My presentation from Content Management World in Melbourne - May, 2011.
I spoke to the brief below:
Developing a strategy to drive traffic to your site and improve conversions
• How to get your site found through optimised web design
• Leveraging online and search marketing, SEO and social recommendations to maximise traffic
• Practical ideas for attracting and converting audiences
It is the network of networks.
It’s a global system of interconnected computer networks that uses Internet Protocol(TCP/IP) to connect with billions of users
In simple words it’s a information resource
It is the network of networks.
It’s a global system of interconnected computer networks that uses Internet Protocol(TCP/IP) to connect with billions of users
In simple words it’s a information resource
Social Media: Podcasting, Blogging and Social NetworkingDawn Yankeelov
This is an overview talk regarding the state of social media on Aug. 19, 2009 by Aspectx, delivered to guests of One Southern Indiana, and Indiana Small Business Development Centers.
Beginning and Advanced SEO for Beginners WorkshopJohnBolyard.com
Beginning and Advanced SEO for Beginners Workshop
1. Understand how Google and other search engines rank pages.
2. Understand what makes a web page search engine friendly.
3. Understand Google Penalties.
4. Understand Link Building as a major search strategy.
5. Understand what type of content search engines love.
6. Research and select appropriate keywords to target.
7. Successfully integrate keywords into website copy.
8. Create effective and search engine friendly web pages.
9. Create effective and optimized text navigation menus.
10. Use <h> tags, metadata and anchor text effectively.
11. Monitor search positions for target search terms.
12. Set up website architecture to be search engine friendly.
13. Create a search engine friendly sitemap.
14. Create a robots.txt file.
15. Track website performance using Google Analytics.
16. Track website performance using Google Webmaster Tools.
17. Increase your website’s link popularity.
18. Learn how to measure, collect and analyze your web traffic.
19. Measure the effectiveness of SEO activities with Google Analytics.
20. Understand the difference between organic and paid search results.
21. Set up a Google AdWords account for keyword research.
22. Choose the right keywords to promote your website.
23. Recognize the features of high-converting landing pages.
24. Track campaign performance and ROI (return on investment)
25. Report meaningful website performance data to stakeholders.
SEO presentation for marketing summit 2017Scott True
We hear so much about how SEO has changed, but has it really? It's really the algorithms that have changed, but good marketing has remained the same for quite some time. The channels have changed, the core concept of attracting people with great content and differentiated offerings is the same. Let's take a look back at the facts and see how to optimize for Google in 2017.
This presentation is from Performance Marketing Summit 2017 (March 14, 2017 in Austin, TX). Session description: For many, Google seems mysterious and complicated, and even corrupt. Join us as shed some light by sharing some surprising facts about Google and how to optimize for it in 2017.
Published by Amir Jabbari, the document provides the reader with an introductory explanation of web analytics, the main skills needed to become a proficient web analyst, main terminology related to the field of web analytics, and how to interpret the metrics in a meaningful way.
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Stacy Sutton Williams
The rules for both SEO (search engine optimization) and paid search advertising keep changing. But in some cases, what's old is new again - content is more critical than ever! That means PR professionals are uniquely suited to leverage search marketing strategies and squeeze more benefits out of PR tactics. Join PRSA Georgia and seminar leader Stacy Williams, founder and president of Atlanta-based Prominent Placement, to get caught up on the latest in SEM and get prepared to implement strategically sound and measurable SEM strategies in 2014.
You will:
- Learn how to determine what types of content and topics your audiences are looking for; then, create it and make it easy to be found online.
- Find out how social engagement benefits SEO, and how to effectively use keywords in hashtags.
- Hear what to do and what not to do regarding Google's new rules for links in online press releases and the best way to leverage bylined articles.
- Discover how to use paid search ads in a crisis, and what to do when negative mentions of your company show up in search engine results.
- Take away strategies for measuring the impact of SEM efforts.
