Social data from sources like social media is growing exponentially and contains valuable insights for brands. While only 3% of companies report getting substantial benefits from social data currently, it has the potential for huge economic gains if leveraged effectively. Social data is complex with many networks, posts, and metadata to analyze. While listening is important, true value comes from analyzing social data and using those insights across departments like marketing, sales, product development, and customer service. The case study described how Dell's Social NET Advocacy Pulse (SNAP) metric and social analytics tool provides actionable insights for optimizing pricing strategy, improving products based on social conversations, capitalizing on real-time customer feedback, and more.
Built on experience, Dell Social Media Services are for customers across many industries, including Fortune 500, public and education, non-profit and healthcare. They’re also relevant for those just starting out or for those who are further along in their journey and looking to scale their efforts. The suite of offers ranges from listening and insights to best practice seminars and from advisory services to command center build-outs. For more information, visit http://dell.to/11Dpylk.
How Dell is Using Social Media to Deepen Relationships and Build TrustDell Social Media
Liz Brown Bullock, Director of Social Media and Community, Dell, presents how Dell has used social media to build trust and deepen customer relationships by listening, engaging and acting. Presentation at Marketing Science Institute Board of Trustees Meeting April 2013 with the topic, Building Trust in a Digital Age. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Built on experience, Dell Social Media Services are for customers across many industries, including Fortune 500, public and education, non-profit and healthcare. They’re also relevant for those just starting out or for those who are further along in their journey and looking to scale their efforts. The suite of offers ranges from listening and insights to best practice seminars and from advisory services to command center build-outs. For more information, visit http://dell.to/11Dpylk.
How Dell is Using Social Media to Deepen Relationships and Build TrustDell Social Media
Liz Brown Bullock, Director of Social Media and Community, Dell, presents how Dell has used social media to build trust and deepen customer relationships by listening, engaging and acting. Presentation at Marketing Science Institute Board of Trustees Meeting April 2013 with the topic, Building Trust in a Digital Age. Learn more about Dell Social Media here: http://dell.to/11DoZIp
How Dell is using social media to deepen customer relationships and build trustLiz Bullock
Liz Brown Bullock, Director of Social Media and Community, Dell, presents how Dell has used social media to build trust and deepen customer relationships by listening, engaging and acting. Presentation at Marketing Science Institute Board of Trustees Meeting April 2013 with the topic, Building Trust in a Digital Age.
10 Strategies For Getting the Most Out of your Social IntranetThoughtFarmer
Dion Hinchcliffe's keynote from Social Intranet Summit Vancouver 2010. There's a wealth of information for intranet stakeholders here, and it appeared that Dion could have spoken for an hour on any slide. Fascinating stuff!
Social Media Governance, Tools and Employee CertificationDell Social Media
Presentation on Dell’s experience with employee training, governance and tools, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Embedding Social Media to Become a Better Business via TrainingDell Social Media
Liz Brown Bullock’s presentation to Marketing Science Institute on the importance of integrating social media within an organization through training your employees. Training is critical for both risk mitigation and empowering employees to be brand ambassadors. Liz drew on her experience of launching Dell’s Social Media and Community University and shares her insights on activating employees company wide.
Listening and engaging in the digital marketing ageDell Social Media
A Forrester Consulting Thought Leadership Paper Commissioned By Dell. Companies Progress Their Customer-Centric Approaches And See Positive Business Outcomes
Presentation of how Dell’s Social Media listening tools have helped e.g. American Red Cross in times of disaster, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Presentation on the impact of Social Media on Crisis Communication, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
A Special Invitation
How Your Content Marketing Can Create Meaningful Connections
Thursday, September 12, 2013
2:00pm – 4:30pm EDT (Followed by Cocktail Reception)
Ottawa, ON
Content marketing is not a new marketing phenomenon by any means, but it is one that is growing exponentially in prominence and importance.
It’s growing because marketers are responding to the reality that buyers are forming perceptions about brands without those brands having an opportunity to share their perspective.
