objectives of vacuum frying, comparison between atmospheric and vacuum frying, factors affecting vacuum frying, pretreatments before vacuum frying processing, vacuum fryer suppliers, what product can be vacuum fried, case study and summary
objectives of vacuum frying, comparison between atmospheric and vacuum frying, factors affecting vacuum frying, pretreatments before vacuum frying processing, vacuum fryer suppliers, what product can be vacuum fried, case study and summary
food and water, Food Chemistry, Constituent of foods i.e water carbohyfrate l...Muhammad Naveed Laskani
food and water, Food Chemistry, Constituent of foods i.e water carbohyfrate lipid protein vitamin inorganic material other substances Physical property of water
Sugar Candy Manufacturing Business. Production of Soft & Hard Boiled Candy. Business Opportunities in Confectionery Industry
Candy or Sweet is the most popular type of confectionery over the world, and there is certainly something about this unique product that holds many mysterious qualities.
Candy is made by dissolving sugar in water or milk to form a syrup, which is boiled until it reaches the desired concentration or starts to caramelize. Candy comes in a wide variety of textures, from soft and chewy to hard and brittle.
See more
https://goo.gl/g6F3fo
https://goo.gl/vfgTvm
https://goo.gl/Po1vTQ
Contact us:
Niir Project Consultancy Services
An ISO 9001:2015 Company
106-E, Kamla Nagar, Opp. Spark Mall,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Website: www.entrepreneurindia.co , www.niir.org
Tags
#Sugar_Candy, Project Profile on Sugar Candy, How Candy Cane is Made?, Candy Making Process, Candy Industry, #Sugar_Candy_Manufacturing_Plant, #Hard_Boiled_Candy_Manufacturing_Process, #Candy_Manufacturing_Process_Pdf, Candy Manufacturing Process Flow Chart, Candy Manufacturing Plant Project Report, #Toffee_Production, Candy Making Business, Sugar Candy Manufacturing, Hard Candy Making, Candy Production Industry, Candy Production, #Sugar_Confectionery, #Soft_Candy_Production, Hard Boiled Candy Manufacture, Hard Boiled Candy, #Hard_and_Soft_Candy_Making, Hard Boiled Candies, Processing of Hard Boiled Candy, Hard Sugar Confectionery, Confectionery Processing, Hard Boiled Candy Manufacturing Plant, Hard Boiled Candy Manufacturing Process Pdf, Hard Boiled Sugar Confectionery, #Project_Report_on_Manufacturing_of_Hard_Boiled_Candies, Sugar Confectionery Manufacture, Sugar Confectionery Production, #Confectionery_Industry, Sugar Confectionery Products, Project Report on Hard Boiled Candy Manufacturing Industry, Detailed Project Report on Hard Boiled Candy Manufacturing, Project Report on Candy Production, Pre-Investment Feasibility Study on Soft & Hard Boiled Production, #Techno_Economic_feasibility_study_on_Sugar_Candy_Manufacturing, Feasibility report on Soft & Hard Boiled Production, Free Project Profile on Sugar Candy Manufacturing Business, Most Profitable Food Processing Business Ideas, Food Processing Industry, Profitable Food Processing Business in India, Starting a Food Processing Business, How to Start a Food Manufacturing Processing Business, Food Processing Industry, Setting up of Food Processing Unit, How to Start a Food Production Business, How to Start Food Processing Industry, Project profile on Soft & Hard Boiled Production, Download free project profile on Candy Production, How to Start a Candy Making Business, Starting a Candy Business, Start Candy Making Business and Earn Good Profit, Toffee Making Business, Hard Candy Making Industry,
food and water, Food Chemistry, Constituent of foods i.e water carbohyfrate l...Muhammad Naveed Laskani
food and water, Food Chemistry, Constituent of foods i.e water carbohyfrate lipid protein vitamin inorganic material other substances Physical property of water
Sugar Candy Manufacturing Business. Production of Soft & Hard Boiled Candy. Business Opportunities in Confectionery Industry
Candy or Sweet is the most popular type of confectionery over the world, and there is certainly something about this unique product that holds many mysterious qualities.
Candy is made by dissolving sugar in water or milk to form a syrup, which is boiled until it reaches the desired concentration or starts to caramelize. Candy comes in a wide variety of textures, from soft and chewy to hard and brittle.
