A world with a revolution is always a good world. Because revolution always comes along with some new inventions and changes. And change is the universal rule of nature. If you do not adapt to the changes, you will become distinct gradually. The same happened almost 20 years ago. A Silicon Valley startup – Google, dethroned a Californian company – Yahoo. Until the commencement of Google, Yahoo was the sole search engine ruling the web. https://www.drivedigital.in/ info@drivedigital.in HEAD OFFICE Drive Digital Office 417-418 Alankar Plaza, Vidhyadhar Nagar, Jaipur 302039 (Raj.) Call: (+91) 9116 631 742 USA OFFICE Drive Digital 541 W Durango, San Antonio, TX 78205, USA Call: (+1) 3236 175 951 https://www.youtube.com/channel/UCtayfhryXnIMegKCrYRBmPA https://in.linkedin.com/company/drive-digital-india https://www.instagram.com/drivedigitalofficial/ https://www.facebook.com/drivedigital.in
Revolt Breakfast Club with Google about Mobile marketingRevolt Agency
Revolt Breakfast Club is a monthly presentation for our clients and special guests, which aim to inspire, educate and encourage discussion about the ever-changing digital landscape. The presentations focus on specific topics relevant for those who want to be better at navigating the various tools, technologies, platforms and consumer preferences faced by brands today.
The topic of this month was mobile marketing with Google focusing on how to find the mobile moments that matter.
This month's speaker:
Thomas Bering is Head of Performance, Denmark at Google and has been part of the corporation since 2005. He specializes in digitization and the opportunities it brings to businesses and brands, and he has been working with many large Nordic businesses.
A trend talk on how digital technology is learning to interact with people in a more human experience. And what the impact for us, business and consumers are. Topics:
1. Every interface is a conversation
2. Teaching AI to train humans
3. API’s become digital ecosystems
4. Filter bubble questions digital ethics
5. Virtual experience, a real economy
6. In Blockchain we (might) trust?
Content strategy has been a formal discipline for almost two decades, but many teams still struggle to integrate high-quality content into their digital experiences. In this webinar, we discuss the role of user-centered content planing and creation in experience design and digital transformation.
State of Digital Q4 2019 Doyle Buehler digital strategy web eventDoyle Buehler
Ready to put your best business forward in 2020?
Digital is big, confusing and chaotic; how do we break it down and make it far easier for business to strategize, navigate and implement?
In this quarterly web event, we'll review:
- Look back at 2019 - highlights and changes we've seen
- Look forward at 2020 trends that will affect you
- Tips & tricks for owning your digital assets in 2020
- What's important to get your digital straightened out
- Shifting the strategic mindset of business
- The art of selling more online
You need to attend this web event if you are wanting to make your digital strategy and digital marketing easier, more efficient, and more effective for your business.
Learn how to detangle, translate, and transform from the chaos of busy-ness in the digital economy.
What are you going to get done?
HOW HUMAN-CENTRIC AI WILL TRANSFORM BUSINESSTekRevol LLC
Artificial Intelligence (AI) has the potential to help us achieve our common dream of a better future for humanity as a whole, but it will bring challenges and opportunities that we cannot yet predict.
Given the revolutionary power of artificial intelligence in business, many people wonder, “If AI is to do the grunt work in the business world, what room is there for so-called ‘human’ qualities? Is the future of business and technology so deeply interconnected, that it leaves no space for human intelligence and action vagaries?”
To people asking these questions, the answer is simple and quick – absolutely.
https://www.tekrevol.com/blogs/how-human-centric-ai-will-transform-business/
Digital Marketing Program Evaluation, Maturation and Evolution - A Digital Ma...Mike Corak
Is Your Marketing Mature Enough? Ways to Evolve Your Digital Marketing
Today’s digital marketing world is evolving quickly. Keeping up to date with the latest developments in social media, mobile marketing and search is crucial to staying ahead of your competitors.
Join Jeffrey Rohrs, author of the book “Audience: Marketing in the Age of Subscribers, Fans and Followers,” with panelist: Mike Corak a digital agency veteran as they share their experience in the rapidly evolving world of digital marketing. They’ll expose common digital marketing weaknesses and demonstrate how to turn those into game-changing opportunities.
Attendees will learn:
How to identify common mistakes in digital marketing
How to pinpoint opportunities where none seem to exist
What tactics will help your team successfully plan and execute winning digital campaigns
Where to uncover unique opportunities to jump ahead of competitors.
