Resume / CV / Curriculum Vitae of Wendy Verwey Bekker, a remote working Marketing & Music Industry Consultant. Currently Product Development @LabsFM, a music industry tech startup, and Marketing Manager @Oppikoppi, the largest music festival in South Africa.
Authenticate it! The power of inclusive insight in digital design.Christine Hemphill
Open Inclusion's presentation from Axe-Con March 2021, Deque's Conference on digital accessibility. We present our perspectives on why, when and how you can may wish to include disability and age-inclusive research participants and user testers in your design process to maximise your customer experience and product value.
Curating an Effective Digital Research Presence - Nicola Osborne, EDINANicola Osborne
Slides from "Curating an Effective Digital Research Presence", Nicola Osborne's opening keynote for the Making Research Visible event at the University of Edinburgh Moray House School of Education on 6th June 2018. More on the event can be found at: https://www.eventbrite.co.uk/e/making-research-visible-tickets-45238206694
Marketing 3.0: Creating a Faster Path to Innovation and ResultsSteve Drake
Four panelists representing 124+ associations discuss 5 problems and 5 solutions for 3.0 marketing. They are presenting this information at the 2014 ASAE Great Ideas Conference.
Do you call yourself a web designer, developer or simply a pixel pusher? Think you can’t be replaced? You’re dead wrong. With the advent of DIY design tools and drag and drop themes, it’s easier than ever for businesses to get online. What are you doing now to make yourself indispensable to your clients? What else are you bringing to the table? Tired of hustling from one project to the next? Stop calling yourself a pixel pusher. Focus on how your work brings increased value to your clients. It’s not just design. It’s not just making it work. It’s making digital strategy matter to you and your clients. In this presentation, we’ll review techniques for building (and maintaining) long-term client relationships, different compensation strategies and how to reframe your offerings to build sustainable, profitable businesses.
A practical introduction to - and overview of - the entrepreneurship journey, based on the ecosystem in Copenhagen area. From a lecture, I gave at Aalborg University CPH for engineer candidates (cand.polyt study) in the 'Entrepreneurship, Innovation & Business models'-course as part of the 'Converging Mediatechnology' track.
SEO, Social, and More: Digital Marketing for your BusinessIntuit Inc.
Every business owner wants to attract more customers, convert prospects to sales, and get more referrals from customers. Attracting the right customers to "sell and wow" will help your business bring in more sales and better your bottom line.
Resume / CV / Curriculum Vitae of Wendy Verwey Bekker, a remote working Marketing & Music Industry Consultant. Currently Product Development @LabsFM, a music industry tech startup, and Marketing Manager @Oppikoppi, the largest music festival in South Africa.
Authenticate it! The power of inclusive insight in digital design.Christine Hemphill
Open Inclusion's presentation from Axe-Con March 2021, Deque's Conference on digital accessibility. We present our perspectives on why, when and how you can may wish to include disability and age-inclusive research participants and user testers in your design process to maximise your customer experience and product value.
Curating an Effective Digital Research Presence - Nicola Osborne, EDINANicola Osborne
Slides from "Curating an Effective Digital Research Presence", Nicola Osborne's opening keynote for the Making Research Visible event at the University of Edinburgh Moray House School of Education on 6th June 2018. More on the event can be found at: https://www.eventbrite.co.uk/e/making-research-visible-tickets-45238206694
Marketing 3.0: Creating a Faster Path to Innovation and ResultsSteve Drake
Four panelists representing 124+ associations discuss 5 problems and 5 solutions for 3.0 marketing. They are presenting this information at the 2014 ASAE Great Ideas Conference.
Do you call yourself a web designer, developer or simply a pixel pusher? Think you can’t be replaced? You’re dead wrong. With the advent of DIY design tools and drag and drop themes, it’s easier than ever for businesses to get online. What are you doing now to make yourself indispensable to your clients? What else are you bringing to the table? Tired of hustling from one project to the next? Stop calling yourself a pixel pusher. Focus on how your work brings increased value to your clients. It’s not just design. It’s not just making it work. It’s making digital strategy matter to you and your clients. In this presentation, we’ll review techniques for building (and maintaining) long-term client relationships, different compensation strategies and how to reframe your offerings to build sustainable, profitable businesses.
A practical introduction to - and overview of - the entrepreneurship journey, based on the ecosystem in Copenhagen area. From a lecture, I gave at Aalborg University CPH for engineer candidates (cand.polyt study) in the 'Entrepreneurship, Innovation & Business models'-course as part of the 'Converging Mediatechnology' track.
SEO, Social, and More: Digital Marketing for your BusinessIntuit Inc.
Every business owner wants to attract more customers, convert prospects to sales, and get more referrals from customers. Attracting the right customers to "sell and wow" will help your business bring in more sales and better your bottom line.
Social Media in Marketing in Support of Your Personal Brand - Nicola Osborne, EDINA Digital Education Manager, for Abertay University (Dundee) 4th Year Marketing Students.
How to Build a Diversified Investment Portfolio.pdfTrims Creators
Building a diversified investment portfolio is a fundamental strategy to manage risk and optimize returns. For both novice and experienced investors, diversification offers a pathway to a more stable and resilient financial future. Here’s an in-depth guide on how to create and maintain a well-diversified investment portfolio.
