With an increasing number of products, brands,
health claims, and design elements, a purchase
decision at shelf can be daunting, and a clear picture
of the most effective design strategy can become
lost. In 2013, Shikatani Lacroix initiated an intensive
research study of pet food packaging and pet food
consumers in order to inform future strategic and
successful packaging designs. This two-part study
consists of a pet food brand audit as well as an in-depth
consumer survey, and resulted in key category
insights.
This presentation explores key drivers influencing the global pet care industry, highlighting where Asia Pacific and Australasia fit within the global market. This presentation was originally presented at the Pet Food Industry Association of Australian National Conference in Melbourne.
Media Planning Process / Workflow
Deliverables for Client
Media Buying Types
Digital Targeting Types
Digital Ad Types
Digital Creative Specifications
Staying Current / Industry Shifts
Totem Sustainability wants to make sustainability easy and affordable for all organisations. Starting with a focus on energy, water and waste data we will help organisations manage their legal and voluntary sustainability requirements and integrate their reporting, saving time, money, and the planet. The data will then be shared to increase the learning opportunities for our customers and for governments, universities and other interested parties. That’s Sustainability for Everyone.
Motorbike is the main transportation in Vietnam. This survey was made with an intention to understand Vietnamese motorbike maintenance behavior.
The survey was conducted to 529 male & female among 18-39 years old in HCM & Hanoi in Jan 2018
This presentation explores key drivers influencing the global pet care industry, highlighting where Asia Pacific and Australasia fit within the global market. This presentation was originally presented at the Pet Food Industry Association of Australian National Conference in Melbourne.
Media Planning Process / Workflow
Deliverables for Client
Media Buying Types
Digital Targeting Types
Digital Ad Types
Digital Creative Specifications
Staying Current / Industry Shifts
Totem Sustainability wants to make sustainability easy and affordable for all organisations. Starting with a focus on energy, water and waste data we will help organisations manage their legal and voluntary sustainability requirements and integrate their reporting, saving time, money, and the planet. The data will then be shared to increase the learning opportunities for our customers and for governments, universities and other interested parties. That’s Sustainability for Everyone.
Motorbike is the main transportation in Vietnam. This survey was made with an intention to understand Vietnamese motorbike maintenance behavior.
The survey was conducted to 529 male & female among 18-39 years old in HCM & Hanoi in Jan 2018
Digital Marketing All Module Sunil Kumar.pptxDr. Sunil Kumar
Slide 1: Introduction
Welcome to the Digital Marketing Presentation
Overview of the power and potential of digital marketing
Slide 2: What is Digital Marketing?
Definition of digital marketing
Importance of digital marketing in today's business landscape
Slide 3: Key Components of Digital Marketing
Search Engine Optimization (SEO)
Pay-Per-Click Advertising (PPC)
Social Media Marketing
Email Marketing
Content Marketing
Influencer Marketing
Slide 4: Benefits of Digital Marketing
Increased brand visibility and recognition
Enhanced targeting and personalization
Improved customer engagement and interaction
Higher conversion rates and ROI
Real-time tracking and analytics
Slide 5: Digital Marketing Channels
Website and Landing Pages
Search Engines (Google, Bing, etc.)
Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter)
Email Platforms (Mailchimp, Constant Contact, etc.)
Online Advertising Networks (Google Ads, Facebook Ads, etc.)
Slide 6: Developing a Digital Marketing Strategy
Identifying business objectives and goals
Understanding target audience and buyer personas
Selecting the right digital marketing channels
Creating compelling content and messaging
Implementing effective tracking and measurement
Slide 7: Digital Marketing Tools and Technologies
Analytics platforms (Google Analytics, Adobe Analytics)
Customer Relationship Management (CRM) software
Marketing Automation tools (HubSpot, Marketo, etc.)
Social media management and scheduling tools
Content management systems (CMS)
Slide 8: Best Practices for Digital Marketing Success
Consistent branding and messaging
Mobile optimization and responsive design
A/B testing and optimization
Data-driven decision making
Continuous learning and staying updated with industry trends
The Connected Beauty Consumer Report by Google, WPP, & KantarSocial Samosa
Google, Kantar, and WPP today released a report of a joint study on the beauty and personal care industry in India, with findings that showed a paradigm shift in how consumers shop, with increased digital influence, dynamic content, robust creator ecosystem, and growing online sales.
