Gain a Competitive Edge In today's Digital WorldTim Gentle
In today's digital world, it is important for businesses to think digital about how they " "Find, Engage and Service" customers. In today's keynote at the East Gippsland Digital Forum, I provided an array of digital tools and strategies for business owners and managers to consider using. Buckle in though, as we also look future digital trends.
Women In Tech Birmingham - How Is Voice Search Changing Digital Marketing in ...Georgie Kemp
Georgie Kemp discussing at Women in Tech Birmingham how the search engine results page is altering to a more user-centric experience. Within my talk I outline:
1. The evolution of voice search and assistants
2. What is voice search?
3. How does voice search work?
4. The rise of new search terms emerging
5. How are global organisations adapting?
6. Why should we care?
7. How can we prepare for voice search?
Smarter Search Strategies for Holiday Shoppers Boost Media
To help you take the reigns of your mobile search campaigns, IgnitionOne and Boost Media have partnered for this SlideShare. Learn how to optimize ad creative for mobile and why context matters.
Gain a Competitive Edge In today's Digital WorldTim Gentle
In today's digital world, it is important for businesses to think digital about how they " "Find, Engage and Service" customers. In today's keynote at the East Gippsland Digital Forum, I provided an array of digital tools and strategies for business owners and managers to consider using. Buckle in though, as we also look future digital trends.
Women In Tech Birmingham - How Is Voice Search Changing Digital Marketing in ...Georgie Kemp
Georgie Kemp discussing at Women in Tech Birmingham how the search engine results page is altering to a more user-centric experience. Within my talk I outline:
1. The evolution of voice search and assistants
2. What is voice search?
3. How does voice search work?
4. The rise of new search terms emerging
5. How are global organisations adapting?
6. Why should we care?
7. How can we prepare for voice search?
Smarter Search Strategies for Holiday Shoppers Boost Media
To help you take the reigns of your mobile search campaigns, IgnitionOne and Boost Media have partnered for this SlideShare. Learn how to optimize ad creative for mobile and why context matters.
Aaron Strout (author of Location Marketing for Dummies) gives his five golden rules of location marketing and share 3-4 case studies of how businesses are generating ROI from their geolocation programs.
Top 2012 Tech Tips, Tools and Apps for Real Estate Brokers and AgentsJohn Mayfield
This is my updated technology presentation for real estate - October 2012 on tips, tools and apps that I use. Looking for a technology speaker? I'd love to work with your group or organization. Send me an e-mail or visit my web site, www.John-Mayfield.com
Hotel SEO - Optimizing Your Global, National and Local Web PresencegShift
Description: Hotel marketers are often challenged with managing their brand's web presence at a local, national or global level focusing on both the branded and unbranded keywords their customers are using to find and book accommodations via organic search or through social channels. This requires collecting, analyzing and acting upon data and reporting for 10s, 100s or even 1000s of locations.
Join Jeff Riddall, Director of Product Strategy at gShift, to explore and discuss how brand marketers can best focus their attention and effectively optimize their web presences and content marketing efforts for maximum return on their investment of limited time and resources.
iProspect: Brands Go Local with Data Driven Marketing - Local Content Experie...Rio SEO
Presentation by: Steve Beatty, iProspect
Local Content Experience
Local Influence
Voice Activated Search
Answer Engines
App Guided Decisions
Personal Assistants
Local Data is Critical
Mobile Experiences
Google Page Speed Score
Relevant Search Results
Personalized Content Experience
Local Strategies
#LSS2016
Listings are everyone's favorite local search task...not. This presentation takes you through how to tackle them at large scale, keep up, and not burn out.
Presented at MozCon Local 2016.
Breaking news!!
Google is announcing their latest round of AdWords products, features and research, and we want to help you understand what's coming. Our founder, Larry Kim, will attend the announcement in person and will break down everything you need to know in regards to these changes so that you are fully prepared for them.
Join the webinar to learn:
-How these changes will impact your account
-What these changes really mean for you
-The best way to take full advantage of the changes
Igniting Brand Engagement Through Mobile Contentgyro
gyro Singapore Head of Strategy Abel Sim and Samsung Asia Director of Content Services Maya Hari presented "Igniting Brand Engagement Through Mobile Content" at ad:tech asean 2015.