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
Textile Chemical Brochure - Tradeasia (1).pdfjeffmilton96
Explore Tradeasia’s brochure for eco-friendly textile chemicals. Enhance your textile production with high-quality, sustainable solutions for superior fabric quality.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
3. Today’s talk
Our work & background
Why create a digital strategy… and what does that even mean?
A suggested process & formats/outputs
Typical themes to emerge
Caveats
Some thoughts on current trends in digital and culture
Parting thoughts
4. Simon Hopkins
arts, music and technology geek and strategist
• 10 years in the record industry
• Moved into digital media 1997
• 5 years as BBC’s Head of Music Interactive
• 6 years in independent digital media production
• Independent consultant for 8 years
• Musician, composer, digital label head, blogger and life-long
music student
• Passionate about young people and tech, impact of digital on
arts and culture
5.
6. Broad and deep experience
• What we do:
• From high level digital strategy to detailed specifications for a
new website
• “Critical friend” strategic review
• Capacity building
• Training and mentoring
• Advisory
• For a wide variety of clients:
• Arts organisations
• Corporates and startups
• Local and national government
9. A whole world of ambiguity… and this is a personal, subjective take
What we do we mean by “digital”?
Does “social” = “digital”?
Do we need digital strategy at all?
The pace of change is staggering…
12. 1. ESTABLISH
There must be clarity from the start of the process:
• Schedule (interviews, meetings, deadlines etc)
• Project scope
• Deliverables
• Costs and payment schedule
• Contingencies, key contacts
Summarise in a scope of work document
Above all, ensure widespread awareness of the project
Remember: this will be an iterative process
14. Some indicative questions
• Purpose What is the your organisation for and how does digital
contribute?
• Bums on seats How can you cater for an audience that never steps foot
through the door – and do you want to?
• Context Where does your digital work sit – locally, nationally,
internationally?
• Income Beyond ticketing, where else can digital activity generate
revenue?
• Priorities What are the most appropriate content, services and
distribution channels for you?
• Partnership Who could you be working with on digital projects – and
what benefit would this deliver?
• Resource What human, financial and technical resources do you need to
deliver relevant digital content and services?
• But mostly… what are the hidden organisational and digital drivers?
15. 3. EXPLORE
Use workshops to unpack the findings from the interviews
2-3 x workshops, c 10 attendees, c 3 hours
Keep them fun, fast, highly interactive
Benefits:
• Test your findings
• Create buy in
• Collaborative exploration has a different “texture” to private interviews –
but can be just as revealing
No set topics for these workshops, but we would recommend generally
starting with…
16. WORKSHOP: UNDERSTANDING YOUR AUDIENCE
What do you know about your audience and their digital life?
Persona exercises exploring
• A range of users/audience members
• Their relationship with your organisation
• Their use of media and technology
• Imagined user journeys
Why?
Test your assumptions
Make this stuff real (this in not market research!)
17. 4. REPORT
Exec summary:
• Background and process
• Overall findings
• 3-5 (and no more!) key themes/priorities
• Success measures
Deeper exploration of themes – but don’t overdo it!
Appendices:
• Personas
• User journeys
• Interviewees, workshop attendees
In general: 30 pages max!
19. Team, structure, management
Skills, training, awareness raising
Digital first (or digital only) creative projects
Content: blogs, podcasts, streaming video
New/appropriate platforms: web, mobile, social
Routes to commercialisation
External partnerships
Embedding, APIs etc
Innovation
Measurement, support and review
21. No-one’s getting this right across the board (although there are
some fine UK exemplars)
There is no consensus on where “digital” sits (Learning?
Marketing? It’s own dept?)…
... nor how much “status” it has
There’s still a lot of retrofitting
The future is uncertain, so long term planning, while essential, is
a hostage to fortune
Beware of fads and bandwagons!
24. The Creative Industries and tech: pitfalls
Platform & service proliferation
Overwhelm, FOMO
“Fewer, bigger, better” vs “Doing more for less”
Massively uncertain future and wrong bets
Fragmented audiences
Morning – Simon Hopkins – sarah, TH etc – more in a mo
INVITATION FROM ACE - CONTEXT – DIGITAL MARKETING SITS WITHIN A WIDER DIGITAL CONTEXT – FOOD FOR THOUGHT. JOKE: OF COURSE, MY REAL ADVICE IS GET A CONSULTANT ETC.
Mention Sarah
Long time in digital, started in production, still a practitioner,
thinker on how tech impacting young people, arts & culture
We’ve done a wide range of things for a wide range of people – ALL SHAPES AND SIZES – ALL KINDS OF OUTPUTS
All organisations facing similar challenges: tech disruption & opportunities, do more with less, fragmented audiences, plethora of digital platforms…
Mention Angel Academe
Cf bill tompson – barbican breakfast etc
THERE IS NO TEMPLATE FOR A DIGITAL STRATEGY – DAVID’S JOKE RE CUT AND PASTE – BUT YOU CAN HAVE A TEMPLATE FOR THE PROCESS
Some if this looks dry but it’s critical – doesn’t have to be onerous or lengthy
Awareness is key – my experience of the “blank stare
This is the trickiest part of the process to conduct internally, for obvious reasons!
SH
This is the trickiest part of the process to conduct internally, for obvious reasons!
Again, no one-size-fits all – but should broadly cover this
Remember – keep it practical! The exec summary is the crucial bit – everything else is showing your workings!
No, it’s not “let’s have an app”
No, it’s not “let’s have an app”
The end of Moore’s Law?
