Presentation from Retail’s BIG Show, January 15-17, 2017.
IAN JINDAL, Editor-in-Chief, InternetRetailing
SOPHIE ROSS, Group Head of Multichannel,Hammerson
ERIKA SEROW, President and U.S. CEO, Sweaty Betty
Weis Markets' People-First Data Strategy MediaPost
Weis Markets has been building a best of breed personalization strategy that weaves data, tech, internal organization and human (yes human) interactions with customers. Ron Bonacci, who helped build the famous loyalty program at Kroger, explains how he has used this platform to find category and customer voids, build a recommendation engine that expanded both in-store and ecomm carts and points the way towards a more seamless omnichannel retail experience.
The Livestream Mall Crawl: Crayola and Mall of America Virtualize The Shoppin...MediaPost
When customers can't come to the mall, Mall of America is bringing the mall experience to them. Using a QVC TV shopping model with its retail tenants, MoA went livestream with major brands like Crayola last year. The live interactivity, planned shopping events and features (think Santa via ZOOM) explored new ways of experiencing the mall ritual. MoA and Crayola share the learnings from merging bricks and mortar with live TV.
Presentation from Retail’s BIG Show, January 15-17, 2017.
IAN JINDAL, Editor-in-Chief, InternetRetailing
SOPHIE ROSS, Group Head of Multichannel,Hammerson
ERIKA SEROW, President and U.S. CEO, Sweaty Betty
Weis Markets' People-First Data Strategy MediaPost
Weis Markets has been building a best of breed personalization strategy that weaves data, tech, internal organization and human (yes human) interactions with customers. Ron Bonacci, who helped build the famous loyalty program at Kroger, explains how he has used this platform to find category and customer voids, build a recommendation engine that expanded both in-store and ecomm carts and points the way towards a more seamless omnichannel retail experience.
The Livestream Mall Crawl: Crayola and Mall of America Virtualize The Shoppin...MediaPost
When customers can't come to the mall, Mall of America is bringing the mall experience to them. Using a QVC TV shopping model with its retail tenants, MoA went livestream with major brands like Crayola last year. The live interactivity, planned shopping events and features (think Santa via ZOOM) explored new ways of experiencing the mall ritual. MoA and Crayola share the learnings from merging bricks and mortar with live TV.
What are the Challenges facing the Retail Sector? (Presentation for Central E...Richard Keeves
What are the Challenges facing the Retail Sector? This is the presentation given by Richard Keeves for the Central Eastern Business Association at a special event held at the City of Bayswater Civic Centre on 26 June 2013. Evan Briers, Director of Investment Property at Hawaiian Group was also a guest speaker on this topic.
For a class project we researched and put together a marketing proposal to spread awareness of the Kohl's Big and Tall product line and increase sales. We were chosen as the overall winner and presented in front of Kohl's top executives.
Concept design for an in store product for customer marketing and tracking. This product would help retail stores track customer movement through out the store.
How much social marketing is too much – or not enough?aiCommerce
Social media marketing is so new, few marketers really know what is effective and what isn’t. Should you post every day? Every week? Offer discounts? Focus on branding? This session will report the results of a year-long analysis of 65 billion Facebook impressions and 20 million clicks that provide insight into the optimal use of Facebook. Among the results: showing an ad more than seven times to one user suppresses engagement; the combination of high exposure and low frequency increases conversion rates; and more.
Home improvement retail giant Lowe’s has launched its first media agency review in more than a decade. Creative is not part of the review, and sources indicate that incumbent OMD may not defend. A Lowe’s spokesperson told Adweek:
“As part of the normal course of business, we regularly review the agencies and vendors that support our company to evaluate our objectives against performance and ensure we remain strategically aligned. As the consumer and media landscape continues to rapidly evolve, we are exploring the most compelling and efficient ways to reach consumers to help ensure we remain well positioned.”
Both OMD and BBDO declined to comment, though Lowe’s confirmed that the creative portion of its business was not affected. Sources tell us that OMD will not defend the account but that another Omnicom entity will most likely participate in the review, which remains in the RFI stage at this time. International consultancy R3 is managing the process.
