The Impact of Social Media and Technology on the MICE Industry in the Middle ...Iconsulthotels
"The Impact of Social Media and Technology on the MICE Industry in the Middle East" - our CEO's keynote contribution to the MICE Middle East Forum, which was held at the JW Marriott Marquis Dubai on 1st October 2013.
To date, this is one of Martin Kubler's most popular keynotes!
Looking for an MC, moderator, or keynote speaker? See what Iconsulthotels can do for you here: http://qoo.ly/ebtb
The Impact of Social Media and Technology on the MICE Industry in the Middle ...Iconsulthotels
"The Impact of Social Media and Technology on the MICE Industry in the Middle East" - our CEO's keynote contribution to the MICE Middle East Forum, which was held at the JW Marriott Marquis Dubai on 1st October 2013.
To date, this is one of Martin Kubler's most popular keynotes!
Looking for an MC, moderator, or keynote speaker? See what Iconsulthotels can do for you here: http://qoo.ly/ebtb
From the makers of Appu Ghar and Worlds of Wonder comes 'Every Other Day', a fun-filled amusement hub where the toilets, too, smile in snazzy pinks, greens and reds
From the makers of Appu Ghar and Worlds of Wonder comes 'Every Other Day', a fun-filled amusement hub where the toilets, too, smile in snazzy pinks, greens and reds
Social media intro for banking employeesKamales Lardi
My presentation on social media for an international private bank in Zurich. The presentation focused on providing an introduction to social media and key tips for employees who use social media for business.
Sample document from Econsultancy's Future Trends in Digital Marketing Innovation Briefing, London 2011.
The media and communications landscape continues to develop at a blistering pace, with consumer behaviour adapting rapidly to new technologies and platforms, making it critical for brands to be ready for the future.
As clients play an ever more active role in the content ecosystem, new opportunities are opening up for brands to connect and interact with their customers in new and exciting ways.
Packed with cutting edge examples, the presentation will challenge the way you approach your communication strategy and stimulate you to think laterally about your brand's presence in an ever-changing world.
Social media has impacted the business world and is fast becoming an important part of the marketing mix in many companies. It has also impacted customer behaviour, creating a new type of customer - the social customer. Companies need a strategic approach to applying social media to boost its potential for sustainabl value. The ZHAW / Lardi Social Media Strategy Framework provides a guide to help companies develop a clear link between social media initiatives and business goals. The approach identifies objectives for social media use across the business value chain and maximises the potential for engagement with target audiences.
Learn more http://lardistrategy.com/
Buy the book http://build-your-social-business.eu/
It’s one thing to manage a community of 100 people, but how do you scale to a community of 100,000? Especially when they’re your customers and they all have different needs? You may create the platform for a community, but without nurturing and guiding them you may be losing control, as well as the value a community focused around your brand could offer. How do you make sure you keep your community happy and healthy while making sure it still solves business objectives?
If you’re managing communities on behalf of brands large or small, join us to discuss the challenges community management presents and how to solve those challenges.
Content marketing and the impact on organisations and processes – DTCC2016, S...SeismoTourism
Learn from the leading digital tourism consultancy in Denmark, their wealth of experience working with both National Tourism Organisations and local destinations and businesses. The steps taught in this workshop will help to understand both the changing content landscape and introduce smart ways to manage content in a socially driven age where mobility is central to everything. Expect to get hands-on as you look at setting up the right team structure and working approach, to planning and launching a tactically smart content strategy from the bottom up, with great examples and best practices from others.
There is a growing migration from promoting ideas through advertising to promoting ideas through content publishing. This is gradually becoming the way forward for progressive, future minded brands and agency's to become significantly relevant and influential with their intended audience. This presentation, The "Content Of Things" gives a detailed schematic on how you can create your very own content machinery.
The Smart Content Trend Report 2013 by Kiosked is a trends analysis which addresses the changing digital marketing landscape and introduces the concept of Smart Content, a non-intrusive service for consumers that is interactive, targeted, personalised and measurable.
The hi:project: empowering you, empowering us, with a more human webThe hi:project
We pioneer the human interface, the successor to the user interface. We celebrate the human not the user, the individual not the worker, the person not the consumer, helping everyone contribute more value to and derive more value from society and the organizations in their lives.
Kevin Dinino, President of KCD PR discusses the role of PR, Marketing and Social media aka "PR 3.0" in today's financial services companies. Learn best practices, PR tips and more about KCD PR, one of the country's best financial PR firms.
The way we as the audience learn, share and consume across our digital world is shaping content and the brand – to sustain the new demand and successfully grow brand we will need to move to a Agile Creative.