Jeffrey Rohrs is VP of Marketing for Exact Target and author of the book Audience: Marketing in the Age of Subscribers, Fans and Followers. Mike Corak has developed and implemented winning digital and integrated strategies for hundreds of companies over his 17-year career, including Bank of America, Coca-Cola, ConAgra Foods, FedEx, Farmers Insurance, Nike, Office Depot, and Walt Disney.
ethology, a full service digital agency audits over 100 brands' digital marketing programs annually. Their team stays at the forefront of industry trends, conducts website analyses and audits, and reviews site architecture. It's been noted through these audits that Challenger brands - those competing with industry leaders - have a great opportunity to achieve competitive advantage through thoughtful digital expansion.
Revolt Breakfast Club with Google about Mobile marketingRevolt Agency
Revolt Breakfast Club is a monthly presentation for our clients and special guests, which aim to inspire, educate and encourage discussion about the ever-changing digital landscape. The presentations focus on specific topics relevant for those who want to be better at navigating the various tools, technologies, platforms and consumer preferences faced by brands today.
The topic of this month was mobile marketing with Google focusing on how to find the mobile moments that matter.
This month's speaker:
Thomas Bering is Head of Performance, Denmark at Google and has been part of the corporation since 2005. He specializes in digitization and the opportunities it brings to businesses and brands, and he has been working with many large Nordic businesses.
A trend talk on how digital technology is learning to interact with people in a more human experience. And what the impact for us, business and consumers are. Topics:
1. Every interface is a conversation
2. Teaching AI to train humans
3. API’s become digital ecosystems
4. Filter bubble questions digital ethics
5. Virtual experience, a real economy
6. In Blockchain we (might) trust?
Content strategy has been a formal discipline for almost two decades, but many teams still struggle to integrate high-quality content into their digital experiences. In this webinar, we discuss the role of user-centered content planing and creation in experience design and digital transformation.
State of Digital Q4 2019 Doyle Buehler digital strategy web eventDoyle Buehler
Ready to put your best business forward in 2020?
Digital is big, confusing and chaotic; how do we break it down and make it far easier for business to strategize, navigate and implement?
In this quarterly web event, we'll review:
- Look back at 2019 - highlights and changes we've seen
- Look forward at 2020 trends that will affect you
- Tips & tricks for owning your digital assets in 2020
- What's important to get your digital straightened out
- Shifting the strategic mindset of business
- The art of selling more online
You need to attend this web event if you are wanting to make your digital strategy and digital marketing easier, more efficient, and more effective for your business.
Learn how to detangle, translate, and transform from the chaos of busy-ness in the digital economy.
What are you going to get done?
HOW HUMAN-CENTRIC AI WILL TRANSFORM BUSINESSTekRevol LLC
Artificial Intelligence (AI) has the potential to help us achieve our common dream of a better future for humanity as a whole, but it will bring challenges and opportunities that we cannot yet predict.
Given the revolutionary power of artificial intelligence in business, many people wonder, “If AI is to do the grunt work in the business world, what room is there for so-called ‘human’ qualities? Is the future of business and technology so deeply interconnected, that it leaves no space for human intelligence and action vagaries?”
To people asking these questions, the answer is simple and quick – absolutely.
https://www.tekrevol.com/blogs/how-human-centric-ai-will-transform-business/
Digital Marketing Program Evaluation, Maturation and Evolution - A Digital Ma...Mike Corak
Is Your Marketing Mature Enough? Ways to Evolve Your Digital Marketing
Today’s digital marketing world is evolving quickly. Keeping up to date with the latest developments in social media, mobile marketing and search is crucial to staying ahead of your competitors.
Join Jeffrey Rohrs, author of the book “Audience: Marketing in the Age of Subscribers, Fans and Followers,” with panelist: Mike Corak a digital agency veteran as they share their experience in the rapidly evolving world of digital marketing. They’ll expose common digital marketing weaknesses and demonstrate how to turn those into game-changing opportunities.
Attendees will learn:
How to identify common mistakes in digital marketing
How to pinpoint opportunities where none seem to exist
What tactics will help your team successfully plan and execute winning digital campaigns
Where to uncover unique opportunities to jump ahead of competitors.