What are the Challenges facing the Retail Sector? (Presentation for Central E...Richard Keeves
What are the Challenges facing the Retail Sector? This is the presentation given by Richard Keeves for the Central Eastern Business Association at a special event held at the City of Bayswater Civic Centre on 26 June 2013. Evan Briers, Director of Investment Property at Hawaiian Group was also a guest speaker on this topic.
For a class project we researched and put together a marketing proposal to spread awareness of the Kohl's Big and Tall product line and increase sales. We were chosen as the overall winner and presented in front of Kohl's top executives.
Concept design for an in store product for customer marketing and tracking. This product would help retail stores track customer movement through out the store.
How much social marketing is too much – or not enough?aiCommerce
Social media marketing is so new, few marketers really know what is effective and what isn’t. Should you post every day? Every week? Offer discounts? Focus on branding? This session will report the results of a year-long analysis of 65 billion Facebook impressions and 20 million clicks that provide insight into the optimal use of Facebook. Among the results: showing an ad more than seven times to one user suppresses engagement; the combination of high exposure and low frequency increases conversion rates; and more.
Home improvement retail giant Lowe’s has launched its first media agency review in more than a decade. Creative is not part of the review, and sources indicate that incumbent OMD may not defend. A Lowe’s spokesperson told Adweek:
“As part of the normal course of business, we regularly review the agencies and vendors that support our company to evaluate our objectives against performance and ensure we remain strategically aligned. As the consumer and media landscape continues to rapidly evolve, we are exploring the most compelling and efficient ways to reach consumers to help ensure we remain well positioned.”
Both OMD and BBDO declined to comment, though Lowe’s confirmed that the creative portion of its business was not affected. Sources tell us that OMD will not defend the account but that another Omnicom entity will most likely participate in the review, which remains in the RFI stage at this time. International consultancy R3 is managing the process.
Regaining the emotional higher ground at retail
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
Ensuring each individual and brand touch-point delivers the brand promise constantly at each moment-of-truth.
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
Achieving consistency in a world of complexity.
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
“What you see is not always what you get”
Truer words were never spoken when it comes to managing
expectations for printed material. The following presentation gives an overview of print realities, and sets out guidelines to help navigate the complex world of print.
“What you see is not always what you get.” Truer words were never spoken when it comes to managing expectations for printed material. This toolkit identifies the biggest challenges in print production to help you navigate the complex world of print.
Challenge #1 Colour: CYMK vs. RGB vs. Pantone
Challenge #2 Printing methods: Offset vs. Gravure vs. Flexo
Challenge #3 Substrate
Challenge #4 Dot gain
to enhance their career and how CFOs themselves can bridge their current position with one that reflects their evolving value and clearly features their potential to organizations to finally become trusted strategic advisors. Branding the CFO confirms the findings of the 2011 CFERF study Beyond the Numbers that the value of CFOs in interpreting and anticipating risk, being an objective advocate and understanding the greater business context were seen as critical to ensuring the success of businesses.
Did you know that companies with well-established loyalty programs have a healthier bottom line?
Are you looking for ways to establish or enhance your company’s loyalty program?
Strong loyalty programs move beyond points or rewards. A well-designed loyalty program results in incremental gains, turning a customer who spends $X, into a customer who spends $X plus Y% more.
In this webinar, you will learn:
• The 6 Cs of loyalty,
• The steps required to promote and market a loyalty program,
• How to avoid making the biggest mistakes when introducing a loyalty program,
• How branding can make a loyalty program more successful.
This is a report on the Innovation Trends in Beer and Spirits, developed by Advisium Growth and Amati and Associates, highlight what are the industry trends from a consumer point of view, and how to tap into them
Slides on making the most of a polarizing brand, based on a Harvard Business Review Article By Xueming Luo, Michael Wiles, and Sascha Raithel, by Dhananjay Goel.
Read our story on how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.
Banks have used automation to remove friction points for customers to great success. However, automation cannot replicate human interaction, which is more important when it comes to making big financial decisions. Banks have addressed convenience and are working on trust, building customers’ confidence comes next. This will require highly-skilled humans, with automation supporting them behind the scenes.