Brand experience – a Ticketmaster Case StudyQualtrics
Some 87% of Ticketmaster’s business comes from online channels – so nailing the experience for its 20m unique users a month is vital if they’re to attract new prospects and drive more value from existing customers. Hear from Tina Mermiri about how they’re tracking and analysing data in digital to drive a better online experience for customers.
The animal health care market in the world has grown remarkably over the past few years due to the growth in the emerging markets such as China, India, Indonesia, Thailand, Malaysia and Taiwan followed by US and Europe. The animal health industry’s SWOT analysis provides animal health solutions to society depends on its in-depth knowledge of both cutting-edge technologies and classical veterinary science to innovate and keep up with the animal and human health challenges of new and emerging diseases. The main finding of this project indicates India is one of the important markets and can be seen as a key growth area in global animal health care industry.
- The Indian animal healthcare industry is responsible for maintaining the health and productivity of the over 640 million livestock and 2 billion poultry in India and ensuring the wholesomeness and abundance of the food they produce. Apart from, the industry must also cater to the health and well being of companion animals. Despite this, the global animal healthcare market is 50 times larger than the Indian animal healthcare combined market for all nonhuman species. In spite of this India’s largest milk and 3rd largest meat producer, and blessed with largest cattle population 20% of the world population, and largest buffalo more than 50% of the world. Veterinary Pharmaceutical is yet not considered as big industry as compared to Human Pharmaceutical. The reality is that the global animal health market is very complex, operating under stringent and increasingly strict regulations similar to those for human health, yet the market opportunities are considerably smaller. In an increasingly risky environment for new product development and innovation, the difference between success and failure in the future usually lies in successfully identifying the next growth segment, developing the right product candidates and being the first to market. The situation in developing countries like India is varied and economic and institutional framework of the live stock is often quite different in several respects to that encounter in developed world.
A challenging aspect of the overall market is within the animal food industry as consumers continue to express concern about the conditions under which their daily food is produced. Indian consumers are becoming more health conscious, willing to pay any amount and demanding healthy and balanced diets. By implementing a feeding plan that provides vitamins and supplements, consumers enjoy additional nutritional benefits. Additionally, healthy feeding results in minimized impact on the environment.
Market Segmentation Analysis Example PowerPoint Presentation SlidesSlideTeam
Our readymade market segmentation analysis example PowerPoint presentation is meant for those who want to build a quality business. This content ready market diversification PPT presentation is designed and researched by professionals. This targeting and positioning PowerPoint presentation. Included templates on varies topics such as market segmentation evaluation, understand the customer needs, customer segmentation layout, market targeting. It also contains market positioning, positioning strategies, product positioning, competitor positioning, competitive landscape, strategic positioning, product positioning-perceptual map etc. our STP presentation will be helpful for you if you are planning to make PPT on related topics like business target markets, market segmentation strategy, market targeting, market strategy, B2B and C2C marketing, market subdivision, market identification, competitors positioning strategies, division evaluation, customer needs, customer segmentation, retail targeting, product placing, location strategies, product arranging, competitors arranging, competitive landscape, strategic positioning, product positioning, Division layout, locating strategies, positioning strategies, targeting and positioning, marketing terminologies, target audience etc. Our market segmentation analysis example PowerPoint presentation slides are suitable for the above topics. What are you waiting for? Click and download. Inform the house with our Market Segmentation Analysis Example Powerpoint Presentation Slides. Ensure all in attendance become fully aware.
This presentation discusses why customer journey mapping is useful through a case study where they were used to inform the design of a mobile health app. It includes examples of various maps used for health and the design of other services.
Marketplace is one of the most difficult business model used online. We have seen few spectacular cases that are now worth billions of dollars like Uber, Udemy, Lyft, Airbnb, Spotify. Nevertheless, there are a lot of examples of companies that fail in their attempt to grow. In this presentation I will show you in 9 steps how to build a marketplace:
• Find an idea
• Do the market and customer research
• Create the MVP
• Model the business in Excel
• Solve the Chicken & Egg problem
• Get the first customers
• Find scalable ways to get customers and suppliers
• Create organization that is able to scale
• Get funding to scale fast
I will also talk about key issues and KPIs that matter in the case of marketplaces.
