Презентация Халли Зигель, редактора международного портала robohab.org, на мастер классе хакатона по промышленному дизайну роботов на конференции Skolkovo Robotics 2015
Is it usable for people with disabilities?
We know a lot about how to meet the checkpoints for accessibility, but how well do you understand what makes a good experience for people with disabilities? Only getting out and seeing how people use your product will help you understand what makes it a delight to use --- or a pain. User research and usability testing should be part of your accessible UX toolkit.
What does it take to get from barrier-free to delightful experiences?
Meeting basic accessibility requirements is a critical first step. But let’s dream bigger. Let’s aim for accessible UX – great user experience for everyone. Creating innovations that include a more diverse range of interaction styles, and designs that are both inclusive and delightful starts by bringing together the whole team — from content to code. It means thinking about people, not just technology. It means finding allies and partners, new ways of working, making our tools really usable, and helping everyone manage change.
Updated May 2017
Versions presented at PhillyCHI, AccessU, IA Summit, Accessing Higher Ground
You went to a lot of trouble to put that content online. Plain language will help your audience find it, understand it and use it. Writing clearly makes information more accessible – and usable – for people who don’t read well, are reading in a second language, or are listening to the text. That means better informed users, happier customers, and fewer angry support calls.
Updated for AccessU 2017
Long descriptions of images are in the speaker notes
Usability testing: rapid results when you need them. Have a question about whether a new feature or design idea works for users? It’s easy to find out early, so your design process is as responsive as your code. We'll look at ways to run quick usability test, how to find users in the wild, and when to add it to your project plan. Yes, it can be fast, good, and cheap.
Presentation at the dotgov design conference - March 27, 2015
A library for everyone - Designing for Digital, Austin 2017
All of the tools and principles of an excellent user experience also support accessibility, just as web design that is responsive to diversity of devices is also responsive to a diversity of human needs.
Instead of trying to reduce the chaos of complexity, we can embrace it.
Instead of thinking about designing for a narrow middle of the curve, we embrace the full spectrum....from the beginning.
We can make accessibility part of innovation, not just designing products for people with disabilities but in constructing our world. We can think about how new technology can -- and does -- change society. And how we can find inspiration in extreme needs that can change the our experience.
Is it usable for people with disabilities?
We know a lot about how to meet the checkpoints for accessibility, but how well do you understand what makes a good experience for people with disabilities? Only getting out and seeing how people use your product will help you understand what makes it a delight to use --- or a pain. User research and usability testing should be part of your accessible UX toolkit.
What does it take to get from barrier-free to delightful experiences?
Meeting basic accessibility requirements is a critical first step. But let’s dream bigger. Let’s aim for accessible UX – great user experience for everyone. Creating innovations that include a more diverse range of interaction styles, and designs that are both inclusive and delightful starts by bringing together the whole team — from content to code. It means thinking about people, not just technology. It means finding allies and partners, new ways of working, making our tools really usable, and helping everyone manage change.
Updated May 2017
Versions presented at PhillyCHI, AccessU, IA Summit, Accessing Higher Ground
You went to a lot of trouble to put that content online. Plain language will help your audience find it, understand it and use it. Writing clearly makes information more accessible – and usable – for people who don’t read well, are reading in a second language, or are listening to the text. That means better informed users, happier customers, and fewer angry support calls.
Updated for AccessU 2017
Long descriptions of images are in the speaker notes
Usability testing: rapid results when you need them. Have a question about whether a new feature or design idea works for users? It’s easy to find out early, so your design process is as responsive as your code. We'll look at ways to run quick usability test, how to find users in the wild, and when to add it to your project plan. Yes, it can be fast, good, and cheap.
Presentation at the dotgov design conference - March 27, 2015
A library for everyone - Designing for Digital, Austin 2017
All of the tools and principles of an excellent user experience also support accessibility, just as web design that is responsive to diversity of devices is also responsive to a diversity of human needs.
Instead of trying to reduce the chaos of complexity, we can embrace it.
