The document discusses SharePoint's capabilities in the realm of social media within enterprises, highlighting the evolution of social media and its integration into SharePoint 2010. It provides a scorecard comparing SharePoint with other platforms like Facebook, Yammer, and Google Docs based on criteria such as ease of entry, content management, and team collaboration. Ultimately, SharePoint is presented as a comprehensive platform meeting a wide range of enterprise needs, despite not winning in every individual category.

1. SharePoint’s Social Media ScorecardChristian BuckleyCo-authored by Mike Watson, SeriousLabzcbuck@axceler.com@buckleyPLANETSharePoint Saturday San DiegoFebruary 26th, 2011

2. My BackgroundChristian Buckley, Director of Product Evangelism at AxcelerMost recently at Microsoft

3. Microsoft Managed Services (now BPOS-Dedicated)

4. Advertising Operations, ad platform API program

5. Prior to Microsoft, was a senior consultant, working in the software, supply chain, and grid technology spaces focusing on collaboration

6. Co-founded and sold a collaboration software company to Rational Software. Also co-authored 3 books on software configuration management and defect tracking for Rational and IBM

7. At another startup (E2open), helped design, build, and deploy a SharePoint-like collaboration platform (Collaboration Manager), managing deployment teams to onboard numerous high-tech manufacturing companies, including Hitachi, Matsushita, Seagate, Nortel, Sony, and Cisco

8. I live in a small town just east of Seattle, have a daughter in college and 3 boys at home, and I just celebrated my 20th wedding anniversaryAxceler OverviewImproving Collaboration for 16+ YearsMission: To enable enterprises to simplify, optimize, and secure their collaborative platformsDelivered award-winning administration and migration software since 1994Over 2,000 global customersDramatically improve the management of SharePointInnovative products that improve security, scalability, reliability, “deployability”Making IT more effective and efficient and lower the total cost of ownershipFocus on solving specific SharePoint problems (Administration & Migration)Coach enterprises on SharePoint best practicesGive administrators the most innovative tools availableAnticipate customers’ needsDeliver best of breed offeringsStay in lock step with SharePoint development and market trends

9. Meaningless slide left in to annoy my co-author, Mike Watson

10. The rise of social media

11. What is social media in the enterprise?

12. Social media inside SharePoint

13. The scorecard, criteria

14. The contenders

15. SharePoint 2010 Scorecard

16. Summary – how SharePoint 2010 stacks upAgenda

17. “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one-to-many) into social media dialogues (many-to-many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.”Wikipedia.orgDefinitions

18. The history of social media in a blink, http://mbresseel.spaces.live.com/Blog/cns%2133234018BF280C82%21345.entry

19. Social Informatics is the study of information and communication tools in cultural and institutional contextsIt is a cross-disciplinary focus on usage patterns. It is a blend of sociology, anthropology, psychology, technology and business perspectives, examining the changing way in which we do business.The Social Informatics Shift(Wikipedia)

20. The History of Social MediaBulletin Board Systems (BBS’s) – (1979 – 1995)Images by Robert Watson, http://www.watson.org/~robert/star-lit/wwiv/

21. The History of Social MediaCommercial Online Services (1979 – 2001)http://socialmediarockstar.com/history-of-social-media

22. What is Social Media in the Enterprise?The Dawn of the Word Wide Web – 1991

23. What is Social Media in the Enterprise?IRC, ICQ and Instant Messenger

24. The History of Social MediaP2P – BitTorrent – and “Social” Media Sharing

25. The History of Social MediaSocial Networking & Social News Websites

26. What is Social Media in the Enterprise?

27. The History of Social MediaThe Real-Time Statusphere & Location-based Social Web (2008 – ???)

28. The Future of Social Media

29. Community management toolsOpen identityMicrobloggingSocial CRMEnterprise applications gaining a social layerActivity streamsSocial search, analytics, and filteringEnterprise social media workflowAutomated compliance monitoringNext-generation unified communicationsDion Hinchcliffe, ZDNet, “Ten emerging enterprise 2.0 technologies to watch” http://blogs.zdnet.com/Hinchcliffe/?p=1224Emerging Enterprise Technologies