Please join LinkedIn Marketing Solutions in Ottawa on Thursday, September 12th for "How Your Content Marketing Can Create Meaningful Connections."
Designed especially for marketing leaders, you'll learn how your Content Marketing can create meaningful connections and ultimately, impact your revenue.
Agenda:
2:00 - 2:30pm: Registration
2:30 - 3:30pm: How Your Content Marketing Can Create Meaningful Connections
3:30 - 4:30pm: Getting Started With Content Marketing on LinkedIn
4:30 - 5:30pm: Cocktail Reception and Networking
Venue:
Canadian Museum of Nature
240 McLeod St
Ottawa, ON K2P 2R1
Mtg Room: 4th Floor Gallery
Liz Brown Bullock, Director of Social Media & Community, Dell, shares the journey for Dell launching their social media training program, SMaC University, plus ten lessons learned from Dell’s training program. Presentation presented at Dreamforce 2012.
Singtel ConnectPlus IP VPN - B2B Digital StrategyKunal Robert
Objective:
Increase brand awareness and top-of-mind recall for SingTel’s ConnectPlus IP VPN product within the target group. Position SingTel as a leading partner for connectivity in the APAC region.
Influencers are people who are credible, authoritative and and popular in a genre or niche community. They must also be effective in being able to inspire action in that community. If we get influencers to share our posts, we potentially draw thousands more eyes on our content than otherwise. This presentation is all about Influencer Building from many credible, expert sources on the Internet. See last slides for source links to these sources.
How Dell is using social media to deepen customer relationships and build trustLiz Bullock
Liz Brown Bullock, Director of Social Media and Community, Dell, presents how Dell has used social media to build trust and deepen customer relationships by listening, engaging and acting. Presentation at Marketing Science Institute Board of Trustees Meeting April 2013 with the topic, Building Trust in a Digital Age.
10 Strategies For Getting the Most Out of your Social IntranetThoughtFarmer
Dion Hinchcliffe's keynote from Social Intranet Summit Vancouver 2010. There's a wealth of information for intranet stakeholders here, and it appeared that Dion could have spoken for an hour on any slide. Fascinating stuff!
Social Media Governance, Tools and Employee CertificationDell Social Media
Presentation on Dell’s experience with employee training, governance and tools, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Embedding Social Media to Become a Better Business via TrainingDell Social Media
Liz Brown Bullock’s presentation to Marketing Science Institute on the importance of integrating social media within an organization through training your employees. Training is critical for both risk mitigation and empowering employees to be brand ambassadors. Liz drew on her experience of launching Dell’s Social Media and Community University and shares her insights on activating employees company wide.
Listening and engaging in the digital marketing ageDell Social Media
A Forrester Consulting Thought Leadership Paper Commissioned By Dell. Companies Progress Their Customer-Centric Approaches And See Positive Business Outcomes
Presentation of how Dell’s Social Media listening tools have helped e.g. American Red Cross in times of disaster, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Presentation on the impact of Social Media on Crisis Communication, at Social Media Week Copenhagen, February 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
A Special Invitation
How Your Content Marketing Can Create Meaningful Connections
Thursday, September 12, 2013
2:00pm – 4:30pm EDT (Followed by Cocktail Reception)
Ottawa, ON
Content marketing is not a new marketing phenomenon by any means, but it is one that is growing exponentially in prominence and importance.
It’s growing because marketers are responding to the reality that buyers are forming perceptions about brands without those brands having an opportunity to share their perspective.
Please join LinkedIn Marketing Solutions in Ottawa on Thursday, September 12th for "How Your Content Marketing Can Create Meaningful Connections."
Designed especially for marketing leaders, you'll learn how your Content Marketing can create meaningful connections and ultimately, impact your revenue.
