WHSmith, supermarkets, and HMV would be the most viable options for distributing the music magazine physically because they have larger customer bases than local newsagents. Distributing the magazine online through a subscription on the Urban Flows website would also be an option. While newsagents see fewer customers, places like HMV are more likely to result in magazine purchases since people associate HMV with music products. The student magazine would be distributed at student gatherings for targeted exposure to the intended audience.