In short thanks to this presentation you will learn how to build a successful marketplace while minimizing your risk and spending little money
New evidence shows connection between pet ownership and human health benefits. This presentation reviews this emerging opportunity and charts course for brand building benefits and best practices to drive growth of pet care brands.
Digital Marketing All Module Sunil Kumar.pptxDr. Sunil Kumar
Slide 1: Introduction
Welcome to the Digital Marketing Presentation
Overview of the power and potential of digital marketing
Slide 2: What is Digital Marketing?
Definition of digital marketing
Importance of digital marketing in today's business landscape
Slide 3: Key Components of Digital Marketing
Search Engine Optimization (SEO)
Pay-Per-Click Advertising (PPC)
Social Media Marketing
Email Marketing
Content Marketing
Influencer Marketing
Slide 4: Benefits of Digital Marketing
Increased brand visibility and recognition
Enhanced targeting and personalization
Improved customer engagement and interaction
Higher conversion rates and ROI
Real-time tracking and analytics
Slide 5: Digital Marketing Channels
Website and Landing Pages
Search Engines (Google, Bing, etc.)
Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter)
Email Platforms (Mailchimp, Constant Contact, etc.)
Online Advertising Networks (Google Ads, Facebook Ads, etc.)
Slide 6: Developing a Digital Marketing Strategy
Identifying business objectives and goals
Understanding target audience and buyer personas
Selecting the right digital marketing channels
Creating compelling content and messaging
Implementing effective tracking and measurement
Slide 7: Digital Marketing Tools and Technologies
Analytics platforms (Google Analytics, Adobe Analytics)
Customer Relationship Management (CRM) software
Marketing Automation tools (HubSpot, Marketo, etc.)
Social media management and scheduling tools
Content management systems (CMS)
Slide 8: Best Practices for Digital Marketing Success
Consistent branding and messaging
Mobile optimization and responsive design
A/B testing and optimization
Data-driven decision making
Continuous learning and staying updated with industry trends
The Connected Beauty Consumer Report by Google, WPP, & KantarSocial Samosa
Google, Kantar, and WPP today released a report of a joint study on the beauty and personal care industry in India, with findings that showed a paradigm shift in how consumers shop, with increased digital influence, dynamic content, robust creator ecosystem, and growing online sales.
Brand experience – a Ticketmaster Case StudyQualtrics
Some 87% of Ticketmaster’s business comes from online channels – so nailing the experience for its 20m unique users a month is vital if they’re to attract new prospects and drive more value from existing customers. Hear from Tina Mermiri about how they’re tracking and analysing data in digital to drive a better online experience for customers.
The animal health care market in the world has grown remarkably over the past few years due to the growth in the emerging markets such as China, India, Indonesia, Thailand, Malaysia and Taiwan followed by US and Europe. The animal health industry’s SWOT analysis provides animal health solutions to society depends on its in-depth knowledge of both cutting-edge technologies and classical veterinary science to innovate and keep up with the animal and human health challenges of new and emerging diseases. The main finding of this project indicates India is one of the important markets and can be seen as a key growth area in global animal health care industry.
- The Indian animal healthcare industry is responsible for maintaining the health and productivity of the over 640 million livestock and 2 billion poultry in India and ensuring the wholesomeness and abundance of the food they produce. Apart from, the industry must also cater to the health and well being of companion animals. Despite this, the global animal healthcare market is 50 times larger than the Indian animal healthcare combined market for all nonhuman species. In spite of this India’s largest milk and 3rd largest meat producer, and blessed with largest cattle population 20% of the world population, and largest buffalo more than 50% of the world. Veterinary Pharmaceutical is yet not considered as big industry as compared to Human Pharmaceutical. The reality is that the global animal health market is very complex, operating under stringent and increasingly strict regulations similar to those for human health, yet the market opportunities are considerably smaller. In an increasingly risky environment for new product development and innovation, the difference between success and failure in the future usually lies in successfully identifying the next growth segment, developing the right product candidates and being the first to market. The situation in developing countries like India is varied and economic and institutional framework of the live stock is often quite different in several respects to that encounter in developed world.