Attribution that works - a case study with KIA Motors Australia into the migration of the Google DDM (DFA Ad-Stack).
With the problems, the solutions, results and the future vision for KIA's Ad technology.
My presentation from Content Management World in Melbourne - May, 2011.
I spoke to the brief below:
Developing a strategy to drive traffic to your site and improve conversions
• How to get your site found through optimised web design
• Leveraging online and search marketing, SEO and social recommendations to maximise traffic
• Practical ideas for attracting and converting audiences
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
5. Looking Back
Image Credit: http://takingtheyoke.blogspot.com.au/2011/04/guest-post-leaving-our-home-church.html
looking forward
6. fragmentation
6
new devices and channels emerge
and are adopted quickly
TV is being re-defined
audience segments are uniquely
adopting technology
costs of accessing content are reducing
binge viewing phenomenon
Magna Global Research – June 2013
digital is forcing further fragmentation
8. creative and content strategy is as important for a
vlogger as for a brand – plan, and then execute against
the plan
quality not quantity
great ideas have a life of their own
collaboration is the new kudos
crowd-sourced and crowd funded ideas
creativity
ultimately; unique creative ideas win in digital
8
9. be first
first to publish
first to respond
first to market
predictive content and discovery is now!
coca-cola’s 70-20-10
70% - what you always did
20% - on new opportunities
10% - out there crazy ideas that might work
content
audience tailored, optimised and device specific
9
11. wearable technology
integrated with YOUR life
facilitates and automates of tasks
environment customisation
all feeding to your online world and personalising
everything
digital and physical convergence
a personalised and contextual digital experiences
11
12. real world personality will transcend into digital
a digitally savvy audience will spot and out fakes
“like” has lost the novelty
disruptive media is less effective – create digital only
content
genuine content and stories will shine through
authenticity
brands and individuals should be true-to-life
12
14. brands and personalities have to stop shouting their
message
start to have something in common with your audience
if you are a creator, then you have credibility and an
audience - your audience are fickle – don’t sell out trying
to do too many new things
involve your customers and advocates in your brand
content
empower your customers to make their own
a story is participatory
brand agility and speed
14
17. Looking Back
Image Credit: http://takingtheyoke.blogspot.com.au/2011/04/guest-post-leaving-our-home-church.html
media technology
18. programmatic buying is revolutionising digital media
it is cost effective, and delivers to desired outcome
don’t underestimate the power of search
streams of personalised information will provide social
recommendation
the future of media is personal
audience tailored creative and messaging
18
19. audience platforms identify users
engagement and exposure is and will be tracked
creative and messaging can be unique
experience will transcend platform and devices
measurement will again ensure content, creative and
placements are efficient
technology
client-side and publisher platforms
19
21. understandif you can measure it, do, attribute value, then understand and action the
insights
personalityengage. you and your team are your online ambassadors
dynamic contentright content, right place, right time
digital natives don’t conformdo not expect them to come to you
programmatic buyingdon’t spend money where you don’t need to
Who are Reprise?We work with Australias leading brands to create, plan and execute on digital marketing campaigns – our mantra is “performance with purpose”We work with digital publishers large and small to create award winning campaigns to woo the public to ultimately build a relationship with our clients, be that transactional or a longer term partnership
I expect:vloggers and bloggerswriters and tweetersIde-ators and creatorsEntrepreneurs and client-side individualsWe’re here to talk about YouTube for most of the day, and you will be hearing from YouTube and Google product specialists who will give you a comprehensive introduction or recap on the latest and greatest that they have to offer.I am hoping that this digital trends session will give you all some inspiration to then leverage all of the knowledge that you will be departing here with, and that you can increase your audience,
18 – 24 YO’s are the biggest declining demographic in “consuming” TV content – it’s been going on for the last 3 yearsThey are spending 54% more time onlineTheir “streaming” of content has more than doubled since 2011Action – Define your audience through research, and test and learn – what succeeds for you, your competitors and the general marketThe most important action is to actually understand your audiencewho achieves the outcomes that you want more of? (whether you are a brand or a creator – eg. YouTube views = better rankings – get more views)Where did they come from? Why did they convert?
HTML5
Mention:Socially enable all content – if you reach your core audience with your message, they are the most likely candidates to enable you to reach more people like them through their networkThe cost of 3D printing is about to fall through the floor, and accessibility to this technology is billed to revolutionise offline life. Online blueprints and plans can then be made into reality in your own home. If you are selling something – consider approaching it in several ways – buy it, make it, pay in installments
Nike FuelbandFitbitAn example could be your trainers being recommended based on the type of running that you do – GPS / Route analysisHackable technology – Jawbone customising your home