Instead of thinking about designing for a narrow middle of the curve, we embrace the full spectrum....from the beginning.
We can make accessibility part of innovation, not just designing products for people with disabilities but in constructing our world. We can think about how new technology can -- and does -- change society. And how we can find inspiration in extreme needs that can change the our experience.
The population of the developed world is aging. Most websites, apps, and digital devices are used by adults aged 50+ as well as by younger adults, so they should be designed accordingly. This talk, based on the presenter’s recent book, presents age-related factors that affect older adults’ ability to use digital technology, as well as design guidelines that reflect older adults’ highly varied capabilities, usage patterns, and preferences. Features:
• demographics of users of digital technology, by age,
• age-related factors affecting ability to use computers and online services,
• common design problems that decrease usability for older adults,
• design guidelines that can help designers avoid these common pitfalls.
Global Leaders for Innovation and Knowledge Program (GLIK)
GLIK2017F MF-504 Capstone Project (March 2nd)
2018.3.2 @ Chuo University, Fujitsu-JAIMS Foundation
Accessible UX: Beyond the checklist to great experiencesWhitney Quesenbery
Checklists, standards, and even patterns can only make sure that basic rules are followed. Even products that meet standards can be difficult or even impossible to use.
But the questions we want to focus on are:
- How easy, useful, efficient, and delightful is this?
- Is this something people want to use?
- Is it a great experience?
Presentation at IAAP 2015, October 22, 2015
Librarians across the country have collectively been spending resources on developing simple to complex makerspaces. But, what comes after that? This exciting presentation will talk about great ideas and programs you can use with your makerspaces. Topics include ways to build more community awareness about your library, create new startup companies within your library, and most importantly further define your library as the community anchor. This session will also encourage ways to build more coding programs to teach our future technical entrepreneurs how to build better and more integrated systems and encourage more innovation.
Culture is everywhere we look, and (perhaps more importantly) everywhere we don’t look. It informs our work, our purchases, our usage, our expectations, our comfort, and our communications (indeed, if you aren’t familiar with a specific geographic and historical set of experiences, the presumably clever title for this talk will instead be perhaps bland). In this presentation, Steve will explore the ways we can experience, observe, and understand diverse cultures to foster successful collaborations, usable products, and desirable experiences.
A Web for Everyone: Accessibility as a design challengeWhitney Quesenbery
Let's get past the idea that checklists and compliance all there is to accessibility. Designing for accessibility is a user experience design problem, starting with understanding how people with disabilities use your products. If we aim to design for all senses we can focus on easy interaction, helpful wayfinding, clean presentation, plain language and media instead of "rules." Doing so, we can create a web for everyone and a delightful user experience where accessibility and usability work together.
Updated January 21
Replay of the O'Reilly webcast: http://www.oreillynet.com/pub/e/2992
Transcript of the O'Reilly webcast: http://www.wqusability.com/handouts/AWFE-Challenge-OReilly-Transcript.pdf
UXPA2019 Enhancing the User Experience for People with Disabilities: Top 10 ...UXPA International
An estimated 1.3 billion people globally report limitations in their daily activities due to a disability. When it comes to the physical world, businesses have made progress in accommodating customers with disabilities. But in the digital world, websites lack basic accessibility features such as text alternatives describing images, proper heading level structures so individuals who are blind and use screen readers can understand the content on a webpage, or captioning for multimedia content for individuals who are deaf or are hard of hearing – let alone assistive technology for customers who have trouble using mobile devices due to dexterity limitations that arise from a variety of conditions.
In this session, attendees will:
* Understand people with disabilities (PWDs) and how they use the web
* Learn about common barriers, issues and solutions
* Discover the different testing methodologies and their interdependencies
* Uncover ROI
LazyBytes Exhibition Public Talk, Parsons, New York, Oct 24, 2013David Carroll
The slides for the presentation by Nicolas Henchoz, director of EPFL+ECAL and David Carroll, director of MFA Design and Technology at Parsons The New School for Design on October 24, 2013 in conjunction with the opening exhibition at the Aronson Gallery at Parsons. LazyBytes is an exhibition of TV remote control concepts developed across workshops at EPFL+ECAL, the RCA, ENSCI-Les Ateliers, and PARSONS. The talk summarized the project objectives and outcomes with special attention paid to the concepts submitted from PARSONS.