Jeffrey Rohrs is VP of Marketing for Exact Target and author of the book Audience: Marketing in the Age of Subscribers, Fans and Followers. Mike Corak has developed and implemented winning digital and integrated strategies for hundreds of companies over his 17-year career, including Bank of America, Coca-Cola, ConAgra Foods, FedEx, Farmers Insurance, Nike, Office Depot, and Walt Disney.
ethology, a full service digital agency audits over 100 brands' digital marketing programs annually. Their team stays at the forefront of industry trends, conducts website analyses and audits, and reviews site architecture. It's been noted through these audits that Challenger brands - those competing with industry leaders - have a great opportunity to achieve competitive advantage through thoughtful digital expansion.
The official Ogilvy Key Digital Trends for 2018. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley.
Best practice in sales and marketing alignment B2B Marketing
The B2B marketing world has changed dramatically. Today's marketer must be technically proficient, possess strong analytical skills and be innovative in their approach to aligning effectively with their sales counterparts. They must determine how they will increase demand creation through effective lead generation, inbound marketing and more impactful sales enablement with the sales organisation.
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•A best practice demand creation framework
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•Best practice demand creation for the channel
•Identification of buying cycle phases and alignment of marketing activities and budget according to sales requirements in each phase.
The Hottest B2B Marketing Trends of 2017DemandWave
Get ready to have your best marketing year, yet! Check out our webinar and discover the hottest B2B marketing trends for driving more sales-qualified leads in 2017.
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Talent acquisition experiences should be tailored for candidates above all else--but the overwhelming majority of content provided to job seekers is still designed by recruiters for recruiters. Analysis of the behavioral-interactions of mobile job seekers illustrates the importance of making personalized connections, and not flooding candidates with job post after job post. In this session, Punchkick Interactive co-founder and CTO Ryan Unger, will provide insights into how your brand can utilize mobile devices and user-behavior analytics to better understand your on-the-go candidates, thereby offering a more effective recruiting experience.
This presentation provides in-depth coverage of organic search and search engine optimization, PPC advertising and social media marketing and how it can be effectively used by small businesses to boost online brand visibility, generate viral buzz and web site traffic and drive deeper user engagement. Specific attention is given to the benefits of digital asset optimization and local online marketing with Twitter.
Machine-Assisted Narrative: How to Transform and Scale Your B2B Content with ...PR 20/20
[Originally presented at Content Marketing World 2017]
Artificial intelligence is transforming content strategy, production and promotion, and opening up a world of possibilities for B2B marketers to drive efficiency and performance. Brands have the ability to tell data-driven stories at unparalleled scale using AI technology known as natural language generation, while machine learning, image recognition and natural language processing present the ability to personalize content and experiences like never before. This session gives you the tools and resources you need to create a competitive advantage through cognitive content marketing.
The biggest social media have pivoting their role as marketing platform. So, what kind of content that we should create? This simple deck from RACK Content will give you a guide, especially for Indonesian Audience.
SearchLove San Diego 2017 | Tom Critchlow | The State of ContentDistilled
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Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Digital Annexe
Seven top tips on how to improve your digital marketing for 2015.
First presented at DA University conference in November 2014 by Sean Singleton of Digital Annexe.
Keyword research, content tagging, and rankings are still important in search, but as engines become more sophisticated and consideration inputs expand, we’re moving closer than ever to realizing a true user-centric search ecosystem where the best answer for that user wins. Your developer still has a seat on the bus, and it’s an important one. But it’s time to make room for some friends.
This presentation covers search, content strategy, social, local, paid search and user experience information about how a cross-discipline search effort is required for top visibility, traffic and conversions. Learn what integration points are most important, see real life client examples, and get tips from the pros regarding how to operationalize your effort.
In this presentation, you’ll:
Learn why a cross-discipline effort is necessary to win today and forward
Receive guidance on what tactics and touch-points teams should rally around
Get advice on how to operationalize the effort
Digital marketingtoolsmagazinejan2010pgs1 25JennifBrown
Welcome to Digital Marketing Tools!
Thank you to everyone who clicked the link below and
took my quick survey. You said you wanted more SEO
and Content Marketing Tips.
My goal is to bring you the latest digital marketing tools,
practical step-by-step guides and ‘how-to’ blueprints from
the best SEO, Social and Content Marketing masters on
the planet!
The official Ogilvy Key Digital Trends for 2018. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley.
Best practice in sales and marketing alignment B2B Marketing
The B2B marketing world has changed dramatically. Today's marketer must be technically proficient, possess strong analytical skills and be innovative in their approach to aligning effectively with their sales counterparts. They must determine how they will increase demand creation through effective lead generation, inbound marketing and more impactful sales enablement with the sales organisation.
