey Condemnation Law)
Blog: http://realestatetaxappealsnj.com/ (New Jersey Property Tax Law)
Firm Site: http://www.mckirdyriskin.com/
Twitter: @eminentdomainNJ
Facebook: Anthony F. DellaPelle
LinkedIn: http://www.linkedin.com/in/dellapelle
Phone: (973) 539-8900

35. Nancy Myrland, President, Myrland Marketing…(317) 370-9684
Certified Social Media Consultant, Speaker & Trainer, and
Professional Marketing Advisor to Lawyers, Law Firms and Legal
Marketers
Email: nancy@myrlandmarketing.com
Blog: www.myrlandmarketing.com
Twitter: http://www.twitter.com/nancymyrland
Facebook: http://www.facebook.com/nancymyrland
LinkedIn: http://www.linkedin.com/in/myrlandmarketing
YouTube: http://www.youtube.com/nancymyrland
Phone: (317) 370-9684
THANK YOU TO ALI-ABA AND ALL OF YOU!