A comprehensive PPP to show what the www.MyDestination.com/Kenya website is all about. Find out about the local experts based on the ground in Kenya to the global network we belong to. Get an overview of how we can promote your business using SEO, multimedia profiles, Social networking on the internet and through our mobile platform etc.
Search Engine Optimization continues to play a crucial role in lead generation and in 2013, updates to algorithms made it clear that marketers would have to make some serious adjustments to stay on top. These changes put even more emphasis on creating valuable content that is specifically for the users, and it’s your responsibility to take technical steps that communicate that value to the search engines.
Websites are the face of your business that in most cases people find first. Getting them right is a must for all business owners, big and small. Created in conjunction with Ora.
Europa er nær grenselaust. Rune Rafaelsen, ordfører i Sør-Varanger kommune, meina grensa mot Russland er den einaste reelle utfordringa. Han talar hovudstadsmakta midt i mot etter at justisminister Anundsen no set opp att gjerdet mott Russland.
I Noreg eksisterer det ei rekkje organisasjonar som ønsker å fortelje om det gode arbeidet som blir lagt ned. Samstundes blir media stadig meir kvisa på tid og resursar. Bistandsorganisasjonen Plan International Norge arbeidar kontinuerleg med å få sine stemmer høyrt.
Bruken av kommunikasjonsrådgivere i departementene og medias påvirkning på politikken er et omdiskutert tema. Ragnhild Gimse Storrø har forsket på dette, og forteller om konsekvenser, fakta og myter.
I 2014 fikk Ragnhild stipend fra Kommunikasjonsforeningen for å forske på medias påvirkning på departementenes kommunikasjonsarbeid. Hun gikk ut med toppkarakter fra Manchester Business School og fikk tilbud om å publisere masteroppgaven i anerkjente Journal of Political Communications.
I dag står arbeidslivet overfor store teknologiske endringar, og kvar tredje norske jobb kan vere erstatta av ny teknologi innan tjue år. Dette meiner NHO gir enorme moglegheiter for verdiskapning.
Nye middagstenester har kome som ei kule dei siste åra. Ei av dei bedriftene som har opplevd enorm vekst i omsetninga på kort tid, er Godtlevert.no. Bedrifta beskriv sjølv veksten som eit hurtigtog som køyrer i 350 km/t medan dei tilsette heng på og skrur. Denne nye tenesta som utfordrar den norske daglegvaremarknaden, har skapt nye arbeidsplassar og gir plass til mindre aktørar innanfor matbransjen. Sjølv meiner selskapet at evna til rask omstilling og viljen til å investere har vore blant deira største suksessfaktorar.
Aaron Strout (author of Location Marketing for Dummies) gives his five golden rules of location marketing and share 3-4 case studies of how businesses are generating ROI from their geolocation programs.
Top 2012 Tech Tips, Tools and Apps for Real Estate Brokers and AgentsJohn Mayfield
This is my updated technology presentation for real estate - October 2012 on tips, tools and apps that I use. Looking for a technology speaker? I'd love to work with your group or organization. Send me an e-mail or visit my web site, www.John-Mayfield.com
Hotel SEO - Optimizing Your Global, National and Local Web PresencegShift
Description: Hotel marketers are often challenged with managing their brand's web presence at a local, national or global level focusing on both the branded and unbranded keywords their customers are using to find and book accommodations via organic search or through social channels. This requires collecting, analyzing and acting upon data and reporting for 10s, 100s or even 1000s of locations.
Join Jeff Riddall, Director of Product Strategy at gShift, to explore and discuss how brand marketers can best focus their attention and effectively optimize their web presences and content marketing efforts for maximum return on their investment of limited time and resources.
iProspect: Brands Go Local with Data Driven Marketing - Local Content Experie...Rio SEO
Presentation by: Steve Beatty, iProspect
Local Content Experience
Local Influence
Voice Activated Search
Answer Engines
App Guided Decisions
Personal Assistants
Local Data is Critical
Mobile Experiences
Google Page Speed Score
Relevant Search Results
Personalized Content Experience
Local Strategies
#LSS2016
Listings are everyone's favorite local search task...not. This presentation takes you through how to tackle them at large scale, keep up, and not burn out.
Presented at MozCon Local 2016.
Breaking news!!
Google is announcing their latest round of AdWords products, features and research, and we want to help you understand what's coming. Our founder, Larry Kim, will attend the announcement in person and will break down everything you need to know in regards to these changes so that you are fully prepared for them.
