Social media has gone mobile, with an estimated 6-8 million Filipinos checking Facebook on their smartphones. Mobile usage accounts for one-third of Facebook traffic and over half of Twitter traffic globally. The effects of mobile social media include real-time photo and video uploads from events as they happen, location-based status updates and check-ins, and hashtags allowing topics to trend and be followed across networks. Two examples given are the #OccupyWallStreet protests, coordinated internationally through social media, and a Smart campaign in the Philippines using a hashtag to organize a scavenger hunt for Black Eyed Peas concert tickets.