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What’s After MakerSpaces - NEFLIN
The document discusses how to enhance makerspaces and libraries by actively engaging the community and utilizing local skills. It emphasizes the importance of open spaces for demonstration, encourages collaboration with volunteers and local experts, and suggests transforming libraries into hubs for innovation and business incubation. Additionally, strategies for social media engagement, crowdfunding, and community outreach are explored to foster a vibrant and supportive environment.
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What’s After MakerSpaces - NEFLIN
- 1. What’s After MakerSpaces BRIAN PICHMAN| DIRECTOR OF STRATEGIC INNOVATION – EVOLVE PROJECT
- 2. What is “notmaking”
- 3. Things Not ToDo With Your Space Do not have things locked up and stored away How will anyone know of the AWESOME things you have? Instead, set up demo areas and have your space’s content out and in use Have a staff member actually playing and using the space instead of patrolling it
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- 12. Public Service Announcement Coding isthe gateway to the future
- 13. Tools To Learnto Code Ozobot Programmable robot that learns by drawing Hopscotch Free App to code activities on iPad Hummingbird / Finch Code Robots using Scratch Arduino Boards Can design some impressive wearables through code
- 14. You are makingif you are doing this:
- 15. True Maker Spaces Find Your Local Maker Space: https://wiki.hackerspaces.org/
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- 17. Pumping Station: One– Chicago, IL
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- 19. A Space CanHave These Items:
- 20. A Space CanHave These Items: Needs People
- 21. People: YOU BeA Risk Taker Be A Rule Breaker (Within reason) Have Passion Have Drive
- 22. People- Staff Havemotivated and positive staff Staff members who want to do more than just “check in and out books” Skill Assessment Staff members all have unique skills / hobbies Create badges / shirts that help identify the staff members with those specific skills
- 23. People- Community Youprobably know the needs of your patrons But do you know the skills of your patrons? Identify which patrons have which skills You will be very surprised how willing they are to help start a new program at your library! Give Volunteers things they can be proud of.
- 24. Things Community CanTeach In Your Space Fishing Cooking Boat Building Building Computers Circuits Robotics 3D Design / Animation The Sciences (Physics, Biology, Chemistry…ie experiments) Coding Websites Applications Couponing!
- 25. The Art ofAsking Amanda Palmer http://www.ted.com/talks/amanda_palmer_the_art_of_asking “Don't make people pay for music, says Amanda Palmer: Let them. In a passionate talk that begins in her days as a street performer (drop a dollar in the hat for the Eight-Foot Bride!), she examines the new relationship between artist and fan.” – TED Talks
- 26. So What IsNext
- 27. The Next …. What if you made your library a: Startup Hub? An Idea Center A Place to Beta Test Use the tools in your makerspace But first…get those people in
- 28. A Change ofFocus – Business Decisions
- 29. How Does YourLibrary Stand Out? What is your style? What are your values? What are your skills / attributes?
- 30. Get People toWork WITH You Exposure We have more control over books than Barnes and Nobles plus Borders combined. Explain the amount of patrons your library sees weekly Delivered Content Companies spend a lot of money (from paying an employee) to deliver their content (product or service) to their prospective buyers. Libraries can deliver content, as it is our job to our community. We also support all of our delivered content Community Support / Charity Companies are often required to “give-back” to communities Offer press releases, naming of chairs/rooms, etc.
- 31. Harris Interactive (2007Survey) PURCHASING BOOKS, CDS AND DVDS Whether young or old, people purchase from a retailer something after they’ve checked out it of the local library. Two in five adults and 36% of youth have purchased a book (hard cover or soft cover) after checking it out from the local library. One in five adults and youth (22% and 20% respectively) have purchased CDs after checking them out 22% of adults and one-quarter (25%) of youth have purchased DVDs after checking them out.
- 32. Build Relationships (OutReach) Meet vendors/companies for breakfast/lunch/dinner. Talk to them about your Brand and Pitches Share ideas and visions Brainstorm and collaborate Become friends with your vendors/companies. Go to events in town and display you are from the library Get involved in your community.
- 33. Work Up OrganizationalCharts
- 34. Social Media Marketing Networking Meeting new people who you won’t ordinarily meet (outside of the people you know personally) Sharing of ideas and concerns Collaboration and engagement A strong network is needed to build ideas You need people who support and love what you do. Your closely nit group of friends/family isn’t enough Social Media is a way to develop relationships
- 36. LinkedIn is especiallypopular among college graduates and internet users in higher income households Facebook also has high levels of engagement among its users: 63% of Facebook users visit the site at least once a day, with 40% doing so multiple times throughout the day
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- 42. Scheduling Posts Scheduleposts with articles during peak times Klout.Com – Will also post to LinkedIn
- 43. LinkedIn A greatplace to write longer articles and have them shared in your network: One of my post was not successful. If someone where to like my post, I would expand my social influence to the next circle (So those people’s connections) If one of their connections engaged my update I would expand to the third circle. That is my goal
- 45. LinkedIn Tips Likeand share posts Be part of groups and be an active member If you are doing a project that requires some coding, talk about that the current roadblock and see if you can get others to help when your stumped. Write recommendations and endorse others. Be sure to have both your personal profile completely filled and your company profile accurate and complete.
- 46. Controlling Your Image Brandyourself.com
- 47. Surveys On thespot feedback
- 48. NPS Promoters (score9-10) are loyal enthusiasts who will keep referring others, fueling growth. Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings. Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth. To calculate your company’s NPS, take the percentage of customers who are Promoters and subtract the percentage who are Detractors.