A challenging aspect of the overall market is within the animal food industry as consumers continue to express concern about the conditions under which their daily food is produced. Indian consumers are becoming more health conscious, willing to pay any amount and demanding healthy and balanced diets. By implementing a feeding plan that provides vitamins and supplements, consumers enjoy additional nutritional benefits. Additionally, healthy feeding results in minimized impact on the environment.
Market Segmentation Analysis Example PowerPoint Presentation SlidesSlideTeam
Our readymade market segmentation analysis example PowerPoint presentation is meant for those who want to build a quality business. This content ready market diversification PPT presentation is designed and researched by professionals. This targeting and positioning PowerPoint presentation. Included templates on varies topics such as market segmentation evaluation, understand the customer needs, customer segmentation layout, market targeting. It also contains market positioning, positioning strategies, product positioning, competitor positioning, competitive landscape, strategic positioning, product positioning-perceptual map etc. our STP presentation will be helpful for you if you are planning to make PPT on related topics like business target markets, market segmentation strategy, market targeting, market strategy, B2B and C2C marketing, market subdivision, market identification, competitors positioning strategies, division evaluation, customer needs, customer segmentation, retail targeting, product placing, location strategies, product arranging, competitors arranging, competitive landscape, strategic positioning, product positioning, Division layout, locating strategies, positioning strategies, targeting and positioning, marketing terminologies, target audience etc. Our market segmentation analysis example PowerPoint presentation slides are suitable for the above topics. What are you waiting for? Click and download. Inform the house with our Market Segmentation Analysis Example Powerpoint Presentation Slides. Ensure all in attendance become fully aware.
This presentation discusses why customer journey mapping is useful through a case study where they were used to inform the design of a mobile health app. It includes examples of various maps used for health and the design of other services.
Marketplace is one of the most difficult business model used online. We have seen few spectacular cases that are now worth billions of dollars like Uber, Udemy, Lyft, Airbnb, Spotify. Nevertheless, there are a lot of examples of companies that fail in their attempt to grow. In this presentation I will show you in 9 steps how to build a marketplace:
• Find an idea
• Do the market and customer research
• Create the MVP
• Model the business in Excel
• Solve the Chicken & Egg problem
• Get the first customers
• Find scalable ways to get customers and suppliers
• Create organization that is able to scale
• Get funding to scale fast
I will also talk about key issues and KPIs that matter in the case of marketplaces.
In short thanks to this presentation you will learn how to build a successful marketplace while minimizing your risk and spending little money
New evidence shows connection between pet ownership and human health benefits. This presentation reviews this emerging opportunity and charts course for brand building benefits and best practices to drive growth of pet care brands.
How social media is redefining the approach to research.
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
As a designer I have witnessed first hand the incredible growth of the importance of design. Innovative designs have had a profound and positive impact on our lives, and the thinking process has been repurposed by organizations such as P&G, GE, and Apple as an effective instrument towards change. I have noted through numerous successful design assignments the powerful affect an iterative visual process has on companies, allowing their leadership the ability to envision with clarity a new perspective to a challenging problem.
Find out how your brand can create the right emotional connection for Millennials
Millennials are entering an important life stage for banks, as this segment of the population is starting to build wealth while driving potential sales growth in financial products and services. This segment tends to use more primary banking products than Baby Boomers and carry a higher minimum balance in their checking accounts. An additional reason for the increased focus on this segment is based on the rapid growth in size versus other cohorts such as Baby Boomers. This study will translate the many research documents into an ideal Millennial Experience (MX) for the banking industry through our Omni Experience Model and will help define the role of physical branches versus online. http://www.sld.com
Shikatani Lacroix conducted a study in the spring of 2013 with over 120 companies participating across the globe. It identified a gap within the brand positioning structure with only half of respondents clearly articulating their company’s brand essence. Few organizations are able to distill their brand’s unique value into easy to remember, simple to understand and focused messaging. There also exists a second, probably more critical gap; since brand positioning is predominantly external, there exists little to no internal focus as part of employee engagement and on-boarding programs.
This is a marketing research project I was involved in on a small team of 5 for Market of Choice regarding local foods. I conducted in-person interviews regarding shopping habits and opinions on local foods in grocery stores. For secondary research, I helped find outside information on local foods from trustworthy sources. With the collected information, we suggested some marketing ideas and provided valuable information to their marketing team.