Join the webinar to learn:
-How these changes will impact your account
-What these changes really mean for you
-The best way to take full advantage of the changes
Igniting Brand Engagement Through Mobile Contentgyro
gyro Singapore Head of Strategy Abel Sim and Samsung Asia Director of Content Services Maya Hari presented "Igniting Brand Engagement Through Mobile Content" at ad:tech asean 2015.
A comprehensive PPP to show what the www.MyDestination.com/Kenya website is all about. Find out about the local experts based on the ground in Kenya to the global network we belong to. Get an overview of how we can promote your business using SEO, multimedia profiles, Social networking on the internet and through our mobile platform etc.
Search Engine Optimization continues to play a crucial role in lead generation and in 2013, updates to algorithms made it clear that marketers would have to make some serious adjustments to stay on top. These changes put even more emphasis on creating valuable content that is specifically for the users, and it’s your responsibility to take technical steps that communicate that value to the search engines.
Websites are the face of your business that in most cases people find first. Getting them right is a must for all business owners, big and small. Created in conjunction with Ora.
Europa er nær grenselaust. Rune Rafaelsen, ordfører i Sør-Varanger kommune, meina grensa mot Russland er den einaste reelle utfordringa. Han talar hovudstadsmakta midt i mot etter at justisminister Anundsen no set opp att gjerdet mott Russland.
I Noreg eksisterer det ei rekkje organisasjonar som ønsker å fortelje om det gode arbeidet som blir lagt ned. Samstundes blir media stadig meir kvisa på tid og resursar. Bistandsorganisasjonen Plan International Norge arbeidar kontinuerleg med å få sine stemmer høyrt.
Bruken av kommunikasjonsrådgivere i departementene og medias påvirkning på politikken er et omdiskutert tema. Ragnhild Gimse Storrø har forsket på dette, og forteller om konsekvenser, fakta og myter.
I 2014 fikk Ragnhild stipend fra Kommunikasjonsforeningen for å forske på medias påvirkning på departementenes kommunikasjonsarbeid. Hun gikk ut med toppkarakter fra Manchester Business School og fikk tilbud om å publisere masteroppgaven i anerkjente Journal of Political Communications.
I dag står arbeidslivet overfor store teknologiske endringar, og kvar tredje norske jobb kan vere erstatta av ny teknologi innan tjue år. Dette meiner NHO gir enorme moglegheiter for verdiskapning.
Nye middagstenester har kome som ei kule dei siste åra. Ei av dei bedriftene som har opplevd enorm vekst i omsetninga på kort tid, er Godtlevert.no. Bedrifta beskriv sjølv veksten som eit hurtigtog som køyrer i 350 km/t medan dei tilsette heng på og skrur. Denne nye tenesta som utfordrar den norske daglegvaremarknaden, har skapt nye arbeidsplassar og gir plass til mindre aktørar innanfor matbransjen. Sjølv meiner selskapet at evna til rask omstilling og viljen til å investere har vore blant deira største suksessfaktorar.
Preben Carlsen trur engasjerande kommunikasjon kan gjere verda til ein litt betre stad, og han brenn for grensesprengjande kommunikasjon. Han meiner næringslivet vil spele den viktigaste rolla i arbeidet med å finne løysingar på dei verkeleg store samfunnsutfordringane i tida framover, og meiner kommunikasjon har ei nøkkelrolle i å drive dette arbeidet framover.
Zastanawiasz się dlaczego raz widzisz raz nie reklamę na portalu internetowym?
Wszystko to kwestia wielkości serwisu jak i liczby zleconych reklam.
Zobacz mocno uproszczony schemat działania AdSerwera, odpowiedzialnego za emitowanie reklam.
Więcej informacji dostaniesz na mojej stronie http://marketingnaluzie.pl
Mahaka Advertising adalah unit usaha di bawah PT Mahaka Media, tbk yang bergerak di bidang jasa penyediaan media luar ruang secara komprehensif baik berupa media luar ruang konvensional Billboard maupun digital berupa LED/Videotron. Mahaka Advertising menangani aspek dari mulai perijinan, pembangunan titik reklame, pencetakan materi visual dan rekayasa grafis media luar ruang digital.
Mahaka Advertising mengembangkan konsep media luar ruang yang mengedepankan kreatif khususnya media luar ruang digital berupa MInD (Mahaka Interactive Display) dan LED dengan konten info terkini dan info lalulintas.