See more
https://goo.gl/g6F3fo
https://goo.gl/vfgTvm
https://goo.gl/Po1vTQ
Contact us:
Niir Project Consultancy Services
An ISO 9001:2015 Company
106-E, Kamla Nagar, Opp. Spark Mall,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Website: www.entrepreneurindia.co , www.niir.org
Tags
#Sugar_Candy, Project Profile on Sugar Candy, How Candy Cane is Made?, Candy Making Process, Candy Industry, #Sugar_Candy_Manufacturing_Plant, #Hard_Boiled_Candy_Manufacturing_Process, #Candy_Manufacturing_Process_Pdf, Candy Manufacturing Process Flow Chart, Candy Manufacturing Plant Project Report, #Toffee_Production, Candy Making Business, Sugar Candy Manufacturing, Hard Candy Making, Candy Production Industry, Candy Production, #Sugar_Confectionery, #Soft_Candy_Production, Hard Boiled Candy Manufacture, Hard Boiled Candy, #Hard_and_Soft_Candy_Making, Hard Boiled Candies, Processing of Hard Boiled Candy, Hard Sugar Confectionery, Confectionery Processing, Hard Boiled Candy Manufacturing Plant, Hard Boiled Candy Manufacturing Process Pdf, Hard Boiled Sugar Confectionery, #Project_Report_on_Manufacturing_of_Hard_Boiled_Candies, Sugar Confectionery Manufacture, Sugar Confectionery Production, #Confectionery_Industry, Sugar Confectionery Products, Project Report on Hard Boiled Candy Manufacturing Industry, Detailed Project Report on Hard Boiled Candy Manufacturing, Project Report on Candy Production, Pre-Investment Feasibility Study on Soft & Hard Boiled Production, #Techno_Economic_feasibility_study_on_Sugar_Candy_Manufacturing, Feasibility report on Soft & Hard Boiled Production, Free Project Profile on Sugar Candy Manufacturing Business, Most Profitable Food Processing Business Ideas, Food Processing Industry, Profitable Food Processing Business in India, Starting a Food Processing Business, How to Start a Food Manufacturing Processing Business, Food Processing Industry, Setting up of Food Processing Unit, How to Start a Food Production Business, How to Start Food Processing Industry, Project profile on Soft & Hard Boiled Production, Download free project profile on Candy Production, How to Start a Candy Making Business, Starting a Candy Business, Start Candy Making Business and Earn Good Profit, Toffee Making Business, Hard Candy Making Industry,
2015 Case Competition on Cargill Hosted By Bain&Company Roy Wang
This presentation is a two-week project by our team of five in an effort to address the problem our client Cargill is facing in the year 2015. In particular, Cargill and its business partners are facing declining revenues due to the miscommunication about food products from conflicting sources such as social media. The question is how to eliminate such miscommunication and increase transparency for Cargill itself. Our team did a field survey at Whole Foods Market in downtown Chicago to pinpoint the most influential source on consumer behavior. As a solution, our team made two recommendations. First, educate doctors and NGOs on the quality of our product and food health in general through multiple channels. Second, partner up with an influential third party and create a seal with new, comprehensive standard to address the safety concerns from the consumer. In the end, we discussed some potential obstacles we will be facing during implementation.
Note: all information from this powerpoint is collected from the public domain. The analysis and recommendation made in the Powerpoint in no way represent Cargill or Bain's view on the matter.
Macro Trends from Expo West (April 2015)MBGenhance
“Natural” is becoming one of the most alluring terms for both consumers and marketers. As more people seek to lead healthier lives, they’re increasingly turning to toxin-free, natural products. Indeed, the market for natural products has surged in recent years and continues to grow: U.S. consumer sales of natural, organic and healthy products are forecast to grow 64% from $153 billion in 2013 to $252 billion in 2019, a rate nearly double that of mainstream consumer packaged goods, according to New Hope Natural Media, the organizer of Expo West.
This report is based on findings from Expo West, the world’s largest natural, organic and healthy products event. Expo West, which took place March 4-8 in Anaheim, California, brought together more than 71,000 industry members and over 2,700 exhibiting companies. With dozens of panels and hundreds of networking events, Expo West is ground zero for emerging trends and innovative products.
