- The document outlines 10 global consumer trends for 2019 as identified by Euromonitor International.
- One of the trends is "Back to Basics for Status" where consumers are rejecting mass-produced generic products and seeking out authentic, differentiated products that convey status through higher quality and uniqueness.
- Examples given include locavore food, eco-luxury glamping, and artisanal spirits, beer, baby food and beauty products.
This presentation discusses opportunities for Lithuanian exporters doing business in Saudi Arabia and UAE across multiple verticals using Euromonitor's Passport: Industrial data.
This presentation provides an insight into global trends in private label with a particular focus on Western Europe as it continues to be the most highly developed private label market, while also highlighting private label penetration in Australia. The presentation discusses private label within particular countries and categories and identifies potential areas for future growth.
Advertising & Brand Management Project in which we understand the recent trends in market with industry analysis and then in depth study of the market leader i.e FritoLays. Then we analyse their ad campaigns. Moving on we create our own Quick Snack brand Crispies with proper SWOT, brand associations and Pricing Strategy. Lastly, we have created our own ad campaign for our brand.
This advertising plan was developed during Fall 2012 by Casey Bariteau, Richard Salazar, Giovanna Gonzalez, and Sara Ketabi in our Introduction to Advertising course at Boston University - College of Communication. We began with a situation analysis of the product category, key trends, competitive analysis, and brand analysis. We then defined the target audience and where we would find them using databases and original research. We highlighted our key insight, and created a new brand positioning statement and advertising objective. From there, we thought up an intriguing new creative strategy and explained our creative execution, including our plan of action involving media.
GLUCO biscuit product Marketing Plan - MBA 437 MarketingStuart Gow
Product
The company will launch an all new product into the Fiji and South Pacific Regional marketplace. It is aimed primarily as a Glucose Biscuit for the School Lunch Market.
The company seeks to fulfill the following benefits with the GLUCO biscuit product:
Healthy alternatives to candy: aimed at mothers looking for a lower sugar and added health benefits in a snack for their children
Conveniently packaged in individual packs for daily lunch pack use
Weekly packs of 5, buying size for ease of budgeting and buying decision (5 schooldays a week)
Added Iron, Calcium and Vitamins (similar to breakfast cereals claims) as an added value
Company Background
GAKKS Ltd already has an established packaged foods business that has been successful in Fiji for over 15 years.
Packaged goods already produced: dried noodles, packet soups, herbs and spices.
Current factory operations management has found the space and the capital to produce the new biscuit line, and has produced costing as included in this Marketing Plan.
MBA 437 Marketing (Core Course)
Principles of marketing are discussed with reference to South Pacific products and services. Topics covered include: the role of marketing in the organisation and society, the marketing environment, customer markets and buyer behaviour, marketing research, market segmentation and positioning, the marketing mix, product life cycle, marketing planning, and the ethical consequences of marketing actions. The marketing function is regarded as a key ingredient in management and strategic planning. Continuous reference is made to both the domestic and international marketplace.
http://www.usp.ac.fj/index.php?id=mba437
Students
Anchiemona Latu
Georgina Atalifo
Karan Pranesh
Kirti Prasad
Stuart Gow
This presentation discusses opportunities for Lithuanian exporters doing business in Saudi Arabia and UAE across multiple verticals using Euromonitor's Passport: Industrial data.
This presentation provides an insight into global trends in private label with a particular focus on Western Europe as it continues to be the most highly developed private label market, while also highlighting private label penetration in Australia. The presentation discusses private label within particular countries and categories and identifies potential areas for future growth.
Advertising & Brand Management Project in which we understand the recent trends in market with industry analysis and then in depth study of the market leader i.e FritoLays. Then we analyse their ad campaigns. Moving on we create our own Quick Snack brand Crispies with proper SWOT, brand associations and Pricing Strategy. Lastly, we have created our own ad campaign for our brand.