2015 Case Competition on Cargill Hosted By Bain&Company Roy Wang
This presentation is a two-week project by our team of five in an effort to address the problem our client Cargill is facing in the year 2015. In particular, Cargill and its business partners are facing declining revenues due to the miscommunication about food products from conflicting sources such as social media. The question is how to eliminate such miscommunication and increase transparency for Cargill itself. Our team did a field survey at Whole Foods Market in downtown Chicago to pinpoint the most influential source on consumer behavior. As a solution, our team made two recommendations. First, educate doctors and NGOs on the quality of our product and food health in general through multiple channels. Second, partner up with an influential third party and create a seal with new, comprehensive standard to address the safety concerns from the consumer. In the end, we discussed some potential obstacles we will be facing during implementation.
Note: all information from this powerpoint is collected from the public domain. The analysis and recommendation made in the Powerpoint in no way represent Cargill or Bain's view on the matter.
This new report reveals the findings from IGD’s ShopperVista research on the motivations and drivers for shoppers in adopting a more sustainable diet.
It includes information on:
•How shoppers approach both health and sustainability
•What drives their product choices in these areas
•How empowered they feel to make a difference
•What shoppers feel about choice editing
•Who shoppers think is responsible for making a difference
Organic food industry is trending with blooming profits and market revenues. Many reasons have emerged for this growth in the industry: health conscious consumers, more awareness due to globalization, increased access to newer products and health variants of conventional food, environment protection and animal welfare concerns, and ethical motives. The practice of companies targeting the ‘ecological consumers’ who can
pay a premium for organic food is more than what it was five years ago. The increase in eco-friendly people along with the shift from a ‘producer-oriented market’ to a ‘consumer-oriented market’ is signalling an increase in the demand of organic food. Extant research has shown varied results in terms of health
consciousness, food safety concerns, gender differences, and ecological awareness. However, there are limitations and gaps in them like small sample size, rural and suburban difference, varied age differences, and vague assumptions to list a few.
In the current research, these gaps are fulfilled by testing a sample of over 4000 participants on the effects of subjective-norms, moral-norms, gender difference, and attitude on intentions to purchase organic tomatoes. The findings suggested that people tend to act based on their subjective-norms more than their moral-norms. In short, people would intend to buy more organic food if they see others (whom they value) buy it. Another interesting finding of this study highlighted the close difference between men and women for intention to purchase organic tomatoes. Even though women had a higher result to buy organic food, men were not far behind. Lastly, attitude of the population was tested. As many researchers have previously noted, the attitude has a large effect on intention behaviour. Companies that are looking to capture the ecological
consumers should look out to these findings and plan their marketing activities opportunistically to increase their revenues and profits.
Banks have used automation to remove friction points for customers to great success. However, automation cannot replicate human interaction, which is more important when it comes to making big financial decisions. Banks have addressed convenience and are working on trust, building customers’ confidence comes next. This will require highly-skilled humans, with automation supporting them behind the scenes.
In this session, you will learn:
The importance of emotionally connecting with customers
The role the branch can play in creating these connections
The new tools available to respond to the fast pace changes in the marketplace
Advanced self-service capabilities and innovative new business processes are fine and good, but if your employees aren’t buying the concept of tech-driven service delivery, you can be sure they’re not selling it, either. Some never will, but others just need effective tools and training to come up to speed.
In this session, you’ll learn how the most successful branch transformations have turned tentative employees into enthusiastic tech ambassadors.
Join Jean-Pierre Lacroix, President of SLDNXT, for this insightful panel discussion on engaging employees in your branch transformation.
How to write a successful retail rollout design brief
The foundation of any design project is the design brief. The two major facets included in effective design briefs are the landlord/base building requirements and the client requirements. The information below briefly outlines the key elements required to rollout an existing retail design concept into a new or existing space.
What Makes a Successful Retail Rollout Design Brief?
A thorough design brief should provide the design team with all of the information required to execute the task as well as outline the full scope of the project including client expectations. The design brief should be focused on exactly what you want to achieve before any work on the project is started. http://www.sld.com
Recently, there have been a number of announcements in the world of food nutrition and product labelling in an attempt to better inform consumers about what they are eating. Updates to the Nutrition Facts U.S. Table. UK Traffic Light Labelling System. Google’s Nutrition Check Feature.