This new report reveals the findings from IGD’s ShopperVista research on the motivations and drivers for shoppers in adopting a more sustainable diet.
It includes information on:
•How shoppers approach both health and sustainability
•What drives their product choices in these areas
•How empowered they feel to make a difference
•What shoppers feel about choice editing
•Who shoppers think is responsible for making a difference
Determinants of consumer’ purchasing behaviour for Ready to Eat Food in Delhi...ANKIT VERMA
India is the world’s second largest producer of food next to China and has the potential of being biggest industry with food and agricultural sector. “Ready-to-eat food is food offered or exposed for sale without additional cooking or preparation, which is packed on the premises where sold and is ready for consumption” The paper aimed to examine the “Determinants of consumer’ purchasing behaviour for Ready to Eat Food in Delhi”.RTE will grow around 22% during 2014-19
For plant-based meat alternatives a glance inside the consumer mindset shows a growing tendency to go “green” as the desire for healthier lifestyles drives purchases of plant-based foods and beverages.
This is a marketing research project I was involved in on a small team of 5 for Market of Choice regarding local foods. I conducted in-person interviews regarding shopping habits and opinions on local foods in grocery stores. For secondary research, I helped find outside information on local foods from trustworthy sources. With the collected information, we suggested some marketing ideas and provided valuable information to their marketing team.
How Generational Preferences Affect Audience Engagement for Dietary Suppleme...CBD Marketing
Conducted by CBD Marketing in Chicago, this study analyzes consumers across different generational segments and how their unique preferences can impact the marketing strategies of dietary supplement brands.
Don't Assume: How Generational Preferences Affect Audience Engagement for Die...CBD Marketing
Conducted by CBD Marketing in Chicago, this study analyzes consumers across different generational segments and how their unique preferences can impact the marketing strategies of dietary supplement brands.
Don't Assume: How Generational Preferences Affect Audience Engagement for Di...CBD Marketing
Conducted by CBD Marketing in Chicago, this study analyzes consumers across different generational segments and how their unique preferences can impact the marketing strategies of dietary supplement brands.
Capitalizing on the shifting consumer food value equationOliver Grave
Capitalizing on the shifting consumer food value equation - To help retailers and manufacturers better understand the drivers of consumer values, Deloitte Consulting, the Food Marketing Institute and the Grocery Manufacturers Association conducted a joint study.
With an increasing number of products, brands,
health claims, and design elements, a purchase
decision at shelf can be daunting, and a clear picture
of the most effective design strategy can become
lost. In 2013, Shikatani Lacroix initiated an intensive
research study of pet food packaging and pet food
consumers in order to inform future strategic and
successful packaging designs. This two-part study
consists of a pet food brand audit as well as an in-depth
consumer survey, and resulted in key category
insights.
Jordan Hoewischer - OACI Farmer Certification ProgramJohn Blue
OACI Farmer Certification Program - Jordan Hoewischer, Ohio Farm Bureau, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Fred Yoder - No-till and Climate Change: Fact, Fiction, and IgnoranceJohn Blue
No-till and Climate Change: Fact, Fiction, and Ignorance - Fred Yoder, Former President, National Corn Growers Association, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Dr. John Grove - Fifty Years Of No-till Research In KentuckyJohn Blue
Fifty Years Of No-till Research In Kentucky - Dr. John Grove, Univerity of Kentucky, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Dr. Warren Dick - Pioneering No-till Research Since 1962John Blue
Pioneering No-till Research Since 1962 - Dr. Warren Dick, OSU-OARDC (retired), from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Dr. Christine Sprunger - The role that roots play in building soil organic ma...John Blue
The role that roots play in building soil organic matter and soil health - Dr. Christine Sprunger, OSU - SENR, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Dr. Leonardo Deiss - Stratification, the Role of Roots, and Yield Trends afte...John Blue
Stratification, the Role of Roots, and Yield Trends after 60 years of No-till - Dr. Leonardo Deiss, OSU, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Dr. Steve Culman - No-Till Yield Data AnalysisJohn Blue
No-Till Yield Data Analysis - Dr. Steve Culman, OSU Soil Fertility Extension Specialist, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Alan Sundermeier and Dr. Vinayak Shedekar - Soil biological Response to BMPs John Blue