- 49. Important Question Asking“Would You Recommend XYZ” is the key question. After getting the scores, there must be a process in place to drive improvements and provide follow ups. The most successful companies using Net Promoter build out a complete operational model with NPS as its centerpiece. Real breakthroughs in performance are achieved only when companies move from a research model to an operational model embedded in their company culture.
- 50. Top Brands from2013 Airlines = Southwest at 66% Auto Insurance = USAA at 76% Banking = USAA at 78% Brokerage & Investments = Vanguard at 56% Cable & Satellite TV = Verizon at 32% Cellular Phone Service = Tracfone at 39% Computer Hardware = 32%; Apple = 72% Credit Cards = 9%; American Express = 41% Department, Wholesale and Specialty Stores = Costco at 78% Grocery and Supermarkets = Trader Joe's at 63% Health Insurance = Kaiser at 35% Homeowners Insurance = USAA at 80% Hotel = Marriott at 62% Internet Service = Brighthouse Networks at 29% Laptop Computers = Apple at 76% Online Entertainment = Netflix at 50% Online Search and Information = 43%; Google = 53% Online Services = Amazon at 69% Smartphones = Apple at 70% Software and Apps = TurboTax at 54% Tablet Computers = Apple at 65% Travel Websites = TripAdvisor at 36%
- 51. Eliminate the deadweight Not All Ideas Are Good Run Reports on: Database Usage Specific Book Collections Outdated Programs Use that money to further develop your spaces
- 52. We Now ReachedOur Audience Librarians, prepare to help! Check Patents Help with Filing Business Docs (Reference Section) Get the community involved with crowdfunding an idea
- 53. Library Development Needs: New Website E-Content Delivery System Efficient ILS Community Based Social Site
- 55. Crowd-Source Funding Peopleacross the world group together to fund new projects and ideas People are encouraged to donate by either the attractive name or “awards” based off the amount they donate.
- 59. Platforms Citizinvestor: crowdfundingplatform for municipalities and has a library section Dragon Innovation: combines crowdfunding with manufacturing support Selfstarter: an open source solution to crowdfunding platform. Allows you to brand your own campaign page. Kickstarter, Indiegogo: popular crowdfunding platforms
- 60. What is Needed? A Business Plan A “Brand” A Completed Website Social Media Presence / Network Videos and Graphics
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- 62. When To Crowdfund Crowdfunding IS NOT free There are costs involved and tasks to do BEFORE launching a campaign to get successfully funded Prototyping Marketing Business Plan Development There is a tremendous amount of effort behind the scenes including PR, marketing, and advertising.
- 63. Dan Shapiro http://www.danshapiro.co m/blog/ “IF YOUPLAN TO MAKE THIS PRODUCT REGARDLESS OF THE RESULTS OF YOUR CAMPAIGN THEN JUST RUN PRE-ORDERS ON YOUR OWN WEBSITE AND USE THE TIME AS A WAY TO BUILD INITIAL CUSTOMER DEMAND. THE POSITIVE IS YOU CAN FOCUS ALL OF YOUR EFFORTS TO DRIVING YOUR OWN WEBSITE TRAFFIC, WHILE USING ADVERTISING TO OPTIMIZE THE FUNNEL.”
- 64. Creating the Campaign Inspiration The video should be inspiring and get people excited about the product Describe the Who and Why http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action Simon Sinek What is the product Be clear and concise. People don’t want to read lengthy paragraphs about what the product is. How did they get here? Give people a story, how did the idea come to be, what needs did it fill, what challenges and obstacles have you already overcome .
- 65. Your Campaign Video This is super, super, super, important. This will be the greatest expense and one of the most time consuming processes Consider Music Film (background scenery matters) Some awesome photos to overlay the message Conveying Your Message What is needed? Drive traffic to the crowdsourcing page and website.
- 67. Organizing The “MeatAnd Potatoes” Layout of Campaign is Crucial Intro Show the who, what, and why Logos! Inspire others to help What makes it unique and amazing Features of product Get more detailed and explain the specs Team People sell. Show them the awesome team. Personalize the mission. Timeline People want to know existing accomplishments, Backer Levels Explain the various backer levels
- 68. Pre-Launch Identify InfluencersIn The Industry Reach out to them. Share the pre-crowdsourcing plan. Share the videos. Share social media. Share the site. Friends and Family Send updates every so often before go live date. They need to be the first backers Press Build a press page on your website that houses your logos, graphics, videos, social media accounts. Get the press excited about your product pre-launch
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- 70. Building A Business Use the space to incubate businesses and ideas
- 71. Creating Challenges Useyour own developmental projects (as in Software or Web Solutions) and have the makerspace help (coding) Use the makerspace to market your programs and events (graphics / video / 3D Design) Identify a problem in the community and have the space spearhead a solution (collaboration)
- 72. Start Up Weekend http://startupweekend.org/ “No Talk, All Action. Launch a startup in 54 hours”
- 73. Makerfaire Your Libraryshould be on the pulse of any local MakerFaire, and be participating: http://librarymakerfest.org/ June 18th
- 74. Websites to help Instructables Make it @ Your library: http://makeitatyourlibrary.org/
- 75. NASA Collaboration Workwith scientists, astronauts, and more to co- develop ideas
- 76. Questions? Brian Pichman Twitter: @BPichman Email:bpichman@evolveproject.org Sides will be posted on: Slideshare.net/bpichman