A session to think about profiling ODHE, for the thrice-yearly national event.

1. This work is licensed under a Creative Commons
Attribution 3.0 Unported License.
ODHE Profiling…*
Dr Bex Lewis, Digital Fingerprint
URL: http://www.slideshare.net/drbexl/odhe-national-meeting-february-2013
February 2013, for: http://odhegroup.wordpress.com
*Not CSI style…

2. http://youtu.be/livzJ
TIWlmY

3. Define Audience
http://www.rgbstock.com/photo/mjQsEks/Theatre+Seats

4. • Male/Female?
• Age? • http://en.wikipedia.or
• Culture/Nationality? g/wiki/Persona_%28
marketing%29
• Beliefs?
• http://heidicohen.co
• Academic Level? m/marketing-
• Attitudes/Behaviour? persona/
• Friendship Group?
Define Your Audience

5. • ODHE Group (1st) • V-Cs (senior decision
• Budget Holders maker) & front/support
this
• Others interested in our • Senior influencers –
orgnisations leaders informal
• Those in similar jobs network, often
barriers/accelerators of
• Senior decision makers change
• Business Schools • Academics
• Management Students • International –
exchange ideas, own
• HR Colleagues research
• External – private sector • Start small – back to
(share knowledge) group & develop…
Discussions

6. http://www.lfhe.ac.uk/en/research-
resources/resources/organisational-
development/odhe-group.cfm

7. http://odhegroup.wordpress.com

8. • A website that allows others to
reflect, share opinions, and discuss
various topics in the form of an online
journal whilst readers may comment on
posts. Most blogs are written in a slightly
informal tone (personal
journals, news, businesses, etc.) Entries
typically appear in reverse chronological
order.
http://www.wordnik.com/w
ords/blog

9. Get Inspired

10. • http://blogsearch.google.com
• http://www.technorati.com
• http://www.blogcatalog.com
• http://www.globeofblogs.com/
Some suggestions

11. What do you like? What don’t you like?
• Pictures/Cartoons – inc Great • Pop-up advert (unrelated)
British Bake-Off
• Catchy quotes that make you • VCs: Long-winded, boring
think… …
• YouTube links
• Headings that draw you in • Purpose: Just for
• Include links to more information profiling, not for sharing
rather than squeeze info in
information
• Most „active‟ posts
• Communication • Negative connotation – ego-
• (Corporate policies) profile…
• Who the blogger is…
photo/description • Public: careful about open-
ness
Ideas?

12. • Who is this site by?
• What is it about?
• Who is it for?
• When is it updated?
THINK: About Page

13. How do we develop from
this?

14. Consistency

15. Human Beings at
Machines, not “are machines”
http://www.sxc.hu/photo/192333

16. http://www.slideshare.net/drbe
xl/blogging-with-wordpress-
for-odhe-jan-13

17. • How do you define ODHEG (what you are) and
‘Organisational Development’ (what you do)?
• What message do you want to get across?
• What practices do you want to share?
• What action do you want to be taken?
• What event(s) might you want to promote?
• What might you want to reflect upon?
DISCUSS

18. Happy with
this as a
definition?
Should you
try it on
some of
your target
users?
http://www.lfhe.ac.uk/en/research-
resources/resources/organisational-
development/index.cfm

19. Messages Practices
• We are an community of • “Define practices”
(Experts) … practitioners • Reality of carrying out OD
• We can demonstrate an work
impact for OD • Personal stories/reflections
rather than textbook
• Conflict of interest –
policies of appropriate
content
• Allow us to promote own
activities?
Discussions

20. Actions Events
• Reflection OK even without • National Meetings
comments • Webinars
• Response & Reaction • Own institution open to
externals
• Engagement with discussion • People we want to influence
• Contact us (offline) to carry • Conference for VCs etc want
on conversation to do more in institution.
• Understand more – they • Digital literacy masterclass
think differently • [Is OD serendipitous?]
Discussions

21. Social Media Surgery
ODHE Website Action Plan

22. @drbexl @digitalfprint @bigbible