SlideShare is a professional content sharing platform that allows users to upload and share PowerPoint presentations, videos, documents and PDFs. It has over 10 million monthly users, many of whom are C-level executives, IT decision makers, and small/medium business owners. Advertisers can target this audience through display ads, home page sponsorships, custom content units, branded channels, and lead generation forms. Analytics are also provided to track social media engagement. Advertisers are encouraged to integrate SlideShare with other social networks like LinkedIn, Twitter and Facebook to expand their reach.

1. Advertising Overview

2. What is SlideShare
The World’s Largest professional content Sharing network

3. for owerPoint
• Upload and share information
• More than PPT: Videos, Docs & PDFs as well
• Embed into blogs and sites
• Share on Facebook, Twitter & Linkedin

4. Majority of traffic comes via Search
• These searches often lead to SlideShare presentations

5. SlideShare Traffic
Traffic has doubled every year since launch

6. Executives & Decision Makers
SlideShare has high composition of C-level
Executives and IT Decision Makers
Decision Makers Index
Management (VP, Director, Manager) 120
Online publishing/sites 241
Education/Training 133
Authorize Business Purchases 114
Source: comScore, March 2012

7. SMB
SlideShare has high composition of Small and
Medium Business Owners
Small/Medium Businesses Index
Micro Business (1-24 employees) Owners 138
Small Business (1-49 employees) Owners 140
Small Business (1-99 employees) Owners 138
Self-employed 125
Source: comScore, March 2012

8. Advertising Opportunities
• Display Ads
• Home Page Sponsorship
• Custom Content Unit
• Branded Channels

9. Display Ads
728x90
728x90
160x600

10. Home Page Sponsorship
Top
Presentation
300x250

11. Custom Content Unit
Custom-designed unit
integrates with SlideShare
• Combines SlideShare
content & brand message
• Units have had high CTR
• SlideShare creates unit
• Only need brand logo,
messaging

12. Channels
Companies create
Channels/Networks
to house their content
on SlideShare
Use them for:
1. Branding
2. Communication
3. Engagement
4. Lead Generation

13. SlideShare Network: Cisco
Networks can house content from different
parts of organization Cisco LATAM
Cisco Data Center
Cisco IBSG
Cisco SP 360

14. Generate Sales Leads
• Unlimited leads
• Customizable form
• Geo-targeted
• Lead API
• Salesforce, Eloqua, Marketo

15. Align other social media
Tie in:
• LinkedIn
• Twitter
• Facebook
• Company Blog

16. Analytics
Gain and track social
media engagement

17. Advertising Partners

18. SlideShare & LinkedIn
On Profile Page
On Home Page

19. Summary
• Broad reach—10MM+ monthly uniques
• Strong user engagement
• Attractive business/tech-leader audience
• Broad reach & targeted, customizable ad
opportunities

20. Thanks
For more information, please contact:
Tony Stucker
Director of Advertising Sales
tony@slideshare.com
650.796.0321