Presentation for creative founder class.

2. Project Brief
Name Lessons of the Past
Author Zhiyu Xue
Instructor Christina Wodtke
Duration 5 Days
Detail
Play journalist, and try to figure out what made a company (Google) successful and what
made it fail or continue to succeed. Make a presentation for a 5-10 minute talk covering
what you learned.
Purpose Learn from the companies history and be ready for the challenges during the semester.

3. What is Google?

5. To organize the world’s
information and make it universally
accessible and useful.

7. Over 151 products

8. How Google makes money?

9. Advertisement Company

10. Google makes how much in ads?
In the first quarter of 2015 Google took in $17.3
billion in revenue, up 12% year over year. Nearly all
of it -- $15.5 billion -- came from advertising sales.

12. Is Google a winning company?

13. Brief History of Google

14. Beginning, 1996

15. Research Project:
Larry Page Sergey Brin

16. BackRub

17. Googol
/ˈɡo͞oˌɡôl/
number equivalent to ten raised to the
power of a hundred (10100).

18. Investors, the lucky one?

19. Investors, the lucky one?
Sun co-founder Andy Bechtolsheim writes a check for $100,000 to
an entity that doesn't exist yet—a company called Google Inc.

20. Market fit

21. Market fit
Everyone

22. Crisis?

23. Google China
Crisis

24. Crisis

25. Crisis
• 2010, Google claim Chinese Gov is attacking Google for user data.

26. Crisis
• 2010, Google claim Chinese Gov is attacking Google for user data.
• March 2010, Google decided to quit Chinese Market to move to HK,
because Google believes users freedom of information and speech.

27. Crisis
• 2010, Google claim Chinese Gov is attacking Google for user data.
• March 2010, Google decided to quit Chinese Market to move to HK,
because Google believes users freedom of information and speech.
• After that Chinese Gov puts more attention on google.hk and they
even blocks a lot of data from Google.

28. Crisis
• 2010, Google claim Chinese Gov is attacking Google for user data.
• March 2010, Google decided to quit Chinese Market to move to HK,
because Google believes users freedom of information and speech.
• After that Chinese Gov puts more attention on google.hk and they
even blocks a lot of data from Google.
• 2014, Chinese Gov 100% blocked google because Chrome is
helping users to avoid Internet censorship.

29. Don’t be evil

30. How are they doing now?

32. What's the future looks like?

33. Google is teaching leading companies with the following on
going future projects:
• Robotic
• Self-driving car
• Space-exploring
• Smartphone
• Health Product
• World Internet Problems

35. Citation:
• https://www.google.com/about/company/history/
• SEO Partner
• Wikipedia
• Watchmojo.com
• The Motley Fool
Interviewee:
• Anonymous Youtube Engineer

36. A little fun interview points

37. Umbrella: Don’t be evil
interview

38. Youtube
interview

39. Winning Company
interview

40. interview

41. Accessibility
interview

42. Crisis
interview

43. Is Google a winning company?

44. • Anonymous, do not show her name.
• youtube
• engineer, business, information science, interaction design, data

45. • tech company. do everything. lab, research
• winning! because search engine is good. Help others don’t
• Mission: make information accessible.
• achieve the goal, therefore winning.
• not only SEO, especially after it turned into Alphabet.

46. • not evil, can’t be perfect but better than other companies.
• no matter individual or the whole company good.
• umbrella: don’t be evil.
• the company do protect user data, fire employee if leak user data.

47. • delete video history.
• Larry, do it in the lab, better.

48. • market fit: everyone.
• information accessible to everyone.
• support africa.
• design for disable people
• improving UX design

49. • social network, google+ is crisis.

50. • google video, did not want to buy youtube
• but youtube works better than youtube.
• Susan let Larry use the garage, so she decided to buy youtube
• youtube has copyrights issue
• youtube does not earn that much but marketing saved it.
• Youtube paid a lot for copyright and set function to prevent it.

51. • advertising for SEO.