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Socializing the Enterprise

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Awareness Inc.
Awareness Inc.
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Socializing the Enterprise Web 2.0 Expo David Carter, CTO April 23, 2008 © 2008 Awareness. Confidential
Breif Intro ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About Awareness We help companies build and operate branded Web 2.0 communities ,[object Object],[object Object],[object Object],[object Object],[object Object]
Creating Web 2.0 Communities: Common Questions
Executive Team ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
World Class Investors Experienced Enterprise & Web 2.0 Investors Experienced Board of Directors Jeffrey Beir Tom Bogan Ron Nordin
Enterprise Needs are still the same ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Enterprise requirements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Completely missing in most Enterprises ,[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 Stuff that Scares the Enterprise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Awareness We help companies build and operate branded Web 2.0 communities ,[object Object],[object Object],[object Object],[object Object],[object Object]
1. The Need: Broad Participation © 2008 Awareness Internal (Employees) External (Customers, Prospects, Partners) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1 The Need: Broad Participation © 2008 Awareness Internal (Employees) External (Customers, Prospects, Partners) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Public Facing: Marriott International Additional Web 2.0 community Original community ,[object Object],[object Object],[object Object],[object Object]
Public Facing Additional Web 2.0 community Original community ,[object Object],[object Object],[object Object],[object Object]
Combination Public / Private © 2008 Awareness “ Mindshare” Community (internal & external) Neighborhoods … and more coming (up to 200) ,[object Object],[object Object],Corporate Social Responsibility Community (external) ,[object Object]
Very Public: NYTRNG © 2008 Awareness + 9 others
Combine Mashups and Secure Content Original Community 2 nd Major Release ,[object Object],[object Object],[object Object]
2. The Need: Frictionless Participation ,[object Object],[object Object],[object Object],[object Object],© 2008 Awareness
Don’t confuse participation Separate tools tagging? categories? permissions? search? voting? profiles? ? ? ? ?
Create A unified experience Separate tools Unified community experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Meet everyone's needs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Example – Member Profile
Leverage "points of enthusiasm" ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Offer multiple particpation points ,[object Object],[object Object]
Mix in content with that participation
Leverage popular Public Web 2.0 © 2008 Awareness Cannondale community
Consider all constituents
The Company mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Riding even the smallest success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object]
Questions © 2007 Awareness. Confidential

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