Agenda:
2:00 - 2:30pm: Registration
2:30 - 3:30pm: How Your Content Marketing Can Create Meaningful Connections
3:30 - 4:30pm: Getting Started With Content Marketing on LinkedIn
4:30 - 5:30pm: Cocktail Reception and Networking
Venue:
Canadian Museum of Nature
240 McLeod St
Ottawa, ON K2P 2R1
Mtg Room: 4th Floor Gallery
Liz Brown Bullock, Director of Social Media & Community, Dell, shares the journey for Dell launching their social media training program, SMaC University, plus ten lessons learned from Dell’s training program. Presentation presented at Dreamforce 2012.
Singtel ConnectPlus IP VPN - B2B Digital StrategyKunal Robert
Objective:
Increase brand awareness and top-of-mind recall for SingTel’s ConnectPlus IP VPN product within the target group. Position SingTel as a leading partner for connectivity in the APAC region.
Influencers are people who are credible, authoritative and and popular in a genre or niche community. They must also be effective in being able to inspire action in that community. If we get influencers to share our posts, we potentially draw thousands more eyes on our content than otherwise. This presentation is all about Influencer Building from many credible, expert sources on the Internet. See last slides for source links to these sources.
14 Maggio, Lezione nell'ambito del ciclo di seminari Spazi di Connessione, Dipartimento di Scienze Politiche Scienze della Comunicazione Ingegnieria dell'informazione, Università di Sassari
Extreme - Web & Social Media monitoring and analysis - Company PresentationEXTREME SRL
Extreme dà significato e valore al BIG DATA! attraverso servizi di consulenza e strumenti per la gestione dell’intero ciclo di vita dei processi di Monitoraggio e di Analisi del Web e dei Social Media.
C* Summit 2013: Dude, Where's My Tweet? Taming the Twitter Firehose by Andrew...DataStax Academy
Gnip ingests and must serve out hundreds of millions of social activities every day and social platforms are only growing. This makes the scalability of applications essential for Gnip. Enter Cassandra. Problem solved, right? Not exactly, Gnip's relationship with Cassandra was not all rainbows and unicorns. In this session we will walk you through why we began looking at Cassandra as a data store in the first place and the valuable lessons we with Cassandra that has made it an invaluable part of our infrastructure.
Alcune ricerche di stampo informatico su Twitter presentate e interpretate sociologicamente. Seminario tenuto a Milano alla IULM il 13 e 14 maggio 2010
The average enterprise-class company owns 178 social accounts, while 13 departments — including marketing, human resources, field sales, and legal — are actively engaged in social media. Yet social data are still largely isolated from business-critical enterprise data collected from Customer Relationship Management (CRM), Business Intelligence (BI), market research, and other sources. In this report, industry analyst Susan Etlinger demonstrates how leading organizations are deriving actionable intelligence from a holistic view of social and enterprise data, the challenges and opportunities in doing so, and the criteria required to achieve social intelligence maturity.
Tracxn Startup Research: Data as a Service Landscape, August 2016Tracxn
The top three funded sub-sectors till date are market intelligence (149 investments, $1.3B), financial data providers (158 investments, $1.2B), and geospatial data providers.
Social Media Convergence - The ARF/Adweek 2009Lynne d Johnson
Social media is a critical part of progressive marketing thinking. The consumer, with the rise of social media, has been able to drive the conversation with or without input from the brands. This change in who controls the dialogue has transformational impact:
1. Social media creates a brand/consumer conversation that will transform organizations.
2. Social media blends brand communications, PR, customer care, research and insights as all happen simultaneously via the conversation.
3. Most marketers are still struggling to find a coherent social media strategy.
4. Social media produces naturally occurring conversation and behavior that offers incredibly rich insights, but companies are still learning how to mine this continual stream.
The ARF launched its new Social Media Council with a panel of industry experts explaining how social media creates convergence among the advertising, marketing, public relations, customer care and consumer insights spheres.
Social Business Imperative Women's President OrganizationLiz Bullock
Liz Brown Bullock, Director of Social Media & Community, Dell, presents social business landscape and ten tips on how women owned businesses should be strategically using social to be more effective. Presented at Women’s President Organization in Dallas, Tx on May 1st, 2013
Channels Of The Future Presentation May 6,2009CMR.bz
Computer Market Research is pleased to provide educational information regarding Web2.0 to our customers and other members of the channel.