30. Ease of Entry – Internal

31. Ease of Entry – External

32. Discovery (expertise, interests)

33. Contextual Search

34. Enterprise Content Management (workflow, business process management)

35. Building Communities – External Focus

36. Team Collaboration – Internal Focus

37. Real-Time Connections

38. CostThe Scorecard / Criteria

39. FacebookNingYammerSalesforceGoogle docsJiveBox.netThe Contenders

40. Facebook

41. Moderation and privacy controls

42. Microblogging

43. Activity feeds

44. Photos and videos

45. Real-time chat

46. Groups / discussion forums

47. Advertising

48. Events

49. Blogging

50. App storeFacebookFeaturesScorecardEase of Entry – Internal F

51. Ease of Entry – External A

52. Discovery B-

53. Contextual Search D

54. Enterprise Content Management D

55. Building Communities A-

56. Team Collaboration F

57. Real-Time Connections A

58. Cost ANingAn online platform for people to create their own social networks.Launched in October 2005 by Marc Andreessen and Gina Bianchini

59. Ning

60. Branding and visual designModeration and privacy controlsActivity feedsRSS feedsPhotos and videosReal-time chatGroups / discussion forumsEventsBloggingApp store with tools for YouTube, LinkedIn, Facebook, Google AppsNingFeaturesScorecardsEase of Entry – Internal C

61. Ease of Entry – External B+

62. Discovery C

63. Contextual Search F

64. Enterprise Content Management F

65. Building Communities A

66. Team Collaboration C+

67. Real-Time Connections C+

68. Cost B

69. Enterprise social networking

70. Secure collaboration with internal and external people

71. Search archives of messages/profiles/tags

72. Mobile appYammerFeaturesScorecardsEase of Entry – Internal A

73. Ease of Entry – External F

74. Discovery C

75. Contextual Search C

76. Enterprise Content Management F

77. Building Communities C

78. Team Collaboration D+

79. Real-Time Connections C

80. Real time feeds

81. Sales visibility

82. Activity Stream

83. Collaboration

84. Manage & track campaigns

85. Complete customer profile

86. Improved marketing effortsSalesforceFeaturesScorecardEase of Entry – Internal A

87. Ease of Entry – External F

88. Discovery B

89. Contextual Search D

90. Enterprise Content Management C+

91. Building Communities D

92. Team Collaboration D

93. Real-Time Connections C

94. Worldwide document collaboration

95. Real time amendments

96. Document ChatGoogle DocsFeaturesScorecardEase of Entry – Internal A-

97. Ease of Entry – External B

98. Discovery F

99. Contextual Search F

100. Enterprise Content Management C

101. Building Communities F

102. Team Collaboration B+

103. Real-Time Connections BJiveJive is a Social Business Software platform -- a web-based application for creating online communities that incorporates a broad range of features found in social networking software, community software, and collaboration software. Social Business Software applications are designed for use in a corporate context, typically to supplement or substitute for company intranets in internal instances and, in external instances, to supplement the web properties that companies use to organize their outbound communications.

104. Jive

105. Jive

106. Social media monitoring tools

107. Branded public communities

108. Team collaboration tools

109. Social CRM

110. Customer support accelerators

111. Network / expertise discovery

112. Metrics, usage patterns, network data

113. Integration with SharePoint

114. Uses OpenSocial API

115. Microblogging, IM, presence awarenessJiveFeaturesScorecardEase of Entry – Internal A

116. Ease of Entry – External A

117. Discovery A

118. Contextual Search A

119. Enterprise Content Management B-

120. Building Communities A

121. Team Collaboration B

122. Real-Time Connections A

123. Cost

124. Collaboration using a familiar file structure

125. Sync desktop files to a box

126. Mobile app

127. Permission management

128. Integrated file viewer

129. Discussions and commentingBox.netFeaturesScorecardEase of Entry – Internal B

130. Ease of Entry – External A

131. Discovery ?

132. Contextual Search D

133. Enterprise Content Management F

134. Building Communities F

135. Team Collaboration C

136. Real-Time Connections D

138. Managed Metadata Service

139. Advanced routing (w/metadata)

140. User profiles (My Sites)

141. Status updates/activity feeds

142. Knowledge mining

143. Bookmarks (replaces My Links)

144. Feedback/rating

145. Note board (Wall)

146. Podcasting kit

147. Social tagging

148. Expertise tagging

149. Wikis

150. Share & Track tab

151. Individual and team blogs

152. People and social searchSharePoint 2010FeaturesScorecardEase of Entry – Internal A+

153. Ease of Entry – External C

154. Discovery B+

155. Contextual Search B+

156. Enterprise Content Management B+

157. Building Communities C

158. Team Collaboration A

159. Real-Time Connections BSharePoint may not win in some of the individual categories, but it is the only platform that provides strong options across all categoriesSharePointis viewed by Gartner and other analyst firms as the only platform able to execute on the broader enterprise needsFinal Scorecard

160. For more informationContact me atChristian Buckleycbuck@axceler.com425-246-2823@buckleyplanet