Rethinking the television remote? The topic is a surprising one. Why focus on an object that has so little value in the home? What interest does it generate, beyond changing channels and controlling some functions? Paradoxically, the very act of posing these questions legitimates the topic. In brief: why would a chair, a vase, or a plate become an object loaded with value, emotion, and cultural history, while the remote control, situated at the heart of domestic activity in the living room, is generally devoid of meaning? Now that television is digital, this observation deserves even more investigation. The remote control is at the heart of our relationship to the world of digital media. The Lazy Bytes project and resulting conference are part of a research theme at the global EPFL + ECAL Lab that aims precisely to renew our relationship with digital technology. This relationship is subject to performance and competition: increasing the number of functions while reducing the cost. But this performance race, embodied by the almost infinite number of controls, excludes a large proportion of users, such as the elderly and those indifferent to mastering the technology. The television remote is also an icon of our physical relationship to the digital world; it accompanies us in our real world to enable us to act in the digital world. However, as an object, it has acquired neither status nor value. Lazy Bytes does not seek to replace the latest generation of the most sophisticated remote controls, but rather to offer an alternative – a new experience which renews our cultural relationship to the digital realm. Four top design schools responded to this challenge: ENSCI-Les Ateliers in Paris, the Royal College of Art (RCA) in London, Parsons The New School for Design in New York, and the ECAL/University of Art and Design Lausanne, a founding partner of the Laboratory. The Kudelski Group, a global leader in direct access television, has applied its skill and expertise to significantly increase the relevance of the work. Under the leadership of Thierry Dagaeff, designers confronted the reality on the ground with unbridled creativity. Finally, in response to the need to improve digital access, the Leenaards Foundation and the Loterie Romande provided crucial support to this project of extensive benefit to
society at large.
David Duffett's CommCon 2019 Keynote Speech
The founders of 10 Open Source projects were asked to complete a survey. This talk was based on the results of that survey.
The attached narrated power point presentation explains the principles process and frame work of design thinking. The material also mentions a few applications of design thinking. The material will be useful for KTU second year students who prepare for the subject EST 200, Design and Engineering.
On September 17, 2018, Peter McNally presented the following talk to the Cardinals Startup club at Catholic University of America.
The user experience is a key aspect for startups as much of business today is conducted online. Senior User Experience consultant Peter McNally discussed why a good experience is not only good for your business, but important from a Catholic viewpoint. Moreover, Peter provided some practical techniques and tips for entrepreneurs to consider when thinking about how to design products and interact with customers in the digital world.
Teaching Complex Theoretical Multi-Step Problems in ICT Networking through 3D...Bond University
This presentation presents an Augmented Reality simulation to assist understanding of networking and the five layer TCP/IP model. This is a joint project between Bond University and CQUniversity Australia. The simulation has been constructed using Unity3D (https://unity3d.com/) and Vufoia (https://developer.vuforia.com/) -- see https://youtu.be/0pHJWjG4-aQ for a video demonstration.
The population of the developed world is aging. Most websites, apps, and digital devices are used by adults aged 50+ as well as by younger adults, so they should be designed accordingly. This talk, based on the presenter’s recent book, presents age-related factors that affect older adults’ ability to use digital technology, as well as design guidelines that reflect older adults’ highly varied capabilities, usage patterns, and preferences. Features:
• demographics of users of digital technology, by age,
• age-related factors affecting ability to use computers and online services,
• common design problems that decrease usability for older adults,
• design guidelines that can help designers avoid these common pitfalls.