Inovasi kreatif konten LED Mahaka Media akan terus dikembangkan sesuai dengan misi memberikan pelayanan terbaik dan nomor satu yang didukung jaringan media Mahaka Media Group yang memungkinkan klien melakukan integrated marketing.
For More Info Please Contact :
Ana
0812 801 51331
Admark is an ad agency all about innovation and creativity. We provide the following services to our clients.
- Outsourced marketing
- Web development
- All kinds of printing
- Graphic designing
- Gift items
- Professional photography
- Market research
- Digital P.R services
- Social media campaigns
Es un paper que compila puntos de vista alrededor del mundo, el tema: Marketing Digital.
Temas:
Google’s New Era of Search & Content
What Price? The Currency of Privacy
Let Your Campaign Buzz with Technology
The Hamburger in Design
Unconditional Project-Rearing
So, You’ve Decided to Go Mobile
Contents The Welcome Demise of Art & Copy
Responsive eCommerce: The Results Are In
Ignoring Risk Management is the Greatest Risk of All
The Marketer’s Guide to Wearables
Serving Up Content Personalisation
Innovating from Within
Content with more 'crunch' - Elodie Partridge - SearchNorwich 2SearchNorwich
Discover free tools and get actionable tips on how to best structure your site and content to rank in 2018.
As Google and other search engines improve their Natural Language Understanding (NLU), SEO in 2018 becomes a lot more than going after individual keywords
Why should your business bother using Google+ Local at all? Small and mid-sized businesses typically have few extra resources, so they are very protective over them. What’s more, people have become cynical (justifiably) about over-hyped, fly-by-night marketing gimmicks.
SoLoMo Tactics - Tracking and Case Studies SIM Partners
The SoLoMo Revolution (Social-Local-Mobile) is already here and we are all supposed to be combining and aligning social, local and mobile as part of our online strategy. But many are missing some of these pieces in their marketing mix. This presentation will focus on hardcore SoLoMo tactics and provide detailed case studies showing how marketers are leveraging the new opportunities presented by the SoLoMo Revolution.
Cindy Krum "Mobile-First Indexing for Local SEO" - LocalU 2017MobileMoxie
Google's Mobile-First Indexing could allow content without URLs to rank in search results. Google home and Google Assistant may be about to fundamentally change SEO forever.
Structure Matters - Information Architecture for SEO and UXAscedia
Information architecture is increasingly important in all aspects of business. Search engines and users are placing the burden of information organization and structure on website owners and rewarding or penalizing brands according to their accessibility. From domain structure to sitemap hierarchy to page layout, content architecture can directly affect lead generation, website engagement and conversion rates. Not understanding best practices or performing diligent testing can quickly impede search engine rankings and user experience. Learn the necessary steps required to properly architect your website's content and data.
Structure Matters - Information Architecture for UX & ConversionsJackie Burhans
Presented at World Information Architecture Day, my presentation explores how the power of driving information has shifted from content creators to content consumers and how your message can reach your audience in a constantly changing digital landscape.
Qualitywebs is a leading digital marketing agency offering 360˚ matchless services at affordable rates. We offer an exclusive and extensive range of services all over the world like; Website & graphic designing, Search engine optimization (SEO), Social media optimization (SMO), Social media marketing (SMM), Pay per click (PPC)
https://qualitywebs.in
Optimise for everything, not just search enginesKevin Gibbons
Where is SEO heading? Find out why you shouldn't just optimise for search engines, think about user trends and behaviours to understand where things are really going in the future.
Communicators need to take a stand on ethical, transparent, and professional communication in a world where “alternative facts” and “fake news” have become commonplace expressions. 2017 saw one of the biggest cases of ethics in PR since the turn of the century – in the form of the Bell Pottinger scandal. The manner in which numerous global crises were handled, such as United Airlines in the US and Ford in South Africa, has highlighted the role of ethical communication and the importance of robust, transparent and timely PR in building, maintaining and enhancing reputational resilience.
Kristina Fritsvold Nilsen, Vice President Retriever, has started up media analysis as a business area within Retriever, building a department that now counts more than 50 analysts in four countries.