This advertising plan was developed during Fall 2012 by Casey Bariteau, Richard Salazar, Giovanna Gonzalez, and Sara Ketabi in our Introduction to Advertising course at Boston University - College of Communication. We began with a situation analysis of the product category, key trends, competitive analysis, and brand analysis. We then defined the target audience and where we would find them using databases and original research. We highlighted our key insight, and created a new brand positioning statement and advertising objective. From there, we thought up an intriguing new creative strategy and explained our creative execution, including our plan of action involving media.
GLUCO biscuit product Marketing Plan - MBA 437 MarketingStuart Gow
Product
The company will launch an all new product into the Fiji and South Pacific Regional marketplace. It is aimed primarily as a Glucose Biscuit for the School Lunch Market.
The company seeks to fulfill the following benefits with the GLUCO biscuit product:
Healthy alternatives to candy: aimed at mothers looking for a lower sugar and added health benefits in a snack for their children
Conveniently packaged in individual packs for daily lunch pack use
Weekly packs of 5, buying size for ease of budgeting and buying decision (5 schooldays a week)
Added Iron, Calcium and Vitamins (similar to breakfast cereals claims) as an added value
Company Background
GAKKS Ltd already has an established packaged foods business that has been successful in Fiji for over 15 years.
Packaged goods already produced: dried noodles, packet soups, herbs and spices.
Current factory operations management has found the space and the capital to produce the new biscuit line, and has produced costing as included in this Marketing Plan.
MBA 437 Marketing (Core Course)
Principles of marketing are discussed with reference to South Pacific products and services. Topics covered include: the role of marketing in the organisation and society, the marketing environment, customer markets and buyer behaviour, marketing research, market segmentation and positioning, the marketing mix, product life cycle, marketing planning, and the ethical consequences of marketing actions. The marketing function is regarded as a key ingredient in management and strategic planning. Continuous reference is made to both the domestic and international marketplace.
http://www.usp.ac.fj/index.php?id=mba437
Students
Anchiemona Latu
Georgina Atalifo
Karan Pranesh
Kirti Prasad
Stuart Gow
Digital Marketing Strategy for a Cosmetic Brand - Love Beauty and Planet (A U...Abhishek Sinha
The digital marketing strategy outlines a detailed behavioral analysis on the Indian consumer journey from research > evaluation > consideration > purchase in the beauty industry. The digital marketing plan for the beauty brand has been created taking key insights from beauty consumer footprints and their behavior on the key digital channels to improve the beauty brand's discoverability and desirability on the top digital platforms.
The condiment and sauce market in China by Daxue consultingDaxue Consulting
Condiment and sauce are integral to every Chinese citizen. What are Chinese consumers' opinions about condiment and sauces? Who are the leading players in this market? A comprehensive report on the condiment & sauce market in China, targeted towards foreign brands interested in entering China's market by Daxue Consulting.
Presented by Harsh Rajpal, Code Partners Pte. Ltd., on 30 June 2021 at the Asian Development Bank (ADB) Webinar on Sustainable Protein Case Study: Outputs and Synthesis of Results.
This webinar will cover the latest financial trends of food manufacturers, including historical trends, industry outlook for the future, and mergers and acquisition activity. It will also address some important tips for pre-sale due diligence and the specific items you should be considering prior to a merger, sale, or acquisition.
Our Global Chemical Industry Leader Frank Jenner explores the trends and drivers that will shape the chemical industry of tomorrow in our latest Chemical Market Outlook.
How to do UltaBeauty SWOT Analysis? Strengths, Weaknesses, Opportunities and ...SWOT & PESTLE.com
Check out our latest publication on Ulta Beauty, Inc., which is formerly known as Ulta Salon, Cosmetics & Fragrance Inc. It is an American chain of beauty stores in the United States, having its headquarteres in Bolingbrook, Illinois.
Check out the SWOT and PESTLE analysis on Ulta Beauty- https://www.swotandpestle.com/ulta-beauty/
The analysis covers the business strategy of Ulta Beauty.
We appreciate Sushree Lasyamayee's contribution towards this research report.