Purchase decisions are increasingly influenced by social networks, blogs, forums, YouTube, and on-line communities. Channel Marketers have a tremendous opportunity to inspire their partners to stay ahead of the customer buying curve. This is not an ROI question or question of business process effectiveness. This is a question of keeping or losing reseller and customer relationships!
Computer Market Research presented this presentation given by Mike Dubrall, Managing Partner of The Gilwell Group to Channel Managers and Partners looking to obtain a competitive edge using Web 2.0 technology.
CMR provides SaaS expertise in channel data management which allows partners and manufacturers to make better sales, marketing, inventory management and financial decisions
Social Intelligence by Bill Baker, CTO, Visible Technologies (former GM of Mi...Laura Edell
Social Media and Business Intelligence converge to yield an amazingly rich content source for driving all types of business, not just media companies. The key is to understand your web traffic and how to report using tools to do so without causing major headaches or heavy analytical lifting.
Liz Brown Bullock, Director of Social Media & Community, Dell, presents social business landscape and 10 tips on how women-owned businesses should be strategically using social to be more effective. Presented at Women’s President Organization in Dallas, TX on May 1st, 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
How to Build Innovative Products with Facebook Topic DataDataSift
From open communication to closed interaction, the ecosystem of social data is constantly changing and evolving. As a social analytics provider, how do you adapt and capture the new norms of social insights?
Facebook topic data is born in the wake of shifting consumer behaviors and growing privacy concerns. With its privacy first model, the new type of aggregated and anonymized data coupled with its multi-dimensionality allow for virtually unlimited number of ways to surface audience insights from the largest source of public opinion.
The good news is that we already handled the heavy lifting in processing the billions of daily interactions on Facebook. The rest lies in how you can leverage PYLON and the tools we created for you to innovate and differentiate your product in the new paradigm of audience insights.
Join us for our upcoming webinar and learn:
About the difference between public and non-public data sources and the philosophy behind our PYLON design
Explore the tools and techniques we developed to help you innovate and differentiate your product
Have your questions about Facebook topic data answered
Boosting Your Brand Marketing with Facebook Topic Data InsightsDataSift
You have a new market entrant. You would like to know how it’s impacting your brand. So the first thing you do is to find out your share of voice in the market. What now?
Indeed, knowing your brand’s share of voice is important for monitoring your brand health, but wouldn’t it be even better if you know how it varies among different demographic groups, how audiences are engaging with your brand and what features or products are driving your top engagements?
We believe so. It is in the details that makes the difference and can truly impact your brand marketing. The share of voice use case is but one of the many Facebook topic data insights that can help you turn a good first start into a full fledged brand marketing strategy.
Join us for our upcoming webinar and learn:
About the different ways your brand can apply Facebook topic data to achieve the brand marketing results you’ve always wanted
Explore the brand health use case and three other examples of how Facebook topic data insights can help you discover the undiscoverable
Have your questions about Facebook topic data answered
Sign up to save your seat today!
Staying on the Right Side of the Fence when Analyzing Human DataDataSift
Data is all around us and comes from many different sources. This data is generated by human behavior and it’s growing at an astonishing rate. Companies are collecting this data and using it in ways they could have never imagined.
This brings a sense of unease among people that their intimate information is no longer their own. Yet this data is central to companies ability to better serve customers, but it is necessary that companies find the balance and honor customers privacy. How can we strike the balance?
Join this webinar and you will learn:
About the current and future challenges in this data-rich world
How to be a good guy, and still achieve your business objectives while analyzing Human Data
About PYLON for Facebook Topic Data and how you can build insights from Facebook while protecting user privacy
With 2016 just round the corner, we’re kicking off our New Year efforts to keep you up to date on all things Facebook topic data. We’ll begin with an update session on Wednesday, December 16 which will cover:
What you can expect from DataSift’s marketing team in terms of support
What’s new in the Facebook topic data guidelines for partners
Facebook topic data use cases: what type of insight use cases get most traction
Facebook topic data collateral at your disposal
We plan to hold these session every other month. Please register today for the webinar on Wednesday December 16 and, if you can’t attend, we’ll send you a recorded webcast.