Global Leaders for Innovation and Knowledge Program (GLIK)
GLIK2017F MF-504 Capstone Project (March 2nd)
2018.3.2 @ Chuo University, Fujitsu-JAIMS Foundation
Accessible UX: Beyond the checklist to great experiencesWhitney Quesenbery
Checklists, standards, and even patterns can only make sure that basic rules are followed. Even products that meet standards can be difficult or even impossible to use.
But the questions we want to focus on are:
- How easy, useful, efficient, and delightful is this?
- Is this something people want to use?
- Is it a great experience?
Presentation at IAAP 2015, October 22, 2015
Librarians across the country have collectively been spending resources on developing simple to complex makerspaces. But, what comes after that? This exciting presentation will talk about great ideas and programs you can use with your makerspaces. Topics include ways to build more community awareness about your library, create new startup companies within your library, and most importantly further define your library as the community anchor. This session will also encourage ways to build more coding programs to teach our future technical entrepreneurs how to build better and more integrated systems and encourage more innovation.
Culture is everywhere we look, and (perhaps more importantly) everywhere we don’t look. It informs our work, our purchases, our usage, our expectations, our comfort, and our communications (indeed, if you aren’t familiar with a specific geographic and historical set of experiences, the presumably clever title for this talk will instead be perhaps bland). In this presentation, Steve will explore the ways we can experience, observe, and understand diverse cultures to foster successful collaborations, usable products, and desirable experiences.
A Web for Everyone: Accessibility as a design challengeWhitney Quesenbery
Let's get past the idea that checklists and compliance all there is to accessibility. Designing for accessibility is a user experience design problem, starting with understanding how people with disabilities use your products. If we aim to design for all senses we can focus on easy interaction, helpful wayfinding, clean presentation, plain language and media instead of "rules." Doing so, we can create a web for everyone and a delightful user experience where accessibility and usability work together.
Updated January 21
Replay of the O'Reilly webcast: http://www.oreillynet.com/pub/e/2992
Transcript of the O'Reilly webcast: http://www.wqusability.com/handouts/AWFE-Challenge-OReilly-Transcript.pdf
UXPA2019 Enhancing the User Experience for People with Disabilities: Top 10 ...UXPA International
An estimated 1.3 billion people globally report limitations in their daily activities due to a disability. When it comes to the physical world, businesses have made progress in accommodating customers with disabilities. But in the digital world, websites lack basic accessibility features such as text alternatives describing images, proper heading level structures so individuals who are blind and use screen readers can understand the content on a webpage, or captioning for multimedia content for individuals who are deaf or are hard of hearing – let alone assistive technology for customers who have trouble using mobile devices due to dexterity limitations that arise from a variety of conditions.
In this session, attendees will:
* Understand people with disabilities (PWDs) and how they use the web
* Learn about common barriers, issues and solutions
* Discover the different testing methodologies and their interdependencies
* Uncover ROI
LazyBytes Exhibition Public Talk, Parsons, New York, Oct 24, 2013David Carroll
The slides for the presentation by Nicolas Henchoz, director of EPFL+ECAL and David Carroll, director of MFA Design and Technology at Parsons The New School for Design on October 24, 2013 in conjunction with the opening exhibition at the Aronson Gallery at Parsons. LazyBytes is an exhibition of TV remote control concepts developed across workshops at EPFL+ECAL, the RCA, ENSCI-Les Ateliers, and PARSONS. The talk summarized the project objectives and outcomes with special attention paid to the concepts submitted from PARSONS.