Follow us @swotandpestle to know more and visit our website - https://www.swotandpestle.com/
NEED HELP WITH YOUR RESEARCH?
Apart from SWOT and PESTLE analysis we also do Value chain analysis, Porter's five forces, BCG Analysis, Segment-Target and Positioning Analysis and other models and analyses to suit customised needs. Place your inquiry here
https://www.swotandpestle.com/solutions/
#UltaBeauty #SWOTAnalysisUltaBeauty #PESTLEAnalysisUltaBeauty #MarketResearchUltaBeauty #CustomisedResearchUltaBeauty #StrategyUltaBeauty #BusinessCasestudyUltaBeauty #BusinessStrategyUltaBeauty
#SWOTandPESTLEUltaBeauty #SWOT #PESTLE #ConsultingUltaBeauty
This is an academic project for Sephora. This project examines the cosmetics category and the existing consumer. In-depth interviews, shop-a-longs, and other primary researches were conducted to explore more first-hand consumer insights. Based on all the primary and secondary research, new positioning and brand vision were suggested as a conclusion.
The content includes the following:
1. Introduction
2. Research methodology
3. The consumer and the cosmetics category
4. The context – trends affecting the category
5. The consumer and Sephora
a. Key findings about Sephora
b. Key findings about Sephora's major competitors
c. Perceptual map and new positioning
6. Opportunities/issues for Sephora
7. New brand vision statement and rationale
8. New creative brief
Introducing our 2015 FMCG trend report. We have looked at all the recent global and local trends on the FMCG category across the Consumer and Food Services industry. Enjoy!
Don't Overlook Your Mature Consumers - BCG CCI Study.pdfSocial Samosa
The BCG Report titled 'Don’t Overlook Your Mature Consumers' looks at the 870 million consumers in the 50 to 70-year-old age bracket across 12 markets.
Digital Marketing Strategy for a Cosmetic Brand - Love Beauty and Planet (A U...Abhishek Sinha
The digital marketing strategy outlines a detailed behavioral analysis on the Indian consumer journey from research > evaluation > consideration > purchase in the beauty industry. The digital marketing plan for the beauty brand has been created taking key insights from beauty consumer footprints and their behavior on the key digital channels to improve the beauty brand's discoverability and desirability on the top digital platforms.
The condiment and sauce market in China by Daxue consultingDaxue Consulting
Condiment and sauce are integral to every Chinese citizen. What are Chinese consumers' opinions about condiment and sauces? Who are the leading players in this market? A comprehensive report on the condiment & sauce market in China, targeted towards foreign brands interested in entering China's market by Daxue Consulting.
Presented by Harsh Rajpal, Code Partners Pte. Ltd., on 30 June 2021 at the Asian Development Bank (ADB) Webinar on Sustainable Protein Case Study: Outputs and Synthesis of Results.
This webinar will cover the latest financial trends of food manufacturers, including historical trends, industry outlook for the future, and mergers and acquisition activity. It will also address some important tips for pre-sale due diligence and the specific items you should be considering prior to a merger, sale, or acquisition.
Our Global Chemical Industry Leader Frank Jenner explores the trends and drivers that will shape the chemical industry of tomorrow in our latest Chemical Market Outlook.
How to do UltaBeauty SWOT Analysis? Strengths, Weaknesses, Opportunities and ...SWOT & PESTLE.com
Check out our latest publication on Ulta Beauty, Inc., which is formerly known as Ulta Salon, Cosmetics & Fragrance Inc. It is an American chain of beauty stores in the United States, having its headquarteres in Bolingbrook, Illinois.
Check out the SWOT and PESTLE analysis on Ulta Beauty- https://www.swotandpestle.com/ulta-beauty/
The analysis covers the business strategy of Ulta Beauty.
We appreciate Sushree Lasyamayee's contribution towards this research report.
Follow us @swotandpestle to know more and visit our website - https://www.swotandpestle.com/
NEED HELP WITH YOUR RESEARCH?
