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Marketing Management Assignment 1Business Person 1: PaperwalaName :       Manoj Shivram MoreBusiness Person Age:       32 Years                        Education Qualification :       11th Passed                      Address:       Poonam Aastha, Poonam Nagar,                  Near Expert School, Bolinj, Virar         (West), 401 303<br />PART A: BUSINESS MIX<br />,[object Object]
The Pricing of the Product is on the basis of Maximum Retail Price of Product decided by Publisher
Publisher     Transport by Publisher    Distributor    Retail Vendors    Customer
New and Developing area where there are emerging commercial and residential projects and most of educated community is settling over there.
The business person promotes with the subscription offers offered by Newspaper publisher, even he adopt mouth to mouth publicity and promotion through handbill in new societies.PART B: DAILY LIFE OF THE BUSINESS PERSON<br />,[object Object]

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Smit jain i 1_mm_ver 1.1

  • 1.
  • 2. The Pricing of the Product is on the basis of Maximum Retail Price of Product decided by Publisher
  • 3. Publisher Transport by Publisher Distributor Retail Vendors Customer
  • 4. New and Developing area where there are emerging commercial and residential projects and most of educated community is settling over there.
  • 5.
  • 6. The Newspaper which are left after the day are classified in two different ways like some are refundable by publishers and which are not are to be sold for scrap
  • 7. The money is rotated in different ways where the money received at the end of month is reinvested in the same business in different parts and as the customers purchase it from stall is also invested in same business and even when new customers ask for the service he provide the service at his own cost.
  • 8. Normally the stock for every day is fixed for the regular customer, but when there is any supplement provided with the main newspaper sheet then the demand for particular paper increases (E.g. The demand for Times of India is more on Wednesday comparatively to other days, The Demand for Hindustan Times Increases on Sunday and Thursday)
  • 9. The daily Schedule for the work is as Follow
  • 10. 4.00 am: Collection of Goods from Distributor
  • 11. 6.30 – 8.30 am: Delivery of Newspaper to regular Customers at home
  • 12. 8.30 – 10.00 am: Sale through Stall
  • 13.
  • 14. The daily information readily available in details, some quiz competition for upcoming generation, the guidance for the students, the best way of advertisement for the corporate
  • 15. The business person earns on the basis of commission like 25 paisa per 1 rupee sale, secondly the business person has some goodwill in market good contacts and relation with customer.
  • 16. The Educated crowd living in nearby colonies, the students of colleges and classes and more of new commercial and residential projects upcoming in nearby areas.
  • 17.
  • 18. There are 4 different local newspaper vendors which gives competition to him were to cope up with them he provide on time service
  • 19. The potential new entries cannot be examined as and when anybody open the new stall our operations are affected only by more prompt service and start acquiring new customer with better facilities
  • 20. The substitute for the products is news channel, internet news, etc but they cannot replace them exactly because they are not portable and flexible to travel along with but the internet on mobile can replace it with newspaper.
  • 21.
  • 22. Basically the lifetime value customers are for year or two as the subscription and the commission of 25% of sale creates the big differences on income and due to which he is trying to expand his business on a great scale.SWOT Analysis<br />StrengthSufficient StaffPerfect Work StructureGood locationWeaknessesBound with LimitationTime ConstraintLow Commission on demanding NewspaperOppurtunityUpcoming ProjectsEducated People in Nearby ColonyWorking executiveThreatLoss of paper as ScrapBankruptcy of Customer<br />TWOS Analysis<br />STRENGTHS:1. Sufficient Staff2.Perfect Work Structure3.Good locationWEAKNESS:1.Bound with Limitation2.Time Constraint3.Low Commission on demanding NewspaperO-OPPURTUNITIES:1. Upcoming Projects2. Educated People in Nearby Colony3. Working executiveSO-STRATEGIES:Can Acquire new Customer with Prompt Service (S1, S2, O1, O2)With Promotion He Can increase Sale (S3, O3)WO-STRATEGIES:He can earn on Turnover (W3, O1, O2)He Can go for promotion and good Offers (W1, O1)THREATS:1. Loss of paper as Scrap2. Bankruptcy of Customer3. Local CompetitorsST-STRATEGIES:He must try for Reducing Loss (S3, T1)Try to recover the money as soon as possible (S1, T2)WT-STRATEGIES:Go With Competitor and set your own Benchmark (W1, T3)Try to Control & reduce Loss (W3, T2)<br />