In his keynote, John Neeson will review five best practice strategies that are leveraged by high growth organisations for better alignment and effectiveness. Specifically, he will address the following:
•A best practice demand creation framework
•Strategies that best practice organisations are using to effectively align marketing and sales
•A marketing model for inbound, outbound and sales driven demand creation
•Best practice demand creation for the channel
•Identification of buying cycle phases and alignment of marketing activities and budget according to sales requirements in each phase.
The Hottest B2B Marketing Trends of 2017DemandWave
Get ready to have your best marketing year, yet! Check out our webinar and discover the hottest B2B marketing trends for driving more sales-qualified leads in 2017.
Structure Matters - Information Architecture for UX & ConversionsJackie Burhans
Presented at World Information Architecture Day, my presentation explores how the power of driving information has shifted from content creators to content consumers and how your message can reach your audience in a constantly changing digital landscape.
Talent acquisition experiences should be tailored for candidates above all else--but the overwhelming majority of content provided to job seekers is still designed by recruiters for recruiters. Analysis of the behavioral-interactions of mobile job seekers illustrates the importance of making personalized connections, and not flooding candidates with job post after job post. In this session, Punchkick Interactive co-founder and CTO Ryan Unger, will provide insights into how your brand can utilize mobile devices and user-behavior analytics to better understand your on-the-go candidates, thereby offering a more effective recruiting experience.
This presentation provides in-depth coverage of organic search and search engine optimization, PPC advertising and social media marketing and how it can be effectively used by small businesses to boost online brand visibility, generate viral buzz and web site traffic and drive deeper user engagement. Specific attention is given to the benefits of digital asset optimization and local online marketing with Twitter.
Machine-Assisted Narrative: How to Transform and Scale Your B2B Content with ...PR 20/20
[Originally presented at Content Marketing World 2017]
Artificial intelligence is transforming content strategy, production and promotion, and opening up a world of possibilities for B2B marketers to drive efficiency and performance. Brands have the ability to tell data-driven stories at unparalleled scale using AI technology known as natural language generation, while machine learning, image recognition and natural language processing present the ability to personalize content and experiences like never before. This session gives you the tools and resources you need to create a competitive advantage through cognitive content marketing.
The biggest social media have pivoting their role as marketing platform. So, what kind of content that we should create? This simple deck from RACK Content will give you a guide, especially for Indonesian Audience.
SearchLove San Diego 2017 | Tom Critchlow | The State of ContentDistilled
It’s time for a look at the landscape of content in 2017. Tom has worked with content businesses large and small, and will walk through the trends and technologies that shape content distribution today. Looking at different platforms, business models and influencers, there will be insights for anyone who publishes content to the web.
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Digital Annexe
Seven top tips on how to improve your digital marketing for 2015.
First presented at DA University conference in November 2014 by Sean Singleton of Digital Annexe.
Keyword research, content tagging, and rankings are still important in search, but as engines become more sophisticated and consideration inputs expand, we’re moving closer than ever to realizing a true user-centric search ecosystem where the best answer for that user wins. Your developer still has a seat on the bus, and it’s an important one. But it’s time to make room for some friends.
This presentation covers search, content strategy, social, local, paid search and user experience information about how a cross-discipline search effort is required for top visibility, traffic and conversions. Learn what integration points are most important, see real life client examples, and get tips from the pros regarding how to operationalize your effort.
In this presentation, you’ll:
Learn why a cross-discipline effort is necessary to win today and forward
Receive guidance on what tactics and touch-points teams should rally around
Get advice on how to operationalize the effort
Digital marketingtoolsmagazinejan2010pgs1 25JennifBrown
Welcome to Digital Marketing Tools!
Thank you to everyone who clicked the link below and
took my quick survey. You said you wanted more SEO
and Content Marketing Tips.
My goal is to bring you the latest digital marketing tools,
practical step-by-step guides and ‘how-to’ blueprints from
the best SEO, Social and Content Marketing masters on
the planet!