The study brings new insights on the steps that senior financial executives need to take
to enhance their career and how CFOs themselves can bridge their current position with one that reflects their evolving value and clearly features their potential to organizations to finally become trusted strategic advisors. Branding the CFO confirms the findings of the 2011 CFERF study Beyond the Numbers that the value of CFOs in interpreting and anticipating risk, being an objective advocate and understanding the greater business context were seen as critical to ensuring the success of businesses.
Did you know that companies with well-established loyalty programs have a healthier bottom line?
Are you looking for ways to establish or enhance your company’s loyalty program?
Strong loyalty programs move beyond points or rewards. A well-designed loyalty program results in incremental gains, turning a customer who spends $X, into a customer who spends $X plus Y% more.
In this webinar, you will learn:
• The 6 Cs of loyalty,
• The steps required to promote and market a loyalty program,
• How to avoid making the biggest mistakes when introducing a loyalty program,
• How branding can make a loyalty program more successful.
to enhance their career and how CFOs themselves can bridge their current position with one that reflects their evolving value and clearly features their potential to organizations to finally become trusted strategic advisors. Branding the CFO confirms the findings of the 2011 CFERF study Beyond the Numbers that the value of CFOs in interpreting and anticipating risk, being an objective advocate and understanding the greater business context were seen as critical to ensuring the success of businesses.
The Blink Factor is the ability to stand out and effectively communicate a meaningful and differentiated offering,
and must be present during the at-purchase moment to ensure maximum impact. Visual Communication in Branding. t is vitally important that consumers notice your brand, which can be difficult when surrounded by competitors and other visual stimuli.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
2. White paper | November 2013 | Pet Food Packaging | 1
At Shikatani Lacroix, we design compelling purchase
moments that connect with consumers in the blink of an
eye. Our philosophy and strategic design approach, the
Blink Factor, is driven by a consumer's motivation to make
a purchase decision. Everything we do is geared to owning
the "at-purchase" moment. Our firm has a well-earned
reputation for designing integrated branded experiences
that effectively connect brands with consumers to drive
measurable results for clients. We extend the branded
experience through a consistent and coherent approach to
omni-channel communication design.
About the author
Sydney McMurter, Account Coordinator at Shikatani
Lacroix
As an account coordinator at Shikatani Lacroix, Sydney
works with brands such as Financial Executives Canada and
Canadian Restaurants and Foodservice Association, and
conducts research and analysis for client projects and
presentations.
Prior to joining SL in 2012, Sydney graduated from York
University with a Honours BSc in Psychology and a
certificate in Urban Studies, where she researched the
connection between psychology and design.
3. White paper | November 2013 | Pet Food Packaging | 2
A growing category in transition
Pet food is a growing category and major industry
player. It was valued at USD 58.6 billion globally in
2011 and is expected to reach USD 74.8 billion by
2017. Furthermore, North America accounts for 40%
of the total global pet food revenue, in 2012
(Transparency Market Research, 2013). Premium and
organic pet food is one category in particular that
has seen considerable growth. It has grown 20% per
year in the past 2 years and is predicted to continue
to increase (PMMI Pet Food Market Assessment,
2013). The growth in premium and organic products
can be partially explained by fear induced by a major
pet food recall in 2007 and through advances in
animal nutrition science, but also by increased pet
“humanization.” More than ever before, pet owners
are treating their pets like human members of their
family. This thinking has inspired a shift (similar to
human food trends) towards quality ingredients, and
explains why consumers are often willing to spend
premium prices for pet food (International Markets
Bureau, 2010; PMMI Pet Food Market Assessment,
2013). In fact, a common term to describe today’s
pet owners is “pet parents,” which reflects their
devotion and emotional connection to their pets.
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Category complexity
With an increasing number of products, brands,
health claims, and design elements, a purchase
decision at shelf can be daunting, and a clear picture
of the most effective design strategy can become
lost. In 2013, Shikatani Lacroix initiated an intensive
research study of pet food packaging and pet food
consumers in order to inform future strategic and
successful packaging designs. This two-part study
consists of a pet food brand audit as well as an indepth consumer survey, and resulted in key category
insights.
Part 1: Pet food packaging audit
A total of 45 major pet food brands were identified
and analyzed for packaging trends.
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Packaging trends
While not mutually exclusive, four main patterns
emerged through the research process.