Soil biological Response to BMPs - Alan Sundermeier, OSU Extension, and Dr. Vinayak Shedekar, USDA-ARS, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Dr. Curtis Young - Attracting And Protecting PollinatorsJohn Blue
Attracting And Protecting Pollinators - Dr. Curtis Young, OSU Extension, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Sarah Noggle - Cover Crop Decision Tool SelectorJohn Blue
Cover Crop Decision Tool Selector - Sarah Noggle, OSU Extension, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Hemp Regulations - Jim Belt, ODA, Head of Hemp for Ohio, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
John Barker - UAVs: Where Are We And What's NextJohn Blue
UAVs: Where Are We And What's Next - John Barker, OSU Extension, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Dr. Rajbir Bajwa - Medical uses of MarijuanaJohn Blue
Medical uses of Marijuana - Dr. Rajbir Bajwa, Coordinator of legal medical marijuana sales, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Dr. Jeff Stachler - Setting up a Corn and Soybean Herbicide Program with Cove...John Blue
Setting up a Corn and Soybean Herbicide Program with Cover Crops - Dr. Jeff Stachler, OSU Extension, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Dr. Chad Penn - Developing A New Approach To Soil Phosphorus Testing And Reco...John Blue
Developing A New Approach To Soil Phosphorus Testing And Recommendations - Dr. Chad Penn, USDA-ARS, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Jim Hoorman - Dealing with Cover Crops after Preventative PlantingJohn Blue
Dealing with Cover Crops after Preventative Planting - Jim Hoorman, Hoorman Soil Health Services, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Dr. Sjoerd Duiker - Dealing with Poor Soil Structure and Soil Compaction John Blue
Dealing with Poor Soil Structure and Soil Compaction - Dr. Sjoerd Duiker, Extension Agronomist, Penn State University, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Christine Brown - Canadian Livestock Producers Efforts to Improve Water QualityJohn Blue
Canadian Livestock Producers Efforts to Improve Water Quality - Christine Brown, Ontario Ministry of Agriculture, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
Dr. Lee Briese - Details Matter (includes details about soil, equipment, cove...John Blue
Details Matter (includes details about soil, equipment, cover crops...) - Dr. Lee Briese, North Dakota, 2017 International Crop Adviser of the Year, from the 2020 Conservation Tillage and Technology Conference, held March 3-4, 2020, Ada, OH, USA.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
3. 3Ethical Food – A Context Marketing Research Report
Study Highlights
Ethical Claims Help Identify
High Quality, Safe Foods................... 4
Consumers Will Reward
Ethical Brands.................................... 6
Women, Younger Adults
Are More Responsive........................ 7
About the Research
This study reports the findings of an online survey conducted in January 2010 that
included 600 respondents between the ages of 20 and 64, equally representing women
and men, living in major metropolitan areas across the U.S. The study sought to repre-
sent the views of a broad and diverse range of consumers. Respondents were mainly
working adults (78% employed either full or part-time), 63% were married or living with
a partner, with annual household incomes of $30,000 or higher (roughly half reported
household income below $75,000); 56% held a college degree or higher.
The survey was designed by Context Marketing and conducted by Deciper, Inc., a
marketing research services provider specializing in online survey programming and
data collection.
Context Marketing is a San Francisco Bay Area consulting firm that helps companies
develop communications strategy and initiatives addressing the societal issues that
influence brand preference and corporate reputation. The firm has worked extensively
with companies and organizations in the food and beverage area.
For more information: Bob Kenney, 415.289.7575 or bkenney@contextmarketing.com.
Or visit our website: www.contextmarketing.com.
Related Context Marketing Research Reports
This report expands on the findings of two national consumer
surveys recently conducted by Context Marketing:
Beyond Organic: How Evolving Consumer Concerns Influence
Food Purchases. The quality claims that matter most to today’s
specialty food shopper. October 2009.
Brand Virtue As A Competitive Asset. How changing the world is
a growing mandate for brands and companies. September 2009.
A copy of each report is available at www.contextmarketing.com
4. 4Ethical Food – A Context Marketing Research Report
Consumers have come to the conclusion that
ethical food choices are good not just for society,
but for themselves and their families as well.