Cross Forum 2016: SEO Will Become "Search Experience Optimization"Keith Goode
Learn How Successful Online Enterprises are Navigating the Rough Seas of SEO Using a "User-First" Approach. Presented by seoClarity's Chief SEO Evangelist, Keith Goode, at Cross Forum 2016 in Tokyo, Japan. The event was hosted by Crossfinity on Wednesday, June 15th, 2016
Godigital Academy - Introduction to Advanced Digital Marketing Course (1).pptxSudhakararaoDevanabo1
Godigital Academy, is the one the Digital Marketing Training Institute with 100% Job Placement Guarantee in Ongole, Andhra Pradesh, who maintains the quality of training at very high level with 100% Job Placement Guarantee.
Meta Keyword: 100% Job Placement Guarantee Course | Godigital Academy
Advanced Digital Marketing Training Institute in Ongole | Hyderabad | Bangalorehariharish9177
Godigital Academy, is the one the Digital Marketing Training Institute in Ongole, Andhra Pradesh, who maintains the quality of training at very high level.
9 Digital Marketing Trends To Watch Out For In 2020Sujoy Mukherji
Digital Marketing is defined as an online platform where one can advertise their products and services on the internet or any other digital medium.
As we have already approached the year 2020, let’s look at a few of the upcoming Digital Marketing Trends this 2020. I like to call it the Digital Era!
Competition is always out there, and businesses should be well prepared with the latest trends.
Discover the 9 Digital Marketing Trends to Watch Out For in 2020>>>
Google's ai future and what it means for seosSuhanSunkad
About Ebook : This ebook will guide you about every technologist, futurist, or thinker that you can think of agrees: AI is going to be HUGE in the future. This ebook will help you to understand how it will impact SEO for the maximum profits for your online business.
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Here we can talk about Artificial Intelligence in SEO (Google: RankBrain algorithm). In this document we can study about- How to Win the Game of Artificial Intelligence in SEO (Search Engine Optimization)? by Srujan Shinde
In what is shaping up to be a classic David versus Goliath matchup, a small firm out of Valley Forge, Pennsylvania is positioning itself as The Google Challenger and from recent reviews, DuckDuckGo might just have what it takes to go toe to toe with the search big boys.
2018 has seen many advancements to the digital marketing world, and technology is showing no signs of slowing down in 2019.The digital landscape is progressing at a rapid pace — and businesses need to stay on top of these latest trends and strategies to find success in 2019.
Artificial Intelligence: What are the different ways AI is going to transform the device-based experience for consumers?
How do you stay ahead of where AI is headed?
How should AI be leveraged to enhance brand trust, improve engagement and help consumers get jobs to be done in a way that is valued by consumers?
How can AI be employed to create better personal performance for individuals?
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Intelligent search and intelligent assistant - Drive Digital
1. Intelligent Search And Intelligent Assistants - Digital Life
A world with a revolution is always a good world. Because revolution always comes along
with some new inventions and changes.
And change is the universal rule of nature. If you do not adapt to the changes, you will
become distinct gradually.
The same happened almost 20 years ago. A Silicon Valley startup – Google, dethroned a
Californian company – Yahoo. Until the commencement of Google, Yahoo was the sole
search engine ruling the web.
But, from the time Google has taken over, it has been the undisputed King. And not just
this, Google makes sure that it continues to rule.
Now ruling the Internet is as difficult as nailing a jelly to the tree. Everything online keeps
evolving, changing, jumping from here to there. It is extremely difficult or almost
impossible to make anything stick to one place.
But Google has somehow managed to maintain its position as the best search engine. Now
the question is – HOW?
www.drivedigital.in
2.
Well, the answer can be simpler than imagined. It simply keeps experimenting and adapting
to new changes.
Out of all the changes, the one that has triggered the technological revolution is – Artificial
Intelligence. Or you may say – Intelligent search and intelligent assistant.
Now as I said a world with revolution is always good, this technological revolution has also
brought in a lot of good things with it.
Apple was the first one to bring in the concept of IPA – Intelligent Personal Assistant. It
integrated Siri in the iPhone and became a pioneer in this field.
However, that was 2011.
Talking about 2019, intelligent search and intelligent assistant have become more familiar
terms now.
Let us take one at a time.
WHAT DO YOU UNDERSTAND BY INTELLIGENT SEARCH?
Intelligent search is basically the new way people are searching the internet and that has
something to do with voice search as well. It is a phenomenon, that is making the search
engine platforms “Intelligent” enough to make it understand the user’s query.
And the technology, that is making this possible is AI – Artificial Intelligence. AI is actually
redefining the way search engines display the results.
Through this technology, it understands what exactly the user is searching for and shows
the most precise and specific results accordingly.
Before digging into this, let us take a look at some facts and figures first.