10 Reasons Facebook Topic Data Will Change Your World DataSift
Facebook represents by far the largest record of public opinion that has ever existed. With 1.55 billion monthly active users, that doesn’t come as a surprise.
Facebook topic data is the only way to understand the entire Facebook audience engaging around the brands, products, events and competitors that businesses care about. Facebook topic data represents the start of a new era of social data.
Join us for our webinar where you will learn:
How Facebook topic data differs from anything you have ever seen before and the new types of insights you can now gain
How you can build the most unique and innovative products and provide important insights to your customers
About our recent updates to PYLON for Facebook Topic Data including the availability of Super Public Text Samples
Spaces are limited, sign up to save your seat today!
Applying Data Science to Move Beyond Keywords for Social Analysis DataSift
At DataSift we're constantly looking for ways to help customers build better insights from data. We're increasingly looking to data science techniques to achieve this.
One area we're currently working on is moving beyond keywords when building filters and classifiers. If you're a member of DataSift FORUM you'll be aware that we recently released our Keyword Relationship Explorer tool. This tool was a first step towards our goal.
Join us for our first in a series of webinars for the DataSift FORUM where you will:
Understand how we built the model that sits behind the tool
Learn how you can build your own model from your own data
See how we're looking to build the concept of similarity into our platform and how it will transform the way customers will filter and classify data
Get a Clearer Picture of Your Target Audience with Facebook Topic DataDataSift
Did you hear the one about a snack brand that made assumptions based on focus group data that turned out completely wrong?
According to Facebook topic data, we’re snacking with family not friends when watching big sports events. Who knew?!
With Facebook on its way to capture 65% of social network ad revenues in 2015, Facebook topic data is uniquely placed to deliver invaluable insights into the opinions of 1.49 billion of Facebook’s monthly users. Brands can now work with one of DataSift’s partners to gain access to this data and test their hypotheses.
Join us for our upcoming webinar where you will:
See real-life use case examples of how marketers and agencies are leveraging Facebook topic data
Learn about our recent updates to PYLON for Facebook topic data and how these new features will make your life easier when analyzing Facebook topic data
Have your questions about Facebook topic data answered
With Facebook’s 1.49 billion million active users and just having taken over from Google as the traffic source for news sites, can you afford not to pay attention?
Facebook topic data is now available and it can benefit your business in ways you haven’t considered before. It’s a rare opportunity to set yourself apart from your peers and demonstrate a real competitive differentiation.
We’ve just added many great features to PYLON for Facebook Topic Data: new countries, additional languages and many more. Join us for our next live webinar where you will learn:
About our recent updates to PYLON for Facebook Topic Data and how these new features will make your life easier when analyzing Facebook topic data
How you can create training sets for classifiers and machine learning algorithms
See how Facebook topic data works in action and what use cases it supports
Spaces are limited, sign up to save your seat today!
Marketers, Rev Your Engines: Facebook Topic Data is Available Now DataSift
Marketers who want their message to stand out from the noise today are seriously challenged. To create truly compelling content that resonates with the right audience, you need a serious edge. Marketers have had great insights into paid Facebook content and corporate-owned pages, but never what people share and engage with directly in their news feeds. How should marketers today curate effective content for their relevant audience?
With insights from Facebook topic data you can get the edge you need
Topic data is what people share and engage with directly in their Facebook news feeds, and for the first time it is now available through a number of DataSift certified social companies and agencies listed on our partner portal. This is the first time that you as a marketer or agency can define a topic (your brand, competitors, events, etc.) and understand the audience around that topic.
