The marketing campaign aims to increase brand awareness of Simple Energy's new electric scooter called Simple One by highlighting the environmental and social benefits of electric vehicles, and using influencer marketing with a brand ambassador and social media campaigns to drive traffic to their website and increase sales. The campaign targets youth in major cities to promote environmentally conscious electric transportation as the future of mobility in India.

1. Group - 11
116 - MUKUL KALE
131 - AKANKSHA PARAD
135 - VIKAS PRAJAPATI
140 - ASHWINI MAURYA
101 - MOHD ANISUR SHAIKH
113 - CHAITANYA THAKUR
115 - AKANKSHA UPADHYAY
120 - ATITHI SINGH
104 - SANDHYA BHOSALE

2. India's first premium affordable EV.
Proudly made in India, by Indians, for the world.
The Government of India has given a call for ‘only Electric
Vehicles’ on Road by 2030.
As taking the initiative Simple Energy is aiming to make a
change in Indian automobile market in coming future for this
prospect they are launching an electric scooter named Simple
one.

3. 12,000 Cr Litres Fuel consumed by vehicle every year in India.
40% of all Pollution in India is caused by vehicles.
Increasing Green house gases which is causing issues like global warming.
Bad air quality increasing health issues.
Create lot of noise pollution
Fuel prices are increasing higher day by day.

4. #RideTheFuture

5. Age 18-35 years Primary Target audience.
Metropolitan cities.
Youth, Working class.
Middle - Upper class income group.
Revolutionaries, Environment Conscious consumers.

6. Increase Brand Awareness
by showing Social Concern
Get Test Drive and
Experience the Future Increase Sales

7. Keeping Twitter, Instagram, Facebook etc update to date by Daily posting.
Announce special offers, deals, updates and spreading awarness to followers.
Always using #RideTheFuture in each post and registration link description as CTA
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8. For this campaign Amir khan will be our
Brand Ambassador.

9. Posting blogs with this high volume keywords and getting backlinks from high domain rating
websites will increase the massive traffic to our website.
Google ads will help us to drive paid traffic to our site

10. The brand gets more exposure as IPL has an enormous audience. Over 158 Million users.
The continuously running ads on TV and Hotstar do create an impact on the minds.
It will make brand presence all over india and outside.

12. Brand awareness through all social media platforms
Community buildup on Digital space
Directing all users to official website for actions.
Growth in unique visitors, click through rate
Minimizing the bounce rate
Growth in registration of test drive
Eventually increasing sales
The campaign is significantly effective because it focuses on the environmental concern and
provides a solution to bring about a change, which will leave a strong impact on the minds of
people and Creates Goodwill.