● Half the online search (50%) will be voice-based by 2020.
● By 2020, 30% of online browsing will be done without a screen.
● Voice speakers will be present in 55% of households, by 2022.
● In 2018, 58% of users, used voice search to look for local business information.
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3.
If not anything else, this data is clearly stating that search patterns are changing. People
are now becoming more inclined to voice searches.
The next wave of evolution that is hitting the online world is – “Intelligent Search”
Search results are no longer limited to keywords and a few links. The results have become
more specific, informative and to the point. This means that if the search has become
intelligent, so have the results.
And to add on, if the online world is becoming intelligent, you too need to change your
gears.
Be it Google’s assistant, Apple’s Siri or Amazon’s Alexa, the results they show have become
more precise and to the point.
For example, if you ask Google, “Which is the best restaurant near me?” It will track your
location and show you a list of restaurants around your location. This is not it, it will also
show you the ratings, map, distance from your current location, website, address, timings,
etc.
Now, with these type of changes, companies just cannot afford to ignore intelligent search.
They will have to optimize their content accordingly so that their business is featured on
the first page.
According to the latest research, 1 out of every 4 search results displayed by Google, has a
knowledge card. This makes it clear that 25% of the Google results can be called smart
answers.
I am sure you are wondering:
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4. HOW TO OPTIMIZE FOR INTELLIGENT SEARCH?
Hope you are still not wondering, why you need to do this. So let’s just get straight to the
point.
1. CREATE LOCATION SPECIFIC CONTENT:
Users are looking forward to more specific results when it comes to location. Any query
that is related to, near me or a particular place, will come up with map-based results.
Also, make sure your content is suitable for mobile devices as well. Because according to
the data, more than 40% of the people use mobiles to search for anything.
2. DO NOT IGNORE THE REVIEWS:
Rankings and reviews play a major role in deciding your fate on the SERPs. However, many
are not aware of this.
Now that the result pages have changed their algorithms according to the intelligent
search, you also need to buck up.
Respond to the reviews and work towards getting high ratings. Because when the search
terms include. “Best”, Google includes the results with high ratings and good reviews.
3. DO NOT FORGET VOICE OPTIMIZATION:
Of course, you cannot afford to forget this. According to Google’s predictions, more than
50% of the queries will be voice-based by 2020.
You need to act well in advance for this one. Optimize your content for voice queries. Keep
the content question-based. Use more of long tail keywords in your content. And the most
important is, provide authentic content, that will provide the best answer to the voice
search.
For example, if anyone is searching for, “What is Digital Marketing?” Your content should
be stuffed with words like, “What is Digital Marketing?” and “Digital Marketing is,”. In short,
your content should have both the question and the answer.
Now that we have learned quite a bit about intelligent search, let us shift to the intelligent
assistant.
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5. WHAT DO YOU UNDERSTAND BY THE INTELLIGENT
ASSISTANT?
Like artificial intelligence is driving the intelligent search, it has paved the way for an
intelligent assistant as well.
Intelligent assistant or intelligent personal assistant (IPA) as it is broadly known, is another
revolutionary hit of artificial intelligence. It is basically a system that imitates human
communications to perform a task.
Isn’t it exciting to have a personal assistant all by yourself that too 24*7?
For me, it definitely is!
Imagine, before sleeping you give instructions to your Amazon speaker that, “Wake me up
at 7 am tomorrow.” And dot at 7 am, your speaker rings the alarm and says, “Time to wake
up.”
Yes, this is exactly what an intelligent assistant is doing today. It is penetrating into our
daily life personally and professionally.
Intelligent search and responding to these searches, intelligent assistants are changing the
way customers and brands are communicating.
Now, more than ever, the buyer-seller relationship is getting a personal and emotional
touch. And why not? This is the need of the hour.
Let us hover over some facts and figures before moving further:
● 63% of the customers prefer to use a chatbot to communicate with a brand or
business.
● By 2020, chatbots will handle 85% of online customer services.
● According to the data, 44% of executives claim that data provided by artificial
intelligence can be used to make important business decisions.
● 72% of the executives have accepted that intelligent/virtual assistants have made
their work a lot easier.
● By 2021, virtual assistant’s growth is speculated to hit $15.79 billion.
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6.
These data must have surely hit a notch in your head. Ok, let us understand, what is the
main aim of any business?
To reach out to maximum customers and sell its product or service. Right? And how is this
done?