The populous and culturally diverse nations of Asia are glued together by shared interests of economic growth and political influence. How is the evolution of Asian markets like China – and why are they special? How do a handful of influential corporate giants offer a new way of thinking on how brands are built and how reputations are managed?
The future smart cities will offer their citizen’s safe, clean, noise-free and efficient public transportation. However, this transformation is not only about technology, but also heavily impacted by politics, collaborations and communications.
The fourth industrial revolution is not about digitalization alone, but about how digital infrastructure changes our industries, our work and our societies. This change is genuinely different: this time it is exponential, polarizing and combinatorial. Our world changes fast, but our understanding is slow. Our new social dynamics and our new communication tools affect politics, finances and relationships through new media and its exponential and polarizing trends. The global power of new monopolies and the algorithms that run their businesses is the core of the new PR.
Dr. Sarab Kochhar is the Director of Research for the Institute for Public Relations. She has a Ph.D. degree from the University of Florida and significant practical experience working in public relations in her native India and in the US. She is also the associate director of measurement and analytics at APCO Worldwide.
There is a contradiction in the PR industry; many practitioners want a seat on the board, but most of us perform tactical tasks.
What if automation and Artificial Intelligence does not take our jobs but - on the contrary - become the enablers of something new? A no hype talk about the use of automation and AI in day to day PR operations and what it could represent to the profession.
2018 is the 40th anniversary of Chinese Reform and Opening. It’s been 40 years since China opened itself to the world. In these 40 years, China´s economy have grown rapidly from no. 15 in GDP rank in 1978 to no. 2 in 2017. In these 40 years, so many events have impacted the Chinese society tremendously: in 1987, China established connection into Internet; in 2001, China joined WTO; in 2008. These events are the milestones and driving forces behind development of Chinese society, and what has driven the public's cognition, understanding and response to these events, thereby affecting and changing people's behavior and decision-making? That’s the power of communication.
Professor Mohan J. Dutta is Provost's Chair Professor and Head of the Department of Communications and New Media at the National University of Singapore (NUS), Adjunct Professor at the Interactive Digital Media Institute (IDMI) at NUS, and Courtesy Professor of Communication at Purdue University.
Professor Mervyn King is a Senior Counsel and former Judge of the Supreme Court of South Africa. He is Professor Extraordinaire at the University of South Africa on Corporate Citizenship, Honorary Professor at the Universities of Pretoria and Cape Town, a Visiting Professor at Rhodes and the chairman of the International Integrated Reporting Council.
Food is at the heart of the world’s biggest health challenges and a major source of environmental degradation. How do we provide a growing world population with enough healthy and nutritious food without overtaxing the planet?
A power among the emerging countries and also a nation unable to shake off political and economic instability. In the eyes of the world, Brazil oscillates between these two extremes. In a country in which crises have dominated the agenda, ensuring coherent and consistent corporate communication is particularly challenging. Natura, a company which places social and environmental impact on the same level as financial results, faces the additional challenge of communicating the value of sustainable practices as a path towards overcoming crises to its consumers and investors.
What defines a communicative organization - which factors are crucial for the development of an organization where communication creates value? The 3-year research project "Communicative Organizations" based at Lund University in partnership with the Swedish Communication Association, is and was one of the biggest applied research projects in the field of public relations and strategic communication. The main aims with the project is to increase the knowledge about the value of communication for organizations and to deliver new insights about demands and challenges for communication professionals. The empirical data was collected from eleven corporations and public organizations, such as IKEA and the Swedish Police. Differing from earlier research project in the area the empirical focus is not only in communication professionals but on managers in other areas as well as co-workers.
In a world where we are regularly over saturated with content, organisations today must ensure they weave their culture into as much of their internal communication as possible for there to be any chance of effective engagement. Unless employees genuinely believe they belong to a community of co-workers, (including and especially their leaders) who share their values and interests, chances of achieving any sort of engagement cut through will be slim. Effective internal communication must reflect those values and shine a spotlight on and give voice to those co-workers who live them.
In this era of endless content, fake news and a loss of trust, what are the risks facing ethical public relations professionals, and their clients and employers? What are the opportunities? This informative talk will focus on the present and future of technological, trending, and expanding opportunities (and potential complications) within the realm of PR, as well as how industry professionals can make the most of what's around the corner in PR and communications.
Ins’t it stargne how you can raed tihs snetnece eevn tguohh the wdros mkae no sesne?