In addition to expressing altruistic concerns,
many consumers see ethical claims as a way to
help identify foods that are of higher quality,
healthier and safer to eat. (Figure 1)
Food safety is a concern for many consumers.
A recent Context survey (Beyond Organic) found
that more than nine out of 10 consumers
expressed concern about the safety of the
food supply, with 57% saying they were
“definitely” or “very concerned.”
This concern for safety is continued in this new
survey, in which 41% said they do not believe
most food is as safe as it was 20 years ago and
38% question the effectiveness of the FDA in
ensuring food safety.
When asked to identify what they mean by
“ethical food,” (Figure 2) more than 90% of
respondents identified three main qualities:
■■ Protects the environment
■■ Meets high quality and safety standards
■■ Treats farm animals humanely
Consumers’ diverse expectations toward “ethical
foods” and their emphasis on health and safety
become clearer when they are asked to identify
the brand claims that lead them to believe a food
is ethically produced. (Figure 3, following page)
STUDY HIGHLIGHTS
Consumers Use Ethical Claims To Identify High Quality, Safe Foods
As Well As Express Larger Concerns
Figure 1. Ethical Foods Address Consumer
Concerns About Food Quality and Safety
Believeethicallyproducedfood ishealthiertoeat
Believeethicallyproducedfoodissafertoeat
Believefoodgrownonsmall,sustainablefarms
issafertoeatthanthatfromlargefarms
Believelocallyproducedfoodissafertoeat
Believemostfoodproducedtodayisnotasgood
andlesssafethanwasthecase20yearsago
DonotbelievetheFDAiseffectiveinensuring
thatthefoodweeatissafe
60%
58%
47%
42%
41%
38%
Figure 2. In order to qualify as an “ethical food,”
a food (or food producer) should:
Avoid harming
the environment
Meet high safety
standards
Use environmentally
sustainable practices
Avoid inhumane
treatment of animals
Be produced to high
quality standards
93%
92%
91%
91%
91%
“Eat Local” Movement Gathers Momentum
Consumers seem to be listening to advocates of eating
locally. Sixty-six percent of survey respondents agree
that locally produced food is always preferable and
nearly half (49%) believe that for a food to be consid-
ered ethical it should be produced locally.
5. 5Ethical Food – A Context Marketing Research Report
Figure 3. “Following are claims that you may see on a food package or in a food advertisement.
How important is each in causing you to believe a food is ethically produced?”
(Claims rated “very important” and “important”)
Healthy/nutritious
No trans fat
No supplemental hormones
Humanely raised
No antibiotics
No artificial preservatives, colors
Produced in USA
Natural
Pasteurized
Minimally-processed
GMO-free
Produced locally
Traceability to farm
Recycled packaging materials
Cage-free
Sustainably produced
FairTrade certified
Organically produced
Free-range
No BPA
Wild caught fish
Grass fed
From small family farms
Fed vegetarian or organic diet
Artisan/handmade
Farmed fish
Vegetarian
Kosher
Vegan
VeryImportant
Important
38 31 69%
30 27 57%
28 27 55%
26 25 51%
26 25 51%
26 25 51%
22 29 51%
23 27 50%
22 24 46%
18 28 46%
26 19 45%
17 28 45%
17 24 41%
16 25 41%
16 22 38%
15 23 38%
15 22 37%
17 19 36%
15 21 36%
17 18 35%
14 20 34%
13 21 34%
11 20 31%
12 14 26%
8 17 25%
8 16 24%
9 12 21%
6 10 16%
5 9 14%
6. 6Ethical Food – A Context Marketing Research Report
Consumers Are Willing To Pay More For Ethical Brands
And Reward Them With Greater Trust And Loyalty
While price is a major concern for most consumers,
almost seven out of 10 report they are willing to pay
more for ethical food. (Figure 4) Of these, 57% are
willing to pay up to 10% more and 12% will pay an
even higher premium.
Consumers also report higher levels of engagement
with brands they see as meeting high ethical stan-
dards. Many consumers are willing to reward ethical
food brands with greater attention, trust and loyalty.
(Figure 5) And two-thirds of consumers report they are
more likely to believe other quality claims made by an
“ethical” brand.
Trust is given conditionally to ethical brand claims,
however. Three out of four consumers report they
now approach some ethical food claims with a
degree of skepticism because they realize the
claims do not always mean what they imply.