Apart from SWOT and PESTLE analysis we also do Value chain analysis, Porter's five forces, BCG Analysis, Segment-Target and Positioning Analysis and other models and analyses to suit customised needs. Place your inquiry here
https://www.swotandpestle.com/solutions/
#UltaBeauty #SWOTAnalysisUltaBeauty #PESTLEAnalysisUltaBeauty #MarketResearchUltaBeauty #CustomisedResearchUltaBeauty #StrategyUltaBeauty #BusinessCasestudyUltaBeauty #BusinessStrategyUltaBeauty
#SWOTandPESTLEUltaBeauty #SWOT #PESTLE #ConsultingUltaBeauty
This is an academic project for Sephora. This project examines the cosmetics category and the existing consumer. In-depth interviews, shop-a-longs, and other primary researches were conducted to explore more first-hand consumer insights. Based on all the primary and secondary research, new positioning and brand vision were suggested as a conclusion.
The content includes the following:
1. Introduction
2. Research methodology
3. The consumer and the cosmetics category
4. The context – trends affecting the category
5. The consumer and Sephora
a. Key findings about Sephora
b. Key findings about Sephora's major competitors
c. Perceptual map and new positioning
6. Opportunities/issues for Sephora
7. New brand vision statement and rationale
8. New creative brief
Introducing our 2015 FMCG trend report. We have looked at all the recent global and local trends on the FMCG category across the Consumer and Food Services industry. Enjoy!
Don't Overlook Your Mature Consumers - BCG CCI Study.pdfSocial Samosa
The BCG Report titled 'Don’t Overlook Your Mature Consumers' looks at the 870 million consumers in the 50 to 70-year-old age bracket across 12 markets.
In a year where the global economic crisis has made its presence felt, Mintel predicts the seven key consumer behaviour trends for the year ahead, looking at how adversity has created a new set of value systems.
While in 2009 fear played an important role in shaping consumer behaviour, 2010 will see a return of confidence and adaptation to overcome the restraints previously imposed on consumers.
Learn how the following trends are evolving:
Resilience
Reviewing and Re-evaluating
Prove it – Accountability
Escapism
Media Evolution
Ethical Responsibility
Stability
In The Next Outlook 2019 we describe various trends in the behaviour of consumers and organisations that are most relevant to companies and institutions in the coming years. Trends company management need to be aware of in order to keep customers satisfied and to attract new ones in this new world, tomorrow as well as today.
Emerging topics discussed in the Aging track of the Future Agenda, exploring what the key topics in aging will be by 2025. This will be updated after the AARP workshop on 2 October.
Havas: Prosumer Report, The New Consumer and The Sharing EconomySustainable Brands
Havas conducted a survey of consumers in 29 markets around the world with the aim of developing a deeper understanding of people’s feelings about consumerism in relation to both economic growth and their own personal happiness.
The study found that the majority of people feel that overconsumption is putting society and our planet at risk, yet this feeling is at tension with the other largely-held belief that consumption is good for the economy and good for one's country.
The study also singles out behaviors of the trend-setting lead user segment, "prosumers", to predict future mainstream behaviors. Based on this segment, the next wave of consumerism will be collaborative consumption.
Seven core drivers of consumer behaviour that will shape g.docxedgar6wallace88877
Seven core drivers of
consumer behaviour that
will shape global markets
over the next 10 years.
Consumer
Trends 2030
20
30
As experts in what
consumers want and
why, we’re best suited
to accurately predict
the future of consumer
behaviour and what
that means for brands.
This year, we’re taking a
bold approach with our
predictions about the future
of global consumer markets
by incorporating seven key
factors that drive consumer
spending decisions:
wellbeing, surroundings,
technology, rights, identity,
value, and experiences.
Grounded by these seven
drivers of consumer
behaviour, and backed
by our robust consumer
and market data, we layer
economic, demographic,
technological, political,
and sociological (to name
a few) data sets to analyse
the impact that internal
and external environmental
change has on consumer
motivation and choice, and
the behaviour that comes
from that.
From there, we observe and
identify crucial connections
between developments,
patterns, and disruptions
in consumer behaviour.
