Survicate is developing an all-in-one customer feedback platform aimed at small and medium businesses (SMBs), consolidating various survey types and tools into a single interface. The platform targets a rapidly growing market, currently maintaining double-digit monthly growth rates and offering services that include NPS surveys, feedback widgets, and integrations with CRM systems. With a focus on effective customer acquisition and retention strategies, Survicate aims to simplify feedback collection across all touchpoints while adapting to market demands.

1. The fastest way to collect
feedback from customers
Pitch Deck
December 2016
survicate.com

2. survicate.com
We are building
World’s best application
for collecting customer
feedback
What we do?
2

3. survicate.com
Potential size of customer feedback market
Omnomnom!
That's a tasty market!
221K
Websites with customer feedback
solutions (Datanyze)
8,1%
SaaS market average yearly
growth rate
3
~25M
Small and Medium
Enterprises (SMEs) in the World
$2B
survey market
in US alone

4. To collect and
manage customer
feedback across
all touchpoints
marketing and
customer teams
need to jump
from one tool
to another
GOOD LUCK WITH THAT
Key insights scattered
or lost
High cost of multiple
vendors
Complex
Intercept
NPS Survey
Website Survey
Mobile Survey
Questionnaire
$1000
$500
$499
$500
$70
Insert Coins
Insert Coins

5. J A C K P O T
Feedback in one place Made for SMB budgetEasy to use
Intercept
NPS Survey
All Touchpoints
Mobile Survey
Questionnaire
$1000
$500
$50-300
$500
$70
Survicate makes it
easy to collect
customer
feedback across
all touchpoints
and manage it
with a single
account
Cash Out
Cash Out

6. survicate.com
All-in-one customer feedback platform
We are combining the most popular survey types and feedback management tools under one roof. Finally available for SMBs.
Multiple feedback channels
‣ Targeted survey
‣ NPS
‣ Feedback widget
‣ Questionnaire
‣ Web apps
‣ In-Message
‣ Mobile app
‣ Email
‣ POS
‣ Field survey
Analytical tools
‣ Easy reporting & export
‣ Email reports & alerts
‣ Analytics integration
Feedback management
‣ Feedback storage and organization
‣ CRM integration
‣ Feedback distribution
6

7. survicate.com
Sleek design
Easy to use
Versatile
7
Integrates with

8. survicate.com
We’re building it
A strong mixture of talented, highly motivated individuals who live and breath Survicate.
Olga
Customer Success
Prowly
Lazarski University
Jarek
CTO
10+ Full Stack Engineer
Polish-Japanese Academy of IT
Kamil
CEO/Growth
Samsung, Konica Minolta
Warsaw University
Marcin
COO
Warsaw Stock Exchange
New York & Warsaw University
Lucek
Marketing
Google & Hubspot Certified
Warsaw School of Economics
Daniel
Product
Inspiring Solutions IT
Warsaw School of Economics
Archon
Infrastructure
OVH, Foap, Millward Brown
Polish-Japanese Academy of IT
Milosz
Front-end
5+ Freelancing
Warsaw University of Technology
Jacek
Graphic Designer
Foap, Hubert Burda Media
10+ Freelancing
Rafal
Back-end
6+ PHP Engineer
Cracow University of Technology
Jacek
Back-end
10+ Full Stack Engineer
Warsaw University of Technology
8

9. survicate.com
It’s growing fast
We're maintaining double-digit monthly growth rate despite being a small team with a very limited budget.
9
$12.9K
Current MRR
$10.4K (+25%)
30 days ago
$9.4K (+37%)
60 days ago
$5.8K (+121%)
180 days ago
$3.4K (+272%)
365 days ago
Average Revenue Per Account
$106
MRR
+25%
Last 30 days
Customer Lifetime Value
$831
November
+15%
From October
Net MRR Churn Rate
6.13%
November
-43%
From October
Annual Run Rate $152 306
+24%
Last 30 days
MonthlyRecurringRevenue
$2K
$4K
$6K
$8K
$10K
$12K
$14K
Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Q3 2016
Testing value propositions Produt / Market Fit
New products
launch
Curent value proposition
$12,878 MRR
Dec 17, 2016

10. survicate.com
Customers love it
0
20
40
60
80
100
120
May 02, 15 Jul 25, 15 Oct 17, 15 Jan 09, 16 Apr 02, 16 Jun 25, 16 Sep 25, 16
10

11. survicate.com
How we make money
11
‣ We acquire customers with organic web traffic, ads, partnerships and testing inside sales – in the order of volume.
‣ Leads go either through a demo or sign up for a free plan to try out the platform.
‣ Automated onboarding, responsive support and customer success communication help users get the most of Survicate.
‣ Once they need more responses and features, they upgrade to a paid plan with 15 days trial and purchase additional users, domains, integrations.
Customer acquisition Customer activation Revenue streams
Organic traffic
Paid channels
Partnerships
Inside sales
Outbound Inbound
Free Account
Subscription Free Trial
Demo
Support
CustomerSuccess
%
Monthly subscription
Business
Professional
Enterprise
Enterprise+
$60
$120
$360
Custom
44%
35%
15%
6%
Addons
CAC = ~$200 LTV = ~$800
Trainings
%
%
%
%
%
%
Conversion rate: Conversion rate:
%

12. survicate.com
We’re raising to speed things up Milestones
Q1 2017:
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Q4 2017:
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7%
15%
31%
47%
Marketing & sales Product development Overheads Other
12
Deadline Amount Discount CAP
Q1 2017: € % €
Q3 2017: € % €
€XX
convertible
debt

13. Double-digit monthly
growth rate
Exit in an IPO
or acquisition
Addressing multiple
needs
Profitable Best Customer service! Low operating cost

14. Any questions?
Kamil Rejent
kamil@survicate.com
+48 500 179 795
Additional slides below

15. survicate.com
Cap table
‣ Bootstrapped MVP
‣ €115K pre-seed round at €500K
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3%
8%
8%
11%
70%
Team Angels Innovation Nest Speedup VC Alpha Capital
15

16. survicate.com
Exit options
16
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Marcin, Survicate COO
Warsaw Stock Exchange
New York & Warsaw University
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17. survicate.com
Customer acquisition
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18. survicate.com
Retention
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‣ We had been testing different value propositions for a year before ending up with ’The fastest way to collect feedback’ in February 2016.
‣ New website and communication started attracting better Customers, which along with improved Customer Success process improved retention.
‣ In November we had the highest growth or MRR and the number of sign-ups despite 20% increase in pricing.
‣ Further changes in communication, support and new products planned for 2017 will help us retain even more Customers for much longer.

19. survicate.com
Competitive platforms
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Survicate wins with
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Our defensibility
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20. survicate.com
Features grid
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Product/Feature
Website surveys ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Questionnaires ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
In-message surveys ✓ ✓ ✓ ✓ ✓
Email surveys ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Net Promoter Score ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Feedback widget ✓ ✓ ✓ ✓ ✓
Kiosk/POS ✓ ✓ ✓
Mobile SDK ✓ ✓ ✓ ✓
Analytics integrations ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Business integrations ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Respondent profiles ✓ ✓ ✓ ✓ ✓ ✓
Feedback management ✓ ✓

21. survicate.com
Our partners
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