There are a lot of different mediums to do this. But the most basic and important one is
advertising and branding.
The main motive of advertising is to sell your products and services. With the changing
trends, customers are now more attracted to companies that have time for personal
attention. And this is possible through intelligent assistants.
If you are able to make an emotional connect with each one of your customers, mark my
words, you are a winner. Customers today, wants to be heard and feel that companies are
paying attention to them as well.
There can be no better way to advertise and promote your services and products, than
through intelligent assistants.
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7. HOW INTELLIGENT ASSISTANT IS GOING TO CHANGE OUR
LIVES?
Google’s CEO, Sundar Pichai, during his speech at I/O 2018, demonstrated a perfect
example of how intelligent assistants have made it completely into our lives already.
And this is just the beginning, a lot more is yet to come.
He showed a video, where Google assistant made a phone call to a salon to book an
appointment for women’s hair cut.
If you are not seeing the video and only listening to the conversation, you will never be able
to guess that the conversation is between an intelligent assistant and a real human.
The voice expressions and the instant answers given by Google assistant, makes it more
than clear, what all it can do.
Do not be very surprised, if in the near future AI takes over most of the human work.
Let us glance at some of the ways that intelligent assistants have entered into our lives.
1. THEY KNOW SOMETHING MORE THAN EVERYTHING:
The way the intelligent assistants are designed, they by default know everything.
For example, take Google assistant. It knows quite a lot of things more than just scheduling
appointments. It can be your helper in disguise when it comes to what is streaming on
popular web channels, list of places for you to eat, dance, shop or even go on a vacation.
2. THEY ARE PRODUCTIVITY CHAMPIONS:
Knowing almost everything about what humans want and how to respond and do tasks
accordingly, productivity is not a challenge for them.
Taking a look at Siri, being a pioneer in this world, it can do anything and everything from
booking tickets to creating shopping lists. If you are into multi-tasking, these intelligent
assistants can be more than a boon.
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8. 3. TRUE TO COMMITMENTS:
Unlike humans, intelligent assistants are true to their commitments. This is one quality that
will prove to be a blessing for all the businesses.
Taking an amalgamation of all the intelligent assistant together, there is almost nothing
that you cannot achieve.
Google assistant, Siri, Cortana, can help you get to all your targets. Each one has its own
specialization. These assistants have an extraordinary reminding capability based on time,
location and people.
So if you have committed to something, you have your personal assistants to remind you
about fulfilling it on time.
4.HANDS-FREE SYSTEM:
When the touch screen was introduced for the first time, the public was instantly head
over heels in love with it.
Now, this is the next level. You do not even have to touch the screen. Only your command
is enough.
Amazon’s Alexa has this feature of making calls and texting, without having to touch the
screen. It can get the task done only by voice command.
To add more to this is, it is perfect compatibility with smart home devices, which lets you
manage lights, heaters, thermostats, coffee makers, etc by voice instructions.
5. THEY PROVIDE BETTER CUSTOMER SERVICE:
Talking about the corporate world, the intelligent assistants are going to change how that
functions too.
The perfect example of this is Pepper – the Softbank Robotics. This personal assistant
robot is the best fit for reception handling. It can not only understand and respond back to
different human languages and emotions, but it can also analyze feelings.
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9. And this is just the beginning. In the very near future, these intelligent assistants are going
to take over a lot of other things to make human work easier.
6. ENHANCED AUTOMATION PROCESS:
Robotic Process Automation (RPA) combined with an intelligent assistant can do wonders.
This combination together can create a digital workforce which is not just smart but also
give end-to-end automation process.
Based on the data collected from past learnings, customer behavior and interactions, this
combination can create assistant robots to automate different applications.
After all this information, I am sure you must be excited about experimenting with both
intelligent search and intelligent assistants.
However, investing in an intelligent assistant is not that easy. But do not be disheartened.
The revolution is still on and a lot of efforts are being put into it to make it accessible for
all.
For the time being, you can consider using some free ones like WorkFusion RPA Express.
Another open source framework available for all is Hey Athena. This gives you full liberty to
create your own robot. Not just this, it even gives room to the developers to save their
codes on the cloud server. To add on, it provides free registration as well.
The AI wave has really hit the digital world hard. If you are planning to venture into the
intelligent world, follow the quote, “Think Big, Start Small, Scale Fast.”
Hope you enjoyed reading the article. Feel free to share your feedback in the comment box.
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