Rethinking the television remote? The topic is a surprising one. Why focus on an object that has so little value in the home? What interest does it generate, beyond changing channels and controlling some functions? Paradoxically, the very act of posing these questions legitimates the topic. In brief: why would a chair, a vase, or a plate become an object loaded with value, emotion, and cultural history, while the remote control, situated at the heart of domestic activity in the living room, is generally devoid of meaning? Now that television is digital, this observation deserves even more investigation. The remote control is at the heart of our relationship to the world of digital media. The Lazy Bytes project and resulting conference are part of a research theme at the global EPFL + ECAL Lab that aims precisely to renew our relationship with digital technology. This relationship is subject to performance and competition: increasing the number of functions while reducing the cost. But this performance race, embodied by the almost infinite number of controls, excludes a large proportion of users, such as the elderly and those indifferent to mastering the technology. The television remote is also an icon of our physical relationship to the digital world; it accompanies us in our real world to enable us to act in the digital world. However, as an object, it has acquired neither status nor value. Lazy Bytes does not seek to replace the latest generation of the most sophisticated remote controls, but rather to offer an alternative – a new experience which renews our cultural relationship to the digital realm. Four top design schools responded to this challenge: ENSCI-Les Ateliers in Paris, the Royal College of Art (RCA) in London, Parsons The New School for Design in New York, and the ECAL/University of Art and Design Lausanne, a founding partner of the Laboratory. The Kudelski Group, a global leader in direct access television, has applied its skill and expertise to significantly increase the relevance of the work. Under the leadership of Thierry Dagaeff, designers confronted the reality on the ground with unbridled creativity. Finally, in response to the need to improve digital access, the Leenaards Foundation and the Loterie Romande provided crucial support to this project of extensive benefit to
society at large.
David Duffett's CommCon 2019 Keynote Speech
The founders of 10 Open Source projects were asked to complete a survey. This talk was based on the results of that survey.
The attached narrated power point presentation explains the principles process and frame work of design thinking. The material also mentions a few applications of design thinking. The material will be useful for KTU second year students who prepare for the subject EST 200, Design and Engineering.
On September 17, 2018, Peter McNally presented the following talk to the Cardinals Startup club at Catholic University of America.
The user experience is a key aspect for startups as much of business today is conducted online. Senior User Experience consultant Peter McNally discussed why a good experience is not only good for your business, but important from a Catholic viewpoint. Moreover, Peter provided some practical techniques and tips for entrepreneurs to consider when thinking about how to design products and interact with customers in the digital world.
Teaching Complex Theoretical Multi-Step Problems in ICT Networking through 3D...Bond University
This presentation presents an Augmented Reality simulation to assist understanding of networking and the five layer TCP/IP model. This is a joint project between Bond University and CQUniversity Australia. The simulation has been constructed using Unity3D (https://unity3d.com/) and Vufoia (https://developer.vuforia.com/) -- see https://youtu.be/0pHJWjG4-aQ for a video demonstration.
The Two-Step Flow of Communication: An Up-to-Date Report on an HypothesisElihu Katz(1957)
- The People's Choice
- The Two-Step Flow Theory
- Opinion Leaders and Opinion Followers
- Minimal/ Limited Paradigm vs. Mass Society Paradigm
- Strengths and Limitations of The Two-Step Flow Theory
- Elmira Study, Rovere Study, Decatur Study and Drug Study
- Diffusion of Innovation
- Personal Influence vs. Mass Influence
- Impact of Personal Influence
- Flow of Personal Influence
A tutorial session on UXD hacks I gave at O'Reilly Etech in 2004.
Original context here: http://conferences.oreillynet.com/cs/et2004/view/e_sess/4767
"User-Centered Design and participatory product development are established, proven techniques for making interfaces and information understandable. But how is it possible to use them when your knowledge, the technology, and the possible markets are moving so quickly? Is it possible to create alpha-tech that defines a new market and is a joy to use? UI Design for Alien Cowboys is a three-hour tutorial and workshop that proposes that it is."
Lecture on Advanced Human Computer Interaction given by Mark Billinghurst on July 28th 2016. This is the first lecture in the COMP 4026 Advanced HCI course.
Why should I communicate? Which are my needs?
We analyze the current landscape, starting from Cluetrain Manifesto, through some definitions (Social media vs industrial media, social networks, networked publics).
How we can create an effective message: personalization, groups, behaviours, communities, immediacy, perfect timing, different techniques and styles.
Then some essential rules, regarding listen and conversation, the blur between public and private, storytelling, goals and how I can sum it up in my editorial plan.
