This document discusses how social media was used during the 2012 US presidential election. It provides examples of how both President Obama and Mitt Romney used popular social platforms like Facebook, Twitter, YouTube, and Google+ to engage voters. Interviews are included from political analysts and journalists discussing how social media impacted debates, got out the youth vote, and allowed election results to spread rapidly online. Overall, it examines the growing role of social networking in modern political campaigns and elections.

1. #SM4Politics
Presidential Election 2012
Merin Pasternak, Carly Signor,
Sofia Celeste Tate, Greg Yellin

2. So How Is SM really used for
Politics?
SNL Clip

3. Twitter Poll
What was your favorite moment from this past
election?
A: Clint Eastwood talks to invisible Obama (RNC Convention)
B: Mitt Romney calls out Big Bird (First Debate)
C: Barack Obama, "Horses and Bayonets" (Third Debate)
D: Barack Obama reelected President of the United States

4. Mitt Romney - Facebook

5. Mitt Romney - Facebook

6. Jeffrey M. Stonecash
Professor, Syracuse University
Maxwell School of Citizenship
and Public Affairs

7. Mitt Romney - Facebook App

8. Mitt Romney - Facebook

9. Mitt Romney - Twitter

10. Mitt Romney - Twitter

11. Mitt Romney - Google+

12. Mitt Romney - YouTube

13. Mitt Romney - Klout

15. Obama - Facebook

16. Obama - Google+

17. Obama - YouTube

18. Obama - Twitter

21. Obama - "Fake" Twitter Followers

22. Obama - Even More Social Media...
• flickr
• Instagram
• Spotify
• Pinterest

23. Filiberto Gonzalez
"I always say consider the source.
If you're debating politics on social
media, source your point with a
link to objective data."
- Filiberto Gonzalez
"Social media is one arrow in a big
quiver ... however, #socialmedia
will prove decisive in an Obama
victory."
- Filiberto Gonzalez

24. Obama - Reddit AmA

25. Mobile App - Obama for America

26. Debates

27. Debate 1

28. VP Debate

29. Martha Raddatz
"A few weeks before the
debate, I actually asked
people on twitter what
THEY would ask the VP
candidates, but did not
get very many interesting
ideas... I certainly did
think about how Twitter
might react to certain
things – that was on my
mind at times, but I tried
to tune that out as I
headed into the debate." -
@MarthaRaddatz

30. Rick Klein
@rickklein
Political analyst for
ABC News

31. Debate 2

32. Debate 3

33. Election Night
• Many news stations had Social Media
centers
• Focused on Youth Vote and Social Media
ABC News CNN

34. "The biggest impact of social media/tech on politics is the
speed with which information is shared and number of
people to whom it goes. Political narratives are written in
minutes, not hours or days like old media."
-Jonathan Hoffman, COO
@solitical, Klout 41

35. Social Media Reaction
Largest #1 Terms Top Posting
Political related to Search Photos
Event Election Results of Ballots

36. What's Next?
• Online Voting
• Targeted Advertisements
• Digital Transformation

37. Poll Results
http://twtpoll.com/3638yz