Figure 4. “How much more are you willing
to pay for food that promises to be produced
to higher ethical standards?”
Willing to pay more
than 10% more
57%
12%
Willingtopay
1%to10%more
31%
Notwillingto
paymore
Figure 5. Ethical Brand Behavior
Builds Consumer Engagement
Willingtopaymoreforfoodproduced
tohigherethicalstandards
Morewillingtobelievebrandclaimsabouthigh
qualitywhenIknowafoodisethicallyproduced
Morewillingtotakethetimetolearn
aboutethicallyproducedfoodbrands
Morelikelytorecommendethically
producedfoodbrandsandproducts
StoppedbuyingabrandbecauseIlearned
thecompanyproducingitwasactingina
sociallyirresponsibleorunethicalway
Feelvirtuouswhenpurchasing
ethicallyproducedfoods
Moreloyaltoethicallyproducedfood
brandsthanotherbrands
69%
65%
58%
55%
44%
43%
42%
7. 7Ethical Food – A Context Marketing Research Report
Female Male
Believe ethically produced food is
better for the environment
71% 69%
More willing to believe brand
claims that food is of higher
quality when I know a food is
ethically produced
66% 63%
Believe ethically produced food is
healthier to eat
62% 59%
Believe ethically produced food is
safer to eat
58% 58%
Female Male
Believe we need to apply ■
human standards to the care ■
of farm animals
77% 64%
Want food producer assurance
that farm workers are treated
fairly and are well cared for
76% 67%
Want to know if food contains
ingredients from cloned or
genetically engineered animals ■
or plants
75% 68%
Have more confidence in food sold
in grocery stores that actively
support ethical and sustainable
farming practices
73% 65%
Believe food grown on small
sustainable farms is safer to eat
51% 44%
Figure 6. Most Men And Women Agree
On The Value Of Ethical Foods
Figure 7. Women Are More Concerned
About Certain Ethical Issues
It is striking that so many men and women of
all ages are factoring ethical concerns into food
purchase decisions. As can be expected, there
are some differences in analyzing results by
gender and by age. In both cases, while dif-
ferences are statistically significant, with just
a few exceptions they often are not large.
Gender Differences
Most women and men agree that ethically
produced foods are healthier and safer to eat,
and better for the environment. (Figure 6)
Echoing the findings of our previous survey
(Beyond Organic), women express more concern
than men on some issues related to food safety
such as genetically modified foods. Women also
are more concerned when it comes to a number
of altruistic issues, such as the treatment of
farm workers and humane animal practices.
(Figure 7) Notably, women are also much more
willing to pay a little more for ethical food than
men. (Figure 8)
While There Is Broad Agreement On The Importance
Of Ethical Foods, Women And Younger Adults Are More
Responsive To Some Ethical Claims
Figure 8. “How much more you willing to
pay for food that promises to be produced
to higher ethical standards?”
Not willing
to pay more
Willing to pay
1% to 10% more
Willing to pay more
than 10% more
Female
Male
25%
37%
65%
49%
10%
14%
8. 8Ethical Food – A Context Marketing Research Report
20-34 35-49 50-64
Believe ethically produced food ■
is better for the environment
76% 70% 66%
Believe ethical food is healthier
to eat
67% 60% 56%
Believe ethically produced food is
safer to eat
65% 56% 54%
When I know a food is ethically
produced, I am more likely to
believe brand claims about high
quality
74% 59% 61%
More willing to take time to learn
about ethically produced brands
63% 61% 51%
I have stopped buying a brand
because I learned the company
producing it was acting
unethically
51% 44% 37%
More loyal to ethically produced
food brands than to other brands
48% 44% 35%
Always look at carton to make
sure eggs are from chickens not
raised in cages
44% 33% 20%
Figure 9. Younger Adults Place Greater
Emphasis On Ethical Foods
Age Differences
In a few areas, differences based on
age are more pronounced than those
by gender. Younger adults report
stronger beliefs regarding ethical
foods than their older counterparts
and are more likely to act on those
beliefs. (Figure 9)
Again, it should be noted that
women within the younger age
groups often are more likely than
men to express ethical food concerns,
especially with regard to many
altruistic issues.