We put this into context to
better understand what
it means for – and how it
could inspire – our clients’
business decisions across
industries, categories,
demographics, and amid
global themes.
It’s an approach that’s
uniquely Mintel. The
combination of consumer
and market data,
predictive analytics, expert
recommendations, and
action-oriented insights will
enable you to make better
business decisions.
While extensive, what
you’ll read here isn’t
exhaustive. For full and
in-depth insight and
analysis of the Mintel
Trends 7 Drivers, please
visit mintel.com and get
in touch.
Consumer
Trends 2030
20
30
Editor’s Note:
Matthew Crabbe
Director of Mintel
Trends, APAC
Gabrielle Lieberman
Director of Mintel Trends
and Social Media
Research, Americas
Simon Moriarty
Director of Mintel
Trends, EMEA
Contents
PAGE 6
Wellbeing
Seeking physical and
mental wellness.
PAGE 18
Surroundings
Feeling connected
to the external
environment.
PAGE 44
Rights
Feeling
respected,
protected, and
supported.
PAGE 56
Identity
Understanding
and expressing
oneself and one’s
place in society.
PAGE 68
Value
Finding
tangible,
measurable
benefits from
investments.
PAGE 80
Experiences
Seeking and discovering stimulation.
PAGE 30
Technology
Finding solutions through
technology in the physical
and digital worlds.
Wellbeing
Seeking physical and mental wellness.
01
W
e
llb
e
in
g
01
6
Wellbeing is no longer
about simply wanting
to look after oneself in
broad terms, nor is it
about the extremes of a
total lifestyle change or
commitment to an intense
regime. Instead, a holistic
approach is becoming a
key motivator of consumer
behaviour, underpinned by
convenience, transparency,
and value. People are
becoming more familiar
with, and questioning,
products and ingredients
that promise previously-
niche or unheard of
solutions. At the same.
Smart Millennials and their Changing Shopping Trends: A Case of Millennial St...IJMTST Journal
Shopping habits among people change with the change in generation. Each generation is characterized by unique habits and preferences. Understanding the changing trends becomes paramount for retailers to suit their business strategies to the new-age customers. On the other hand, reforms in the industry and pressures from competition throws open new vistas for today's retailers. In this connection, a study has been initiated to understand the changing shopping trends among millennials. The chief objective of the study is to find the changing habits of millennials in terms of their online buying, the penetration of smart-phone into their purchase process and their satisfaction towards online purchase. A sample of 135 respondents in Nellore was approached for a survey and after a few rejections; data from a total of 128 respondents was gathered using a structured questionnaire. The data gathered was thoroughly analyzed using statistical tools and the findings were presented. The results of the study state that the new-gen shoppers who are termed as millennials are coming up with unprecedented shopping habits and preferences. Most of the millennials own a smartphone or two which has disrupted the shopping trends in the market. Smart Millennials, the ones who belong to millennial generation and who own a smartphone are ubiquitous. Smartphones have penetrated deep into their personal lives. Smart millenials are welcoming experiments in product delivery and payment methods, spurring online shopping trend. However, there exist a few cases, if not many in which these smart millennials are slurred by a few online retailers by way failed delivery of product ordered. The study concludes that smart millennials are going to make a huge pie of the market in the years ahead and with the changing times comes the need for the retailers to fine-tune business as well.
TOP 10 GLOBAL CONSUMER TRENDS 2021GINA WESTBROOK ATakishaPeck109
TOP 10
GLOBAL
CONSUMER
TRENDS
2021
GINA WESTBROOK
ALISON ANGUS
Not to be distributed without permission.
The data included in this document is accurate according to
Passport, Euromonitor International’s market research database,
at time of publication: January 2021
IntroductIon 1
THE BIG PICTURE
Every year, Euromonitor International identifies emerging
and fast-moving trends that are expected to gain traction in
the year ahead. These trends provide insight into changing
consumer values, exploring how consumer behaviour is
shifting and causing disruption for businesses globally.
