Uploaded byZhiyu Xue
This project brief outlines a lesson on learning from Google's history in order to prepare for challenges during the semester. Students will play the role of a journalist researching what made Google successful, what caused failures or continued successes. They will create a 5-10 minute presentation covering lessons learned from Google's history, including its founding in 1996, early investors, market fit, 2010 crisis in China, stance of "don't be evil", current projects and future outlook. The purpose is to understand Google's path and be ready for the semester's challenges.
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- 2. Project Brief Name Lessonsof the Past Author Zhiyu Xue Instructor Christina Wodtke Duration 5 Days Detail Play journalist, and try to figure out what made a company (Google) successful and what made it fail or continue to succeed. Make a presentation for a 5-10 minute talk covering what you learned. Purpose Learn from the companies history and be ready for the challenges during the semester.
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- 5. To organize theworld’s information and make it universally accessible and useful.
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- 8. How Google makesmoney?
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- 10. Google makes howmuch in ads? In the first quarter of 2015 Google took in $17.3 billion in revenue, up 12% year over year. Nearly all of it -- $15.5 billion -- came from advertising sales.
- 12. Is Google awinning company?
- 13. Brief History ofGoogle
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- 15. Research Project: Larry PageSergey Brin
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- 17. Googol /ˈɡo͞oˌɡôl/ number equivalent toten raised to the power of a hundred (10100).
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- 19. Investors, the luckyone? Sun co-founder Andy Bechtolsheim writes a check for $100,000 to an entity that doesn't exist yet—a company called Google Inc.
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- 25. Crisis • 2010, Googleclaim Chinese Gov is attacking Google for user data.
- 26. Crisis • 2010, Googleclaim Chinese Gov is attacking Google for user data. • March 2010, Google decided to quit Chinese Market to move to HK, because Google believes users freedom of information and speech.
- 27. Crisis • 2010, Googleclaim Chinese Gov is attacking Google for user data. • March 2010, Google decided to quit Chinese Market to move to HK, because Google believes users freedom of information and speech. • After that Chinese Gov puts more attention on google.hk and they even blocks a lot of data from Google.
- 28. Crisis • 2010, Googleclaim Chinese Gov is attacking Google for user data. • March 2010, Google decided to quit Chinese Market to move to HK, because Google believes users freedom of information and speech. • After that Chinese Gov puts more attention on google.hk and they even blocks a lot of data from Google. • 2014, Chinese Gov 100% blocked google because Chrome is helping users to avoid Internet censorship.
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- 30. How are theydoing now?
- 32. What's the futurelooks like?
- 33. Google is teachingleading companies with the following on going future projects: • Robotic • Self-driving car • Space-exploring • Smartphone • Health Product • World Internet Problems
- 35. Citation: • https://www.google.com/about/company/history/ • SEOPartner • Wikipedia • Watchmojo.com • The Motley Fool Interviewee: • Anonymous Youtube Engineer
- 36. A little funinterview points
- 37. Umbrella: Don’t beevil interview
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- 43. Is Google awinning company?
- 44. • Anonymous, donot show her name. • youtube • engineer, business, information science, interaction design, data
- 45. • tech company.do everything. lab, research • winning! because search engine is good. Help others don’t • Mission: make information accessible. • achieve the goal, therefore winning. • not only SEO, especially after it turned into Alphabet.
- 46. • not evil,can’t be perfect but better than other companies. • no matter individual or the whole company good. • umbrella: don’t be evil. • the company do protect user data, fire employee if leak user data.
- 47. • delete videohistory. • Larry, do it in the lab, better.
- 48. • market fit:everyone. • information accessible to everyone. • support africa. • design for disable people • improving UX design
- 49. • social network,google+ is crisis.
- 50. • google video,did not want to buy youtube • but youtube works better than youtube. • Susan let Larry use the garage, so she decided to buy youtube • youtube has copyrights issue • youtube does not earn that much but marketing saved it. • Youtube paid a lot for copyright and set function to prevent it.
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