Jason Rose, DataSift's SVP Marketing, will host our next live webinar where brand marketers and agencies will learn:
How Facebook topic data enables you to understand more about your target audience
About new strategies to reach targeted demographics that we revealed for a major automotive launch using analyzing topic data
How you can be one of the first to begin leveraging topic data from Facebook’s 1.44 Billion monthly active users
Spaces are limited, so sign up to save your seat today!
Five Things You Didn't Know DataSift Can DoDataSift
There are billions of human interactions on social media every day. How do you tune in to extract value from disparate and unstructured pieces of social data?
DataSift was built to solve this very problem. The platform unifies all the types of social, news and blogs data in a single place. And our unique coding language helps you find meaning in the data faster.
Learn about:
-The basics of the DataSift Platform
-What types of data you can access and query on our platform (hint: there are LOTS!)
-How you can enrich social data with DataSift in terms of context, sentiment, demographics and links content
-Our magic ingredients - CSDL and VEDO that revolutionize social data analysis
Improved Speed + Accuracy for Research with Datasift DemographicsDataSift
Social media is a treasure trove of market research data that is largely untapped. These social interactions come with rich metadata that can not only tell you what people say, but who is saying it and from where.
In this webinar, we'll be discussing what data is publicly available, the research that has already been done using both historical and real-time, and how you can get started with social data for your own market research.
To discuss your specific use cases for demographic social data, contact us today:
http://datasift.com/contact-us/
Taming Social Data: How Social Data Framing liberates analysis and accelerate...DataSift
As potent as direct access to social data can be, the power multiplies many times over when social data is combined with your business data. When these data sets come together, insights pop out like fireworks. And the relevance of the social noise to your business becomes clear as day.
Turning Social Data Into Strategic Advantage: What Marketers Need to KnowDataSift
Every day your customers, prospects and competitors are leaving a deep, detailed trail of online information for you to find, interpret and leverage. This information goes beyond basic follower counts, brand mentions, and mere conversations. It's data that can get you immediate and measurable campaign traction leading to higher conversion rates and ultimately, more revenue.
DataSift's Rob Bailey at The Social Media Strategies Summit DataSift
Social monitoring has gone from a fancy nice-to-have, to an essential strategic tool for all organizations. DataSift provides insights into customers, the market and trending topics.
DataSift attended the Social Media Strategies Summit in San Francisco, where Rob Bailey, our CEO, discussed the seven measurable actions that further your company’s marketing and social media efforts. In addition to providing a framework for moving your company’s efforts from beginner to pro, Rob highlighted companies who are thinking strategically about social media, such as Taco Bell, Burberry and KFC.
Twitter, Social Sentiment and Stock MarketsDataSift
Twitter provides an incredible wealth of real-time information and public opinion on breaking news for companies, stocks and industries. The challenge is, how can you tap into this stream of information to help identify trends to support trading decisions.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
3. Social Data Is Shaping Your Brand
50% are talking
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social networks
90% are listening
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social networks
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4. Social Data Is Your Brand
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Why Is This So Hard?
Subtitle
Grab your phone and explore the entertaining
and very pink world of Benefit Cosmetics. As
Benefit's founders say, "Laughter is the best
cosmetic, so grin and wear it!"
21. Opportunity In Every Department
R&D
Product Development
Marketing
Market Research
Operations
Supply /Demand Forecast
Marketing
Communications
Sales & Marketing
Demand Generation
Sales
Social Commerce
Service & Support
Customer Care
Human Resources
Recruiting Talent
22. DataSift Powers Social Data Innovation
Infusing Social Data Across The Enterprise
customer service
news monitoring
social apps
email marketing
influencer modeling
BI/analytics apps
social data platform layer
Social Data
Publishers
market research
demand planning
DIY enterprise apps
23. Fueling An Analytics Revolution
From transactions inside
Customers
Purchases
Interactions outside
Engagement
Opinions
Interests
Data you want | Quick and at scale | Low cost per data source
Data you want | Quick and at scale | Low cost per data source
25. We Power Social Economy Apps
Demand Generation
Business Intelligence
Data Visualization
Social Media
Marketing
Analytics
Marketing
Customer Service
Advertisement
Analytics
Broadcast Media
Data Science, Analytics
Data Visualization
Analytics
Data Visualization
Social Media
Analytics, Business Intelligence
Data Visualization
Analytics
Analytics, Lead Generation
Social Media
26. Social Data Is Transforming Business
Social Monitoring
Command Centers
Marketing Teams
isolated
Activity Spikes
Social Data
Business Decisions
Whole Company
Every Team
Influencers & Audiences
Social + Business Data
connected
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orth
BR!