Seminar speaker Stacy Williams established Prominent Placement, a full-service, award-winning and industry leading search marketing agency, in 2001. She has more than 20 years of experience in marketing and was named the 2012 Search Engine Marketer of the Year by Technology Association of Georgia. Stacy is also past president of SEMPO Atlanta, a local chapter of the global Search Engine Marketing Professional Organization.
Brand Building through Digital. Customer Engagement Tactics that go beyond tweets and shares which will help you yield good results out of content marketing. How to strengthen the path from likes, shares, pageviews to sales.
This is the way I like to present my web traffic reports.
Please if you have any doubt of comment share it with me, it will help to improve my work.
Thank you very much!!
E
PS: It looks better if you download it ;)
Social Media: Podcasting, Blogging and Social NetworkingDawn Yankeelov
This is an overview talk regarding the state of social media on Aug. 19, 2009 by Aspectx, delivered to guests of One Southern Indiana, and Indiana Small Business Development Centers.
Beginning and Advanced SEO for Beginners WorkshopJohnBolyard.com
Beginning and Advanced SEO for Beginners Workshop
1. Understand how Google and other search engines rank pages.
2. Understand what makes a web page search engine friendly.
3. Understand Google Penalties.
4. Understand Link Building as a major search strategy.
5. Understand what type of content search engines love.
6. Research and select appropriate keywords to target.
7. Successfully integrate keywords into website copy.
8. Create effective and search engine friendly web pages.
9. Create effective and optimized text navigation menus.
10. Use <h> tags, metadata and anchor text effectively.
11. Monitor search positions for target search terms.
12. Set up website architecture to be search engine friendly.
13. Create a search engine friendly sitemap.
14. Create a robots.txt file.
15. Track website performance using Google Analytics.
16. Track website performance using Google Webmaster Tools.
17. Increase your website’s link popularity.
18. Learn how to measure, collect and analyze your web traffic.
19. Measure the effectiveness of SEO activities with Google Analytics.
20. Understand the difference between organic and paid search results.
21. Set up a Google AdWords account for keyword research.
22. Choose the right keywords to promote your website.
23. Recognize the features of high-converting landing pages.
24. Track campaign performance and ROI (return on investment)
25. Report meaningful website performance data to stakeholders.
SEO presentation for marketing summit 2017Scott True
We hear so much about how SEO has changed, but has it really? It's really the algorithms that have changed, but good marketing has remained the same for quite some time. The channels have changed, the core concept of attracting people with great content and differentiated offerings is the same. Let's take a look back at the facts and see how to optimize for Google in 2017.
This presentation is from Performance Marketing Summit 2017 (March 14, 2017 in Austin, TX). Session description: For many, Google seems mysterious and complicated, and even corrupt. Join us as shed some light by sharing some surprising facts about Google and how to optimize for it in 2017.
Published by Amir Jabbari, the document provides the reader with an introductory explanation of web analytics, the main skills needed to become a proficient web analyst, main terminology related to the field of web analytics, and how to interpret the metrics in a meaningful way.
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Stacy Sutton Williams
The rules for both SEO (search engine optimization) and paid search advertising keep changing. But in some cases, what's old is new again - content is more critical than ever! That means PR professionals are uniquely suited to leverage search marketing strategies and squeeze more benefits out of PR tactics. Join PRSA Georgia and seminar leader Stacy Williams, founder and president of Atlanta-based Prominent Placement, to get caught up on the latest in SEM and get prepared to implement strategically sound and measurable SEM strategies in 2014.
You will:
- Learn how to determine what types of content and topics your audiences are looking for; then, create it and make it easy to be found online.
- Find out how social engagement benefits SEO, and how to effectively use keywords in hashtags.
- Hear what to do and what not to do regarding Google's new rules for links in online press releases and the best way to leverage bylined articles.
- Discover how to use paid search ads in a crisis, and what to do when negative mentions of your company show up in search engine results.
- Take away strategies for measuring the impact of SEM efforts.