Some of our key accessibility ideas are back to front. The most important aspect of the accessibility of images isn't 'alt-text'. The number of disabled people who use assistive technologies is tiny compared with those who don't. And for many people video is more accessible than text, not less accessible.
In this CSUN 2014 talk, Professor Jonathan Hassell exposes 16 foundational things that all advocates “know” about accessibility as myths, using real user-research to show how they need to be replaced to properly serve today’s tablet and mobile-obsessed disabled and older users.
This presentation is a preview of the Social Media Field Guide Masterclass.
This session was conducted in Qld in July 2011 to an AHRI group as well as the QKM forum.
Due to the response we will be returning to Qld later in the year to conduct the full master class.
Strategy development, Governance, barriers and Tools, community development first 30 - 60 - 90 days all developed around a robust process with your peers.
Contact us http://stateofchange.com.au/social-media-field-guide/
Requirements Engineering for the HumanitiesShawn Day
This workshop explores how requirements engineering can be employed by digital and non-digital humanities scholars (and others) to conceptualise and communicate a research project.
requirementsEngineeringAs the field of digital humanities has evolved, one of the biggest challenges has been getting the marrying technical expertise with humanities scholarly practice to successfully deliver sustainable and sound digital projects. At its core this is a communications exercise. However, to communicate effectively demands an ability to effectively translate, define and find clarity in your own mind.
APM Webinar hosted by the Thames Valley Branch on 14 March 2024.
Speaker: Jade Matos Carew, Head of Digital, Accessibility and Usability, The Open University
What is digital accessibility? (Spoiler: it’s making sure we design and develop websites, systems, and digital content and experiences which are accessible by everyone – including disabled users.) This webinar was held on 14 March 2024.
We took a look at the principles behind it and why it’s vital (and often overlooked) in today’s organisations. We thought about how it can benefit staff, clients and customers, and how ensuring best practice in digital accessibility can act as a strong foundation to help to foster an inclusive and diverse organisational culture. We also considered the practical challenges which are faced when embedding best practice in digital accessibility into ways of working, and how applying change management principles can provide an effective toolkit for approaching and assisting with this.
The Equality Act (2010) broadly protects certain characteristics, including the rights of disabled people so that everyone can have equal access to participate in society. This includes online and digital spaces, and it’s therefore vital to make sure that our organisations, services, digital content, and ways of working are set up in the right way to accommodate the needs of a diverse audience so that everyone can feel included and engaged. This includes considering best practice in a wide range of contexts – from the documents you make and use, the websites you build, the development cycles you follow, to the IT solutions you procure, and the online meetings you host. Good digital accessibility is more than just meeting our legal obligations, it’s the right thing to do. Without an inclusive approach, you could be at risk of excluding people, whether that’s team members, or potential customers.
There are principles, standards, and best practice which we need to follow, and these can often take a certain amount of time, effort, and expertise to interpret, but you don’t have to be an expert to get to grips with the basics. The journey to becoming more accessible is exactly, that – a journey rather than a quick fix. There are ways in which you can embed good digital accessibility into ways of working sustainably and effectively by following small steps to ensure the change management process is as smooth as possible.
https://www.apm.org.uk/news/demystifying-digital-accessibility-webinar/
Julie Grundy gives an overview of user experience Design, why it's important, guiding principles, UX research overview, and tactics used by UX professionals. November 2015.
STM Master Class Presentation: The Evolving JournalAnn Michael
First there was the print journal. Then it went online. Now there are mobile journal sites and applications. In this session we’ll discuss how the electronic journal has evolved and what might come next. How might social networking, semantic enrichment, and mobile technologies influence the evolution of the electronic journal? What do these changes mean to publishers, authors, and, most important, consumers of journal content?
What are my needs in term of communication and how can I satisfy them? Landscape, starting from Cluetrain Manifesto and going through some definitions (Social media, in comparison with industrial media, social networks, networked publics).