y.co
CA!
m
GR!
32. Finding Influencers…Who Are Also Buyers
Data you want | Quick and at scale | Low cost per data source
Data you want | Quick and at scale | Low cost per data source
34. Social Net Advocacy Pulse (SNAP)
Using real-time brand reputation
analytics to drive business
Shree Dandekar
Director, BI/Analytics Strategy
Twit: @shree_dandekar
Confidential
Confidential
Dell - Critical Handling - Confidential
35. Over six years of social media experience
March 2008
Accepted Solutions
launched on Community
February 2006
A voting based site allowing
Dell France begins Online Community 2008
May
Michael Dell asked
customers and others to
Outreach
Why don’t we reach out and help
Dell Outlet achieved
submit ideas for Dell.
October 2007
bloggers with tech support issues?
$0.5M in sales via Twitter
Michael Dell quoted in Business
Week
December 2006
In response to Jeff Jarvis question around
Ratings and
January 2009
whether companies want to be part of the online
reviews launched
conversation: ”My argument is you absolutely
Dell Organizes
on Dell.com
do. You can learn from them. You can
into four
improve your reaction time. And you can be a
customer
better company by listening and being
involved in that conversation.”
focused
business units
June 2009
Global Twitter
revenues of
$6.5 M
February 2007
IdeaStorm launched
2006
2007
July 2006
Direct2Dell launched
Today Direct2Dell exists in
English, Spanish, Norwegian,
Japanese and Chinese.
January 2007
StudioDell launched
August 2006
Blog outreach
expanded beyond
tech Support
2008
2009
June 2007
Dell joined Twitter
EmployeeStorm
launched
Internal Blogs Launched for
Employees.
Dell’s video and podcast site, with
helpful tips and tricks. Eventually
expanding this into the YouTube
channel making sharing easier.
November 2007
DellShares
launched
The first investor
relations blog by a
public company.
January
2008
Dell aligns
organization
for success
June 2008
Channel
blog
launched
April 2008
Inside IT launched
Blog focused on business
customers, and Cloud
Computing.
Confidential
Confidential
Dell - Critical Handling - Confidential
June 2009
$2M+ Sales
via Twitter
December
2009
Huffington
Post Blog
Dell
named
the No.
1 most
social
brand
with “Open
Leadership Award for
Innovation and
Execution”
December 2010
Social Media
Listening
Command
Center launched
2011
2010
2009
Dell TechCenter
Spring 2009
Members of
Community
and
Conversations
deployed
within each of
the new Dell
Business units
March
2010
Dell
joins
Sina
Weibo
in
China
Altimeter
recognized Dell
Social Media &
Community
University (SMaC U)
launched
5,000 team
members trained by
end of year
6 Awards for the
Social Media
Listening Command
Center
B2B pages
on
Facebook
June 2010
CAP Days launched
In-person events for vocal
online customers
37. Context is Key for Business Insights
Actual post
“(More customer reviews)I purchased this drive to repair/upgrade a dead drive in a Dell Mini 9 which originally came
with an 8G PCI SSD. The 16gb was a nice addition, and it was instantly recognized in BIOS, and booted just fine with
my XPS/USB install”
Actual sentiment/topic assignment…
Radian6
tagging
is
at
the
Post
level
Sentence
NA
Topic
Dell
Sentiment
Neutral
Intensity
NA
identifies single topic and
assigns sentiment to entire post.
