SlideShare is a large presentation sharing site that receives 65 million monthly visitors who spend over 8 minutes viewing 20 slides each. It allows users to upload and share PowerPoint files, videos, documents and PDFs, as well as embed and share content on other social media sites. Advertisers can reach SlideShare's young, educated, affluent audience through display ads, home page sponsorships, and custom channels to market brands and engage users by encouraging sharing and interaction.

1. Presented by: Sharon McGlone
Senior Account Executive

2. SlideShare and American Express
SlideShare is the World’s Largest Presentation Sharing Site:
 One of the Top 100 sites in the World
 65 Million uniques per month
 300 Million page views per month
 Over 30,000 presentations shared daily!!
SlideShare delivers highly engaged Business Professionals
 Members spend an average of 8 minutes & view 20 slides
 SlideShare users are searching for inspiration…

3. SlideShare’s Social Power
for owerPoint
 Upload and share information – No software to download!
 Share PPTs, Videos, Documents & PDFs as well
 Embed into blogs and sites
 Share on Facebook, Twitter & LinkedIn
 Get feedback from colleagues and other SlideShare members

4. SlideShare is Social Media
Users can
easily embed
presentations in
other social sites
& share them
with millions!!

5. SlideShare’s LinkedIn
Display presentations, PDF’s or video on your LinkedIn profile
SlideShare
App

6. SlideShare is Connected
Users can also join groups, connect with other members &
attend events…

7. Zipcast your next meeting
 SlideShare’s one-click online meeting tool
 No software to download
 Give private or public presentations on SlideShare

8. The SlideShare Audience
• Young
 60.4% are Age 25-44 (136 index)
• Educated
 75.5% are College Grads (155 index)
 30.7% have completed Graduate School (227 index)
• Affluent
 37% have Household Incomes of $100K+
 16.7% have Investment Portfolios of $250K+ (235 index)
 3.4% have Primary Residence of $1MM+ (289 index)
 98% made a purchase online in the past 6 months
Source: comScore

9. Executives & Decision Makers
• SlideShare has high composition of C-level
Executives and IT Decision Makers
• Many CEOs share their own content on SlideShare
Decision Makers Index
Other Tech Consulting Services 1585
IT technology consulting services 261
Specify product brands 256
Determine Need 207
Management/Executive Job Title 199
Authorize Business Purchases 188
Specify Vendors/Suppliers 181
Source: comScore, Aug 2010

10. SMB Audience
 SlideShare has the highest composition of small and
medium business owners of any site.
 Many upload content to market their business or
download useful content from others.
Small/Medium Businesses Index
Micro Business (1-49 employees) Owners 372
Small Business (1-99 employees) Owners 359
Self-employed 283
Own small business credit card 280
Source: comScore, Aug 2010

11. Active Online
 SlideShare’s audience are heavy Internet users and
early adopters of new technology
 They’re not just users, they also actively create and
participate online
Tech Savvy Index
Use Internet 6 days/week 320
Used blog service/last 6 months 320
Like to try new things 269
First to buy new gadgets 258
Use PDA 206
Use Internet to research major purchase 205
Find Internet easiest way to shop 195
Heavy Internet User 166
Source: comScore, Aug 2010

12. Heavy Mobile Users
 SlideShare users rely heavily on mobile communication for
work and personal use
 Ability to access information remotely is a key characteristic
of SlideShare members
 Access SlideShare on smart devices like IPad’s without Flash
Mobile Products/Services Index
Access Work Email on Mobile Device 1001
Access News on Mobile Device 770
Access Personal Email on Mobile
Device 654
Email Photos from Mobile Device/Daily 445
Conduct Searches on Mobile Device 414
Use Text Messaging 355
Own BlackBerry 269
Source: comScore, Aug 2010

13. Advertising Opportunities
Created to engage this premium audience
Broad Reach
 Display Ads
 Home Page Sponsorship
 Custom Content Unit
Social Media Campaigns
 Sponsored Contests & Giveaways
 Custom Brand Channels

14. Display Ads
728x90 160x600

15. Home Page Sponsorship
Presentation 300x250

16. Custom Brand Channels
Create an “AMEX Home” on SlideShare
Allow users to engage
with your brand by:
• Subscribing
• Viewing
• Downloading
• Sharing
• Favoriting
• Commenting

17. Custom Brand Channels
• Upload marketing materials
• Help content go viral
• Be where people
are searching
• Connect with influencers

18. Custom Channel: BlackBerry
Presentations/
Whitepapers
Videos
Social
media apps
User Gen
Blog Presentations

19. Custom Channel: Microsoft Office
• Parent’s Toolbox created to engage users
• 300M pageviews/2:30 avg. time spent on Channel/
406 user documents uploaded

20. Advertising Partners

21. Summary
 Increase sales and drive new business
 Create awareness thru targeted, customizable ad
opportunities
 Broad reach of millions of monthly uniques
 Strong user engagement
 Attractive business/tech-leader audience
 “Push” content to where consumers are searching
 Post annual reports, statements, etc.
 Help company grow by sharing training presentations
 Solid ROI

22. For more information, please contact:
Sharon McGlone
Senior Account Executive
SlideShare