1) Healthy look
Packaging with a healthy look emphasized
ingredients and health claims. Shots of
ingredients that carry healthy associations for
humans such as vegetables were often
included. Imagery of landscapes incorporated
into the design to give a feeling of organic,
healthy ingredients was also common, and
healthy pet imagery implied product health
benefits as well.
2) Tasty/appetite appeal look
This design approach centered around
appetite appeal through flavour call-outs and
imagery of ingredients as well as happy pets
enjoying the product. Often food imagery in
this group looked human-like, perhaps to
appeal to the humans that will be purchasing
the pet food, and featured cooked ingredient
shots such as cooked chicken.
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3) Scientific look
A third design approach was to emphasize
credibility through scientific claims. This
packaging often included numerical data,
charts, and credibility claims such as “vet
recommended.”
4) Playful/emotional look
This design approach catches consumers
attention through humour, positivity, or
emotional imagery or call-outs. Often imagery
that makes consumers smile, laugh, or think
about their bond with their pet was included.
While the other approaches
indirectly appeal to the emotional
aspect of the purchase decision
(food that will make their pet
healthy and happy), this approach
attempts to directly speak to the
emotions of pet owners.
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Brand positioning
These four design approaches form a brand
positioning chart on which the overall look of brands
were plotted. The dimensions of the chart were from
healthy to tasty and from scientific to playful. The
below chart shows approximations of the brand
positions of major pet food brands.
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Part 2: Consumer survey
To build on the audit observations and gain deeper
insights into the category, consumer research was
also conducted. Participants in the online
questionnaire were United States residents over age
18 (41% male, 59% female). Average age was 45-54
years and average income was $30 000-$50 000.
Sixty-five percent of respondents had no children in
their household and 68% completed at least some
college or university. Participants all indicated that
they owned at least one cat or dog and did at least
some of the pet food shopping, with 65% doing all
the pet food shopping. Seventy percent of
respondents owned at least one dog (29% small
dog(s), 31% medium dog(s), and 23% large dog(s).
Fifty-eight percent of respondents owned at least
one cat. They were recruited through Fluid Surveys
panel experts to ensure representativeness across
the United States.
Section 1: The pet food consumer
The first section of the survey measured
pet food shopping habits such as
frequency, store type, packaging format,
and brand loyalty.
Type of store
Consumers that frequently purchase pet
food from grocery stores or major retail
stores were found to on average put less
time and effort into reading health
information on pet food packaging than
consumers purchasing pet food from pet
food stores.
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Section 2: Path to purchase
Second, the pet food purchase decision process was
assessed to inform the design of the on pack
communication hierarchy. The average order that
consumers look for information was reported to be first
type of animal, then brand and product type, and finally
nutritional and ingredient information.
Purchase drivers
Consumers’ likelihood to purchase
packaging that has a specific look
(healthy and natural, credible and
scientific, appetite appeal, and
friendly and positive) was also
measured. The top two reported
purchase drivers were “food my
pet will enjoy” and “healthy and
natural look.”
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Health claims
Comprehension of health claims
• 43% of pet owners mostly understand health
claims and take them into account
30% only understand the basic health claims
•
Consumer breakdown
• 30% of consumers: “I never/rarely or
sometimes look for or notice health
claims” (Mostly look for “food that my pet
will enjoy”)
• 25% of consumers: “I look for key health words
or symbols”
• 27% of consumers : “ I usually read most health
information” (Mostly look for healthy and
natural appearance and food that their pet
will enjoy)
• 18%: “I often spend a
great deal of time
thoroughly read all health
information” (Look for
healthy and natural
appearance, food that
their pet will enjoy, and
credible/scientific look)
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Key health and ingredient claims
Key health, ingredient, and credibility claims were identified
in order to determine important call-outs on pack.
• Protein and no artificial
preservatives were rated as the
most important ingredient
claims
• Complete nutrition and
healthy digestion were rated as
the most important health
claims
Consumer trust of health and
ingredient claims
Consumers were asked the degree to which they trust
health and ingredient claims:
• 54% rated ingredient claims as credible or highly credible
• 57% rated functional claims (about healthy heart,
digestion, bones, weight, skin and coat, oral care, and
joints) as credible or highly credible
• 65% rated a complete nutrition claim as credible or highly
credible
Vet recommended was the claim highest rated credibility
claim to support other claims, followed by a 100%
guaranteed claim.