In this session, you will learn:
The importance of emotionally connecting with customers
The role the branch can play in creating these connections
The new tools available to respond to the fast pace changes in the marketplace
Advanced self-service capabilities and innovative new business processes are fine and good, but if your employees aren’t buying the concept of tech-driven service delivery, you can be sure they’re not selling it, either. Some never will, but others just need effective tools and training to come up to speed.
In this session, you’ll learn how the most successful branch transformations have turned tentative employees into enthusiastic tech ambassadors.
Join Jean-Pierre Lacroix, President of SLDNXT, for this insightful panel discussion on engaging employees in your branch transformation.
How to write a successful retail rollout design brief
The foundation of any design project is the design brief. The two major facets included in effective design briefs are the landlord/base building requirements and the client requirements. The information below briefly outlines the key elements required to rollout an existing retail design concept into a new or existing space.
What Makes a Successful Retail Rollout Design Brief?
A thorough design brief should provide the design team with all of the information required to execute the task as well as outline the full scope of the project including client expectations. The design brief should be focused on exactly what you want to achieve before any work on the project is started. http://www.sld.com
Find out how your brand can create the right emotional connection for Millennials
Millennials are entering an important life stage for banks, as this segment of the population is starting to build wealth while driving potential sales growth in financial products and services. This segment tends to use more primary banking products than Baby Boomers and carry a higher minimum balance in their checking accounts. An additional reason for the increased focus on this segment is based on the rapid growth in size versus other cohorts such as Baby Boomers. This study will translate the many research documents into an ideal Millennial Experience (MX) for the banking industry through our Omni Experience Model and will help define the role of physical branches versus online. http://www.sld.com
Recently, there have been a number of announcements in the world of food nutrition and product labelling in an attempt to better inform consumers about what they are eating. Updates to the Nutrition Facts U.S. Table. UK Traffic Light Labelling System. Google’s Nutrition Check Feature.
The study brings new insights on the steps that senior financial executives need to take
to enhance their career and how CFOs themselves can bridge their current position with one that reflects their evolving value and clearly features their potential to organizations to finally become trusted strategic advisors. Branding the CFO confirms the findings of the 2011 CFERF study Beyond the Numbers that the value of CFOs in interpreting and anticipating risk, being an objective advocate and understanding the greater business context were seen as critical to ensuring the success of businesses.
The Blink Factor is the ability to stand out and effectively communicate a meaningful and differentiated offering,
and must be present during the at-purchase moment to ensure maximum impact. Visual Communication in Branding. t is vitally important that consumers notice your brand, which can be difficult when surrounded by competitors and other visual stimuli.
Understanding how to leverage the customers path to purchase as part of the ThinkBlink process. It can take merely seconds for a consumer to initiate a purchase decision, no matter how large or small they may be. Whether buying a house, a car, or a stick of gum at the grocery store, engaging the customer quickly and effectively can make the difference of whether or not they will buy a product.
Increasing the Value of the Retail Store Channel;
• In an increasingly complex omni-channel retail environment, the retail store still plays an important role through offering an in-person brand experience.
• Offering added-value retail services is one strategy that can emphasize the value of visiting a store.
• These added-value services must be strategically tailored to specific customer needs in order to cause a significant impact on customer behaviour.
• There are various factors that contribute to the branding strategy (new brand or co-branded) of added-value services, such as service type, project timeline, and overall objectives.
!Whether we realize it or not, everyday we have positive and negative brand experiences with a number of different
brands. Each interaction we have with a brand allows us to engage with the brand and formulate a positive or negative perception of that brand.
Today, companies are challenged with creating consistent
positive brand experiences through a number of channels – online, customer service, product or service quality,
packaging, retail space, and so on. All of these various
touch points add a positive or negative brand perception
and can influence the brand’s “moment of truth.”
With an increasing number of products, brands,
health claims, and design elements, a purchase
decision at shelf can be daunting, and a clear picture
of the most effective design strategy can become
lost. In 2013, Shikatani Lacroix initiated an intensive
research study of pet food packaging and pet food
consumers in order to inform future strategic and
successful packaging designs. This two-part study
consists of a pet food brand audit as well as an in-depth
consumer survey, and resulted in key category
insights.
