The document discusses the evolution of electronic journals from their origins as online versions of print journals to incorporating new technologies and formats. Key points include: 1) Online journals have adopted multimedia, search capabilities, mobile-friendly formats, social networking, and data visualization, differentiating them from print. 2) Journal publishers have learned new skills and tools to create relevant digital products by understanding customer needs, content, and technology. 3) Emerging trends include mobile access, semantic enrichment of content, and social networking, which are changing discoverability and consumer behaviors. 4) Publishers are participating on social media and working to make content more accessible and usable across multiple platforms and devices.