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Communicating health
Lists of ingredients and health checklists were the top rated
communication tools that consumers said they look for
when assessing the health benefits of a product.
• 59% of respondents reported that ingredient imagery
made the product seem healthy
• 63% of respondents reported that health symbols made
the product seem healthy
What elements do you look for when assessing health benefits?
(often or always)
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Section 3: Ratings of mock packages
For the final section of the survey, six mock pet food
packages were created as stimuli for survey participants to
assess. The visuals varied from simple to complex and
differed in their amount of copy (from one to four claims)
and amount of visuals (ingredient imagery, health
symbols). In addition, some packages included a vet
recommended badge. All other design factors remained
constant. Participants were randomly shown 2 out of 6
packages and asked to rate and describe how healthy,
credible, and easy to understand they perceived the
packages to be. They also rated how likely they would be
to purchase the products. Missing from the mock packages
were product shots, which pet owners noticed and
reported to be important elements that reinforce
credibility.
• Packaging that did not have enough information was
perceived to be unhealthy
• Packaging with a combination of copy and imagery had a
higher purchase likelihood rating than packaging with
only copy or only imagery
• Detailed information was reported to give packaging
credibility
• The most complex packaging with four claims and
ingredient imagery was perceived to be the healthiest
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Applying the research
The insights from this study can inform the packaging
design process of pet food, and are summarized in the
following recommendations:
1. Determine an appropriate brand position based on your
brand identity and product and the target consumer.
2. Design a communication hierarchy around the path to
purchase.
3. Emotionally connect to the consumer.
4. Emphasize purchase drivers:
• Appetite appeal: make sure that consumers believe that
their pets will enjoy the product
• Highlight the healthy and natural aspects of the product
through ingredient lists and health checklists
• Emphasize protein and complete nutrition
• Communicate credibility (use claims if the product meets
governmental requirements) and include detailed
information
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The emotional decision
One major insight from this study is
that purchasing pet food is often an
emotional decision. Consumers enter
the pet food aisle looking for food for
their pet specifically, and therefore
packages that remind them of their pet,
how they feel about their pet, or their
pet’s needs will stand out. Making their
“pet children” happy and healthy is a
strong driver. In the survey results, the
number one purchase driver was
reported as “food that my pet will
enjoy”, followed closely by “food that
looks healthy and natural”. This concept
also explains the high number of playful
package designs as well as human-pet
imagery, as these images trigger how consumers feel
about their pets. Making consumers smile at the
imagery on packaging and associate it to their pet
therefore increases the likelihood of purchase.
Ranked third as a purchase driver was a “credible
and scientific” look. While one can see the merit of
this packaging since it conveys the message of a
trusted product, it does not lead to a positive
emotional reaction nor immediately create a brandmy pet connection, unless the pet has a specific
medical condition. It is still an important element
however, especially with fear of pet food recalls.
Many brands give their packaging a credible and
scientific look by adding earned credibility claims
such as “vet recommended” and through the
inclusion of tables, charts, and descriptive
information.
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Conclusion
These observations and insights are not exhaustive
nor definitive, however they provide a starting point
for further research and inform the packaging design
process in this category. Shopping habits are often
firmly engrained in the behaviour of consumers, and
can be difficult to change, especially with pet food.
Even if a package includes
everything that pet owners are
looking for, it still needs to be
disruptive enough and provide
strong value to cause consumers to
switch brands.
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Reference materials
Transparency Market Research “Pet Food Market – Global
Industry Size, Market Share, Trends, Analysis and Forecast,
2011 - 2017
http://www.transparencymarketresearch.com/pet-foodmarket.html.
http://www.prweb.com/releases/2013/8/
prweb11077951.htm
PMMI Pet Food Market Assessment
http://www.pmmi.org/files/Research/
ExecutiveSummaries/PetFood%20ExecutiveSummary.pdf
International Markets Bureau 2010
The United States, A Growing Pet Food Market
http://www.gov.mb.ca/agriculture/statistics/agri-food/
us_pet_food_en.pdf
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For more information, contact:
Jean-Pierre Lacroix, President
Shikatani Lacroix
387 Richmond Street East
Toronto, Ontario
M5A 1P6
Telephone: 416-367-1999
Email: jplacroix@sld.com