The document discusses 5 levels of generative AI that could be applied to games and virtual worlds, inspired by levels of autonomous vehicles. It outlines the levels for 4 types of creators: game studios, modders, players, and the game itself. The levels range from no automation to direct creativity from imagination. For each creator type, level 5 represents a state where generative AI is seamlessly integrated to directly spawn creations from ideas or prompts. The document aims to help identify opportunities for generative AI and mark progress in virtual world innovations.