Shikatani Lacroix conducted a study in the spring of 2013 with over 120 companies participating across the globe. It identified a gap within the brand positioning structure with only half of respondents clearly articulating their company’s brand essence. Few organizations are able to distill their brand’s unique value into easy to remember, simple to understand and focused messaging. There also exists a second, probably more critical gap; since brand positioning is predominantly external, there exists little to no internal focus as part of employee engagement and on-boarding programs.
As a millennial, born in 1990, I have first hand knowledge of what’s trending with today’s youth. I grew up on the internet. I had my first cell phone in middle school, and I check my social media sites more frequently than my email. I understand where the kids are coming from because, as much as I don’t want to admit it out loud, I’m still one of those kids.
After shifting through the current trends of my generation, four over-arching themes emerged: self-expression, new media, the share economy, and the socially conscious consumer.
More and more brands are seeing value in being more than just the function of their products. For instance, Lululemon employs only the most evangelical of brand stewards to run their retail outlets, creating a tribe-like mentality among consumers.
Running Room, with its 114 locations, has become far more than a store that sells sporting apparel and equipment; it is a running club with a highly engaged and fiercely loyal consumer base. More recently, brands such as the Art of Shaving and Clif Bar have both demonstrated the need to provide brand experiences, lest they become commodities in their respective product categories. The following white paper explores these brands, and the strategic tactics that have enabled them to carry and benefit from the moniker “experience brand.”
While the digital world is expanding uncontrollably,
packaging, in its most basic sense, remains almost
unchanged. Although both are fundamentally different,
there exists a massive need to seamlessly connect a brand’s touch points across all media. The question that remains is: beyond the base purpose of packaging, how do you integrate technology?
As a designer I have witnessed first hand the incredible growth of the importance of design. Innovative designs have had a profound and positive impact on our lives, and the thinking process has been repurposed by organizations such as P&G, GE, and Apple as an effective instrument towards change. I have noted through numerous successful design assignments the powerful affect an iterative visual process has on companies, allowing their leadership the ability to envision with clarity a new perspective to a challenging problem.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
3. P
Moosehead
Breweries
• Located
in
Saint
John,
New
Brunswick,
Canada
• Canada’s
oldest
independent
brewery
• Sixth
genera4on
family-‐owned
and
operated
• Retraces
its
roots
to
1867
• Currently
distributed
in
14
countries
around
the
world
• Produces,
markets
and/or
sells
over
30
brands
across
Canada
4. P
background
• Beer
consump4on
in
Atlan4c
Canada
has
been
on
the
decline
• Beer
consumers
are
becoming
increasingly
experien4al,
sampling
and
experimen4ng
with
new
categories
and
styles
• Moosehead
plays
a
unique
role
in
Atlan4c
Canada
and
competes
directly
against
major
global
compe44on
• Moose
Light
strategically
launches
flavored
line
extensions
annually–
this
strategy
would
be
con4nued
with
the
launch
of
an
incredibly
refreshing,
flavourful
Radler-‐style
product
for
the
Summer
2015
season
4
4
5. P
defining
the
opportunity
The
challenge
was
crea4ng
an
iden4ty
for
Moosehead’s
new
Summer
product
for
Atlan4c
Canada,
keeping
in
mind
the
following:
• Produce
a
modern,
dynamic
and
interes4ng
packaging
&
POS
design
for
MLR
that
will
appeal
to
the
experien4al
drinker
• Packaging
design
must
leverage
the
equity
and
connec4on
to
Moose
Light,
but
should
also
communicate
the
uniqueness
of
the
product
5
5
6. P
considera4ons
• Taking
into
account
the
Moose
Light
target
demographic
and
market
considera4ons,
the
brand
name
“Moose
Light
Pa4o
Radler”
was
selected
as
the
product
working
4tle
• Highly
seasonal
product—launch
4ming
is
developed
to
fully
leverage
key
Summer
consump4on
period
(May
–
September)
• Monthly
retail
promo4on
would
be
planned
in
all
three
relevant
markets
• Aggressive
tas4ng
plans
would
be
executed
to
support
the
brand
launch
6
6
7. P
innova4on
at
Moosehead
• Innova4on
is
key
to
con4nued
growth
• Innova4on
must:
ü Be
based
on
a
real
need
ü Truly
push
boundaries
ü Increase
transac4onal
price
or
appeal
to
a
new
market
ü Relate
to
large
scale
trends
or
insights
ü Taste
really,
really
good
8. P
understanding
global
trends
• Trends
last
at
least
10
years
and
simply
cannot
be
ignored
• For
every
trend
there
is
a
counter
trend
that
ocen
offers
untapped
opportuni4es
• When
products
sa4sfy
two
or
more
mega-‐trends,
providing
mul4ple
benefits,
it
increases
growth
poten4al
• Fads
when
underpinned
by
a
mega-‐
trend
are
a
good
way
to
maintain
interest
Source:
Datamonitor
Source:
Hazelton
9. P
global
trends:
Moose
Light
Radler
• Trends
last
at
least
10
years
and
simply
can
not
be
ignored
• For
every
trend
there
is
a
counter
trend
that
ocen
offers
untapped
opportuni4es
• When
products
sa4sfy
two
or
more
mega-‐trends,
providing
mul4ple
benefits,
it
increases
growth
poten4al
• Fads
when
underpinned
by
a
mega-‐
trend
are
a
good
way
to
maintain
interest
Source:
Datamonitor
Source:
Hazelton
13.