Seminar speaker Stacy Williams established Prominent Placement, a full-service, award-winning and industry leading search marketing agency, in 2001. She has more than 20 years of experience in marketing and was named the 2012 Search Engine Marketer of the Year by Technology Association of Georgia. Stacy is also past president of SEMPO Atlanta, a local chapter of the global Search Engine Marketing Professional Organization.
Brand Building through Digital. Customer Engagement Tactics that go beyond tweets and shares which will help you yield good results out of content marketing. How to strengthen the path from likes, shares, pageviews to sales.
This is the way I like to present my web traffic reports.
Please if you have any doubt of comment share it with me, it will help to improve my work.
Thank you very much!!
E
PS: It looks better if you download it ;)
An overview of how to use social media for sales and marketing. Includes social media trends and statistics for 2013. Tips for using Twitter, Facebook, LinkedIn, Google Plus, YouTube, Pinterest, and Quora to develop relationships and sales leads. Presented by Amy Neumann, Director SEO/ SEM/ SMO at cleveland.com for Sales and Marketing Executives of Cleveland, February 2013.
Protean is a remote review and approval tool with a taste of collaboration features.
It smoothens animation workflow pipelines by connecting directly with their asset management tools.
http://www.anayalabs.com
Op 20 september 2011 gaf CRM excellence consultant Frits Wille een gastcollege over CRM op de NHL Hogeschool. De presentatie gaat in op wat CRM was, is en wordt. Waar loop je in de praktijk tegen aan en wat zijn nieuwe ontwikkelingen (social CRM).
A look into the wonderful, and sometimes daunting, world of SEO. In this presentation, I cover why you need SEO, what it takes to rank in search engines, what actually goes into it, considerations for a CMS platform, how to determine success and some key takeaways for success.
Be it that I presented this at the Melbourne Travel Massive event to a beginner level audience and within a limited time frame, I had to make the scope relatively broad, but you can find a much more in-depth version of this presentation over at:
http://www.slideshare.net/holidaypointau/the-se-os-guide-to-making-a-website-michael-jones
Please feel free to ask any questions in the comment box below, email me at info@holidaypoint.com.au, or if you live in Melbourne, come to the dedicated SEO Meetup at http://www.meetup.com/Melbourne-SEO/
Learn the building blocks for a solid, money-generating web presence. This goes far beyond a simple web site, and includes generating relevant traffic to that site that will readily convert into buyers of your products and services.
Many people don't know what is seo and what are its advantages.This PPT will make one aware of search engine optimization (seo) and how one will profit from an seo technique.
The world of search engine optimization is changing faster than ever, thanks to artificial intelligence, and marketers are clamoring for new updates to websites to meet these changes.
What changes are most important to the website and how do you manage these? What should you be proactive about, and how do you stay on track with an ever-evolving discipline?
Learning Objectives & Outcomes:
In this session, attendees will learn the key points behind the biggest changes in search, and the common requests they'll hear from their marketing teams. Attendees will leave equipped to speak to these requests and prioritize according to their capacity and impact on site performance.
Interested in understanding the foundational elements of a successful search marketing initiative? Search Engine Optimization, Pay Per Click and Social Media are all topics discussed in this presentation. Links to excellent tools are also included within.
Simple, Clean PPT for social media marketing and search engine optimization. You can also send it to your client for online marketing Quote Proposal just add price page in to PPT.
For more update on proposal PPT follow me .. !!!
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Attribution that works - a case study with KIA Motors Australia into the migration of the Google DDM (DFA Ad-Stack).