Clarabridge
tagging
is
by
topic
Sentence
Topic
Sentiment Intensity
1
Hard
Drive
(-‐)
-‐2
1
Mini
9
(-‐)
-‐2
2
Hard
Drive
Neutral
0
Actual
Social
Drive
Media
Example
Post
from
Blogspot.com
3
Hard
(+)
2
separates into 3 distinct clauses
and assigns sentiment by topic/
context for each clause.
1)
"(More
customer
reviews)I
purchased
this
drive
to
repair/upgrade
a
dead
drive
in
a
Dell
Mini
9
2)
which
originally
came
with
an
8GB
PCIE
SSD.
3)
The
16gb
was
a
nice
addition,
and
it
was
instantly
recognized
in
BIOS,
and
booted
just
fine
with
my
XP/USB
install"
37
Dell - Critical Handling - Confidential
38. Introducing SNAP
Social NET Advocacy Pulse
(Positive – Negative)
Indicator of purchase intent
Customer touch point
Confidential
38
•
Dell - Critical Handling - Confidential
39. SNAP twit pitch
SaaS analytics offering
• Real time social analytics tool to monitor customer
sentiment by brand and product category
Aggregated social
metric
• Single aggregated metric - net sentiment/advocacy of
social conversations for easy monitoring and tracking
Drill-down and
actionable insights
• Ability to drill-down for various aspects of the business in
order to uncover positive and problem areas
Targeted social
listening
• Enables conversations of interest to be sliced/diced by
categories and delivered to different business managers
Dell Confidential
3 Confidential
Dell - Critical Handling - Confidential
9
Confidential
40. SNAP: How do we get actionable insights through
social media conversations?
1
Listen:
More than 25K
Dell
conversations
every day
40
•
2
Aggregate:
Aggregate all
conversations
pertaining to
Dell / industry /
competitors
Dell Confidential
Dell - Critical Handling - Confidential
3
Enrich:
Filter, categorize
and determine
sentiment using
best-in class NLP
and Text
Analytics engine
4
Collate:
Calculate SNA -which
represents overall
brand advocacy and
the advocacy behind
individual contributing
facets of the product /
business
5
Deliver:
Real-time tool for
tracking and
monitoring SNA
and actionable
insights for
business
managers
47. A few SNAP business applications
Product
Development
• Primary Research
• Early Warning system
• New Product Ideation
Sales
• Lead Generation and
Scoring
47
Dell Confidential
Dell - Critical Handling - Confidential
Marketing
• Instant feedback on
campaigns
• Improve Product messaging
and offers/promos
• SEO/SEM
Support/
Customer Service
• Improve coverage
• Prioritization of support
issues
NPS Diagnosis
• Issue identification and
tracking
• Predicting NPS based on
SNA
M&A
• Research on potential
acquisitions
• Customer reaction on
upcoming acquisitions
49. Dashboard displaying SNAP metric and customizable trend chart
Dell SNA for
Nov
Detailed Post
metrics
Weekly SNA
and Post
Trend
Confidential
Dell - Critical Handling - Confidential
49
50. SNAP by topic groups
Allows you to drill down into a specific product/topic
Displaying SNA
for all Product
Categories
Drill down
a specific
product
Confidential
Dell - Critical Handling - Confidential
50
SNA dropped
by 16 pts in last
week of Nov
51. Drill in to topics to understand change in SNAP for any time
period (week to week)
Topics – Related tab provides which
Confidential
topics are contributing to the change
Dell - Critical Handling - Confidential
52. Drill down in to actuals posts contributing to SNAP score
Customers
unhappy
about price
for specific
config of
XPS 13
with ubuntu
Confidential
Dell - Critical Handling - Confidential
52
53. SNAP jumped right back after price correction
Confidential
Dell - Critical Handling - Confidential
5
3
60. The social economy is just getting started…
the time is now
Data you want | Quick and at scale | Low cost per data source
Data you want | Quick and at scale | Low cost per data source