This document discusses strategies for creators to build and maintain an effective digital ecosystem across multiple platforms to engage audiences. It recommends establishing a core platform like a YouTube channel or website and linking all other platforms like Facebook, Twitter, etc back to that core. It provides tips for optimizing different platforms and content to drive traffic between them and grow an overall following and brand across the digital landscape. The key is to regularly create high quality, shareable content while identifying trends, involving super fans, and evolving the strategy over time.

1. YouTube Partner Creator Sessions
Boom Video
What digital platforms to use, to maintain and grow your
audience?
Andrew Hughes
Director : Innovation & Technology
Reprise Media
@y0z2a
http://searcheverywhere.net

2. A Digital Eco-System
Amplify
Share
Engage
Involve
Publish
Create

3. Create your eco-system

4. The Eco-System Core: A Platform
• A platform is normally where you publish your content
• Your Website or YouTube Channel is “the core”
of your eco-system
• Presence in the following may be of value:
• G+
• Facebook
• Twitter
• Pinterest
• Tumblr
• If you plan to be active on other platforms, always try to bring users back to your core asset
• Enable people to subscribe through all channels that you are active in
• Publish appropriate (contextually correct) updates to these platforms
Credit http://www.levitated.net/bones/nodeGarden/draftNodesI.jpg

5. A complex eco-system

6. An Example Vlogger Eco-System
Media Bloggers
Bloggers Boom +r’s
Engage
101
Aggregate these
You & Your
assets into a
Personality
property that you
(BRAND)
Tweeps can control Tumblrs
Bloggers Reddit

7. Eco-Systems Develop
Boom Video & Partners
Boom Partners
Readership/Following
www
Partners
Readers/Followers
Readership/Following

8. A Brand Example - Commbank
http://www.commbank.com.au/about-us/connect-with-us.html

9. Tweaks and Tricks
• YouTube
• Use your analytics – identify what content is successful where through insights/analytics
• Don’t limit your audience – enable video for all devices
• Annotations and captions – makes content search visible
• G+
• If you’re not on G+ - certainly consider it
• Link your G+ to all other locations that you publish content
• Authorship
• My G+ Page Example
• Utilise authorship
• Website Platform – Eg. Wordpress
• Simple
• Plug-in rich
• Socially enabled
• Social Platforms – FB / Twitter
• Push and pull content – Great Example from Smashing Mag
• Engage – “it’s not going to sell itself”
• Accept the copycats

10. Maintain and grow your eco-system

11. The Principles
• Regularly create high quality content
• Video may be your chosen format, but
offer commentary around it to your
fans in other formats – Image/Text
• Do new things – Go Live with Hangouts for and
with your fans - http://www.google.com/+/learnmore/hangouts/onair.html or
http://www.youtube.com/live/all
• Identify your biggest fans and influencers and give them something special as a thank you
– involve them
• Use your network – find people who you respect, who are relevant to your audience and
curate relevant content from them
• Use your analytics to find where people come from and go to – partner with them to
create unique content
• Be honest – if you’re not, it will bite you (socially)

13. Keep Up To Date
• YouTube are about to launch – One Channel - http://www.youtube.com/onechannel
• Identify Trends – be responsive:
• http://youtube-trends.blogspot.com.au/
• http://www.youtube.com/trendsdashboard#loc0=aus
• http://reddit.com/r/videos/
• http://viralviralvideos.com/
• Evolve - Your strategy in the digital space needs to be malleable
• Push the Boundaries – be creative |(YT Playbook) – brands will love it

14. Great Partner Channel Examples
• The Stylish
• http://www.youtube.com/user/thestylishvids
• Epic Meal Time
http://www.youtube.com/user/EpicMealTime