Think
Blink
Process
Deliver
r e s u l t s
PHASE
3
Implementa4on
Measurement
Design
c r e a 4 v e
PHASE
2
Turning
strategic
vision
into
reality
Define
s t r a t e g y
PHASE
1
Audit
&
informa4on
gathering
Consumer
&
business
insights
Alignment
15. P
• Highly
refreshing,
excep4onally
seasonable
beer-‐based
mixed
drink
• Hugely
popular
in
Eastern
Europe,
and
moving
through
North
America
with
the
emergence
of
several
new
market
entries
• Radlers
represent
a
huge
opportunity
for
experien4al
consumers,
looking
to
try
not
only
new
beer
styles,
but
embracing
non-‐tradi4onal
beer
alterna4ves.
• Radlers
are
historically
a
1:1
or
3:2
beer
mixed
with
soda,
juice
or
lemonade
• Ours
is
developed
using
a
85
beer/15
juice
split
• Ours
is
brewed
to
4%
alc/vol.
• Fruit
juices
used:
Grapefruit
(primary
flavour)
as
well
as
grape
&
lemon
juices
phase
1
define
l
what
is
a
radler?
44. 44
phase
3
deliver
l
final
art:
graphic
standards
45. P
launch
strategy
• Eliminate
Risk
• “Radler”
is
an
unknown
term
–
create
mystery
and
build
demand
prior
to
launch
46. P
• Know
where
your
target
gets
engaged
• Focus
on
social
media,
leveraging
consumer
generated
content
and
‘megaphone’
posi4ve
word
of
mouth
• “Try
it
&
Report
Back!”
launch
strategy
47. P
• Believe
we
can
grow
the
beer
category
• New
products
appeal
to
new
consumers
–
prepare
to
embrace
and
market
to
non-‐beer
consumers
launch
strategy
48. P
• Mul4-‐channel
execu4on
• On
and
Off-‐premise
promo4onal
ac4vity
• Tradi4onal
and
social
media
focus
• Point
of
sale
and
educa4onal
support
• Public
rela4ons
out-‐reach
• Tas4ng
sessions
with
key
influencers
launch
strategy
49. P
results
• Moose
Light
Radler
has
been
the
most
successful
brand
launch
in
relevant
markets
in
over
ten
years
• Over-‐achieved
target
5X
• Has
helped
to
grow
a
historically
mature
beer
market
• Has
resulted
in
compe44ve
pressure
and
new
offerings
from
major
compe4tors
• Immediate
SKU
prolifera4on
to
include
cans
• Currently
defining
Na4onal
poten4al
and
flavor
extensions
50. P
• The
crea4ve
and
collabora4ve
design
process
between
Moosehead
and
Shikatani
Lacroix
on
the
Radler
project
produced
innova4ve,
out-‐of-‐the-‐box
design
thinking
with
less
revisions,
ensuring
faster
speed
to
market.
• The
final
result
produced
a
final
iden4ty
and
design
that
delivered
beyond
expecta4ons
and
forged
a
strong
partnership
between
client
and
agency,
leading
to
further
design
projects.
50
collabora4ve
partnership