Our brains are processing the world in ways we are not aware of. Every day hundreds of psychological principles that have been pre-programmed into your brain are governing your decision making and behaviour in ways you might not expect.
By using photos as big data, Gapminder Foundation and Anna Rosling are making everyone’s living condition understandable to all. Imagine the World as a street where the poorest live to the left and the richest to the right. Everybody else live somewhere in between. Where would you live? Dollar Street is a free website with homes on different income levels from all over the World (see gapminder.org/dollar-street).
Amith tells the story about how a group of young professionals built up the Indian PR Community and created the world’s largest residential annual Public Relations conference. The establishment of the community was driven using technology. The results of the community have generated positive impact as a non-profit generating goodwill because of the focus on being true to each other and enchanting the opportunities for the intelligent communicator.
Communications in Asia are heavily influenced by Eastern cultures and philosophies. Alex gives the forum themes an Asian spin and explores a dialectical perspective on Truth, Profit and Intelligence. He discusses topics from the reality of fake news reported by Asian state media, to the cost profitability of communications agencies in Asia and how disruptive technologies can be constructive for the current agency model.
Content creation, media relations and planning were cited as the top three skills in public relations by practitioners in the CIPR State of the Profession survey for 2017. Artificial Intelligence (AI) is already making significant inroads to each of these areas. It is enabling practitioners to work smarter and more efficiently. It is enabling us to deliver more for less, and in time is likely to have a significant implication on labour. It's a situation that is repeated in other profession services such as accountancy and legal.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
4. Proprietary + Confidential
Did you mean? AutocompleteSynonyms Universal Search Google Instant Knowledge Graph
Intelligence
FeaturesVoice
Search on
Desktop
Google
Now
Google
Now
Voice
Search
Voice
Search
Evolusjon søk
14
16
z
?
6. Proprietary + Confidential
Did you mean? AutocompleteSynonyms Universal Search Google Instant Knowledge Graph
Intelligence
FeaturesVoice
Search on
Desktop
Google
Now
Google
Now
Voice
Search
Voice
Search
Evolusjon søk
14
16
z
?
8. Proprietary + Confidential
“The perfect search engine should understand exactly what you
mean and give you back exactly what you need.”
Larry Page
z
15. Signaler gjør gårsdagens ønskeliste til
dagens realitet
Jeg vil snakke med mennesker som kan bli mine kunder...
Hvem er
I markedet for
mine produkt
eller tjenester?
Hvem har
Valgt å
interagere med
merkevaren min?
Hvem ligner
mine
eksisterende
kunder?
16. Query Location Time Site activity Audience
Intensjon Sterke kontekstuelle signaler
Ditt riktige
publikum.
“Renault Clio
for Sale”
Rue Ledion
Paris 14
10:30am
Android
phone
Visited my “closest
dealer” page
Researched safest
cars
Device & OS
Vinn øyeblikkene som teller:
Fra massekommunikasjon til masse-segmentering
21. Anticipating
Needs
App already
knows you are
not in a crowd .
Services
Choose your
essentials for the
best experience
Price
Choose what best fits
your pocket
App
Preferences
Once defined your
preferences and
payment, you never
have to fill this in
again, and the app
learns with your
behavior
22. UX
used Tinder and
Uber as
references to
create the best
experience to
their user.
Urgency
Already knows you are
looking for what is
close. Smart
suggestions.
Swipe Thru
Only shows one hotel
at a time, imitating
other apps and their
own consumer
behavior.
Heat Map
Ready to Book button is
in every screen and in
the best place to get
more clicks.
Amazon-like
uses the same service
as Amazon to
recommend other
hotels.
23. RESULTS
2011 2012
Dollars in
booking
via mobile
bi 3bi 8bi
2013
15bi
2014
1
Source: Digital Trends 2015
Dollars in
booking
via mobile
Dollars in
booking
via mobile
Dollars in
booking
via mobile
24. Proprietary + Confidential
Consumer clicks on an ad
Signed-in and Opted-in
to location history
Then, visits your store
Within a defined
period of time
Store visit reported
Aggregated &
anonymized data
Store
Visits
Google store visits - Test i Norge nå.
25. BRUK DATA
til å forstå dine forbrukere bedre enn de gjør selv
26. 35% av kjøpene på
Amazon er basert på
anbefalinger fra Amazon
AMAZON: kjenner deg bedre enn deg selv...