How to create an effective message: my benefits, why customize and fix, usefulness of groups and habits, the importance of immediacy and schedule, the use of different communication techniques.
Finally we outline which rules are essential:• Conversational and listening rules • Blurring of public and private• Storytelling • Objectives, and how everything is summarized in the editorial plan.
Similar to [Skolkovo Robotics 2015 Day 1] Зигель Х. Communicating Robotics | Siegel H. Communicating Robotics (20)
Jong-Oh Park
Medical Microrobot Center [MRC] Robot Research Initiative [RRI] Chonnam National Univ
Korean Robot History
2010
Export of Surveillance and Security Robots
Establishment of 2014 the 2nd Master Plan
for Intelligent Robots
2003
Designation of Robots as a Next-generation Growth Engine
2008
Enactment of Intelligent Robot Act
1978
Introduction of Korea’s First Robot
1981
Localization of Robot Manufacturing
2006
Development of
Cleaning Robot 2009
Establishment of the 1st Master Plan for Intelligent Robots
www.korearobot.or.kr
1
International Federation of Robotics, Gudrun Litzenberger
General Secretary
International Federation of Robotics IFR Germany
Email: gl@ifr.org
https://ifr.org/
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
5. Communicating: Why bother?
• Collaborate with peers
• Convince funding agencies
• Find project/business partners
• Attract investors
• Inform industry partners
• Influence regulators and policy-makers
• Generate media attention
• Shape public opinion
• Sell product
6. robohub.org
Traditional tools: Little or
no direct contact with public
You
Journals
Conferences
Peers
Grant
Applications
Funding Agencies
Press Office
PR Agency
Media Public
Press Office
PR Agency
Media Public
Accelerators
Incubators
Business Partners
Investors
Press Office
PR Agency
Media Public
Meetings/Forums
Tech transfer
offices
Industry
Press Office
PR Agency
Media Public
8. What are the obstacles?
• Lack of time
• Don’t see the benefit
• Unfamiliar/not confident with social
media
• Not confident with writing
• Concern that your work will be
misrepresented, oversimplified, or
misunderstood
9. Communicating about robotics is
challenging …
• Hard to explain in simple terms
• It’s an emerging field
– Lack of commonly understood language
conventions to guide the conversation
• Most people outside the field don’t have
personal experience with robots
• Existing stereotypes about robots (and the
people who build them) are hard to compete
with
19. Notice any similarities?
• White
• Male
• Eye glasses
• Lab coat
• Often evidence of mania, danger, or anti-
social behaviour
– unkempt clothing or hair
– dangerous equipment, fire, explosions
– goofy, or conversely, frowning facial expressions
20. robohub.org
Which of these people are scientists?
Lessons Learned from the Implementation of a GK-12 Grant Outreach Program. Laura J. Bottomley, Elizabeth A. Parry, Scott Brigade, La Toya Coley, Laura
Deam, Elizabeth Goodson, Jan Kidwell, Jessica Linck, and Brent Robinson. Proceedings of the 2001 American Society for Engineering Education Annual
Conference & Exposition, Copyright 2001, American Society for Engineering Education.
21. robohub.org
Disconnected
from reality
Too smart for
their own good
(and possibly dangerous)
Hard to understand
Specialist in their field
Focused on their work Extremely Intelligent
Exclusive
Unapproachable
Highly educated
The stereotypic scientist is …
29. Eurobarometer Survey
• Conducted by the European Commission
– 2012 study
– 26 751 respondents from 27 member states
• Aimed to gauge EU public opinion of robots:
– Public perceptions
– Acceptance levels
– Worries and reservations
http://ec.europa.eu/public_opinion/archives/ebs/ebs_382_en.pdf
30. robohub.org
Most people don’t have personal
experience with robots
Eurobarometer 382, pp 14-16: QA3. Have you ever used, or are you currently using such
robots at home or at work (e.g. a robotic vacuum cleaner at home or an industrial robot
at work)?