Each of the 10 trends in this report follows the same format:
• Overview and defining characteristics
• Consumer behaviour and motivation
• Business environment and impact
• Outlook and strategic recommendations
2
The world changed for good, and bad, in 2020. The Coronavirus
(COVID-19) pandemic affected us all, and we acclimatised.
Emerging habits accelerated, and how we now behave,
spend and consume will never be the same. In 2021, we are
adjusting our actions, which can differ amongst consumers and
sometimes conflict.
We want to make the world better — either for our own sake or
for humanity. We want new ways to make life both convenient
and safe, inside and outside. Where we have the ability, we are
balancing our time creatively. Amidst the anxiety and turmoil, we
seek holistic, resilient solutions, more thoughtful consumption
and, in some cases, ways to fight back.
Resilience and adaptability are the driving forces behind the
top global consumer trends in 2021. The pandemic created,
influenced or accelerated each of these 10 trends, forever
altering consumer behaviour. Despite the hardships faced in
2020, consumers have not given up. They continue to find their
voice and push forward to advocate for a better tomorrow.
WHAT
ARE WE
IN 2021?
BuIld Back Better 3
BUILD BACK
BETTER
a Second cHance to create a
Better Future
Consumers demand that companies care beyond revenue, and they
no longer perceive businesses as profit-driven entities. Protecting the
health and interest of society and the planet is the new expectation,
following COVID-19, in order to Build Back Better.
Companies should help reshape the world in a more sustainable way,
leading a shift from a volume- to a value-driven economy and turning
the tide on social inequity and environmental damage.
BuIld Back Better 4
THE GREAT BEHAVIOURAL RESET
Using less plastic was the top priority for consumers
pre-COVID-19, followed by concerns over climate change.
During the pandemic, public attention shifted from
slower-moving environmental threats towards urgent social
priorities. Consumers expected brands to protect the health
and wellbeing of their workforce while also helping local
communities.
The health crisis profoundly impacted people’s needs and
shopping habits. Higher empathy for brands with a strong
sense of social re ...
Future of identity Singapore - 3 july 2015 lrFuture Agenda
As part of the global future agenda programme we are adding in an extra event in Singapore on 3 July. This is focused on the future of identity and draws together different issues raised about this and related topics from several strands of the future agenda events to date. The aim of the event is to critique, enhance, add and build a clearer view of how our views of identity and loyalty, especially to sport and faith, will change over the next decade and what will be some of the key impacts and implications. This documents is the starting point for this discussion.
When developing products, don't forget this one generation. The number of elderly population is increasing each year, people are living longer, healthcare costs are increasing, yet Medicare spending is down.
Learn why its important to develop products for this generation.
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
Presentation from Mondelez on the demographics of Snacking and the global trends impacting the growth of snacking around the world. Rich in graphics and data, its a trove of useful information about snacks, snackers and snacking.
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
Numerator is a unique quantative research company that creates consumer behavior insights from retail purchases. This study explores the consumer behavior of consumers who purchase Cannabis and CBD in the USA.
Trian White Paper on Creating Value at Disney April 2024Neil Kimberley
Nelson Peltz owns and operates Trian Capital. Trian's strategy is to identify underperforming public companies, then intervene as an activist investor to enact aggressive value creating strategies. This white paper outlines an approach for DIS (Disney, who owns TV Stations, film studios and theme parks to change strategy and create more value for their shareholders. Peltz has a past in many CPG businesses like Snapple, Kraft Heinz and Wendy's...
Kraft Heinz Presentation at the 2024 CAGNY.pdfNeil Kimberley
Senior management of Kraft Heinz presents to the Consumer Analyst Group of New York in February 2024. This presentations are also available at the Krafyt Heinz website, along with a webcast of the commentary.
Miller Coors Presentation at CAGNY Feb 2024Neil Kimberley
Presentation by Miller Coors Senior Management at the Feb 2024 Consumer Analyst Group of New York, Feb 2024. Over of strategy for Miller Coors to become a total beverage company.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).