With the problems, the solutions, results and the future vision for KIA's Ad technology.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
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All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
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Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
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In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
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Our Services
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Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
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Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
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Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
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Attacks on counties – USA
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Cyber risk predictions
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https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
Site Design, SEO, SMO and Reporing
1. Site Design, SEO, SMO and Reporting Andrew Hughes – Snr. Consultant SEO & SMO May 05th 2011
2. Today’s Session Did you know? The search results How to approach SEO/SMO The Fundamentals Site structure On page elements Sign in/register/purchase Reporting & Testing Social Top SEO Actions Questions 2
3. Did you know #1 Google Shopping arrived in Australia two days ago (03/05/11) Action: You can add a feed through merchant centre 3
7. Average 62 YouTube pages per user each monthAction: Create and optimise content in different forms 4
8. Did you know #3 Bing ‘Liked results’ Bing’s organic results promotes links that your friends have ‘liked’ publicly or shared on Facebook. This is to encourage friends and family recommendations. Action: Implement FB Likes & Shares
9. Did you know 3.5 Clicking this button will publicly express your ‘like’ for the website in Google search results Google +1 Action: Apply For +1 Here
10. Did you know #4 •~$917 billion worth of retail sales last year were “web-influenced” • Online + web-influenced offline sales = 42% of total retail sales •By 2014, the web will influence = 53% Forrester Research March 2010 7
11. Did you know #5 PPC spend = 92% of Internet marketing dollars <10% of all clicks are made on PPC adsOrganic clicks yield >90% of all traffic Only 8% of all SEM spend is spent on SEO 8
13. The Universal Search Results Page Paid Search Results Driving direct response with tailored messaging and up to date offers Organic Search Results Increasingly active social communities lead to higher SEO rankings Video Search Results Social growth results in more relevant videos. Image Search Results Active communities lead to higher coverage Latest (Google) News Articles Digital PR 10
14. What The User Looks At 5 sec. 10 sec. 20 sec. 15 sec.
59. Reference preferred content versions eg. if sort by price ensure that preferred version is canonically referenced or if neccessary, nofollow (not prefered)
60. Ensure that it is possible to navigate back to the homepage quickly
71. Simplify the process – Sign up/Sign In An interesting ecommerce fact that is very relevant: Two seconds is the new threshold that an average online shopper is willing to wait for a web page to load and 40 percent of shoppers will wait no more than three seconds before abandoning a retail or travel site (Forrester and Akamai 2009)* Improve login options: Open ID or Open Graph (Facebook) 27 * From Retail Technology Review October 2010
79. Testing (MVT) Test to ensure that you maximise your conversion Be it a like, consumption of content, a sale or other, make sure that you segment your users and maximise your conversions Google offer Website Optimiser for free – there are paid tools too 31
88. Design and build to be as cutting edge as you can afford to be – a site that is 12 months old looks it compared to a new site
89. Employ the best people you can, to action search and social work - They will make more out of reasonable tools, than the best tools with mediocre people
90. Record every click - if you have the storage capacity. The more you know about your site and users, the betterSo what are the foundations from an SEO perspective?
97. Do what you do best, as well as you possibly can do it
98. Don’t follow your competitors – offer the user what they are looking for36
99. Questions 37 Andrew Hughes – Snr. Consultant SEO & SMO Reprise Media: http://www.reprisemedia.com.au Twitter: @y0z2a My Blog (Just Rebuilt): http://searcheverywhere.net This Presentation: http://www.slideshare.net/y0z2a
Editor's Notes
Australian’s have to be signed in to Facebook for customisation, whereas U.S.A don’t.Bing have no desire to release anything equivalent to Google’s +1 as they have FB data.
According to Danny Sullivan, universal search results have 41% higher CTR84% of videos shown in SERP are informational. Examples include tutorials, news, non-commercial agenda, etc.
Multi-channel reporting now in Beta for Google Analytics V5
Do not use file extensions for TEXT/HTML content. I.e. Anything which is not video, image, PDF, etc.
Perform card sorting if necessary to design IA
Add RSS feed to the head of HTML so that programs can identify a feed. E.g. Firefox RSS icon in addressbar. Don’t use Robots.txt to compensate for poor URL coding.
Post-purchase social media sharing such as Ticketmaster and Eventbrite. Social reinforcement.
Website Optimiser can leverage on Google Analytics installation by sharing data.