31. People are generally positive about
robots
• And opinion of robots
improves with:
– Education
– Personal experience with
robots
Eurobarometer 382, pp 17-20: QA4. Generally speaking, do you have a very positive,
fairly positive, fairly negative or very negative view of robots?
32. Robots are generally seen as helpful
and necessary
Eurobarometer 382, pp 21: QA5. Please tell me to what extent you agree or disagree
with each of the following statements about robots.
Robots are a good thing for society,
because they help people
Robots are necessary as they can do
jobs that are too hard or too
dangerous for people
Priority Areas
Space exploration
Manufacturing
Military and security
Search and rescue
33. BUT robots are also seen as potentially
threatening
Eurobarometer 382, pp 21: QA5. Please tell me to what extent you agree or disagree
with each of the following statements about robots.
Robots steal people’s jobs
Robots are a form of technology that
requires careful management
34. Robots should be banned from …
Eurobarometer 382, pp 35: QA7. In which areas do you think that the use of robots
should be banned?
Care of children, elderly and the
disabled
Education
Healthcare
Leisure
36. robohub.org
Injection Model
• Developed in 1920s
• Linear theory
• Sees audience as
passive, homogeneous
• Too simplistic
• BUT continues to shape
how we talk about media
influence
37. Multi-Step Flow Model
• Developed in the 1940s
• More complex than
Injection Model
• Assumes we are more
likely to be influenced
by thought leaders
• Sees audience as more
active and less
homogeneous
• Still has credibility
today
40. Agenda Setting Model
• Developed in the
1970s
• Proposes that the
media do not reflect
reality, they SHAPE it
• Media can’t
necessarily tell us
HOW to think, but
they can tell us WHAT
to think about
• Model is still relevant
today, BUT remember
it’s not always the
media who set the
agenda
42. robohub.org
Agenda Setting in action
“I want Americans to win the race for the kind
of discoveries that unleash new jobs.”
http://robohub.org/obama-connects-robots-and-jobs-in-state-of-the-union-address/
43. Reinforcement Model
• Similar to multi-step flow
model, but focused more
on personal spheres of
influence
• Supposes that new
influences are more
likely to reinforce our
beliefs than change
them.
• “We see what we want
to see.”
47. What does the Stop the Robots hoax
teach us?
• “We see what we want to see.”
• The hoax worked because we were primed
to believe that the protest was real
48. All media messages are constructs
• Everything we see or hear in the media has
been constructed
– Newspapers, Twitter, blogs, TV, YouTube etc.
• Media messages are an interpretation or
representation of reality
• Representations are created through
a process of selection and omission
51. Headlines are everything
• It’s the first thing people see
• If it doesn’t grab people’s attention, they
won’t keep reading
• Newsfeeds, aggregators and search often
display ONLY the title
52. A great headline should …
• Be useful
– Tell readers what to expect in the article
– Deliver what it promises
• Offer a unique perspective
– Stand out from the rest
• Convey a sense of urgency or importance
– Make people want to read more!!
– But not by feeding into hype
53. Key features of a good headline
• Concise
• Paints a vivid picture
• Easy-to-understand terminology
• Conveys the key points
– What the technology is
– How it works, what makes it unique
– Why it’s important
– Why it’s important NOW
55. 1. Know your audience.
• Who are you trying to reach?
• What are their interests, concerns and
fears?
• How, where and when do they
communicate?
• What kind of language is most appropriate
for them?
56. 2. Know your context.
• Be informed about your audience’s “hot
button” issues
• Research your competition
• Get familiar with the tools your audience
likes to use
• And use those tools to stay informed about
emerging issues
57. 3. Find your niche.
• Be an expert in your field
• Stay focused and don’t over reach
59. 5. Be respectful.
• Don’t talk down
• Use plain language
• Don’t stoke fears
• Don’t hype your work
60. 6. Start communicating!
• Places to share your robotic news:
– IEEE Automaton Blog
– Hacker News
– Slashdot
– Reddit
• Robohub
– 60K monthly visitors
– 700K followers on social media
– Experts from around the world
– http://robohub.org